Dec 16, 2020| JD Worldwide
Pakistani Ambassador Welcomes JD to Develop Cross-Border E-commerce
by Martin Li
Pakistani ambassador to China Moin ul Haque paid his first visit to JD’s headquarters in Beijing on December 16, and expressed a warm welcome to the company to develop cross-border e-commerce business in Pakistan.
Haque was received by Stard Huang, who is VP of JD and President of International Logistics.

Pakistani ambassador to China Moin ul Haque (6th from left ) in a group photo at JD HQ in Beijing.
The ambassador said he supports deepened communication and exchange between JD and Pakistani enterprises. Pakistan has been actively developing its digital economy, rolling out new policies to support small and medium-sized enterprises to develop e-commerce, according to him.
“It’s a good time to develop cross-border e-commerce in Pakistan,” said Ambassador Haque.
JD started partnering with the large Pakistani logistics company Transfreight in October, bringing JD’s warehouse management system to the country.
The ambassador said the cooperation with Transfreight was a smart choice, and hoped there will be more exchanges in the fields of supply chain and fintech.
“JD has accumulated experiences in supply chain and retail in the past 16 years,” said Huang . “In the future, we hope to bring more technologies and experiences in retail and logistics to Pakistan, supporting the country’s drive to develop the digital economy.”
(bjlihao3@jd.com)
Jan 30, 2026| Global Partners/ Brands, JD Retail, JD Worldwide
JD.com, Inc. and CBBC Sign Long-term Strategic Partnership to Support UK Brands’ Access to Chinese Market
Beijing, January 30, 2026, JD.com, Inc., China’s largest retailer by revenue, and the China-Britain Business Council (‘CBBC’), have signed a new partnership agreement aimed at helping more UK brands enter the Chinese market. The two parties will establish a long-term strategic partnership to support more British companies selling products to JD.com’s 700 million customers.
The partnership was signed at the UK-China Business Forum by CBBC Chair Sir Sebastian Wood and Marcia Mao, General Manager of Business Development at JINGDONG Cross-border, JD.com, Inc., and witnessed by Economic Secretary to the Treasury of United Kingdom, Lucy Rigby MP.

Under the partnership, CBBC will partner with JINGDONG Cross-border, JD.com, Inc.’s cross-border import business to support engagement with UK businesses. JINGDONG Cross-border will provide brands with market insights, operational support and access to JD.com’s comprehensive e-commerce and logistics capabilities, helping them reach Chinese consumers more efficiently and effectively.
“This partnership reflects our shared objective of supporting UK businesses to engage more effectively with the largest online consumer market in the world”, said Sir Sebastian Wood, “By working with JD.com, we aim to help UK brands better understand market opportunities and practical routes to market, while encouraging sustainable and long-term commercial engagement between the UK and China.”
JINGDONG Cross-border has supported UK brands in reaching Chinese consumers through various initiatives, including the establishment of the UK National Pavilion, which showcases authentic UK products and emerging brands, while leveraging JD.com’s efficient cross-border e-commerce fast-track logistics to facilitate seamless access and delivery. Over the past year, sales in the UK National Pavilion have consistently delivered strong sales, with top-selling categories including home appliances, healthcare, personal care and baby & maternal, highlighting strong consumer interest in British brands and products.
During the forum, JD.com also confirmed its plan to officially launch Joybuy in March. The company is developing its online retail business, Joybuy, in the UK, to offer consumers a broad range of high-quality branded products, with fast delivery across the UK. The company is also investing to expand its UK warehousing network and delivery network, JoyExpress.
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About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
Jan 14, 2026| JD Worldwide
Coocaa Roku TV Models Launch Exclusively on Joybuy
New Coocaa smart TVs powered by Roku bring the popular streaming platform to Joybuy customers in the UK
London, UK – 14 January 2026 – Roku, the pioneer in TV streaming, and Coocaa, the smart TV brand, have announced the launch of new Coocaa Roku TV models, now available exclusively on Joybuy in the UK. The new lineup combines Coocaa’s globally recognised smart-TV innovation with Roku’s intuitive streaming experience, included as standard. The new models deliver stylish design, vibrant picture quality, and an easy-to-use smart TV experience for UK consumers.
The new Coocaa Roku Smart TVs are available in 2K and 4K resolution, delivering outstanding value across the lineup. The 2K models come in 32″ and 40″, while the 4K UHD models include 43″, 50″, and 55″ options. All models feature Dolby Audio for immersive sound and HDR10 for brighter, more lifelike colours.
Coocaa brings fun and inspiration to the home with TVs designed to delight users through a combination of cutting-edge technology with quality and usability. In partnership with Joybuy, JD.com’s online retail business in Europe, designed to offer customers a faster, more convenient and joyful shopping experience, Coocaa now brings its latest Roku TV range to the UK market. Joybuy is currently in its beta testing phase and plans to launch in the coming months.
With the built-in Roku operating system (OS), viewers can access thousands of streaming apps, including BBC iPlayer, ITVX, Netflix, Disney+, Apple TV, The Roku Channel, and many more, alongside 40+ newly launched FAST channels. Designed for simplicity, the Coocaa Roku TV models feature seamless setup, automatic updates, and a personalised Home Screen for quick access to users’ favourite entertainment, making them ideal for any room in the home.
The UK launch builds on the introduction of Coocaa Roku TV models in Germany in 2023, marking the next phase of Coocaa’s European expansion. The collaboration continues to bring together Coocaa’s smart-TV expertise and Roku’s user-friendly streaming platform, offering UK audiences a choice of sleek, affordable televisions designed for effortless entertainment.
“The Roku OS offers a smart TV experience that’s fast, simple, and intuitive,” said Rob Woollard, Director of Retail Partnerships at Roku UK. “Partnering with Coocaa and Joybuy brings that experience to more households, combining Roku’s leading streaming platform with Coocaa’s design expertise and Joybuy’s commitment to speedy, reliable delivery and friendly 24/7 customer service.”
Matthew Doyle, Home Appliances Shop Manager, Joybuy said: “We are thrilled to bring the new Coocaa Roku TV range to customers in the UK through Joybuy. These TVs combine brilliant picture quality with Roku’s easy, intuitive streaming experience. For anyone looking to upgrade their home entertainment setup, this range is a must have.
“At Joybuy, we are passionate about connecting our customers with high-quality global brands through a shopping experience that is speedy, reliable and genuinely enjoyable. Partnering with Coocaa and Roku allows us to offer a TV lineup that feels fresh, accessible and perfect for family viewing over the festive season. We are excited to introduce this range and to help more households discover a smarter, simpler way to enjoy their favourite TV entertainment.”
The Coocaa Roku TV range is available now at Joybuy in the UK.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
About Coocaa
Coocaa is a dynamic smart TV and consumer electronics brand dedicated to delivering innovative, user-friendly, high-value entertainment experiences to households around the world. With a strong focus on smart operating systems, connected living and stylish product design, Coocaa continues to expand its global presence through strategic partnerships and localised product offerings. The brand aims to make smart entertainment more accessible, enjoyable and inspiring for consumers of all ages.
For further information, please visit: https://coocaa.eu/
About Joybuy
Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.
Joybuy is currently in the beta testing phase and plans to launch in the coming months, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.
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