Infuse Intangible Cultural Heritage with New Technology: When AIGC Meets China’s Yuxian Paper Cutting

Posted on by Yuchuan Wang

Yuxian paper-cutting is a UNESCO-recognized intangible cultural heritage. This unique Chinese art form is known for its intricate carved designs and vibrant hand-painted colors.

As the Chinese New Year approaches, JD Cloud’s ChatRhino (Yanxi, or 言犀) artificial intelligence generated content (AIGC) combines cutting-edge technology and new trends to bring this time-honored craft to a wider audience. A series of innovative designs that incorporate contemporary elements such as trending internet memes, world-famous artworks and popular tourist landmarks has infused the classic Chinese New Year motifs with young and fresh appeal.

“Technology serves as a catalyst for traditional culture. Through AI, we can introduce intangible cultural heritage to a broader audience, ensuring its preservation, vitality, and transmission,” said Xuefeng Geng, Director of the Yuxian Bureau of Culture, Radio, Television, and Tourism. “This collaboration with JD.com (JINGDONG) represents a harmonious blend of technology and intangible cultural heritage protection, inheritance, and innovative utilization.”

Paper-cutting designs by JD Cloud’s ChatRhino AIGC

Yuxian paper-cutting originated from the Ming Dynasty (1368-1644), which evolved from window decorations into a distinctive art form. Unlike typical paper-cutting, which relies on scissors, Yuxian artisans employ carving techniques using sharp knives on Xuan paper, followed by meticulous hand-painting—a process that makes it the only painted paper-cutting style in China. Traditional designs often feature flora, fauna, and auspicious symbols, each carrying profound cultural meanings.

Shuying Zhou is a third-generation inheritor, who has spent time exploring ways to modernize the art form. “I am always thinking about how to make more young people fall in love with paper-cutting,” Zhou reflects.

In the past, artisans primarily relied on traditional patterns passed down through generations to create designs. However, attracting young people needs a new approach that can link traditional culture that resonates with their lives. Zhou admits that artisans need to balance the preservation of cultural essence with bold innovations to have a broader appeal.

In addition to finding more modern patterns, artisans like Zhou also face the challenges of speeding up the design process. The intricate nature of this craft means that creating a new design can take anywhere from several days to over a week, posing challenges for mass production and adapting to contemporary tastes.

This is where JD Cloud’s ChatRhino AIGC solutions can help.

By training the AI model on thousands of traditional Yuxian paper-cutting designs, it has learned the intricate carving techniques and coloring methods that define the art. ChatRhino then integrates contemporary elements popular among younger generations—such as internet culture, anime, and modern aesthetics—to generate new designs. This approach not only accelerates the design process but also ensures that the art resonates with today’s audience.

“No matter if it’s from graphic design or carving techniques and coloring, AI has successfully preserved and recreated the unique charm of Yuxian paper-cutting,” commented Mande Lin, a Yuxian paper-cutting artisan.

The collaboration has yielded impressive efficiency results by producing designs hundreds of times faster than manual methods, with an adoption rate exceeding 50% among artisans.

The impact has also been expanded through JD’s platforms. Yuxian paper-cutting designs have been showcased in live-streamed events reaching audiences nationwide and even globally.

This fusion of ancient art and modern technology exemplifies how innovation can revitalize cultural heritage. As Yuxian paper-cutting embraces the digital age, it not only preserves its legacy but also ensures its relevance for future generations.

 

(yuchuan.wang@jd.com)

Empowering Joyful Shopping: How Intelligent Retail Technology Transformed JD.com’s User Experience in 2024

Posted on by Yuchuan Wang

Over the past year, our retail technology team at JD.com (also known as JINGDONG) has achieved remarkable progress in optimizing e-commerce operations through cutting-edge intelligent technologies. From supply chain fulfillment and advertising innovation to trade-in programs and customer service, we have elevated key aspects of our business to create seamless and exceptional customer experiences. Below, we share some of the standout highlights that demonstrate how these enhancements have driven value for both our customers and partners.

