Mar 15, 2022|
SEVEN FRESH Deploys Autonomous Vehicles in Shenzhen as COVID-19 Severely Recurs
by Mengyang He
As COVID-19 cases surge across China, JD.com’s fresh food supermarket, SEVEN FRESH, rolled out autonomous vehicles in Shenzhen to ensure food supply with contact-free delivery. Five SEVEN FRESH stores in Shenzhen quadrupled the stock of over 10 product categories, including fresh vegetables, rice, cooking oil, drinking water, milk, frozen food as well as instant food as a response to the COVID spike.
SEVEN FRESH is one of the first supermarkets in China to deploy autonomous vehicles for food delivery. Fully automated and capable of traveling up to 100 kilometers, the vehicles are equipped with a laser sensor camera in order to avoid obstacles automatically.
After consumers place an order through the SEVEN FRESH application, the supermarket staff pack the goods and load them into the storage compartments of the autonomous vehicles, which are then ready to deliver to the consumers.
As an omni-channel retail brand, SEVEN FRESH has opened 66 stores in 13 cities across China with a primary focus on two regions, Beijing-Tianjin-Hebei Urban Agglomeration and Guangdong-Hong Kong-Macao Greater Bay Area. Within the next 5-7 years, SEVEN FRESH strives to become a top-tier chain retail brand in China.