Supermodel Liu Wen is JD Worldwide’s New Brand Ambassador

Supermodel Liu Wen is JD Worldwide’s New Brand Ambassador

by Rachel Liu

JD Worldwide announced today that international supermodel Liu Wen will be its new brand ambassador, before the sixth anniversary of JD Worldwide on Apr. 15.

“We are very glad to invite Liu Wen as our new brand ambassador. As a world-renowned supermodel, she has charmed Chinese audiences,” said Frank Yu, general manager of marketing and operations of JD Worldwide. “Her spirit and attitude of exploring new things and always challenging herself also matches with the brand attitude of JD Worldwide. We believe that our cooperation will help introduce more high-quality products from all over the world to Chinese customers.”

To celebrate its sixth anniversary, JD Worldwide launched an online promotion from Apr. 8 to 15, providing customers with benefits including 50% discount, free delivery, etc.

JD Worldwide will also source products directly from international malls and online ecommerce platforms to provide customers with high-quality products at competitive prices. The duty-free store and cross border experience store that JD Worldwide launched in Sanya, Hainan province will provide rich variety of duty-free products to offline customers.

More celebrities will join JD Worldwide for its anniversary celebration through livestream or offline live shows. JD Worldwide will sign a partnership with Taihe Music Group to bring its musicians to join activities on the platform, in order to introduce their favorite imported products to fans and customers.

 

(liuchang61@jd.com)

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