 

Comprehensive Upgrade of JD.com App

In the second half of 2024, the JD.com app underwent a major redesign and upgrade to provide an enhanced customer experience.

These improved features focused on creating better cognitive engagement, and a clearer homepage with a dedicated “My JD” section. On the homepage, customers can access JD.com’s comprehensive self-operated services, such as top-up, phone recycling, home cleaning, ticketing, laundry, auto services, express delivery and more, by scrolling down to the “second floor”. Meanwhile, key entries for deals, JD NOW (on-demand services) and new product channels are positioned on the first-level navigation for greater convenience. The new message center is designed to better meet users’ diverse needs, while product details have been optimized for more efficient decision-making.

Additionally, the application of new technologies, such as smarter search recommendations and large language models, ensures that users with varying needs can quickly find the products or services they require.

Intelligent Supply Chain Technology Powers Faster Fulfillment Timeliness

JD.com continues to be an industry leader in supply chain innovation. In 2024, JD.com became the only retail company from China named in the prestigious Gartner Supply Chain Top 25. This recognition highlights JD’s commitment to innovation and excellence in logistics.

JD.com operates a unique business model that delivers products directly to consumers through its self-owned logistics network, which includes over 1,600 warehouses and hundreds of thousands of in-house couriers. Its extensive product range is stored across a network of eight regional distribution centers (RDCs) in China, each managing millions of product varieties. To enhance delivery speed, each RDC is supported by several smaller forward distribution centers (FDCs) that are strategically located closer to customers. These FDCs primarily house high-demand products, with each capable of storing around 100,000 items. The selective storage capacity makes strategic inventory selection and allocation critical for fulfillment efficiency.

In 2024, JD.com’s retail technology team made significant strides in further reducing stockouts and fulfillment costs, to enable faster delivery for users. This was achieved by implementing a data-driven inventory selection and allocation algorithms, and by addressing issues around inventory balance across JD.com’s warehouses for over 10 million orders.

The system can analyze historical order data and co-purchase trends to create highly efficient product selection strategies. This helps maximize the fulfillment rate for “211” orders and enhances overall user satisfaction. The innovative end-to-end allocation algorithm integrates demand forecasting, iterative optimization, and simulation, enabling JD.com to deliver allocation plans that ensure the highest product availability at the lowest costs, all while providing clear and actionable insights for inventory management.

Thanks to a robust logistics infrastructure and intelligent technologies, more than 90% of JD.com’s retail orders are fulfilled within 24 hours, setting a new standard in the e-commerce industry.

In October 2024, the data-driven inventory selection and allocation algorithms technology was awarded the renown Daniel H. Wagner Prize at the INFORMS Annual Meeting for excellence in operations research and management science.

*211 or two-eleven indicates a standard shipping service for JD.com’s retail business: orders placed by 11 AM will be fulfilled on the same day, orders placed by 11 PM will be fulfilled the next day.

 

Large Models for Merchants to Generate Marketing Content

In the e-commerce landscape, the quality of product images and the precision of marketing content are critical factors that directly impact consumer purchasing decisions. However, creating these marketing materials can be a resource-intensive process for merchants.

To address this challenge, JD.com has developed its proprietary AIGC content generation platform, Jingdiandian (京点点). This innovative tool enables merchants to effortlessly generate high-quality product images, operational copy, short videos, and more, all at no cost with just a simple click.

Currently, these AI capabilities are leveraged over 10 million times each day, empowering more than 350,000 merchants to quickly produce a diverse array of marketing materials essential for effective store operations. This not only enhances content production efficiency but also significantly reduces overall production costs, allowing merchants to focus more on their core business activities.

