Apr 13, 2021|
JD Highlighted in AustCham Shanghai Webinar on Chinese Beauty Market
by Kelly Dawson
During the economic uncertainty of 2020, a spike in imported cosmetic sales was a bright light on JD.com and other Chinese platforms, said Mark Tanner of marketing and research agency China Skinny, during a webinar hosted in partnership with AustCham Shanghai on April 12.
“Last year was the first time in generations that people in China spent less than the year before,” Tanner said during the webinar. “But one of the bright lights was significant growth in imported cosmetics, with an increase of 30% sales industry-wide YOY. Because of COVID, people had to repatriate their spending, much like with luxury products.”
The first quarter of 2020 saw a dip in cosmetics sales as people stayed indoors during the early lockdown period, but once conditions began to stabilize, cosmetics sales boomed—first for eyeshadow and eyeliner, visible even while wearing face masks; and later for lipstick, as face mask usage became less strict, Tanner said.
During JD’s Singles Day Grand Promotion in November 2020, lipstick sales grew 167% YOY; and lipstick was a top choice for men buying gifts for their partners during Chinese Valentines Day (“Qixi”，falled on August 25, 2020) Tanner noted, citing JD.com’s sales statistics.
As customers spent more time at home, the pandemic accelerated both the growth of online shopping, and an increased focus on self-care.
“The idea of ‘Be kind to yourself,’ with products including luxury, beauty and self-care, all have grown well into the triple digits YOY on JD,” Tanner said. “Overall, it’s looking really good for imported products.”
Mar 17, 2023|
JD.com’s Spring Dawn Initiative Boosts Revenue for Individual Shop Owners
by Yuchuan Wang
In January, JD.com unveiled the “Spring Dawn” initiative, which makes it easier for different types of merchants, including start-ups, self-employed businesses, and enterprises to launch stores on the platform. In just over two months, college students, farmers, veterans, designers, craftsmen and others have taken advantage of this feature to launch their business on JD.
Liang, a college student from Xiamen, Fujian province, is a young entrepreneur who creates self-designed teaching aids such as cell models for biology courses. Seeking to the growth of his business, Liang joined the initiative and opened a store on JD.com. Sales in early March have already increased by over 200 percent compared to the previous month.
The initiative features 12 supportive measures that are aimed at lowering costs and increasing sales for merchants. JD streamlines the store-launch process for individual owners, and it now takes as little as 10 minutes to complete. In addition, JD offers no-cost trial operations and gift packages for newly opened stores, among resources.
Simon Han, vice president of JD.com and head of JD Retail Marketplace Ecology said that JD.com is delivering on its commitment to create a fair, efficient, and easy-to-use ecosystem for merchants. JD will continue to expand marketplace business models, reduce merchants’ operational costs, increase their efficiency, provide end-to-end services to micro, small and medium-sized merchants, and help them achieve long-term stable growth.
In 2022, there was a 34 percent increase year-over-year of new merchants launching on JD.com. As of Q4 2022, the number of third-party merchants on JD.com has grown by more than 20 percent year-over-year for eight consecutive quarters.
Mar 15, 2023|
JD.com Brings the Best of Colombian Coffee to Chinese Consumers
by Vivian Yang
On March 10, JD.com joined representatives from the Colombian Embassy to China and Colombia Coffee Grower Federation (FNC) to host a coffee-tasting salon at JD’s headquarters in Beijing to promote some of the world’s finest coffee to Chinese consumers.
“One out of every ten green coffee beans imported by China comes from Colombia,” said Natalia Tobon, the Commercial Counselor of the Embassy and Director of ProColombia China in her speech We are confident that with JD’s support, this number will continue to grow.” Tobon’s remarks referred to Colombia’s coffee exports to China in 2022, which were valued at $78.4 million, representing a 66 percent increase from the previous year.
Natalia Tobon (middle), Commercial Counselor of the Embassy and Director of ProColombia China
Tao Ren, Vice President of JD.com and Head of JD FMCG marketplace, highlighted the rapid growth of Chinese consumers’ appetite for the best coffee from different countries. He also emphasized the significant market opportunity for Colombian coffee – the world’s only arabica proudly branded after a country’s name.
Tao Ren, Vice President of JD.com and Head of JD FMCG marketplace
JD.com is currently utilizing a variety of channels to introduce more Colombian coffee products to the Chinese market. These include its market platform, first-party sales, as well as through its pavilion of Latin America and the Caribbean Countries. The national pavilion program is an innovative online sales window on JD.com that is endorsed by embassies to provide diversified authentic imported products from their respective origin countries.
Jiahang Wu, FNC’s Chief Representative for Greater China, highlighted the unique features of Colombia as the world’s third-largest coffee-producing country, ranging from its weather and land advantages, hand-picking harvest and processing technics, colorful aromas and tastes, to its growers’ federation and worldwide branding efforts.
Jiahang Wu, Chief Representative for Greater China, Colombian Coffee Growers Federation
Participants at the event had the opportunity to try four varieties of Colombian coffee, including Pink Bourbon, Geisha, Castillo, and Sidra, which opened up new senses and flavors for tasters, allowing them to explore coffee in ways they never knew existed.
Mian Li, Founder of S.O.E Coffee who provided brewing service for the event, shared his observation on China’s coffee consumption trend. Li noted that the specialty coffee market is experiencing considerable growth, and emerging types of coffee, such as freeze-dried coffee, drip coffee and many other new products are well received by the young generation of consumers. Li’s company’s sales data showed that the highest consumption demand for specialty coffee comes from the second- and sixth-tier cities as it is generally believed that young consumers living in lower-tier cities have more dispensable income and a stronger passion for trendy products, which further demonstrated the widespread and high demand for great coffee among Chinese consumers.
Supermodel Liu Wen is JD Worldwide’s New Brand Ambassador
