Jun 17, 2019|

Prada Partners with JD.com to Expand Digital Presence in China


Iconic luxury brand’s opening of authorized flagship store on JD.com announced as part of e-commerce platform’s June 18 anniversary sales festival

Legendary Italian fashion house Prada Group has formed a partnership with China’s largest retailer, JD.com. As part of the partnership, Prada has opened an authorized flagship store on JD.com on June 17. The partnership was announced as part of JD’s June 18 (“618”) anniversary sales festival.

The new store offers Prada’s upcoming fall/winter collection. As part of the new agreement, Miu Miu and Car Shoe, brands under Prada Group, will also open authorized flagship stores on JD on June 17.

Prada Group’s online business reported double digit growth in 2018 and the company is planning to establish an online presence for all of its sub-brands by the end 2020. Prada’s partnership with JD represents an important part of the company’s digital strategy in the Chinese market.

“Prada is synonymous globally with the highest taste in fashion and luxury, and it is truly an honor to welcome them to our online platform,” said Kevin Jiang, President of International Business at JD Fashion and Lifestyle. “International brands are increasingly recognizing the power of JD when expanding into China’s burgeoning luxury market, and we look forward to helping Prada connect with China’s sophisticated consumers.”

The move comes amidst JD’s annual June 18 anniversary shopping festival, which celebrates the company’s founding. Over the sales event period, consumers enjoy an array of exclusive offers and promotions on a vast range of products, with more than 90 percent of key brands on JD.com launching new items this year.