 

Leading the Implementation of National Subsidy Distribution over Home Appliance Trade In

In alignment with national directives, JD.com has taken the lead in facilitating the distribution of subsidies for China’s home appliance trade-in program in 2024. Recognizing the regional and category-specific variations in subsidy policies, JD.com’s retail technology team swiftly established a qualification platform, creating a model to enhance efficiency across various businesses and cities. By utilizing a standardized national subsidy model, different business units across cities can now participate and complete the program in just a few minutes. Leveraging years of experience in AI and risk control strategies, JD.com has developed deep behavioral models to meticulously manage genuine users and identify high-risk users. This approach effectively prevents hoarding, arbitrage, and scalping, automatically intercepting over 99% of scalper users, with the proportion of risk users remaining below 0.5%.

Innovative Data Lake Technology Supports Real-Time Transformation of Trillion-Level Traffic Data

Within JD.com, data lake technology is rapidly evolving, providing robust support for the real-time processing and transformation of business data.

JD.com has selected Apache Hudi for its data lake, leveraging its unique business model to focus on I/O performance, feature richness, and ecosystem development. This has led to significant proprietary innovations, achieving multiple core features that surpass those of the open-source community. In 2024, JD.com successfully migrated its trillion-level traffic data assets into the data lake, reducing data latency from T+1 to minute-level latency, and achieving annual storage and computing cost savings of over 12 million yuan.

 

1-Second Response Time and 90% Decision Accuracy Intelligent Assistant for Merchants

JD.com’s Intelligent Merchant Assistant is designed to address the various challenges e-commerce merchants face in their operations by providing 24/7 operational support. Merchants can communicate directly with the intelligent assistant on the Jingmai (京麦) platform, whether they need to inquire about operational rules or execute quick function operations, with responses achieved in as little as one second.

The foundation of the merchant assistant’s algorithms is built on a multi-agent system based on large language models, simulating the collaborative operational methods of real-world e-commerce teams. This system effectively addresses the complex decision-making challenges merchants encounter in e-commerce operations, covering the entire process from product listing and order management to customer service communication and data analysis. It offers merchants functionalities such as sales forecasting, marketing deployment, pricing strategies, and opportunity keyword recommendations. Currently, the decision accuracy rate exceeds 90%, with individual system operations achieving response times as fast as one second.

 

Intelligent Advertising Solution Drives Reliable Creative Generation and Optimization  

In 2024, JD.com’s retail advertising team focused on creative generation and optimization, achieving technical breakthroughs in enhancing the usability of generated images, modeling real human feedback, and extracting creative representation information. These advancements effectively alleviate issues arising from data sparsity and the influx of massive creative inputs, enabling precise recommendations for online creatives and users.

In creative generation, the advertising team enhanced the usability of generated images by simulating human review processes through a multimodal robust feedback model. This significantly improved the images while maintaining visual appeal. The team also released the industry’s first RF1M (reliable feedback 1 million) dataset of human-labeled generated advertising images aimed at helping models more accurately reflect feedback.

For creative optimization, the advertising team utilized multimodal large language models to extract representative information from creatives to enhance the differentiation capabilities and cold-start performance. Furthermore, the creative optimization task has been divided into two phases: element selection and combination selection, allowing the optimization models to handle a richer array of creative materials.

Intelligent Shopping Assistant for Smart Shopping

JD.com has developed the Jingyan (京言) intelligent shopping assistant, an interactive application based on large language models, to provide users with comprehensive product information and professional recommendations through proactive service and multi-turn dialogue capabilities. The integrated technological architecture employed by Jingyan enables efficient search, product comparison, and review summarization across JD.com’s app, website, and mini-program.

To date, Jingyan has amassed over 50 million users. Customers can easily access the assistant by searching for “Jingyan” directly in the JD.com app or by clicking the Jingyan icon on the search results page.

 

Build An Immersive Shopping Experience by Leveraging JD.Vision and Naked-Eye 3D Solution

In June, JD.com launched “JD.Vision,” a native Apple Vision Pro app that offers an immersive shopping experience leveraging spatial computing, environmental sensing, eye-tracking, and gesture interaction technologies. It allows users to “drag and drop” their desired products into their home in a 1:1 scale, enabling them to visualize how each item will look in real-world space.

