JD.com 2024 Singles Day Grand Promotion: Over 20% Growth in Shoppers

Posted on by Yuchuan Wang

By 11:59 P.M. on November 11, JD.com reported a more than 20% year-over-year (YoY) increase in shoppers for its 2024 Singles Day Grand Promotion (also known as 11.11 or Double 11). Orders from JD Live’s livestreams, hosted by JD’s procurement and sales managers, surged 3.8 times YoY. More than 17,000 brands saw their transaction volume grow by over five times, and transaction volume from over 30,000 small and medium-sized merchants increased by 200% YoY.

Under the theme “Affordability and Quality”, JD.com offered hundreds of service options across eight categories, including quality assurance, delivery, and after-sales support.

 

Operational Highlights

JD Logistics’ workforce of over 340,000 couriers ensured timely deliveries nationwide.  Expanded services included “delivery, installation, disassembly, and recycling” for large items in rural areas, extending the in-house delivery network to nearly 300 additional remote townships in Xizang, Xinjiang, and Guizhou. Nearly 200 townships in Xinjiang, Sichuan, Guizhou, and Shaanxi now benefit from one-stop services for large home appliances and access to trade-in options.

 

Key Data Highlights (October 14, 8:00 PM – November 11, 11:59 PM, 2024)

  • Trade-In Program and Home Appliance Sales: JD.com’s trade-in program saw strong participation, with users from over 90% of rural and county areas participating. Large-screen TVs were especially popular, with over 60% of TV buyers opting for 75-inch models or larger. Transaction volumes for 519 home and appliance categories increased by 200% YoY, with best-sellers including energy-efficient air conditioners, robotic vacuum cleaners, dryers, zero-water-pressure smart toilets, and recliner sofas.
  • AI-Enhanced Electronics: Sales of AI-enabled electronics surged, with a tenfold increase in AI learning machines and 100% YoY growth in computers, cell phones, and AI-powered peripherals. AI smart glasses sales rose by 200%, while high-tech consumer electronics like gaming CPUs, headphones, and action cameras saw transaction volume double.
  • Innovative Product Bundles: JD Super, JD.com’s supermarket division, introduced over 20,000 product bundles across categories such as baby and maternal care, home cleaning, and food. These bundles achieved a 50% increase in transaction volume YoY.
  • Winter Apparel in High Demand: Transaction volume of down jackets, outdoor jackets, thermal underwear, cashmere sweaters, and children’s snow boots doubled YoY. Over 300 brands of winter accessories, including hats and scarves, also saw their transaction volumes double.
  • At-Home Healthcare Services Available in More Than 30 Locations: JD Health’s at-home nursing services expanded to over 30 locations, with order volumes rising by 300% compared to the previous month. Transaction volume for various products designed for seniors, including chronic medications, nutritional supplements, and medical devices, increased by 140% YoY.
  • EV Products and Services Saw Strong Growth: JD Auto reported a 95% YoY increase in sales of EV charging stations, with installation service orders up by 110% YoY.
  • JD NOW’s Record High Daily Order Volume: Participation in JD,com’s instant retail service, JD NOW, rose by 70% YoY, with over 600,000 offline stores joining the shopping festival.
  • Industrial Belt Product Growth: Jingxi’s self-operated cleaning paper products saw transaction volumes increase by 300% compared to the previous month, including items like tissue boxes, hanging tissue packs, wet wipes, and cotton soft towels.
  • New Products Drive Imported Goods Sales: New products are driving substantial growth for JD Worldwide, with 70% of its imported food offerings consisting of new products. Sales of imported Starbucks coffee beans and Chek Hup coffee increased over 20 times YoY, while Oreo-flavored ice cream and the overseas version of Wall’s ice cream more than tripled in transaction volume.
  • Increased Sales of Electronics and Home Appliances Among European Customers on ochama: On ochama, JD.com’s European retail platform, food and beverages, fresh produce, as well as electronics and home appliances gained significant popularity. Sales of Chinese small home appliances increased by 200% YoY.
  • JD Cloud Supports Brands’ Growth: JD Cloud supported over 7,500 brands through its ChatRhino-powered digital representative service, driving a 40% increase in transaction volume compared to the JD 618 sales. The intelligent customer service platform managed over 3.6 billion consultations. Transaction volume for interest-free installment options on JD IOU (Baitiao) increased by 33% YoY, while transaction volume for JD Pay shopping cards rose by 84% YoY.
  • B2B Sales on JD Industrials and JD Business: JD Industrials saw a 50% YoY increase in user numbers and order volume on its MRO procurement platform. JD Business reported double-digit growth in enterprise procurement transaction and order volumes.

