Premium Luggage Brand RIMOWA Opens Flagship Store on JD.com

Premium Luggage Brand RIMOWA Opens Flagship Store on JD.com

by Hui Zhang

RIMOWA, the global leader in the premium luggage space, launched a flagship store on JD.com on Sept. 15th.

The store will offer the brand’s six collections, including the classic collection, essential collection, essential lite collection, essential sleeve collection and hybrid collection. The new desert rose pink color, which is already out of stock in other countries, will be available on JD.com on Sept. 15th.

“JD’s over 400 million customers, of which more than 50% of them are PLUS members, and our unparalleled services are what our business partners seek through this cooperation,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle. “With the outbreak of COVID-19 and the rapid development of the internet in China, many customers choose to shop for high-end products online. We hope to seize this opportunity and explore more business opportunities with RIMOWA.”

RIMOWA, which was founded in 1898, revolutionized the travel industry in 1937 with its iconic aluminum trunk and was the first company to produce suitcases made out of polycarbonate in 2000. Its suitcases are the product of a unique manufacturing process that combines heritage and craftsmanship with the rigors of modern technology. RIMOWA was acquired by the LVMH Group in January 2017 and is headquartered in Cologne, Germany.

So far, over 200 luxury brands from around the world have established partnerships with JD, including Prada, Miumiu, Delvaux, Salvatore Ferragamo, Armani, Tod’s, Paul Smith, Hugo Boss, Furla, and etc.

 

(zhanghui36@jd.com)

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