Building on this foundation, the team introduced the world’s first naked-eye 3D product marketing solution, known as the “Liying Plan.” Through the new function, shoppers can experience immersive 360-degree stereoscopic display of products by simply interacting with the JD.com app on their mobile phones, without wearing glasses or a headset.

 

(yuchuan.wang@jd.com)

JD.com Unveils Exciting Gift-Giving Feature in Latest App Update

Posted on by Vivian Yang

As the Chinese New Year draws near, JD.com has introduced a delightful new gift-giving feature in its latest app update, announced on January 17. Seamlessly integrated with the popular social media platform WeChat, this feature harnesses JD.com’s supply chain strength to give consumers a fresh and engaging way to celebrate the festive season.

To use this feature, users simply search for “JD Gift” on the JD app homepage. After selecting a gift, they can click the send button on the product details page, personalize a gift card with a heartfelt message, and share it directly with a friend on WeChat. The recipient only needs to enter their delivery address—no extra steps required—and can track the delivery progress of their gift in real time.

One of the standout features is the innovative “Group Gift” option. This option allows users to purchase multiple gifts at once, bundle them into a single card, and send the card to a WeChat group. Group members can then participate in a lucky draw to randomly claim different gifts, adding an extra layer of fun and excitement to holiday interactions.

The gifts available through this feature are sourced from JD’s self-operated product range, ensuring quality and peace of mind for both givers and receivers.

In addition, JD Logistics will continue its tradition of delivering during the Spring Festival for the 13th year in a row, guaranteeing that gifts will arrive on time, even on Chinese New Year’s Eve and New Year’s Day.

Since December 24, 2024, during JD’s Chinese New Year Grand Promotions, users can enjoy special discounts, including a daily 60 RMB subsidy and interest-free installment plans, making the gift-giving experience both economical and rewarding.

This feature is part of JD’s recently revamped app, which is designed with a focus on enhanced user experience. The update includes a more intuitive homepage, a personalized message center, optimized product detail pages, smarter search recommendations, and advanced artificial intelligence technology, all tailored to meet the diverse needs of users more effectively.

At this year’s grand promotion, JD.com is spearheading China’s largest “Send New Year’s Gifts to Your Hometown” campaign. This initiative encourages people across the country to send thoughtful gifts to their hometowns and loved ones. Leading by example, JD.com’s founder and chairman, Richard Liu, has already sent over 50,000 gifts to his hometown of Guangming Village in Suqian, Jiangsu Province, capturing widespread attention and inspiring enthusiastic participation from users nationwide.

 

(vivian.yang@jd.com)

JD Health Introduces Groundbreaking LLM-Powered Suite for Comprehensive Online and In-Hospital Healthcare Scenarios

Posted on by Vivian Yang

At the forefront of digital health innovation, JD Health unveiled two groundbreaking AI systems on January 12 at its 2025 Annual Doctor Gala and Digitally Intelligent Health Conference in Beijing. The “AI Jingyi” (AI京医) suite is designed for online healthcare scenarios, while “JOY DOC” (京东卓医) represents the industry’s first AI solution for full-spectrum hospital use cases.

These innovations are part of JD Health’s smart healthcare applications, built on its medically specialized Large Language Model (LLM), “Jingyi Qianxun” (京医千询). They aim to enhance patient comfort, boost clinical research efficiency for doctors, and optimize hospital operations, while continuing to prioritize the security of patient health records and safeguarding their privacy.

AI Jingyi: Boosting Clinical Efficiency

The “AI Jingyi” suite includes several products, such as the AI Diagnosis Assistant 2.0, AI Research Assistant, and AI Doctor Digital Twin. Since its debut in early 2024, the initial version of the AI Diagnosis Assistant quickly became one of the most popular diagnostic support platforms among doctors in China. The upgraded 2.0 version now incorporates cutting-edge AI and big data analytics to provide doctors with more precise and comprehensive diagnostic support. It has achieved a triage accuracy rate of 99.5%, improved electronic medical record writing efficiency by 120%, and resolved over 90% of issues on the first attempt.

