JD.com Named on 2026 Fortune China ESG Impact List, Highlighting a People-First Approach to Innovation

Posted on by Vivian Yang

On May 12, Fortune China released its 2026 ESG Impact List, recognizing companies that lead in environmental, social, and governance excellence. JD.com has once again earned its place on this prestigious list. This recognition comes as the focus on artificial intelligence is shifting from “computational power” to “value creation.” For JD.com, this means ensuring that technological progress remains rooted in human needs.

Fortune China’s editors noted that in the AI era, a company’s social and governance performance is more critical than ever. While technology can solve complex problems and promote inclusivity, it also brings risks like job displacement and ethical considerations. The list prioritizes companies that use “tech with warmth” to support vulnerable groups while ensuring that human employees are not left behind. By focusing on reskilling workers and protecting their dignity, JD.com shows how a business can balance technological efficiency with a deep responsibility for its people.

JD.com’s first-quarter earnings for 2026 show how this philosophy works in practice. By integrating AI across production, logistics, and consumption, the company is moving technology out of the digital lab and into the physical world. This approach makes supply chains more efficient while creating a simpler, more intuitive experience for consumers.

JD.com believes that a company’s true competitiveness comes from its people. With a workforce of over 900,000, the company has fostered 183 different types of frontline roles, including new career paths like AI trainer and robot maintenance engineers. To support this evolving workforce, JD.com established the “Modern Rider Academy” in partnership with Guangzhou Vocational and Technical University. This initiative ensures that frontline workers can master new skills and grow alongside the industry’s digital transformation.

Beyond skills training, the company provides concrete institutional support for its employees’ well-being. JD.com provides social security benefits for its full-time delivery riders and has invested in nearly 30,000 housing units for its frontline staff. In cities like Beijing, the company has also built “JD Frontliners’ Homes” to offer physical spaces where workers can rest and find support. These efforts turn corporate growth into tangible benefits that employees can feel in their daily lives.

To cultivate future talent, JD.com recently launched its 2026 “Top Global Talent” (TGT) program and opened more than 10,000 internship positions through the “JD YOUNG” recruitment drive. By prioritizing employment and responsible innovation, the company is building a sustainable business ecosystem where technological advancement drives both corporate efficiency and individual income.

This long-term focus on social value has earned JD.com international recognition. Earlier this year, the company was named an “Advanced Private Enterprise for Employment and Social Security” and received the highest score in China’s retail sector in the S&P Global Sustainability Yearbook for the fourth consecutive year. For JD.com, investing in people is not just a social responsibility; it is the core driver of innovation, the customer-first philosophy, and long-term success.

 

(vivian.yang@jd.com)

JD.com Announces First Quarter 2026 Results

Posted on by Vivian Yang

On May 12, JD.com announced its unaudited financial results for the three months ended March 31, 2026, reflecting strong growth and our deeper commitment to our customers and partners. We’re leveraging the supply chain to connect AI’s power with real-world impact.

Highlights are below, and the full release of the financial results is here.

 

（press@jd.com）

CHANEL Official Flagship Store Debuts on JD.com with Exclusive Beauty Launches for Gifting Season

Posted on by Yuchuan Wang

As demand for premium beauty and luxury gifting continues to grow in China, JD.com is further expanding its portfolio of global prestige beauty partners through a new partnership with CHANEL.

On May 11, the official CHANEL Fragrance & Beauty flagship store officially launched on JD.com, bringing consumers access to the brand’s iconic fragrance, makeup and skincare collections through a trusted and premium online shopping experience.

The opening comes during China’s peak gifting season surrounding Mother’s Day and May 20th Internet Valentine’s Day in China. To mark the launch, CHANEL is introducing several JD.com-exclusive beauty offerings, including the LES BEIGES HEALTHY GLOW SUMMER ESSENTIALS and the HYDRA BEAUTY Micro Sérum Lèvres, providing consumers with elevated gifting choices and limited-edition luxury experiences.

The partnership also highlights JD.com’s growing momentum in the imported high-end beauty category. Since 2025, JD Beauty has continued to deliver industry-leading growth rate in premium international beauty, supported by JD.com’s longstanding strengths in authentic product assurance, fast delivery and customer service excellence. Increasingly, international luxury beauty brands are choosing JD.com as a strategic platform for reaching Chinese consumers online.

Looking ahead, JD.com and CHANEL will further expand collaboration by bringing more new launches, exclusive collections and limited-edition products to its 700 million+ consumers in China, while continuing to elevate the online luxury beauty experience through trusted service and refined customer engagement.