 

(press@jd.com)

CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics

Posted on by Vivian Yang

At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.

Meeting the Growing Demand for Quality Imports

According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.

Strengthening High-Quality Food Partnerships

Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.

Delivering Authentic Global Goods Efficiently

JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.

For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.

JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.

Expanding Healthcare and Logistics Partnerships

JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.

Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).

On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.

Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.

 

(vivian.yang@jd.com)

JD Logistics Introduces “Zhilang” Intelligent Warehousing Solution at CeMAT Asia 2024

Posted on by Yuchuan Wang

JD Logistics (also known as JINGDONG Logistics) announced today at CeMAT ASIA 2024 its latest Goods-to-Person (GTP) automated warehousing innovation, the “Zhilang” solution. Meaning “Intelligent Wolf”, Zhilang is a proprietary system that improves picking efficiency by over three times compared to traditional methods. This advanced system is already supporting operations during the Singles Day Grand Promotion.

“Zhilang” Goods-to-Person (GTP) automated warehousing solution

The Zhilang GTP solution combines several technologies, including handling AGVs, lifting robots, and shelving systems, along with automated inbound and picking workstations and an empty tote reflow line. Leveraging warehouse height, Zhilang increases storage density to 2.5 times the industry average for facilities up to 10 meters high.

The system’s modular design enables handling AGVs and lifting robots to operate independently. Powered by JD Logistics’ self-developed “upper tote storage and lower picking scenarios” algorithm and “buffer storage” technology, the network is fully flexible for optimized routing. The high-precision navigation algorithm, dual-direction laser obstacle detection technology, and vision-based verification ensure precise retrieval with minimal error. Additionally, Zhilang’s payback period is 30% shorter than comparable solutions.

“Zhilang” Lifting Robot and Shelving System

Currently, nearly 100 Zhilang AGVs and lifting robots are in operation at an intelligent logistics park in Beijing, handling nearly a million items, from tops to shoes. With a click, pickers receive requested items directly from the robots, enabling a seamless, automated order fulfillment process from inbound to outbound.

“Zhilang” Handling AGV

JD Logistics continues to advance logistics operations with a wide array of solutions, including the the Tianlang Tote Shuttle GTP system, Dilang AGV GTP system, Four-way Pallet Shuttle Storage system, Auto Remin Wall, and the Aidong mobile data terminal. In terms of software, JD Logistics’ WCS (warehouse control system), WES (warehouse execution system), RMS (robotics management system), 3D SCADA (3D supervisory control and data acquisition), and Lomir intelligent logistics park management platform, are used in over 1,600 JD-operated warehouses and client facilities.

As JD Logistics expands globally, its solutions now serve thousands of corporate clients across dozens of countries and regions, including Poland, the Netherlands, Germany, South Korea, the United States, and throughout Southeast Asia, the Middle East, and beyond.

 

(yuchuan.wang@jd.com)

JD.com 2024 Singles Day Mid-Festival Report: Double-Digit Growth in Sales, Orders, and User Numbers

Posted on by Yuchuan Wang

By 9:00 PM on October 31, JD.com’s Singles Day Grand Promotion (also known as Double 11), recorded year-on-year double-digit growth in transaction volume, orders, and user numbers, measured from 8:00 PM on October 14 to 9:00 PM on October 31 compared to the same period last year. Midway through the shopping festival, over 16,000 brands achieved 300% year-on-year growth in transaction volume. The number of brands exceeding RMB 100 million in sales increased by over 400% year-on-year (YoY), while more than 17,000 merchants saw their order volumes increase five times compared to last year.

