Feb 25, 2022|

Kering Group’s High-end Jewelry Brand Qeelin Launches Flagship Store on JD.com


by Xiaoqian Han

Qeelin, a high-end jewelry brand held by Kering Group, launched a flagship store on JD.com on February 22nd. As the first brand of Kering Group to cooperate with JD, Qeelin launched the Wulu series, Yu Yi series, BoBo series, and other top items and collections for JD.com users.

This high-end contemporary jewelry brand was founded by Dennis Chan in 1997, which named after the auspicious mystical creature and inspired by ancient Chinese legends about the exploration of the Dunhuang Mogao Caves, a popular Buddhism art relics prospered in the Sixteen States Period(304-439), and listed as the World Culture Heritage in 1987 by UNESCO.

Qeelin Wulu collection
Qeelin BoBo collection
Yu Yi collection

Three high-end jewelry collections including the Wulu collection, Yu Yi collection and BoBo collection have been launched on JD.com. Specifically, the Wulu collection interprets the mythical powers of the Hulu, a Chinese gourd as a symbol of positivity and hope. The Yu Yi series is another of Qeelin’s iconic collections that refers to dreams and love, as well as a symbol of peace and friendship represented in the Qeelin BoBo collection. Every piece carries a rich cultural connotation, from necklaces, bracelets, and earrings to other exquisite jewelry, and consumers can buy them in one stop on the JD Qeelin flagship store.

JD has gathered more than 300 flagship stores of big brands in the area of fashion and family living, covering jewelry, clothing, luggage, shoes and boots, home furnishing, watches, etc. Among them, LVMH Group’s top luxury brands such as LV Louis Vuitton, BVLGARI, DIOR, GIVENCHY, LOEWE, and other top luxury brands have reached cooperation with JD.com. Qeelin’s new flagship store on JD.com will enable consumers with one more option to buy top brands from all over the world and enjoy a high-quality fashion life with a click of a finger.