 

(yuchuan.wang@jd.com)

JD.com and Müller deepen cooperation in cross-border trade in China

Posted on by Vivian Yang

At the China International Consumer Products Expo on April 14 in Hainan, JINGDONG Cross-Border (JD Cross-Border), the import platform of JD.com, announced a partnership with the German retail group Müller and its brand and service partner MAAT. The collaboration aims to further develop the presence of selected Müller assortments on JD.com and to increase their visibility through additional sales channels in Hainan.

The official Müller Overseas Flagship Store was recently launched on JD.com, offering Chinese consumers access to a curated selection of high-quality European products, particularly in the beauty and personal care categories. The assortment is complemented by selected suitcases and backpacks. The focus is on quality and authenticity, with the long-term goal of reflecting Müller’s department store character in a digital environment.

“Through our flagship store on JD Cross-Border, we aim to make selected products — primarily sourced from Europe — available to the Chinese market, while leveraging JD.com’s established strengths in logistics, service quality, and market access,” Müller stated. “This enables us to consistently deliver on our commitment to quality and reliability within this sales channel.”

In addition to its online presence, Müller will also be represented with selected products through partner structures in the JD Cross-Border Duty-Free Store in Haikou, which entered its trial phase at the beginning of 2026. The store offers an internationally oriented product range and specifically targets the growing consumer market in the Hainan Free Trade Port.

JD Cross-Border noted the strategic value of the partnership for JD.com’s over 700 million users. “Our collaboration with Müller is designed to help international retailers and brands navigate the complexities of the Chinese market while offering our customers a more diverse portfolio of premium goods. This expansion into the duty-free sector in Hainan is a key innovation in our efforts to drive offline engagement through online traffic, creating a more holistic and immersive shopping journey.”

As Müller’s general agent in China, MAAT is responsible for the operational implementation of the partnership. “Our goal is to effectively integrate cross-border and offshore channels while ensuring a consistent, high-quality brand experience,” MAAT stated.

JD Cross-Border is supporting the collaboration as part of its “10 Billion GigaGrowth Plan,” which aims to facilitate international brands’ market entry and gradual business expansion in China. With its infrastructure, market reach, and local expertise, JD Cross-Border positions itself as a platform partner for sustainable growth in cross-border trade.

 

(vivian.yang@jd.com)

Science Over Hype: JD Health’s New Standard for Smarter Supplement Shopping

Posted on by Vivian Yang

In the rapidly evolving and increasingly popular health and wellness landscape, JD Health is setting a new benchmark built on three core pillars: professionalism, rigor, and safety. In response to a marketplace often clouded by anecdotal trends and information gaps, JD Health is moving beyond traditional quality checks to provide a more definitive framework for efficacy and trust.

On April 3, JD Health officially pioneered the industry’s first “Science-Based Evidence” (SBE) Nutrition Certification. Developed specifically for JD Health’s first-party (1P) model—where the platform directly manages its own self-operated product inventory—this initiative marks a strategic shift from conventional retail toward a high-standard, evidence-led ecosystem.

Here is how JD Health is integrating scientific rigor across its entire value chain to reshape the future of wellness retail.

1. Vetting with Precision: The 1P Advantage

The foundation of JD Health’s quality assurance lies in its robust first-party (1P) supply chain. By maintaining direct, deep-rooted partnerships with official brands, the platform ensures authenticity at the source. JD Health’s procurement teams visit research centers and production facilities of nutrition brands. This allows for a firsthand evaluation of R&D capabilities, clinical evidence, and manufacturing integrity, ensuring that only products meeting elite internal standards enter the self-operated inventory.

2. Global Sourcing with Local Oversight

To meet the rising demand for international health solutions, JD Health has built a sophisticated cross-border quality control network. Leveraging overseas local teams and a dual-track supply chain of multilingual buyers, the platform uses a “Direct Sourcing” model that now spans key markets in Asia, Oceania, the Americas, and Europe.

By identifying high-potential products in specialized segments—such as bone health, cardiovascular care, and advanced vitamin formulations—JD Health provides a secure gateway for consumers to access cutting-edge global supplements with confidence.

3. A Science-Backed Framework Across 17 Categories

JD Health has established the “JD Good Nutrition” standard, an expansive system currently covering 17 core categories, including protein powders, fish oils, and probiotics for both adults and children. The new SBE certification adds a critical layer of scientific validation to this framework. All certified products must pass rigorous third-party laboratory testing before listing and are subject to continuous monitoring through spot checks and quarterly audits.

Furthermore, JD Health’s experts verify efficacy by cross-referencing clinical research from leading global journals and authoritative medical reports.

4. Human Expertise Meets AI Empowerment

To solve the “paradox of choice” where consumers struggle to know what to buy or how to use it, JD Health has introduced a comprehensive professional service matrix. Customers have 24/7 access to certified nutritionists for real-time consultation via the JD.com app.