With this year’s festival theme, “Affordability and Quality,” JD.com’s “10-billion-yuan discount” program expanded its product selection more than fourfold YoY, drawing a high volume of users. Apparel and cosmetics saw a surge, with new users rising over 140% YoY, while supermarket orders increased by more than 40%. Consumer electronics and home appliances set new sales records, while JD’s livestream channel saw a 245% increase in orders YoY.

JD.com’s reach has extended into China’s rural areas. Supported by continued investment in logistics infrastructure, transaction volume in rural and county areas grew by over 50% YoY. And over 90% of counties have utilized trade-in services.

As November begins, the Singles Day Grand Promotion will continue with additional campaigns and sales activities, concluding on November 11.

 

Key Data Highlights from 8:00 PM October 14 to 9:00 PM October 31, 2024: 

  • Electronics Lead Growth: Transaction volumes for gaming laptops rose by 120% year-on-year. Emerging products, including AI smartphones, 4K projectors, and track sockets, experienced 100% growth in transaction volume, while OLED monitors and open-ear headphones saw fourfold growth. AI learning devices and 3D printers surged by over 10 times. JD’s offline electronics stores also saw a doubling of visitor numbers.
  • Home Appliance Sales Surge: Nearly 3,000 home product brands, including Xiaomi, Casarte, and Toshiba, doubled their transaction volume YoY. Haier, Midea, Xiaomi, LittleSwan, Gree, Hisense, and TCL surpassed RMB 1 billion in transaction volume. The “Flash New Products” segment saw over 350% growth in transaction volume, and JD’s offline JD Mall and JD Home Appliance City Flagship Stores reported more than 100% YoY growth.
  • Apparel Drives Fashion Traffic: True 50% off discounts on apparel attracted a surge of fashion customers to JD.com, with transaction volume of over 1,500 brands increasing two times YoY. Ski jackets, outdoor jackets, and badminton products were among the most popular items.
  • Increased Demand for Quality Beauty Products: Brands like L’Oréal, Estée Lauder, and Giant Biogene saw transaction volume grow by over 100% YoY.
  • Growth in JD Super’s Order Volume: Orders on JD Super increased by 40% YoY, with products like “28-day Fresh Milk Powder” increasing more than 200% in transaction volume. Low-sugar cakes saw a sixfold increase, and smart pet litter robots rose by 231%.
  • Industry Belt Product Surge: Nearly 80 million Jingxi self-operated items were sold, with daily goods increasing by over 600% and home textiles by over 400% compared to the same period last month.
  • Health and Wellness Products in Demand: Family medication transaction volumes grew by 119% YoY, health checkup bookings increased by over 100%, and elder-care products like nebulizers and blood pressure monitors doubled in transaction volume.
  • Rising Auto Sales: Transaction volume for new energy vehicles and auto accessories rose by over 210% YoY on JD Auto.
  • Imported Goods in High Demand: Over 600 brands on JD Worldwide saw transaction volume grow by 200%. Flagship stores for Amazon, Walmart, and Rakuten offered millions of popular items to Chinese consumers, achieving more than tenfold growth month-on-month.
  • Increased Sales in Hong Kong SAR: Order volume for JD’s e-commerce business in Hong Kong doubled, with over 2,000 brands seeing transaction volume increase by 100% YoY. Apple, Xiaomi, and ASUS phones were especially popular among Hong Kong consumers, while vivo’s newly launched smartphone boosted its brand sales by over six times.
  • International Expansion in Southeast Asia: JD Global Sales extended its service to Malaysia and Thailand, offering free shipping options. U.S. and Singapore-based consumers led in international orders, with books’ transaction volume rising by 50 times and small appliances, baby products, and toys also showing strong growth.
  • Ochama Expands in Europe: JD’s European omni-channel brand ochama launched a new automated warehouse in Poland, enabling 48-hour fulfillment across the country and same-day delivery for some orders.
  • Growth in JD Insurance Services: JD Insurance now covers 420,000 merchants, marking a 40% YoY increase, with 170 million parcels insured for delivery.
  • JD Industrials Sees B2B Demand Rise: JD Industrials’ MRO online procurement platform expanded product offerings by 3.3 times YoY, with transaction volumes for photovoltaic equipment, diesel generators, and packaging boxes rising by 12, 6.3, and 4.9 times, respectively.
  • JD IOU and Supply Chain Finance: Interest-free installment options on JD IOU (Baitiao) saw a 51% YoY increase, while credit card installment payments rose by 118%. JD’s supply chain finance products served over 500,000 clients. JD Cloud’s ChatRhino (Yanxi) intelligent customer service handled over 2.16 billion consultations, and JD Cloud’s ChatRhino-powered digital representative livestreaming service supported over 7,500 brands, attracting over 28 million livestream viewers.

