JD.com Announces First Fully AI-Integrated 618 Grand Promotion, Kicking Off at 8 PM on May 30

Posted on by Yuchuan Wang

Beijing, May 19, 2026 – On May 18, JD.com announced that its annual 618 Grand Promotion will officially begin at 8:00 PM on May 30, offering immediate availability across product categories with globally sourced products, exclusive launches, and official discounts of up to 50% off.

This year’s campaign will also mark JD.com’s first 618 deeply integrated with AI across both consumer experiences and industrial operations. Leveraging the company’s continued investment in technology and deeply embedded supply chain ecosystem, AI capabilities will power innovations across retail, logistics, healthcare, merchant operations, and a wide range of real-world scenarios.

Simpler Savings, Bigger Value

The 2026 JD.com 618 Grand Promotion centers around “Direct Discounts, Up to 50% Off,” with a simplified pricing approach designed to make value easier to understand and access. Consumers can expect a broad mix of discounted bestsellers, limited-time offers, new product launches, and category-wide promotions across the platform.

JD.com is also upgrading its “Double the Price Difference” guarantee that will allow users to submit multiple claims with an extended application period this year, reinforcing JD.com’s commitment to transparent pricing and consumer trust. Additional benefits include platform-wide coupons, food delivery and travel vouchers, enhanced JD Plus member benefits, and flexible payment options including interest-free installment plans.

JD.com’s omnichannel ecosystem will extend the 618 experience across both online and offline environments, leveraging tens of thousands of physical retail and service locations to provide integrated shopping, dining, healthcare, and entertainment experiences.

AI Brings New Products and Smarter Living to 618

As AI-enabled devices become increasingly embedded in everyday life, JD.com’s 618 shopping festival will introduce consumers to a broader portfolio of cutting-edge smart products, including devices powered by JoyInside, an AI agent for smart hardware.

Following a major upgrade, JoyInside is expanding beyond toys and robotics into a wider ecosystem of AI-enabled home products. Consumers will see the debut of new AI-integrated household solutions spanning educational devices, smart learning lamps, intelligent printers, smart mattresses, cooking robots, mobility assistance devices, and more.

Today, JoyInside collaborates with nearly 200 brands across home appliances, robotics, healthcare, toys, and connected devices, embedding AI capabilities into physical products. The company expects JoyInside to be integrated into more than 10 million smart hardware devices this year.

JD.com is also embedding AI capabilities into healthcare, food delivery, home services, home renovation, automotive services, and financial offerings. During 618, JD Health’s AI medical assistant ecosystem will launch new intelligent service capabilities, bringing together AI doctor, nutritionist, and pharmacist agents to connect users with online consultations, rapid testing, home nursing, and medicine delivery services.

AI Across 3,000+ Scenarios: From Industries to Households

JD.com is uniquely positioned to bring AI into real-world applications through its deep integration of AI across industrial and consumer scenarios. Its AI capabilities now power more than 3,000 use cases across retail, logistics, healthcare, industrial supply chains, food delivery, and lifestyle services, helping translate AI innovation into tangible value for businesses and consumers. The company is building the world’s largest Physical AI operations hub, accelerating AI adoption from industries into everyday households.

The company’s AI-related R&D spending is expected to increase by more than 200% this year, supported by a full-stack AI portfolio, including JoyAI LLM, JINGDONG Logistics’ Super Brain LLM, JINGDONG Health’s Jingyi Qianxun medical LLM, JoyIndustrial LLM, and JoyAI-RA embodied intelligence models.

For JD.com’s merchants, AI is evolving from a supporting tool into a new business operating infrastructure. During this 618, AI will directly participate in business diagnostics, merchandising operations, marketing placement, livestreaming conversion, customer service and after-sales support, helping more than one million merchants reduce costs and accelerate growth.

JD.com’s AI-native JoyStreamers are also receiving major upgrades, evolving from AI livestream hosts into end-to-end livestream growth engines capable of planning, presenting, moderating, selling, and performance analysis.

Across logistics operations, JINGDONG Logistics’ upgraded Super Brain LLM will be deployed at scale during 618, enabling deep AI applications across more than 1,000 core logistics and supply chain scenarios. Acting like a real-time navigation system for supply chains, the model dynamically optimises transportation routes for tens of millions of parcels, reducing empty miles and lowering operational costs. New AI-powered inventory diagnostic tools will also help brands and merchants analyse regional demand and inventory levels to enable smarter replenishment decisions.