This human expertise is amplified by “Citrus”, JD Health’s own medical large language model. By tapping into a vast library of evidence-based nutrition data, this AI-powered assistant has already supported over 20 million interactions, offering personalized nutrition plans and data-driven product comparisons tailored to individual health profiles.

 

The launch of the SBE certification is a cornerstone of JD Health’s long-term strategy to professionalize the wellness sector. By doubling down on scientific rigor within its self-operated category, JD Health is simplifying the decision-making process for millions of families while providing a high-caliber platform for global brand partners.

As a healthcare industry leader, JD Health remains dedicated to pushing the boundaries of quality and expertise, ensuring that the future of health consumption is defined by transparency and scientific integrity.

 

(vivian.yang@jd.com)

JD.com Redefines Durian Offering in China with Industry-First “Guaranteed 5-Lobe” Quality Benchmark

Posted on by Vivian Yang

JD Fresh, the fresh produce arm of JD.com, officially kicked off its Thai durian season on April 24 with a launch ceremony and orchard livestream in Chanthaburi, held in collaboration with CP Fresh. This event marks the start of an extensive import campaign to bring this year’s bumper harvest directly to the Chinese market. By deepening its “Direct Sourcing” and “Whole-Orchard Purchasing” models, JD Fresh is actively driving the durian trade forward, ensuring a stable, premium, and cost-effective supply for China’s rapidly expanding market.

From “Pot Luck” to Guaranteed Quality

China has emerged as the world’s largest durian consumer, with demand projected to reach nearly 2 million tons in 2026. As the market matures, consumer preference is shifting from sheer volume to premium quality and variety.

To address a long-standing industry pain point—the “pot-luck” nature of durian where pulp yield is often unpredictable—JD Fresh has introduced the industry’s first “Guaranteed 5-Lobe” offering for Monthong durians. This premium tier features fruit harvested exclusively from trees aged 10 years or older. Because typically only one out of every 100 durians meets such rigorous criteria, JD Fresh leverages its massive procurement scale and rigorous end-to-end quality control to maintain a consistent supply of this rare grade.

To ensure a risk-free experience, JD Fresh backs its quality standards with a comprehensive guarantee: if a durian falls short of the specified lobe count, the platform provides compensation for each missing lobe. Furthermore, JD Fresh offers full refunds for issues such as unripened fruit or spoilage, providing consumers with end-to-end protection from purchase to opening.

Beyond the staple Monthong variety, JD Fresh is using its direct-from-source advantage to introduce niche, high-value varieties once difficult to find in China. Rare cultivars such as Kradum, Ganyao, Benjamany, Sarika, Lin Lablae, and Long Lablae are now being brought to market to satisfy the increasingly sophisticated palates of Chinese connoisseurs.

Direct Sourcing & Whole-Orchard Purchasing

To ensure price competitiveness and peak freshness, JD Fresh has moved away from traditional multi-tiered distribution in favor of a full-link, direct-import model. The company stations its own specialized sourcing teams year-round in Thailand’s core production regions to oversee the entire process.

“This year marks our first true realization of full-link direct sourcing,” said a senior buyer from JD Fresh. “Since mid-March, our teams have been on the ground in Thailand, monitoring every stage from harvesting and factory processing to cold-chain dispatch. This end-to-end oversight ensures every fruit delivered to China meets our strict quality promise.”

Logistics are further optimized via the China-Laos Railway’s “Lancang-Mekong Express” cold-chain service, which significantly reduces transit time across borders. Upon arrival in China, JD.com’s automated processing centers use AI-assisted sorting systems to streamline grading and packaging, delivering fruit to consumers faster and at more accessible price points.

CP Fresh Partnership and Local Economic Impact

Complementing its independent direct-sourcing infrastructure, JD Fresh continues to build on its decade-long strategic partnership with the CP Group. By collaborating with CP Fresh, JD Fresh integrates its digital retail expertise with CP Fresh’s local production strengths to further diversify the premium Thai produce available to Chinese consumers.

Central to JD Fresh’s impact on the ground is its sustainable “Whole-Orchard Purchasing” model. Unlike traditional buyers who may only “cherry-pick” top-tier fruit, JD Fresh utilizes its multi-channel retail ecosystem to absorb an orchard’s entire output. By directing size-graded durians to different sales channels within the JD network, the company ensures that every grade of fruit is effectively consumed. This comprehensive approach provides Thai farmers gain greater certainty and assured income, promoting sustainable long-term growth for local agricultural communities.

As the Chinese durian market enters a new era of transparency and premiumization, JD Fresh remains committed to strengthening its Southeast Asian fruit supply chain, transforming high quality standards into scalable commercial capabilities that benefit both producers and consumers.

