Feb 25, 2022|

Estee Lauder’s Male Skin Care Brand, LAB SERIES, Unveils Flagship Store On JD


by Doris Liu

JD Beauty recently opened the self-operated official flagship store for LAB SERIES, men’s high-end skin care brand under Estee Lauder.

According to JD Beauty data, sales of LAB SERIES products surged on the store’s grand opening day, February 22. Compared with the trial operation stage, it ranked No.1 brand in the men’s skincare category. Additionally, its daily turnover increased by 17 times and its popular trio set consisting of All-In-One Multi-Action Face Wash, Daily Rescue Water Lotion and Daily Rescue Energizing Face Lotion went up by 22 times respectively month-on-month.

As skincare awareness grows, more and more men are purchasing skincare products with higher demand for premium brands, quality and efficacy. In recognition of this trend, JD Beauty continues to expand its men’s skincare brand portfolio. The presence of LABS SERIES on the JD platform further enriches consumers’ choice of genuine products from big brands; meanwhile JD’s delivery service, full-chain operation and comprehensive customer service system also adds confidence to the brand’s continued growth.

In January 2022, it launched a global brand update, which not only redefines the brand concept, but also clearly lists the efficacy and ingredients of each product on the packaging, so that men can select products in a more targeted manner.