 

Mastercard and JD.com Announce Strategic Partnership to Support Business Growth Through Payments Innovation

Posted on by Yuchuan Wang

Key highlights:

  • Initial focus on expanding payment infrastructure to support international business and enhance inbound visitor experience in China
  • Collaboration on applying AI and advanced technologies to commerce and fraud prevention tools

Beijing, May 15, 2025 — Mastercard, a world leading technology company in payment, and JD.com, a Nasdaq-listed technology and service company with supply chain at its core, today announced a strategic partnership to deliver innovations that build a more connected, secure and intelligent commerce ecosystem.

“This is the natural next phase in our long-standing relationship with JD.com,” said Michael Miebach, Chief Executive Officer, Mastercard. “Our shared creativity, deep experience and cutting-edge technology will provide people and businesses with the seamless and secure solutions they’re looking for, all while making everyday activities easier and more rewarding. Mastercard will continue to be a bridge between China and the world.”

“Global commerce is becoming increasingly connected and technology-driven,” said Sandy Xu, Chief Executive Officer，JD.com. “Our new partnership with Mastercard will support the development of JD.com’s international business and strengthen our ability to serve consumers and businesses worldwide. By combining JD.com’s capabilities in digital retail, logistics, and supply chain infrastructure with Mastercard’s payment expertise, we will jointly explore next-generation AI-powered commerce and payment experiences powered by advanced technologies, helping shape the future of digital commerce.”

 

Constructing global payments infrastructure and enable SMB growth

JD.com and Mastercard will work together to further integrate and enhance global payment connectivity by developing a payment infrastructure to support JD.com’s international business development and enable broader use cases in global commerce.

In addition, both parties will jointly explore a cross-border supply chain finance ecosystem designed to support global small and medium-sized businesses (SMBs), improving access to financing and enabling more efficient participation in international trade.

Enhancing cross border consumption experience

JD.com and Mastercard will deepen collaboration to expand the payment choices for international travelers in China. This includes supporting the broader acceptance of international cards and delivering an enhanced checkout, shopping, and tax-refund experiences for overseas visitors across JD.com’s e-commerce platforms and retail channels.

The two companies will also explore opportunities to support agentic AI-powered purchasing solutions for consumers and businesses through Mastercard Agent Pay, while also expanding co‑branded card initiatives.

Strengthening a resilient and secure commerce ecosystem

JD.com and Mastercard will deepen cooperation in risk management, identity authentication, and intelligent anti-fraud solutions. Through enhanced real-time risk monitoring and fraud prevention capabilities, the partnership aims to elevate transaction security and strengthen the stability and resilience of digital commerce.

 

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.

 

 

(press@jd.com)

JD.com Named on 2026 Fortune China ESG Impact List, Highlighting a People-First Approach to Innovation

Posted on by Vivian Yang

On May 12, Fortune China released its 2026 ESG Impact List, recognizing companies that lead in environmental, social, and governance excellence. JD.com has once again earned its place on this prestigious list. This recognition comes as the focus on artificial intelligence is shifting from “computational power” to “value creation.” For JD.com, this means ensuring that technological progress remains rooted in human needs.

Fortune China’s editors noted that in the AI era, a company’s social and governance performance is more critical than ever. While technology can solve complex problems and promote inclusivity, it also brings risks like job displacement and ethical considerations. The list prioritizes companies that use “tech with warmth” to support vulnerable groups while ensuring that human employees are not left behind. By focusing on reskilling workers and protecting their dignity, JD.com shows how a business can balance technological efficiency with a deep responsibility for its people.

JD.com’s first-quarter earnings for 2026 show how this philosophy works in practice. By integrating AI across production, logistics, and consumption, the company is moving technology out of the digital lab and into the physical world. This approach makes supply chains more efficient while creating a simpler, more intuitive experience for consumers.

JD.com believes that a company’s true competitiveness comes from its people. With a workforce of over 900,000, the company has fostered 183 different types of frontline roles, including new career paths like AI trainer and robot maintenance engineers. To support this evolving workforce, JD.com established the “Modern Rider Academy” in partnership with Guangzhou Vocational and Technical University. This initiative ensures that frontline workers can master new skills and grow alongside the industry’s digital transformation.