 

(vivian.yang@jd.com)

A Shield for Brand Growth: JD.com’s Efforts to Intellectual Property

Posted on by Vivian Yang

At JD.com , we believe that a great idea is the heartbeat of global commerce. On April 26th, in celebration of World Intellectual Property Day, we not only honor innovation but also reaffirm our efforts to protect it.

For our global partners and cross-border sellers, trust is the foundation of everything we do. Whether you are a heritage European label or a rising global brand, here is how we’re working behind the scenes to keep brands’ intellectual property (IP) secure.

A Proactive “Digital Shield”

We don’t just wait for issues to arise; we prevent them from happening. By combining a dedicated professional team with cutting-edge Multi-modal AI, JD.com has built a “Smart Shield” that monitors and intercepts potential infringements in real-time.

By learning and evolving alongside your brand, our systems provide the adaptive support you need to keep your intellectual property safe and secure.

Proven Impact, Global Reach

Numbers speak louder than words. To date, JD.com’s IP protection initiatives have achieved:

• 240,000+ IP items successfully safeguarded.

• 50,000+ rights holders supported, including nearly 3,000 international ones.

• 4,800+ Geographical Indication (GI) trademarks protected worldwide.

Strength in Numbers: Our Global Network

Protecting IP is a team sport. We’ve joined forces with law enforcement, industry experts, and over 1,300 world-renowned brands through our Product Safety Alliance.

From deep technical exchanges with organizations like the China-Britain Business Council (CBBC) to streamlining communications for international sellers, we are building a cleaner, fairer marketplace for everyone.

Our brand partners’ growth is our growth. As we continue to welcome more international brands into the JD ecosystem, IP protection will remain at the very core of our global strategy. We’re here to provide the solid ground you need to innovate, grow, and thrive in the global market.

Protect your brand today. Learn more about our tools and services at our dedicated IP Protection portal: https://jdgroupip.com/index.html

(vivian.yang@jd.com)

JINGDONG Industrials Upgrades JoyIndustrial LLM: From Digital Tools to Intelligent Industry Experts

Posted on by Vivian Yang

JINGDONG Industrials (also known as JD Industrials), the industrial supply chain technology and service provider under JD.com, has launched a new era of digital transformation. On April 9, the company announced a major upgrade plan to its proprietary industrial large language model (LLM), JoyIndustrial. This update marks a significant leap from version 1.0’s “AI tools” to version 2.0’s “Intelligent AI Industry Experts.”

This evolution moves beyond traditional software that relies on constant manual prompts and isolated processes. These new AI Industry Experts are designed to manage complex tasks and full-scenario applications by integrating deep industry knowledge with advanced algorithms. The 2.0 system can oversee the end-to-end lifecycle of product selection, logistics fulfillment, and after-sales service. By proactively identifying needs and driving organizational synergy through a unified industrial supply chain language system, this technology enables the industrial backbone—from designs and factories to application scenarios—to operate with unprecedented efficiency.

“We are moving beyond the phase where AI is simply a digital assistant,” said a spokesperson for JD Industrials. “With the transition to AI 2.0, we are providing our partners with a virtual team of experts that truly understands the intricacies of industrial business. This shift handles the heavy-lifting of complex data, allowing human professionals to focus on higher-value work. Our goal is to help companies reduce costs and improve compliance while transforming the industrial workplace into a more efficient and fulfilling environment.”

The tangible benefits of this human-centric AI innovation are already evident in daily operations through several JD Industries’ AI Industry Experts, for example:

  • IndLens (工品查): This specialized AI-powered platform identifies and manages industrial product data. It has transformed tasks that once took human teams months of tedious work into a process completed in mere hours. By utilizing a virtual team of 27 AI agents, the platform has increased human efficiency tenfold, protecting workers from the burnout often associated with massive manual data entry.
  • AI Shopping Guide: In the procurement sector, this tool is redefining how businesses source supplies. Merging expert knowledge with the LLM, it helps shorten decision-making time for customers by 70% and reduces the risk of ordering incorrect parts by 60%.
  • Jingbei Cloud (京备云): This spare parts operation and maintenance platform enables remote expert inspections via mobile devices. This not only improves inspection efficiency by up to 50% but also significantly cuts corporate travel costs, allowing technicians to solve problems without the exhaustion of constant transit.

Looking ahead, JD Industrials envisions an even more integrated ecosystem. The company plans to evolve these experts into an “AI Superbrain” (3.0), creating a fully synchronized digital infrastructure for demand, inventory, and fulfillment. Over the next five years, JD Industrials is committed to building high-quality, standardized industrial datasets that advance LLMs and integrated applications, ensuring that technology continues to drive global industrial progress and meaningful workforce experience in tandem.

 

(vivian.yang@jd.com)