Jun 1, 2024|

Record Growth on JD.com’s 2024 618 Grand Promotion: 10,000+ Brands See Transaction Volume Increase by Over 500% in First Four Hours


JD.com officially kicked off its annual 618 Grand Promotion, marking the company’s anniversary and China’s largest mid-year shopping festival, at 8:00 PM on May 31. Brands including Apple, Midea, Haier, Xiaomi, China Gold, Huawei, Little Swan, Gree, Hisense, TCL, and others quickly saw transaction volumes surpass RMB 100 million. By midnight, over 10,000 brands experienced a more than fivefold increase in transaction volume. Additionally, the number of new merchants with transaction volumes exceeding RMB 1 million grew by 45 times compared to the previous month.

In the first hour between 20:00 and 24:00 alone, orders in the “10-Billion-Yuan Discount” channel increased by 50% year-on-year The “9.9-Yuan Items with Free Shipping” channel attracted over 100 times more shoppers, with more than 75% of these consumers coming from third-tier or lower-tier cities.

During the first four hours, the number of viewers for JD’s livestreaming increased by 460% year-on-year, and orders from livestreaming sessions hosted by JD’s professional procurement and sales teams surged by 300% compared to Single’s Day in 2023. JD’s technological infrastructure, particularly the “Digital Representative” solution powered by JD Cloud’s ChatRhino, was utilized in over 5,000 brand livestreaming rooms.

JD.com’s nationwide intelligent logistics centers secures fast delivery for consumers. By midnight, the majority of the orders had been processed and shipped by JD’s automated warehouses. Consumers in multiple cities began receiving their orders within ten minutes, while consumers in hundreds of cities will receive their products on the morning of June 1.

Key Data Highlights from 8:00 PM to Midnight on May 31, 2024: 

  • AI Hardware Products: Transaction volume of AI computers, AI mobile phones, and AI learning devices increased by 260% year-on-year in the first hour year.
  • Emerging Product Categories: Transaction volume of products such as folding screen phones, open-ear headphones, smart health watches, OLED displays, NAS network storage, and high-power charging devices grew by over 100% within the first hour.
  • Home and Home Appliances: Transaction volume of new products from over 700 home and home appliance brands increased by over 100%.
  • Personal Care and Baby&Mother Products: brands like L’OCCITANE and Pampers saw a sixfold increase in transaction volume year-over-year.
  • Fashion and Beauty Brands: Transaction volume for Nike, UR, and other over 2,800 other fashion and beauty brands increased by over 100% year-on-year.
  • Luxury Brands: Transaction volume of LOEWE increased by 250%,, Tiffany & Co. by 100%, and Alexander Wang by 450% year-on-year.
  • Electric Bike Services: Orders for battery installation and recycling services for electric bikes increased by 350% year-on-year.
  • Medical Devices for Seniors: Transaction volume of medical devices designed for seniors increased by 130% year-on-year.
  • Cross-Boarder E-Commerce: More than 180 brands on JD Worldwide, JD.com’s cross-border and import business, saw transaction volume increase by 100% year-on-year.
  • Imported Alcohol: Transaction volume for Penfolds and Remy Martin increased by four times year-on-year.
  • ochama in Europe: JD’s omni-channel retail brand in Europe saw a 276% year-on-year increase in orders in the first hour.
  • Digital Representative: JD Cloud’s LLM, ChatRhino, was applied in over 5,000 brands’ livestreaming rooms.
  • JD Logistics in Hong Kong and Macao: Orders increased by approximately 100% year-on-year.