Beyond skills training, the company provides concrete institutional support for its employees’ well-being. JD.com provides social security benefits for its full-time delivery riders and has invested in nearly 30,000 housing units for its frontline staff. In cities like Beijing, the company has also built “JD Frontliners’ Homes” to offer physical spaces where workers can rest and find support. These efforts turn corporate growth into tangible benefits that employees can feel in their daily lives.

To cultivate future talent, JD.com recently launched its 2026 “Top Global Talent” (TGT) program and opened more than 10,000 internship positions through the “JD YOUNG” recruitment drive. By prioritizing employment and responsible innovation, the company is building a sustainable business ecosystem where technological advancement drives both corporate efficiency and individual income.

This long-term focus on social value has earned JD.com international recognition. Earlier this year, the company was named an “Advanced Private Enterprise for Employment and Social Security” and received the highest score in China’s retail sector in the S&P Global Sustainability Yearbook for the fourth consecutive year. For JD.com, investing in people is not just a social responsibility; it is the core driver of innovation, the customer-first philosophy, and long-term success.

 

(vivian.yang@jd.com)

JD.com Announces First Quarter 2026 Results

Posted on by Vivian Yang

On May 12, JD.com announced its unaudited financial results for the three months ended March 31, 2026, reflecting strong growth and our deeper commitment to our customers and partners. We’re leveraging the supply chain to connect AI’s power with real-world impact.

Highlights are below, and the full release of the financial results is here.

 

（press@jd.com）

CHANEL Official Flagship Store Debuts on JD.com with Exclusive Beauty Launches for Gifting Season

Posted on by Yuchuan Wang

As demand for premium beauty and luxury gifting continues to grow in China, JD.com is further expanding its portfolio of global prestige beauty partners through a new partnership with CHANEL.

On May 11, the official CHANEL Fragrance & Beauty flagship store officially launched on JD.com, bringing consumers access to the brand’s iconic fragrance, makeup and skincare collections through a trusted and premium online shopping experience.

The opening comes during China’s peak gifting season surrounding Mother’s Day and May 20th Internet Valentine’s Day in China. To mark the launch, CHANEL is introducing several JD.com-exclusive beauty offerings, including the LES BEIGES HEALTHY GLOW SUMMER ESSENTIALS and the HYDRA BEAUTY Micro Sérum Lèvres, providing consumers with elevated gifting choices and limited-edition luxury experiences.

The partnership also highlights JD.com’s growing momentum in the imported high-end beauty category. Since 2025, JD Beauty has continued to deliver industry-leading growth rate in premium international beauty, supported by JD.com’s longstanding strengths in authentic product assurance, fast delivery and customer service excellence. Increasingly, international luxury beauty brands are choosing JD.com as a strategic platform for reaching Chinese consumers online.

Looking ahead, JD.com and CHANEL will further expand collaboration by bringing more new launches, exclusive collections and limited-edition products to its 700 million+ consumers in China, while continuing to elevate the online luxury beauty experience through trusted service and refined customer engagement.

 

(yuchuan.wang@jd.com)

JD.com and Müller deepen cooperation in cross-border trade in China

Posted on by Vivian Yang

At the China International Consumer Products Expo on April 14 in Hainan, JINGDONG Cross-Border (JD Cross-Border), the import platform of JD.com, announced a partnership with the German retail group Müller and its brand and service partner MAAT. The collaboration aims to further develop the presence of selected Müller assortments on JD.com and to increase their visibility through additional sales channels in Hainan.

The official Müller Overseas Flagship Store was recently launched on JD.com, offering Chinese consumers access to a curated selection of high-quality European products, particularly in the beauty and personal care categories. The assortment is complemented by selected suitcases and backpacks. The focus is on quality and authenticity, with the long-term goal of reflecting Müller’s department store character in a digital environment.

“Through our flagship store on JD Cross-Border, we aim to make selected products — primarily sourced from Europe — available to the Chinese market, while leveraging JD.com’s established strengths in logistics, service quality, and market access,” Müller stated. “This enables us to consistently deliver on our commitment to quality and reliability within this sales channel.”