The AI Research Assistant supports doctors in collecting, analyzing, and processing research data, facilitating the production of medical papers and providing experimental guidance.

Meanwhile, the AI Doctor Digital Twin, currently in beta testing, offers a personalized “digital human” to relieve doctors of routine tasks, allowing them to focus on complex and nuanced aspects of patient care. This digital twin learns from a doctor’s professional knowledge, thought processes, and communication habits, providing 24/7 patient support, disease education, treatment management, medication reminders, and other post-care services.

JOY DOC: Enhancing Hospital Experience

Continuing its commitment to providing open, validated technology and products to a broader user, JD Health introduced “JDY Doc,” the first AI system for comprehensive hospital applications. This includes the “Personal Medical Butler” for patients, “Doctor Digital Twin” for physicians, and “Future Digital Hospital” for hospital management.

The AI Personal Medical Butler assists patients with intelligent triage and companion-like service. It pre-assesses patient conditions, helps choose between online and offline consultations, and matches them with appropriate departments and doctors. Throughout the healthcare journey, the Butler uses extensive data to optimize queuing, billing, testing, and medication processes, reducing patient hassles and enhancing their hospital visits.

For doctors, the Doctor Digital Twin collects patient history in advance, offers personalized diagnostic plans, differential diagnosis suggestions, and high-risk disease alerts. Its semi-autonomous communication function can address patient queries 24/7, making doctors’ clinical expertise available on demand.

The Future Digital Hospital acts as a “super brain” for hospital management, integrating AI solutions to facilitate patient flow between online and offline channels, boosting resource efficiency. It also connects seamlessly with JD Health’s full-spectrum internet medical services, enhancing hospitals’ ability to deliver comprehensive care both inside and outside the hospital.

In 2024, JD Health’s Internet Hospital facilitated over 180 million online medical consultations, achieving a patient satisfaction rate of 98.4%. JD Health’s services now include online consultations, home testing, doctor diagnoses, and medicine home delivery. The company continues to enhance its offerings with medical expert services, video consultations, and more, striving to provide convenient and reliable services to its users while offering healthcare professionals enhanced tools for practice.

 

(vivian.yang@jd.com)

JD Super Honored as 2024 “Annual Responsible Brand” by CHINA PHILANTHROPIST for Mother and Baby Care Initiatives

Posted on by Vivian Yang

On January 8th, JD Super, the supermarket division of JD.com, received the esteemed “Annual Responsible Brand” award from China Philanthropist magazine for 2024. This recognition underscores JD Super’s dedication to social responsibility and its impactful contributions to the maternal and infant health sector.

Focused Support for Mothers in Ethnic Village Communities

In 2024, JD Super’s mother and baby team spearheaded a series of charitable initiatives. In April, they collaborated with 40 maternal, infant, and toy brands to launch a charity donation campaign. The first donation reached 1,000 newborn families in Xide County, Liangshan Yi Autonomous Prefecture, a mountainous area in Southwest China, providing essential baby items like diapers, formula, and skincare products.

This initiative expanded to support mothers in ethnic villages across Sichuan, Qinghai, and Guizhou. To date, these efforts have resulted in donations exceeding 1.3 million RMB in maternal and infant supplies.

Additionally, JD Super has provided e-commerce skills training to local mothers, empowering them to market traditional crafts such as embroidery and Thangka online. This has helped increase their income and alleviate their families’ financial burdens.

Innovative and Reliable Services to Reduce Parenting Costs

Beyond charitable efforts, JD Super remains committed to offering comprehensive, high-quality, and cost-effective parenting products and services to new parents.

