JD.com to Launch 50 New National Pavilions in 2026, Bolstering Global Imports to China

Posted on by Vivian Yang

On November 7, 2025, JD Cross-Border, a.k.a. JINGDONG Cross-Border, the cross-border import e-commerce arm of JD.com, announced a major upgrade to its National Pavilion program. Pledging to launch 50 new online country-themed stores, known as “JD National Pavilion”, the program will feature tens of thousands of new imported products and specialties in 2026.

Unveiled during the China International Import Expo (CIIE) at JD.com’s Beijing headquarters, the initiative aims to deepen global trade and cultural exchange between China and the rest of the world. Ambassadors and diplomats from 17 countries, including Argentina, Azerbaijan, Belgium, Cambodia, Canada, Croatia, Czech, Finland, France, Hungary, Italy, Japan, Kazakhstan, Malaysia, Maldives, Namibia, Panama, and Singapore, joined JD.com CEO Sandy Xu at the event. The event was co-hosted with the overseas edition of People’s Daily as part of its “Ambassadors’ Journey in China” program.

“Leveraging JD.com’s supply chain expertise, we’re helping global brands to enter and thrive in China while bringing Chinese consumer vitality to our global partners,” said Xu. “National Pavilions are not just sales channels but vibrant hubs for cultural exchange, serving as a global showcase for China’s consumers.”

The event, themed “CIIE Night, Shopping Global Treasures in China,” highlighted JD Cross-Border’s latest innovations. Diplomats toured an exhibition featuring signature products from their countries, all flourishing in China through JD’s cross-border platform. Additionally, they engaged with JD consumers as “product ambassadors” in a dynamic live-streaming session and experienced JD’s “instant delivery” service. They witnessed a first-hand demonstration of how imported goods cleared customs and arrived on site within 60 minutes, underscoring JD.com’s industry-leading logistics services.

The National Pavilion 2.0 upgrade is a critical part of JD Cross-Border’s “10 Billion GigaGrowth Plan” to onboard 1,000 overseas brands and achieve 10 billion yuan in sales over three years. Building on the existing 140 pavilions, all authorized by institutions, such as the embassies or chambers of commerce, the upgrade focuses on three key goals:

  • Expanding pavilion scale to include more countries’ specialties.
  • Diversifying selections with tens of thousands of new, trending worldwide products through a dedicated sourcing plan.
  • Enhancing consumer confidence with authority-backed authenticity systems and optimized logistics for a seamless cross-border shopping experience.

JD.com’s world-class supply chain capabilities, refined over two decades, power this expansion with over 130 different kinds of overseas warehouses spanning 1.3 million square meters and multiple international air cargo routes. Launched in July, the “10 Billion GigaGrowth Plan” strengthens JD Cross-Border’s role as a gateway for global brands entering China. By fostering efficient trade and cultural connections, JD.com aims to enrich consumer choices and promote trade collaboration during CIIE and beyond.

 

(vivian.yang@jd.com)

Joybuy Unveiled as Kweichow Moutai’s Official UK Retailer

Posted on by April Chai

 

  • Joybuy announced as premium spirits brand Kwiechow Moutai’s official online retailer for UK consumers
  • Partnership offers a fast, reliable and trusted channel to purchase Kweichow Moutai at competitive prices in the UK
  • Joybuy will collaborate with Moutai to explore innovative retail models blending online and offline experiences. Plans include launch of “Kweichow Moutai Cultural Experience Center”, to introduce local consumers to heritage and craftsmanship behind Chinese baijiu

 

London, 6 November 2025 – Joybuy, JD.com’s online retail business in Europe, today announced a new strategic partnership with Kweichow Mouai (‘Moutai’), China’s most iconic premium spirits brand, becoming Moutai’s official online retailer in the UK.

Joybuy will offer consumers a speedy, reliable, and trustworthy channel to purchase Moutai products, with a same-day and next-day[1] delivery service. The partnership combines Moutai’s cultural heritage and brand prestige with Joybuy’s advanced supply-chain infrastructure in the UK.

A broad range of Moutai products – including its flagship Moutai Flying Fairy (53% ABV), the Moutai Flying Fairy Explore Series·Britain (53% ABV), the Moutai Year of the Snake (53% ABV), the 15 Year Olds Moutai (53% ABV), and more – are now available on Joybuy UK, offering consumers competitive pricing across the full range. During the promotional period, shoppers will not only enjoy the lowest prices[2] in the UK, but also official authenticity guarantees and Joybuy’s speedy delivery service for a convenient and reliable shopping experience.

