Oct 23, 2020|
Prada Partners with JD.com to Integrate Online and Offline Inventory
by Hui Zhang
JD.com opened its omnichannel solutions to Prada Group’s Prada and Miu Miu brands by integrating JD’s inventory with their internal inventories to bring a wide range of products to JD’s consumers.
So far the inventory of Prada and Miu Miu’s offline flagship stores across Beijing, Shanghai, Shenzhen, Wuhan, Chengdu and Shenyang have been integrated with JD’s inventory, covering a total of 700 products which include limited editions and runway series.
Thanks to the inventory integration, consumers who shop online on Prada and Miu Miu’s flagship stores on JD will also have access to a wider range of products. Additionally, consumers who buy these products can enjoy the 7-Day No Reason Return services, whether they buy online or offline.
“JD’s omnichannel solution will help brands to improve offline stock efficiency and satisfy consumers’ needs,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle.
The cooperation model, which was officially launched in Prada’s official flagship store on July 29th, has already been highly successful. It brought sales of more than RMB 300,000 yuan to Prada and Miu Miu from July 29th to August 13th. Prada’s sales on Chinese Valentine’s Day (July 7th of the lunar calendar) exceeded a million yuan, boosted by the omnichannel cooperation.
JD is now the only Chinese e-commerce platform presenting four brands under the Prada Group, involving Prada, Miu Miu, Car Shoe and Church’s, since JD partnered with Prada Group during the “June 18 (“618”) Grand Promotion” last year.
Since the cooperation began, sales of Prada on JD.com have grown rapidly, performing well despite the pandemic. Prada has many high-end and young customers on JD, among which over 75% are senior white collar consumers and around 50% were born after 1985.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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