Feb 23, 2021| JD Retail
Sales of CNY Meals by SEVEN FRESH Increased
by Ling Cao
Chinese New Year (CNY) meals provided by JD.com’s omnichannel supermarket SEVEN FRESH were popular among customers during the CNY festival. Items high in demand include ready-to-cook meal gift boxes and meal packages, which include Boston lobsters, steamed fish, as well as cooked crabs.
by Vivian Yang
JD Worldwide, JD.com’s one-stop shopping platform for both imported and exported goods, recently hosted a merchant recruitment event in Shenzhen, focusing on beauty and skincare categories. Held on November 30th, the event showcased JD’s innovative cross-border e-commerce solutions, highlighting our integrated supply chain capabilities, and introduced various incentives for new merchants joining the platform.”
Emerging Consumer Trends and Market Leadership
“The Gen Z demographic, primarily consisting of individuals born after the year 2000, has emerged as a major driving force in the consumption of imported beauty and skincare products. Since 2023, this group has shown an extraordinary growth of more than 250% year-on-year on JD.com,” shared the category manager of JD Worldwide. “Moreover, JD Worldwide continues to lead in engaging users from China’s smaller cities in this market segment, further establishing our platform as the go-to site for imported goods.”
JD Worldwide introduced bespoke incentive policies tailored for beauty and skincare merchants at the event, including JD’s “Spring Dawn” initiative, specifically designed to support small businesses and individual entrepreneurs in kick-starting their journey on the platform. Merchants can also benefit from substantial premiums of up to 5% of their annual sales. Additionally, we introduced specialized incentives for newcomers in categories such as perfumes and cosmetics, ranging from reduced quality assurance deposits to commission rebates.
Rising Demand for Imported Goods
The demand for imported goods in China is on an upward trajectory, fueled by increased availability, enhanced service efficiency, and a gradual reduction in prices. The “2023 Report on European Imported Product Consumption Trends,” published by JD’s Consumption and Industry Development Research Institute, reveals a 79% rise in users purchasing European imports. Notably, there’s been a 312% increase in users below 25 years and a 207% rise in transactions in county and rural markets.
During this year’s Singles’ Day Grand Promotion, JD Worldwide experienced a significant 100% year-on-year increase in transaction volume across more than 350 cross-border imported product categories. Particularly noteworthy is the 20-fold growth in our Korean direct procurement business within the beauty category.
Continued Innovation and Consumer Appeal
JD Worldwide is relentlessly innovating, evident in our consumer-favorite models like global buyers’ stores, National Pavilions, Global Supermarket, and the “offers in sync with official brand sites” program. By leveraging JD’s advanced supply chain capabilities, we’re continuously refining and expanding our ecosystem. Our focus spans enhancing consumption scenarios, devising impactful marketing strategies, ensuring product and service quality, and intensifying merchant recruitment. Our goal is unwavering – to equip brand merchants with the tools and support necessary to thrive in the Chinese market.
Discover more about the opportunities and growth potential with JD Worldwide.
by Vivian Yang
During its record-breaking 2023 Singles ‘ Day Grand Promotion, JD.com unveiled new national pavilions representing Mongolia and Finland. These pavilions mark JD.com’s latest step in connecting consumers with high-quality, authentic products from these two culturally rich countries.
The Mongolian pavilion’s launch, held at the China International Import Expo (CIIE) in Shanghai on November 8th, was honored by the presence of Ms. Battsetseg Batmunkh, Mongolia’s Minister of Foreign Affairs. The Pavilion boasts a curated selection of nearly 60 Mongolian products, including limited edition vodka from the springs of Mount Bogda, the velvety Sengur White beer, nutritious sea buckthorn juice, luxurious 100% cashmere scarves, and more.
Speaking at CIIE, Tumenbayar Tsogtbaatar, Commercial Counsellor of the Mongolian Embassy to China, shared his excitement about the opportunity to bring Mongolian wild sea buckthorn and other grassland products to the Chinese market through JD.com. “By partnering with JD.com to launch the Mongolian national pavilion, we aim to provide consumers with a trustworthy and convenient online shopping experience for high-quality grassland products,” said Tumenbayar.
The Finland Pavilions were inaugurated on November 9th, as part of the celebration activities for the 70th anniversary of the China-Finland trade agreement. The event, held at the residence of the Ambassador of Finland in Beijing, was attended by the Finnish Minister of Agriculture and Forestry, Ms. Sari Essayah, and the Finnish Ambassador to China, Ms. Leena-Kaisa Mikkola. Reflecting the diversity of Finnish products, JD.com launched two distinct pavilions: the “Finland National Pavilion” for general trade imports and the “Finland Overseas Pavilion” focusing on cross-border trade. These pavilions offer a variety of Finnish food, skincare, and lifestyle products from renowned brands such as Valio, Fazer, Bonne, Kyrö, Salli, Lumene, and Kajo.
Marko Tiesmäki, Commercial Counselor of the Embassy of Finland in Beijing and the Country Director of Business Finland China. expressed his enthusiasm about the partnership with JD.com. ” I’m delighted to see that JD.com’s convenient, diverse, and reliable services are connecting more and more Chinese consumers with Finnish high-quality products and the rich culture we have,” said Tiesmäki.
JD.com’s National Pavilion initiative now boasts over 110 pavilions, featuring nearly ten thousand specialty products from nearly 60 countries. The Singles’ Day Grand Promotion saw JD Super’s national pavilions achieve a 700% year-on-year growth in Gross Merchandise Volume (GMV) within the first 10 minutes, highlighting the strong consumer interest in international products.
With these new additions, JD.com continues its commitment to enhancing global trade and cultural exchange by offering consumers a seamless avenue to explore and purchase a wide array of quality goods from various countries, all while enjoying the convenience of JD’s renowned logistical and customer service capabilities.
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