Rooted in centuries-old Chinese philosophical traditions, Moutai, a sorghum and wheat-based style of baijiu – a unique Chinese distilled spirit – is produced in the small town of Maotai on the banks of the Chishui River in Southwest China. It gained international recognition in the 20th century through multiple awards at global exhibitions, elevating its reputation on the world stage. Renowned for its labour-intensive craftsmanship and distinctive flavour, Moutai is now recognised as one of the world’s top three distilled spirits, alongside Scotch whisky and French cognac.

Beyond its online offering, Joybuy will collaborate with Moutai to explore the development of innovative retail models that blend the online and offline experiences. Plans include the launch of a “Moutai Cultural Experience Center” in the UK, designed to introduce local consumers to the heritage and craftsmanship behind Chinese baijiu.

Leveraging JD.com’s robust supply chain and logistics network, Joybuy — currently in a test phase in the UK, Netherlands, Germany, France, Belgium and Luxembourg — provides its customers with a speedy and reliable shopping experience. Through this partnership, Joybuy and Moutai aim to bring the unique flavour and cultural richness of Chinese baijiu to a wider global audience, unlocking new growth opportunities and showcasing the distinctive charm of Chinese spirits on the world stage.

A Joybuy spokesperson said: “It’s a great honour for Joybuy to be chosen as the exclusive online retailer for this iconic brand. If you have ever visited China, or you have friends from there, you know that Moutai doesn’t just embody centuries of distillation craft and knowledge, but like whisky or cognac, speaks to the heritage of a place and culture. With Joybuy, you can now enjoy the pleasure of Moutai here in the UK. Those who know Moutai, know. Ganbei!”

 

About Joybuy

Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.

Joybuy is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.

 

About Kweichow Moutai

Kweichou Moutai Co., Ltd. (hereinafter referred to as “listed Moutai”) was incorporated on November 20, 1999, with China Guizhou Moutai Distillery (Group) Co., Ltd. (hereinafter referred to as “Moutai Group”) acting as the lead founder. On August 27, 2001, listed Moutai went public on the Shanghai Stock Exchange. In 2024, Moutai’s brand value reached $85.565 billion, ranking as the world’s most valuable spirits brand on the “BrandZ Most Valuable Global Brands” list.

Nestled along the scenic Chishui River in Maotai town of northern Guizhou, the company is the proud producer of Moutai liquor and the distinctive Daqu Jiang flavor collection. Kweichou Moutai, its signature product, stands as the pioneering masterpiece of China’s Daqu Jiang flavor baijiu tradition. Certified organic and bearing the prestigious national geographical indication, the exquisite spirit has become China’s aromatic ambassador to the world.

 

[1] Location dependent

[2] The promotional period runs until 12 November 2025

 

(chaizhenzhen1@jd.com)

JD.com’s Vision for a Super Supply Chain and the Asia-Pacific Import Doubling Plan: Highlights from APEC 2025

Posted on by Vivian Yang

At the APEC CEO Summit 2025 in Gyeongju, South Korea, on October 31, JD.com’s Founder and Chairman Richard Liu and CEO Sandy Xu reaffirmed our commitment to driving a thriving Asia-Pacific economy. They introduced JD.com’s “Super Supply Chain,” a resilient, efficient network rooted in China, with a global reach, including strategic hubs located across the Asia-Pacific region, designed to ensure stable connectivity and minimize disruption risks. Over the next three years, JD.com will launch its ambitious Asia-Pacific Import Doubling Plan, doubling product imports from APEC countries to foster regional trade.

Speaking at the summit’s session on “Business Strategies Through Enhanced Connectivity Within APEC,” CEO Sandy Xu highlighted how JD.com is tackling global uncertainties with stability as a cornerstone. She told the summit that for more than two decades, JD.com has built a stress-tested supply chain infrastructure, which is evolving into a Super Supply Chain, shifting from single-point security to system-wide resilience and from reactive fixes to proactive risk prevention, ensuring robust and reliable operations.

This stability stems from JD.com’s localized infrastructure, explained Sandy Xu, adding that through its Global Smart Supply Chain Network, JD.com has established over 130 different types of overseas warehouses spanning 1.3 million square meters and launched dozens of international air-cargo routes. By hiring locally and creating two-to-three-day delivery networks with regional warehouses, JD.com is building an efficient supply chain that uses the Asia-Pacific as its hub while extending globally, she added.

Leveraging this Super Supply Chain, JD.com is advancing our brands’ GigaGrowth Plan, which will bring 1,000 new overseas brands to China through cross-border e-commerce, driving more than 10 billion yuan in sales, while introducing 1,000 Chinese brands to global markets. Additionally, our Asia-Pacific Import Doubling Plan will double imports from APEC countries over the next three years, supporting regional economic growth.