In addition to its online presence, Müller will also be represented with selected products through partner structures in the JD Cross-Border Duty-Free Store in Haikou, which entered its trial phase at the beginning of 2026. The store offers an internationally oriented product range and specifically targets the growing consumer market in the Hainan Free Trade Port.

JD Cross-Border noted the strategic value of the partnership for JD.com’s over 700 million users. “Our collaboration with Müller is designed to help international retailers and brands navigate the complexities of the Chinese market while offering our customers a more diverse portfolio of premium goods. This expansion into the duty-free sector in Hainan is a key innovation in our efforts to drive offline engagement through online traffic, creating a more holistic and immersive shopping journey.”

As Müller’s general agent in China, MAAT is responsible for the operational implementation of the partnership. “Our goal is to effectively integrate cross-border and offshore channels while ensuring a consistent, high-quality brand experience,” MAAT stated.

JD Cross-Border is supporting the collaboration as part of its “10 Billion GigaGrowth Plan,” which aims to facilitate international brands’ market entry and gradual business expansion in China. With its infrastructure, market reach, and local expertise, JD Cross-Border positions itself as a platform partner for sustainable growth in cross-border trade.

 

(vivian.yang@jd.com)

Science Over Hype: JD Health’s New Standard for Smarter Supplement Shopping

Posted on by Vivian Yang

In the rapidly evolving and increasingly popular health and wellness landscape, JD Health is setting a new benchmark built on three core pillars: professionalism, rigor, and safety. In response to a marketplace often clouded by anecdotal trends and information gaps, JD Health is moving beyond traditional quality checks to provide a more definitive framework for efficacy and trust.

On April 3, JD Health officially pioneered the industry’s first “Science-Based Evidence” (SBE) Nutrition Certification. Developed specifically for JD Health’s first-party (1P) model—where the platform directly manages its own self-operated product inventory—this initiative marks a strategic shift from conventional retail toward a high-standard, evidence-led ecosystem.

Here is how JD Health is integrating scientific rigor across its entire value chain to reshape the future of wellness retail.

1. Vetting with Precision: The 1P Advantage

The foundation of JD Health’s quality assurance lies in its robust first-party (1P) supply chain. By maintaining direct, deep-rooted partnerships with official brands, the platform ensures authenticity at the source. JD Health’s procurement teams visit research centers and production facilities of nutrition brands. This allows for a firsthand evaluation of R&D capabilities, clinical evidence, and manufacturing integrity, ensuring that only products meeting elite internal standards enter the self-operated inventory.

2. Global Sourcing with Local Oversight

To meet the rising demand for international health solutions, JD Health has built a sophisticated cross-border quality control network. Leveraging overseas local teams and a dual-track supply chain of multilingual buyers, the platform uses a “Direct Sourcing” model that now spans key markets in Asia, Oceania, the Americas, and Europe.

By identifying high-potential products in specialized segments—such as bone health, cardiovascular care, and advanced vitamin formulations—JD Health provides a secure gateway for consumers to access cutting-edge global supplements with confidence.

3. A Science-Backed Framework Across 17 Categories

JD Health has established the “JD Good Nutrition” standard, an expansive system currently covering 17 core categories, including protein powders, fish oils, and probiotics for both adults and children. The new SBE certification adds a critical layer of scientific validation to this framework. All certified products must pass rigorous third-party laboratory testing before listing and are subject to continuous monitoring through spot checks and quarterly audits.

Furthermore, JD Health’s experts verify efficacy by cross-referencing clinical research from leading global journals and authoritative medical reports.

4. Human Expertise Meets AI Empowerment

To solve the “paradox of choice” where consumers struggle to know what to buy or how to use it, JD Health has introduced a comprehensive professional service matrix. Customers have 24/7 access to certified nutritionists for real-time consultation via the JD.com app.

This human expertise is amplified by “Citrus”, JD Health’s own medical large language model. By tapping into a vast library of evidence-based nutrition data, this AI-powered assistant has already supported over 20 million interactions, offering personalized nutrition plans and data-driven product comparisons tailored to individual health profiles.

 

The launch of the SBE certification is a cornerstone of JD Health’s long-term strategy to professionalize the wellness sector. By doubling down on scientific rigor within its self-operated category, JD Health is simplifying the decision-making process for millions of families while providing a high-caliber platform for global brand partners.