 

(press@jd.com)

JD.com Expands Global Sales Business to Malaysia and Thailand with Free Shipping Options

Posted on by Yuchuan Wang

JD Global Sales (京东全球售), JD.com’s international e-commerce division serving Chinese consumers worldwide, announced it has extended its services to Malaysia and Thailand. Consumers in both countries will now have access to JD.com’s extensive offerings, with added benefits for this year’s Singles Day (Double 11) shopping festival, including convenient free shipping options.

Malaysian customers can enjoy free shipping on orders over RMB 399, with coverage for up to 6 kg by sea and 2 kg by air. In Thailand, free shipping is available on orders over RMB 199 by land, covering up to 2 kg. These options apply to self-operated (1P) products ordered through JD.com’s app.

This expansion follows JD Global Sales’ recent enhancements to shipping options, which introduced free delivery for consumers in the US, Japan, and Singapore in August. During Singles Day, U.S. customers will benefit from free economy sea shipping for small item orders of over RMB 888, with coverage up to 10 kg. Additionally, expedited free air shipping is available for select products such as phones, tablets, and computers in the U.S., Japan, and Singapore, with delivery as fast as four days.

JD.com’s global sales business focuses on serving overseas Chinese consumers with a wide selection of high-quality branded products, including electronics, small appliances, home goods, apparel, beauty products, books, food, and more.

 

(yuchuan.wang@jd.com)

Ochama Announces 2024 Singles Day Grand Promotion, Offering Customers a Range of Exclusive Deals

Posted on by April Chai

Ochama, the European omni-channel retail brand of JD.com, Inc. (also known as JINGDONG), is thrilled to announce the launch of its highly anticipated 2024 Singles Day Grand Promotion, starting November 1 and running until November 13. The sales event will feature outstanding deals on thousands of products across a wide range of categories, including electronics, beauty and maternity care, home appliances, and food and beverages, offering consumers high-quality items at unbeatable prices.

Initially celebrated on November 11 as a tribute to singlehood, Singles Day—also known as Double 11—has evolved into the world’s largest shopping festival, held annually each November. This 11.11 promotion aligns with ochama’s ongoing commitment to bringing unparalleled value and a seamless shopping experience to each of its customers across Europe.

Highlights of the 2024 Singles Day Grand Promotion:

  • Hourly Flash Sales: From November 3 to 4, ochama will offer hourly flash sales, featuring a selection of products such as Marshall headphones, Nintendo Switch consoles, and more at deeply discounted prices. Shoppers will also have the chance to purchase highly sought-after items like the iPad Air and a TCL 43-inch TV for nearly free.
  • Buy-One-Get-One-Free Deals: Over 1,000 specially selected products will be part of buy-one-get-one-free deals, delivering substantial savings on a wide range of high-quality goods.
  • Exclusive Discount Vouchers: Customers can claim up to five discount vouchers, each offering 20% off purchases over €60, with a maximum savings of €20 per voucher.
  • Free Shipping for New Users: From November 1 to 13, new users across Europe can enjoy free shipping on their first order over €19.

Ochama currently offers home delivery services across 24 European countries and operates over 900 pick-up points in the Netherlands, Germany, Belgium, and France. Earlier this week, ochama announced the launch of its new warehouse in Poland to further enhance order efficiency and elevate the customer experience. With its extensive network of pickup points and home delivery options, ochama ensures a convenient and rewarding shopping experience for all customers during this promotion period.