As Sandy Xu emphasized, JD.com is committed to fostering more stable, smarter, greener, and warmer connectivity as a dedicated member of the APEC business community. “Journey Together, Dream as One,” she concluded, calling for collective action to build a brighter, more connected Asia-Pacific future.

For international brands: Partner with us to unlock China’s immense market and fuel global expansion!  https://corporate.jd.com/forPartners

 

(vivian.yang@jd.com)

JoyLogistics Launches Integrated Delivery and Installation Service for Bulky Items in Malaysia and Singapore

Posted on by Yuchuan Wang

JoyLogistics, the supply chain solutions arm of JINGDONG Logistics (JD Logistics), announced the launch of its integrated delivery and installation service for bulky items in Malaysia and Singapore. In the core areas of Kuala Lumpur, a next-day delivery service can be provided upon appointment.

Delivering bulkier home appliances or furniture can be more complex than handling standard parcels, with orders often requiring in-home placement or professional installation.

 

To address these challenges and ensure a high standard of customer experience, JD Logistics is offering businesses an integrated one-stop delivery and installation logistics solution. The service provides end-to-end support from doorstep delivery and installation to on-site setup, all completed in a single visit. Customers can also request doorstep returns and exchanges, ensuring a seamless, reliable, and worry-free experience.

Leveraging its global logistics network, JoyLogistics also provides enterprises with comprehensive 3PL services, including cross-border transportation, local warehousing, outbound fulfillment, last-mile delivery and installation, and reverse logistics.

As the supply chain and logistics arm of JD.com, JINGDONG Logistics has become a world-leading integrated supply chain and logistics service provider. It operates over 3,600 warehouses and can deliver 95% of first-party orders within 24 hours in China. JINGDONG Logistics has established a warehouse-centered global logistics network. To date, the company operates nine overseas warehouses across Southeast Asia, covering Malaysia, Thailand, Singapore, Vietnam, and Indonesia. Within local warehouse cities, it provides same-day and next-day delivery, while cross-border shipments can arrive in as fast as 72 hours.

To further enhance its international capabilities, JINGDONG Logistics is expanding its warehousing, air freight, and express delivery networks across Southeast Asia, empowering businesses and consumers throughout ASEAN with faster, more reliable, and fully integrated logistics solutions.

 

(yuchuan.wang@jd.com)

JD Fresh Launches 2025 Chilean Cherries Season to Offer Amazing Quality at Great Prices

Posted on by Vivian Yang

On October 20th, the first air-freighted batch of 2025 Chilean cherries arrived at Shanghai Port, marking the official start of the annual cherry consumption season in China. This timely delivery from the Southern Hemisphere allows consumers across the country to enjoy the season’s freshest produce.

As JD.com’s Singles’ Day Grand Promotion opens, JD Fresh, the fresh produce business under JD.com, initiated the nationwide pre-sale debut, giving customers the chance to reserve their share of this inaugural shipment. The premium cherries are now available for purchase through the JD.com app and our omnichannel supermarket 7FRESH app, delivering unparalleled freshness from orchard to table.

Freshly arrived 2025 Chilean cherries – premium quality, direct from Chile.

The Rise of “Quality-Price” in Consumer Preferences

Chilean cherries continue to gain popularity in the Chinese market, with growing consumer demand driven by the fruit’s superior taste and appeal. As e-commerce channels evolve, so do shopper expectations. Preferences have shifted from a focus solely on cost-effectiveness to “quality-price”, emphasizing high-quality products at competitive prices.

This trend underscores a key competitive differentiator for platforms like JD Fresh. We meet this demand through strategic partnerships with Chile’s leading cherry-producing regions, including a key collaboration with Garces Fruit, the country’s largest exporter. Our professional sourcing team ensures direct, large-scale procurement from the source, guaranteeing abundant supply and consistent fruit quality.

JD.com’s Supply Chain Mastery: Ensuring Freshness and Value

At the heart of our “quality-price” offering is JD’s supply chain capabilities, which seamlessly integrates procurement, warehousing, logistics, and delivery. This end-to-end system creates a direct pathway from Chilean orchards to Chinese households, minimizing transit time and preserving product integrity.

Key features include:

  • Rigorous Quality Standards: Strict grading protocols prohibit mixing smaller fruits with premium sizes, ensuring every cherry meets customer expectations for size, ripeness, and flavor.
  • Efficient Air Freight: In partnership with Garces Fruit, this shipment significantly reduces farm-to-fork time, maintaining the cherries’ signature freshness and crisp texture.
  • Full Traceability: Visibility across the supply chain guarantees authenticity, safety, and reliability.

