Jun 4, 2021|
Sales of JD’s National Pavilions Increased over 80% YOY on the First Day of 618
by Rachel Liu
JD Worldwide, JD’s platform for imported products, saw sales growth of over 120% YOY on the first day of the 618 Grand Promotion, June 1, and sales of nearly 1,500 brands increased over 100% YOY, reflecting customers’ increasing consumption demand for imported products.
The imported products brought by National Pavilion stores on JD Worldwide also received a warm welcome by JD customers, such as hair protection oil and latex pillows from Indonesian Pavilion, Bak-Kut-The pork ribs from Singapore Pavilion, and quinoa from Peru Pavilion. Sales of National Pavilions increased over 80% YOY.
The “Just in time” program, which connects overseas shopping malls or e-commerce platforms with JD Worldwide, has brought over 600,000 imported products to the platform, enabling customers to shop directly from the channels and enjoy the same prices as shopping overseas. Sales through the program increased 436% YOY on June 1. Rakuten, Muller and many other popular malls and retailers have joined the program.
The “Star Selection” project of JD Worldwide, which connects foreign brands with entertainment celebrities and KOLs, attracted customers’ attention. Companies with celebrity resources such as Wanda Group and TMG (Taihe Music Group) are partners of the program, and also joined the 618 Grand Promotion. Sales of the “Star Selection” stores increased over five times compared with sales of last month.
Additionally, the JD Worldwide Imported Supermarket, which provides an integrated shopping experience of imported products on JD, provided extensive discounts and coupons for customers. Customers can enjoy one-stop shopping for imported beauty products, fresh food, luxury and daily use products on the imported supermarket. Sales of imported self-care products increased 230% YOY on June 1, and the sales increase of beauty, maternal and baby and furnishing products all surpassed 100%.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Aims to Promote More New and High-end Home Appliances
