Luxury Brands Choose JD.com to Expand Online Opportunities

Luxury Brands Choose JD.com to Expand Online Opportunities

by Hui Zhang

Five high-end brands, JW Anderson, Anya Hindmarch, Queen Anne Silver, Bohemia Crystal, and White Mountaineering, have all launched official flagship stores on JD.com, with some of them choosing JD as their first e-commerce partner in China.

Queen Anne Silver, which has been famous around the world for its leading silver plated table and giftware, and Bohemia Crystal, a global leading supplier of high quality crystal products made in the Czech Republic, chose JD to launch their first online flagship store in China. Anya Hindmarch, a British handbag brand and White Mountaineering, a Japanese apparel brand chose JD.com as their exclusive e-commerce partner in China. JW Anderson’s Cap Bag and Chain Midi Anchor bag, which are sold-out on other channels in China, is available to JD’s consumers.

“JD.com is leading in guaranteeing product quality and authenticity, and is the ideal first choice for international high-end brands,” said a spokesperson from Queen Anne Silver.

JD Luxury saw whole day sales on Nov. 1st , the first day of the Singles Day Grand Promotion, up 138% YOY. In the first 30 minutes, 127 brands including Salvatore Ferragamo, Ralph Lauren and Tod’s saw sales up 10 times YOY.

The addition of these five brands enriches JD Luxury’s brand pool. JD has established partnership with over 200 luxury brands, including Prada, Miu Miu, Delvaux, Salvatore Ferragamo, covering clothing, bags, shoes, watches, jewelry, home furnishings and other categories, and bringing consumers a high-end luxury consumption experience.

 

(zhanghui36@jd.om)

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