Industry observers highlight that JD.com’s advanced logistics not only accelerate delivery but also optimize sensory quality, delivering the vibrant color, sweetness, and crunch that define premium Chilean cherries.

The 2025-2026 Chilean cherry season is underway, and JD Fresh is committed to leveraging our Super Supply Chain to source global premium resources. This enables us to enhance fresh produce efficiency, offering customers greater variety, superior quality, and exceptional value.

 

(vivian.yang@jd.com)

JoyLogistics Powers XPeng Motors’ Largest Auto Parts Hub in the Middle East

Posted on by Yuchuan Wang

Dubai, October 17, 2025 – JoyLogistics, the supply chain solutions arm of JINGDONG Logistics (JD Logistics), in partnership with XPeng Motors, announced the launch of the XPeng Middle East Regional Auto Parts Warehouse in Dubai’s Jebel Ali Free Zone (JAFZA). The warehouse stores over 1,000 auto parts, supporting the maintenance needs of multiple vehicle models, making it the largest automotive parts center for XPeng in the Middle East.

Strategically located in JAFZA, the new warehouse efficiently supports XPeng’s after-sales network in the Middle East and Northern Africa. Leveraging JoyLogistics’ warehouse planning expertise and advanced digital tools such as intelligent inventory management, the facility delivers end-to-end services from container reception, customs clearance, and quality inspection to order processing, packaging, and outbound.

“The rapid growth of our business in the Middle East is built on a robust logistics foundation,” said Ken Wang, Middle East and Africa Director of XPeng. “JoyLogistics’ solutions ensure timely and accurate supply while enabling fast response to local customer needs, which is critical to enhancing our brand reputation and market competitiveness.” XPeng has achieved strong market traction across the Middle East and North Africa, with its G9 and G6 models leading the mid-to-large and mid-size electric SUV segments.

Charlie Peng, Head of Middle East at JINGDONG Logistics said, “We will continue expanding our logistics infrastructure and technology investment in the Middle East, combining proven supply chain expertise with local market needs to deliver cost-effective, integrated solutions for more businesses.”

Since opening its first self-operated warehouse in JAFZA in 2020, JINGDONG Logistics has established multiple warehouses in the Middle East and continuously upgraded automation capabilities. JINGDONG Logistics’ parent company, JD.com, also plans to build an intelligent logistics hub in Abu Dhabi to further strengthen regional warehousing and fulfillment capability. With a global warehouse network at its core, JINGDONG Logistics is building an end-to-end system encompassing cross-border transport, local warehousing, and last-mile delivery. The company has also launched the express delivery brand, JoyExpress, serving the Saudi Arabia, and beyond.

 

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. JD.com’s business has expanded across retail, technology, logistics, healthcare, industrials, property development, and international business. Ranking 44 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.

 

About JINGDONG Logistics

JINGDONG Logistics (HKEX: 2618), also known as JD Logistics, is a leading technology-driven supply chain solutions and logistics services provider. JINGDONG Logistics has established six highly synergized logistics networks including warehousing, line-haul transportation, last-mile delivery network, bulky items, cold chain logistics, and cross-border logistics networks. As of December 31, 2024, including cloud warehouses operated by third parties, JINGDONG Logistics manages over 3,600 warehouses, with a total area exceeding 32 million square meters. JINGDONG Logistics has strategically built a Global Smart Supply Chain Network, featuring highly automated warehousing systems and reliable international transportation solutions. The company currently operates over 130 bonded, direct mail and overseas warehouses, with a total GFA exceeding 1 million square meters, spanning 23 countries and regions worldwide. “JoyLogistics” and “JoyExpress” are JINGDONG Logistics’ international business brands.

 

About XPeng

Xpeng Motors is committed to leading the transformation of future mobility through technological exploration, becoming a “future mobility explorer.” Headquartered in Guangzhou, the company has R&D centers in Beijing, Shanghai, Shenzhen, Zhaoqing, and Yangzhou, as well as intelligent manufacturing bases in Zhaoqing and Guangzhou. Xpeng Motors also has a global R&D and sales presence, with an R&D center in the United States and branches in multiple locations across Europe. Xpeng Motors maintains a commitment to full-stack independent development of intelligent assisted driving software and core hardware, ensuring a superior intelligent driving experience for its users.

 

(yuchuan.wang@jd.com)

JD.com Sees Strong 11.11 Start as Active Users and Categories Surge

Posted on by Yuchuan Wang

Beijing, October 14, 2025 – JD.com has seen an exceptional start to this year’s 11.11 Grand Promotion (Single’s Day) with active users rising by nearly 50%, according to new data. Market researchers CTR data shows that between October 9th and 10th, JD.com’s app active users jumped by 47.6% year on year, the fastest growth, leading the e-commerce industry. 