On January 12, 2024, JD Super, in partnership with 17 brands, launched the industry’s first “Caring for Families: Free Diaper Donation” initiative. This program supplies free diapers for newborns and premature infants to participating families, enabling them to experience premium products while easing financial strain. To date, the initiative has partnered with 48 maternal and infant brands, distributing 388 diaper varieties to 1.18 million families, saving each household over 1,000 RMB.

In 2023, JD Super introduced the “Allergy-Free” testing service, offering free samples and low-cost trials of baby care products to help families test and avoid allergic reactions. This service now encompasses over 7,000 products from more than 200 brands.

JD Super’s “First Baby Bottle Plan” provides high-quality newborn bottles at a 50% discount through brand partnerships for underwriting online sales, benefiting 300,000 families in 2024 by reducing parenting costs.

To meet the demand for fresh and nutritious formula, JD Super offers a “farm to bottle” direct delivery program, ensuring products reach consumers within 28 days of production to preserve freshness for healthy baby growth. Additional services such as diaper size exchanges, rash-free guarantees, safe baby food trials, and allergy-free options cover over 90% of JD Super’s self-operated mother and baby products, consistently delivering high-quality, affordable products and attentive services to customers.

 

(vivian.yang@jd.com)

JD.com Upgrades JD PLUS Paid Membership with Lifestyle Services and Expanded Free Shipping

Posted on by Yuchuan Wang

On January 8, 2025, JD.com, also known as JINGDONG, announced that it will fully upgrade its paid membership program, JD PLUS, introducing new features such as the “Lifestyle Service Package,” the “180-Day Premium Replacement” policy, expanded “Unlimited Free Shipping,” and more.

  • The “Lifestyle Service Package” allows members to redeem PLUS credits for services such as home cleaning, laundry, car washes, free shipping, telemedicine consultations, monthly e-book subscriptions, and health checkups.
  • Members will also enjoy the “180-Day Premium Replacement” policy for self-operated products, including phones, appliances, and digital devices. Items with quality issues will be replaced within 180 days of delivery, offering worry-free after-sales protection.
  • The “Unlimited Free Shipping” service has been expanded to JD’s on-demand retail platform, JD NOW, covering self-operated businesses including 7FRESH, JD Grocery, JD Pharmacy, and JD Super. Members can enjoy cost-free, minute-level delivery without order value thresholds.
  • Additionally, JD PLUS has partnered with Tencent Video, NetEase Cloud Music, and others to launch co-branded membership cards. Priced at just 298 RMB, the cards offer shopping, streaming, and music benefits worth over 1,200 RMB.

Since its launch in 2015, JD PLUS has pioneered paid memberships in China’s e-commerce sector, offering exclusive perks such as a 5% discount on select products, dedicated customer service, and free returns, along with nearly 100 lifestyle privileges in partnership with over 2,000 brands.

JD PLUS members are among the most engaged and loyal online shoppers in China, with annual spending averaging 10 times that of non-members. Data shows that after subscribing, members increase their annual spending by 150% and shopping frequency by over 120%.

By consistently enhancing member benefits, JD PLUS drives user satisfaction and loyalty while providing partner brands with a unique channel for sustainable growth through increased engagement, visibility, and sales.

 

(yuchuan.wang@jd.com)

JD Logistics Launches Shenzhen-Bangkok Flight Through JD Airlines

Posted on by Yuchuan Wang

JD Logistics, also known as JINGDONG Logistics, has officially launched a new international air cargo route connecting Shenzhen, China, with Bangkok, Thailand. Operated by JD Airlines, the maiden flight departed Shenzhen at 10 AM on January 3, 2025, carrying a full load of cross-border e-commerce goods to Suvarnabhumi Airport in Bangkok.

The route will be operated three times per week, catering to cross-border transportation needs. It primarily facilitates the shipment of Chinese products such as electronics, apparel, small appliances, and industrial manufacturing items, to Thailand, while enabling the export of Thai seafood and fruits to China.

