Oct 30, 2021|
Pre-Sales of 59,688 Brands Surge 100% YOY in JD’s Singles’ Day Grand Promotion
by Siyi Zhao and Mengyang He
There is one day left for the pre-sale of JD’s Singles’ Day Grand Promotion and pre-sales of 59,688 brands has surged over 100%. While people are placing more orders, the trend of consumption upgrade catches attention.
Consumption upgrade
Consumption of high-quality services is gaining popularity, and the pre-sale volume of a large number of brand merchants doubled. The pre-sale volume for desktop computers soared by 310%, tablets by 130%, home theatre projectors by over 100% YOY. The pre-sale volume of pet health products increased by more than 10 times YOY, and pre-sale volume of pet grooming appliances grew by 34 times YOY.
New products
Consumption of new products also increased at a fast pace, and the sales of new brands mounted by 10 times. During the Singles Day Grand Promotion, JD.com created a variety of intelligent C2M products. Among them, the new product of HEGII smart toilet was jointly created by 4,548 users, whose needs and preferences were integrated into the product. Two weeks after the product was launched, the sales doubled compared with the previous month.
Health and wellness
The pre-sale orders of health products increased by 7 times, and a large number of brand merchants saw sales increased by more than 10 times. For example, the pre-sale volume of JD Pharmacy grew by 376%, and the pre-sale orders of nutrition products by almost 2 times.
Beauty and Luxury
As gold jewelry orders doubled, “beauty consumption” has been a breakout star. The pre-sale orders of Estee Lauder on JD increased nearly 9 times YOY, and the pre-sale orders of the exclusive version of Lancôme eye cream during the livestreaming mounted nearly 7 times YOY. The pre-sales volume of over 15 luxury brands grew by 200% YOY, and more than 30 trendy designer brands increased by 5 times YOY. TOD’S pre-sale orders jumped by 20 times YOY.
Fresh produce
The volume of agricultural products exceeded the daily average sales in October by 5.8 times. Compared with the pre-sales in previous years, the agricultural products snapped up by consumers showed the characteristics of “branding of origin,” “nutrition upgrade,” and “popularity of rare agricultural products”.
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SEVEN FRESH Expands Presence in China’s Greater Bay Area
by Mengyang He
On November 26, JD.com opened the fifth SEVEN FRESH store in Shenzhen with an area of 2,000 square meters, followed by the second one recently opened in the southern city of Foshan in Guangdong province on November 20. With opening three new stores in a month, SEVEN FRESH has been expanding its presence rapidly in the Guangdong–Hong Kong–Macau Greater Bay Area.
With over 8,000 products in stock, the new SEVEN FRESH stores integrate local tastes, bringing fresh taro from Lipu in Guangxi Zhuang Autonomous Region and Lechang in Guangdong province to consumers in this area. Additionally, in order to cater to Cantonese people’s soup-eating tradition, the stores also offer a variety of Chinese herbs that are usually served in soup.
As of now, JD’s SEVEN FRESH stores are present in 14 cities and 7 provinces and municipalities across China, 10 of which are in the Greater Bay Area. SEVEN FRESH centers on physical stores, where on-demand delivery orders can be fulfilled within 30 minutes by nearby stores with a radius of 3 kilometers.
JD Releases New Product Report and Targets to Offer 400 Million New Products in Upcoming Singles Day Grand Promotion
Nov 23, 2021
JD.com Sets to Open Hunan Province’s First JD MALL