Since the campaign officially kicked off on October 9, consumer enthusiasm has continued to soar, fueled by JD.com’s ready-to-ship inventory and direct price reductions. Some category highlights as of 12pm October 14, include (YoY):

  • Powered Products Lead the Charge: Orders across electricalcategories including home appliances, smartphones, digital devices, and computers rose by over 70% year-on-year, ranking first in both sales volume and growth rate across the industry.
  • AI and Smart Devices Surge: Driven by growing consumer interest in intelligent technologies, categories such as AI hardware, smart robots, and 3D printers posted significant growth. Sales of smart robots were up fivefold, AI glasses threefold, AI tablets twofold, and 3D printers 120%, while AI smartphones and learning devices both doubled.
  • Home Innovation on the Rise: Sales of new flagship home appliances and household products surged fourfold,year-on-year. Over 1,000 brands launched “Flash New” items, with 100-inch TVs, multi-drum washers, and zero-gravity sofas seeing sales jump more than tenfold.
  • Fashion Flourishes: Nearly 2,000 fashion brands and merchants across apparel, beauty, and sports reported sales growth exceeding 200%.
  • Trendy Consumer Goods: Healing, aesthetic, and IP-themed products surged over 100%. Disney-branded pet toys grew 114 times, Rémy Martin’s Li Xian edition cognac 10 times, Milkground’s Paw Patrol cheese sticks 150%, and Peppa Pig diapers 136%.
  • Fresh Food Favorites: Fresh durians became one of the top fruits of choice, with sales up 420% year-on-year.
  • Health Consumption Grows: New users purchasing weight management and tonic medicines increased 5fold.
  • Automotive and Energy: Self-operated electric bicycles saw a 500% increase, while EV chargers rose 102%.
  • Cross-Border Growth: JD.com’s cross-border import business saw apparelproducts grow 300%.

For the first time, JD.com’s local life business joined forces with over 3 million merchants in dining, on-demand retail, and travel and hotel services to bring consumers quality and affordable lifestyle experiences. Meanwhile, offline JD MALL stores saw home categories grow 123% year-on-year.

11.11 has also become the launchpad for major new products. Brands such as Xiaomi, Apple, and POP MART unveiled their latest releases, including celebrity-endorsed products debuting exclusively on JD.com.

AI and Smart Logistics Power the Experience

To enhance efficiency, JD.com introduced multiple AI-powered tools for merchants, including large-language-model-based customer service and intelligent design assistants, significantly shortening customer wait times and boosting merchant performance.

JINGDONG Logistics (JD Logistics) has deployed an intelligent equipment cluster at scale for the first time, improving frontline efficiency by nearly 20%. And intelligent logistics robots are now in use in 20 provinces in China and in over 10 countries worldwide, supporting end-to-end storage, transport, and sorting processes, effectively reducing logistics costs across the entire supply chain.

In addition, over 660,000 frontline employees, 3,600 warehouses, including cloud warehouses, are fully mobilized to ensure seamless delivery throughout the 11.11 Grand Promotion.

 

(yuchuan.wang@jd.com)

JINGDONG Logistics Expands Air-cargo Network with New Shenzhen–Singapore Route Through JD Airlines

Posted on by Yuchuan Wang

JINGDONG Logistics, also known as JD Logistics, has launched a scheduled all-cargo service between Shenzhen, China and Singapore, further expanding its air logistics network across the Asia-Pacific region. On September 19, a JD Airlines Boeing 737-800BCF freighter, fully loaded with e-commerce parcels and high-end electronics, departed from Shenzhen Bao’an International Airport and landed at Singapore Changi Airport.

The new route, operated three times a week, provides a maximum single-trip payload of 22 tons. By offering regular, direct flights with stable schedules, JD Airlines enables high-value exports such as consumer electronics and smart devices from South China to reach Southeast Asia more efficiently.

While most of the outbound cargo consists of consumer electronics and e-commerce parcels bound directly for Singapore, a smaller share of time-sensitive goods will transit onwards to Europe and the U.S. Return flights will see shipments mainly include electronics routed from Europe and the U.S. through Singapore, along with local auto parts and e-commerce products.

JD Airlines currently operates more than 20 domestic and international cargo routes, including routes connecting China with South Korea, Thailand, Myanmar, Malaysia and beyond. Leveraging JINGDONG Logistics’ integrated network of warehousing, transportation, and last-mile delivery, JD Airlines remains committed to enabling smoother and faster global trade.

 

(yuchuan.wang@jd.com)