Dec 24, 2021|
SEVEN FRESH Announces Development Goals
by Mengyang He
SEVEN FRESH, JD.com’s fresh food store, announced its development goals on December 22, striving to become top-notch chain retail brand in China within the next 5-7 years.
SEVEN FRESH’s development goals revolve around supply chain networks, products and service quality.
“As SEVEN FRESH continues to develop its business across China, it will primarily focus on two regions, Beijing-Tianjin-Hebei Urban Agglomeration and Guangdong-Hong Kong-Macao Greater Bay Area,” noted Feng Zheng, president of SEVEN FRESH.
In order to better distribute resources and minimize losses, SEVEN FRESH is set to build two commodity centers in northern and southern China respectively, which will help improve supply chain efficiency, cater to local markets, and secure food freshness.
As of now, SEVEN FRESH has 47 stores in 13 cities across 9 provinces plus Beijing. It has entered a rapid growth period since the second quarter of 2021, and its GMV grew by 85% YOY this August.
By working with China’s top-tier real estate companies, SEVEN FRESH hopes to bring high-quality shopping experiences to Chinese consumers through its ecosystem, omni-channel approach, and supply chain. The joint venture of SEVEN FRESH and Better Life opened their first store in the southern city of Changsha this June, and the second one followed suit in November, with 5 more stores expected to open by 2022.