Oct 30, 2021|
Pre-Sales of 59,688 Brands Surge 100% YOY in JD’s Singles’ Day Grand Promotion
by Siyi Zhao and Mengyang He
There is one day left for the pre-sale of JD’s Singles’ Day Grand Promotion and pre-sales of 59,688 brands has surged over 100%. While people are placing more orders, the trend of consumption upgrade catches attention.
Consumption upgrade
Consumption of high-quality services is gaining popularity, and the pre-sale volume of a large number of brand merchants doubled. The pre-sale volume for desktop computers soared by 310%, tablets by 130%, home theatre projectors by over 100% YOY. The pre-sale volume of pet health products increased by more than 10 times YOY, and pre-sale volume of pet grooming appliances grew by 34 times YOY.
New products
Consumption of new products also increased at a fast pace, and the sales of new brands mounted by 10 times. During the Singles Day Grand Promotion, JD.com created a variety of intelligent C2M products. Among them, the new product of HEGII smart toilet was jointly created by 4,548 users, whose needs and preferences were integrated into the product. Two weeks after the product was launched, the sales doubled compared with the previous month.
Health and wellness
The pre-sale orders of health products increased by 7 times, and a large number of brand merchants saw sales increased by more than 10 times. For example, the pre-sale volume of JD Pharmacy grew by 376%, and the pre-sale orders of nutrition products by almost 2 times.
Beauty and Luxury
As gold jewelry orders doubled, “beauty consumption” has been a breakout star. The pre-sale orders of Estee Lauder on JD increased nearly 9 times YOY, and the pre-sale orders of the exclusive version of Lancôme eye cream during the livestreaming mounted nearly 7 times YOY. The pre-sales volume of over 15 luxury brands grew by 200% YOY, and more than 30 trendy designer brands increased by 5 times YOY. TOD’S pre-sale orders jumped by 20 times YOY.
Fresh produce
The volume of agricultural products exceeded the daily average sales in October by 5.8 times. Compared with the pre-sales in previous years, the agricultural products snapped up by consumers showed the characteristics of “branding of origin,” “nutrition upgrade,” and “popularity of rare agricultural products”.
Mar 17, 2023|
JD.com’s Spring Dawn Initiative Boosts Revenue for Individual Shop Owners
by Yuchuan Wang
In January, JD.com unveiled the “Spring Dawn” initiative, which makes it easier for different types of merchants, including start-ups, self-employed businesses, and enterprises to launch stores on the platform. In just over two months, college students, farmers, veterans, designers, craftsmen and others have taken advantage of this feature to launch their business on JD.
Liang, a college student from Xiamen, Fujian province, is a young entrepreneur who creates self-designed teaching aids such as cell models for biology courses. Seeking to the growth of his business, Liang joined the initiative and opened a store on JD.com. Sales in early March have already increased by over 200 percent compared to the previous month.
The initiative features 12 supportive measures that are aimed at lowering costs and increasing sales for merchants. JD streamlines the store-launch process for individual owners, and it now takes as little as 10 minutes to complete. In addition, JD offers no-cost trial operations and gift packages for newly opened stores, among resources.
Simon Han, vice president of JD.com and head of JD Retail Marketplace Ecology said that JD.com is delivering on its commitment to create a fair, efficient, and easy-to-use ecosystem for merchants. JD will continue to expand marketplace business models, reduce merchants’ operational costs, increase their efficiency, provide end-to-end services to micro, small and medium-sized merchants, and help them achieve long-term stable growth.
In 2022, there was a 34 percent increase year-over-year of new merchants launching on JD.com. As of Q4 2022, the number of third-party merchants on JD.com has grown by more than 20 percent year-over-year for eight consecutive quarters.
Mar 15, 2023|
JD.com Brings the Best of Colombian Coffee to Chinese Consumers
by Vivian Yang
On March 10, JD.com joined representatives from the Colombian Embassy to China and Colombia Coffee Grower Federation (FNC) to host a coffee-tasting salon at JD’s headquarters in Beijing to promote some of the world’s finest coffee to Chinese consumers.
“One out of every ten green coffee beans imported by China comes from Colombia,” said Natalia Tobon, the Commercial Counselor of the Embassy and Director of ProColombia China in her speech We are confident that with JD’s support, this number will continue to grow.” Tobon’s remarks referred to Colombia’s coffee exports to China in 2022, which were valued at $78.4 million, representing a 66 percent increase from the previous year.
Natalia Tobon (middle), Commercial Counselor of the Embassy and Director of ProColombia China
Tao Ren, Vice President of JD.com and Head of JD FMCG marketplace, highlighted the rapid growth of Chinese consumers’ appetite for the best coffee from different countries. He also emphasized the significant market opportunity for Colombian coffee – the world’s only arabica proudly branded after a country’s name.
Tao Ren, Vice President of JD.com and Head of JD FMCG marketplace
JD.com is currently utilizing a variety of channels to introduce more Colombian coffee products to the Chinese market. These include its market platform, first-party sales, as well as through its pavilion of Latin America and the Caribbean Countries. The national pavilion program is an innovative online sales window on JD.com that is endorsed by embassies to provide diversified authentic imported products from their respective origin countries.
Jiahang Wu, FNC’s Chief Representative for Greater China, highlighted the unique features of Colombia as the world’s third-largest coffee-producing country, ranging from its weather and land advantages, hand-picking harvest and processing technics, colorful aromas and tastes, to its growers’ federation and worldwide branding efforts.
Jiahang Wu, Chief Representative for Greater China, Colombian Coffee Growers Federation
Participants at the event had the opportunity to try four varieties of Colombian coffee, including Pink Bourbon, Geisha, Castillo, and Sidra, which opened up new senses and flavors for tasters, allowing them to explore coffee in ways they never knew existed.
Mian Li, Founder of S.O.E Coffee who provided brewing service for the event, shared his observation on China’s coffee consumption trend. Li noted that the specialty coffee market is experiencing considerable growth, and emerging types of coffee, such as freeze-dried coffee, drip coffee and many other new products are well received by the young generation of consumers. Li’s company’s sales data showed that the highest consumption demand for specialty coffee comes from the second- and sixth-tier cities as it is generally believed that young consumers living in lower-tier cities have more dispensable income and a stronger passion for trendy products, which further demonstrated the widespread and high demand for great coffee among Chinese consumers.
JD Releases New Product Report and Targets to Offer 400 Million New Products in Upcoming Singles Day Grand Promotion