 

About ochama

Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. A subsidiary of JD.com, Inc., China’s largest retailer by revenue, ochama leverages advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers’ needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.

Follow ochama:

  • TikTok: @ochama.official
  • Instagram: @ochama.official
  • Facebook: @ochama
  • X: @ochama_official
  • YouTube: @ochamaofficial
  • LinkedIn: @ochama

Contact: support@ochama.com

 

(chaizhenzhen1@jd.com)

Ochama Expands in Europe, Launches New Warehouse in Poland to Boost Efficiency

Posted on by April Chai

Ochama, the European omni-channel retail brand of JD.com, Inc. (also known as JINGDONG), has announced the launch of a new automated warehouse in Poland, aimed at boosting operational efficiency and enhancing customer experience throughout the region.

The new warehouse is strategically located near the Polish-German border, spanning 27,000 square meters. Utilizing a flexible goods-to-person system, it improves picking efficiency to three times that of a traditional approach. The facility enables ochama to achieve 48-hour fulfillment across Poland, with some orders eligible for same-day delivery, while also raising the 48-hour fulfillment rate in Germany to 80%. Additionally, the warehouse utilizes a rooftop  photovoltaic power system and new energy forklifts, underscoring ochama’s commitment to sustainability.

ochama

This expansion positions ochama to meet the evolving needs of its growing European customer base. Ochama’s orders in Poland and Germany have surged by 284% year-over-year from January to October this year. The new warehouse, alongside ochama’s five other warehouses in the Netherlands and France, will serve customers across 24 European countries. Through a regional distribution strategy, ochama deploys products closer to customers, reducing delivery times and enhancing service efficiency.

Ochama now offers home delivery in 24 European countries, with more than 900 pick-up points across the Netherlands, Germany, Belgium, and France, along with over 1,000 pick-up lockers in the Netherlands and Belgium. Through continuous innovation, infrastructure enhancements, and advanced fulfillment capabilities, ochama remains dedicated to providing European customers with an efficient, reliable shopping experience.

 

About ochama

Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. A subsidiary of JD.com, Inc., China’s largest retailer by revenue, ochama leverages advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers’ needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.

 

Follow ochama:

  • TikTok: @ochama.official
  • Instagram: @ochama.official
  • Facebook: @ochama
  • X: @ochama_official
  • YouTube: @ochamaofficial
  • LinkedIn: @ochama

Contact: support@ochama.com

 

(chaizhenzhen1@jd.com)

JD Logistics Launches Shenzhen-Kuala Lumpur Air Cargo Route to Boost Cross-border Trade

Posted on by Yuchuan Wang

On October 29, JD Logistics (also known as JINGDONG Logistics) officially launched its Shenzhen-Kuala Lumpur international all-cargo route, further enhancing cross-border trade between China and Southeast Asia. The inaugural flight departed from Shenzhen, China, at 10:00 A.M. and arrived in Kuala Lumpur, Malaysia, at 2:00 P.M., carrying a full load of cross-border e-commerce goods.

The new route will operate two to five flights per week, improving the efficiency of the transportation of goods between China to Southeast Asia. The launch of the route represents a key milestone in JD Logistics’ efforts to establish a fully integrated supply chain in the region, offering seamless international logistics services to merchants and customers.

Since the start of JD Airlines’ international operations in 2023, its network has grown to include destinations such as South Korea, Vietnam, the Philippines, Bangladesh, and Thailand, strengthening JD’s footprint across Southeast Asia. JD Logistics has also established multiple self-operated warehouses throughout the region, enabling local and international brands and merchants to leverage JD Logistics’ industry-leading supply chain and logistics solutions, which provide delivery times as fast as one day in certain areas. Additionally, JD Express has expanded its services to cover seven Southeast Asian countries, ensuring local consumers can receive parcels from China with greater speed and reliability.

As part of its global expansion strategy, JD Logistics plans to double the total area of its self-operated overseas warehouses by the end of 2025 and increase the frequency of its international flights. Future plans also include continue leveraging JD Airlines’ capabilities to open long-haul routes to Europe and North America.

 

(yuchuan.wang@jd.com)