With the launch of the new route, JD Logistics leverages its extensive overseas transportation and delivery resources to ensure efficient distribution in Thailand. The route will also be positioned as a key transit hub for onward shipments to Europe and North America.

In October last year, JD Airlines launched a cargo route between Shenzhen, China, and Kuala Lumpur, Malaysia, operating two to five flights on the route per week. This route not only facilitates the transport of e-commerce goods but also supports the shipment of fresh products from Malaysia to China. Notably, cold chain solutions are employed for durian transportation. Flights transporting durians depart Malaysia in the evening and arrive in Shenzhen at night, where the durians are promptly cleared through customs. By the following morning, fresh Malaysian durians are delivered to supermarkets and fresh produce markets across South China, completing the journey in as little as 24 hours.

JD Logistics also operates multiple self-operated overseas warehouses, collaborative warehouses, and robust transportation and distribution networks in Southeast Asia, offering 24-hour fulfillment benefiting from enhanced supply chain efficiency for brands and merchants.

Earlier in December, JD Logistics unveiled its international expansion roadmap, in which the company will accelerate the growth of its “three networks”: the global warehouse network, express delivery network, and the air freight network, with the goal of establishing a “2-3 Day Delivery Circle” in dozens of overseas markets.

 

(yuchuan.wang@jd.com)

JD.com Enhances Consumer Access to Authentic Chagan Lake Fish

Posted on by Vivian Yang

The annual winter fishing festival at Chagan Lake has begun on December 28 in Jilin, China, and JD Super, the supermarket division of JD.com, is transforming consumer access to fish from this esteemed location by offering direct, high-quality catches straight from the lake.

Direct Sales from the Lake

Chagan Lake, one of China’s top ten freshwater lakes and the largest inland lake in Jilin Province, is famous for its crystal-clear waters and rich fish resources, hosting over 60 species, including carp, grass carp, and crucian carp. Known for its unique flavor and exceptional quality, Chagan Lake fish has become a prized local specialty, attracting culinary enthusiasts from across the country. However, its increasing popularity has also led to issues with counterfeit products.

In an innovative exclusive sales partnership with the local fishing industry, JD Super has established a customized procurement model to deliver premium Chagan Lake fish directly to consumers. By creating a direct supply chain with the fishing grounds, JD Super ensures the freshness and quality of the fish, selecting only those caught on the same or the previous day. Consumers also enjoy added value, with orders such as a 5-kilogram purchase averaging a weight of 5.4 kilograms.

A JD Super Procurement and Sales Manager conducts a live-stream sale of fish directly from Chagan Lake

On the opening day of the winter fishing season, industry experts reported stable production, with an estimated catch of around 1.5 million kilograms. Despite a slight increase in the ex-factory price of Chagan Lake fish this year, JD Super has introduced substantial agricultural product discounts for specific types of Chagan Lake fish to improve affordability and support the branding and recognition of this local delicacy.

Accelerated Nationwide Cold-Chain Delivery

JD Logistics, the logistics arm of JD.com, plays a vital role in this initiative. Traditionally, Chagan Lake fish were transported through multiple intermediaries, which increased costs and delivery times. This year, JD Logistics has streamlined the process by establishing a transit hub in Changchun, the capital of Jilin Province. By leveraging extensive air resources, they have launched nearly 20 air routes from major nearby cities such as Changchun, Harbin, and Shenyang, significantly reducing shipping times. JD Logistics continues to optimize transportation routes and enhance its delivery network, achieving an average delivery time reduction of 3 hours for fish orders, ensuring that consumers nationwide receive first-rate fish quickly and in peak condition.

This strategic collaboration between JD.com’s retail and logistics services and the Chagan Lake fishing industry not only delivers authentic, high-quality fish to consumers but also strengthens the local economy and promotes sustainable fishing practices. By supporting the branding of Chagan Lake fish, JD is helping to elevate the profile of this local specialty, ensuring its reputation continues to grow both nationally and internationally.

 

(vivian.yang@jd.com)