As a healthcare industry leader, JD Health remains dedicated to pushing the boundaries of quality and expertise, ensuring that the future of health consumption is defined by transparency and scientific integrity.

 

(vivian.yang@jd.com)

JD.com Redefines Durian Offering in China with Industry-First “Guaranteed 5-Lobe” Quality Benchmark

Posted on by Vivian Yang

JD Fresh, the fresh produce arm of JD.com, officially kicked off its Thai durian season on April 24 with a launch ceremony and orchard livestream in Chanthaburi, held in collaboration with CP Fresh. This event marks the start of an extensive import campaign to bring this year’s bumper harvest directly to the Chinese market. By deepening its “Direct Sourcing” and “Whole-Orchard Purchasing” models, JD Fresh is actively driving the durian trade forward, ensuring a stable, premium, and cost-effective supply for China’s rapidly expanding market.

From “Pot Luck” to Guaranteed Quality

China has emerged as the world’s largest durian consumer, with demand projected to reach nearly 2 million tons in 2026. As the market matures, consumer preference is shifting from sheer volume to premium quality and variety.

To address a long-standing industry pain point—the “pot-luck” nature of durian where pulp yield is often unpredictable—JD Fresh has introduced the industry’s first “Guaranteed 5-Lobe” offering for Monthong durians. This premium tier features fruit harvested exclusively from trees aged 10 years or older. Because typically only one out of every 100 durians meets such rigorous criteria, JD Fresh leverages its massive procurement scale and rigorous end-to-end quality control to maintain a consistent supply of this rare grade.

To ensure a risk-free experience, JD Fresh backs its quality standards with a comprehensive guarantee: if a durian falls short of the specified lobe count, the platform provides compensation for each missing lobe. Furthermore, JD Fresh offers full refunds for issues such as unripened fruit or spoilage, providing consumers with end-to-end protection from purchase to opening.

Beyond the staple Monthong variety, JD Fresh is using its direct-from-source advantage to introduce niche, high-value varieties once difficult to find in China. Rare cultivars such as Kradum, Ganyao, Benjamany, Sarika, Lin Lablae, and Long Lablae are now being brought to market to satisfy the increasingly sophisticated palates of Chinese connoisseurs.

Direct Sourcing & Whole-Orchard Purchasing

To ensure price competitiveness and peak freshness, JD Fresh has moved away from traditional multi-tiered distribution in favor of a full-link, direct-import model. The company stations its own specialized sourcing teams year-round in Thailand’s core production regions to oversee the entire process.

“This year marks our first true realization of full-link direct sourcing,” said a senior buyer from JD Fresh. “Since mid-March, our teams have been on the ground in Thailand, monitoring every stage from harvesting and factory processing to cold-chain dispatch. This end-to-end oversight ensures every fruit delivered to China meets our strict quality promise.”

Logistics are further optimized via the China-Laos Railway’s “Lancang-Mekong Express” cold-chain service, which significantly reduces transit time across borders. Upon arrival in China, JD.com’s automated processing centers use AI-assisted sorting systems to streamline grading and packaging, delivering fruit to consumers faster and at more accessible price points.

CP Fresh Partnership and Local Economic Impact

Complementing its independent direct-sourcing infrastructure, JD Fresh continues to build on its decade-long strategic partnership with the CP Group. By collaborating with CP Fresh, JD Fresh integrates its digital retail expertise with CP Fresh’s local production strengths to further diversify the premium Thai produce available to Chinese consumers.

Central to JD Fresh’s impact on the ground is its sustainable “Whole-Orchard Purchasing” model. Unlike traditional buyers who may only “cherry-pick” top-tier fruit, JD Fresh utilizes its multi-channel retail ecosystem to absorb an orchard’s entire output. By directing size-graded durians to different sales channels within the JD network, the company ensures that every grade of fruit is effectively consumed. This comprehensive approach provides Thai farmers gain greater certainty and assured income, promoting sustainable long-term growth for local agricultural communities.

As the Chinese durian market enters a new era of transparency and premiumization, JD Fresh remains committed to strengthening its Southeast Asian fruit supply chain, transforming high quality standards into scalable commercial capabilities that benefit both producers and consumers.

 

(vivian.yang@jd.com)