Jul 14, 2022|
Maison Margiela Unveils Flagship Store on JD.com
by Doris Liu
French fashion house Maison Margiela, part of Italian fashion group OTB, launched a flagship store on JD.com on July 14, following the inauguration of the brand’s largest physical flagship store globally at JC Plaza in Shanghai last week.
The opening of Maison Margiela’s online and offline flagship stores not only offers a wide range of popular items including bags, ready-to-wear and footwear, among others, but also provides more shopping experiences.
Furthermore, the “buy online, pick up in store” model also enhances Maison Margiela’s omni-channel retail model. Customers can opt to place an order in JD’s flagship store online and pick it up at its store at Shanghai’s JC Plaza, providing both the convenience of online selection as well as in-location experiences.
Among the items available for JD’s customers are the Glam Slam bag with its iconic cloud shape, Tabi shoes inspired by the traditional Japanese split-toe sock and the latest autumn/winter collection of Maison Margiela. In addition, the brand debuted its first art collection of paper-made Replica sneakers in a limited edition of 150 pairs exclusively on JD.com, turning recycled cardboard into an artwork that conveys the concept of sustainability.
JD’s 3D shopping solution supported by VR technology is also expected to be rolled out soon, which will enable customers to virtually explore the newly-launched Shanghai flagship store with an immersive experience and make purchase decisions in the virtual store.
With more than 300 luxury brands running their official flagship stores on JD.com, JD’s luxury business is gaining recognition from brands and customers. The collaboration with Maison Margiela opens up a new space for omni-channel retail, and JD is always devoted to evolving the matrix of brands and improving the quality of services.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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