Jul 19, 2023|
The Future of Industry Marketing with JD.com’s AI-Powered Solutions
Last week, JD.com unveiled its industry-centric ChatRhino large language model (LLM). Designed to cater to a wide variety of sectors, including retail, logistics, finance, health, and municipal services, ChatRhino harnesses the power of 70% generalized data combined with 30% native intelligent supply chain data, providing tailored solutions for real-world industry challenges.
JD.com’s intelligent supply chain boasts a complex and rich data source, encompassing over 10 million proprietary e-commerce SKUs and 50 million industrial product SKUs while serving eight million enterprise clients and over 2,000 industry belts in China. This intricate data network forms an ideal training ground for AI technologies.
AIGC Content Marketing Platform – Reducing Costs by 90%
JD.com’s AI-generated content (AIGC) Content Marketing Platform integrates comprehensive product data and the capabilities of ChatRhino to derive a deep understanding of product characteristics. In turn, significantly elevates efficiency and quality of marketing for merchants, particularly SMEs. With a single product image, the platform can autonomously generate an extensive range of essential e-commerce visuals, captivating marketing posters, and detailed product images.
Meeting the rapid needs of store setup, product promotion, and other marketing necessities, the platform has the ability to reduce the cost of each visual set by 90% and cut production time down from seven days to just half a day.
One of the initial beneficiaries of the AIGC platform was JD’s private label brand J.Zao. The video below demonstrates how J.Zao leveraged the platform to generate a full suite of marketing visuals within minutes.
AI Growth Marketing Platform – Increasing Marketing Production Efficiency by a Hundredfold
Through simple interactions with the AI Growth Marketing Platform, users can seamlessly create comprehensive marketing campaigns, including operational strategies, personnel arrangements, quick campaign page setups, bulk creation of marketing copy and materials, and digital delivery.
This breakthrough solution significantly reduces human-computer interactions from over 2,000 to fewer than 50, paving the way for a hundredfold increase in increase marketing production efficiency.
Multimodal Digital Presenter for E-commerce Livestreaming – Powering 4,000+ Brand and Merchant Livestreaming Rooms
For retailers and merchants, JD has launched a multimodal digital presenter solution for applications such as livestreaming and shopping guidance. Leveraging ChatRhino’s capabilities, a digital presenter – including image, voice, movements, backdrops visuals, and more – can be created with limited sample materials.
Utilizing JD Cloud’s e-commerce knowledge model, K-PLUG (Knowledge-injected Pre-trained Language Model for Natural Language Understanding and Generation in E-Commerce), users simply need to upload the merchandise URL. The system then intelligently extracts the product details, key specifications, and selling points to create engaging, reader-friendly livestreaming scripts. Traditionally, creating scripts for 50 SKUs would take upwards of five hours, but now with our AI model, content can be generated with just a single click.
To date, JD’s multimodal digital presenter has been integrated into over 4,000 brand and merchant livestreaming rooms, generating over RMB 800 million yuan in GMV.
Sep 27, 2024|
Leveraging AI to Drive Innovation, Reduce Costs, and Create Jobs: Insights from JD.com’s Chief Economist
At the 2024 FORTUNE Global 500 Summit in Guangzhou on September 26th, Dr. Shen Jianguang, Chief Economist of JD.com, shared how the company utilizes AI to transform its operations across retail, logistics, and more, while driving significant workforce expansion. “By integrating advanced technologies throughout our business, JD.com has more than tripled its workforce in the past six years from 180,000 to 620,000, all while increasing salaries,” Dr. Shen explained during the panel discussion titled “‘Changes and Opportunities’—Chief Economists’ Perspectives.”
AI tools have enabled JD.com to boost efficiency and elevate the customer experience. For example, JD’s AI-driven digital human livestream hosts have helped over 5,000 brands increase off-peak hours’ sales conversion rates by 30%. Additionally, AI-powered customer service representatives offer more personalized support, and logistics couriers use AI to deliver packages faster and with greater sustainability.
JD.com’s customer service representatives
“The competition in China is so fierce, and that’s what drives innovation—you have to innovate to survive,” said Dr. Shen, underscoring the role of innovation in reducing costs and increasing productivity. This is especially crucial in China’s e-commerce landscape, where consumers are becoming more price-conscious. “Consumers are looking for the ‘extreme quality-to-price ratio,’ meaning they want high-quality products at lower prices,” he added. At the same time, Dr. Shen noted a growing trend in rural and lower-tier markets, where significant growth opportunities are emerging.
Dr. Shen also discussed China’s recent economic stimulus packages. “Policy initiatives are important. When people perceive a shift in policy, the market responds,” he said, referring to the government’s subsidies for home appliance trade-ins introduced earlier this year. This program has stimulated demand for affordable, high-quality products, as reflected in the increased sales of subsidized items.
Guangzhou, the host city for the summit, launched a new round of consumer goods trade-in subsidies on September 1st, positioning online platforms like JD.com as essential providers of seamless trade-in services. Over 800 home appliance brands have partnered with JD.com in Guangzhou, offering more than 8,500 products. Additionally, JD.com is working with its brand partners on a Customer-to-Manufacturer (C2M) model, leveraging consumer insights to drive innovation for more tailored products.
JD.com provides one-stop trade-in services for home appliances and home goods
The panel discussion featured Dr. Shen alongside Minggao Shen, Global Chief Economist at GF Securities, and Robin Xing, Chief China Economist at Morgan Stanley, with FORTUNE Editor-in-Chief Alyson Shontell moderating. The panelists agreed that while AI is still in its early stages, its potential is vast. With China’s stimulus policies and a functioning capital market, the private sector is well-positioned to unlock considerable industrial and social value.
JD.com ranked #47 on the 2024 Fortune Global 500, moving up five spots from the previous year. Guided by its mission to “Make Lives Better through Technology,” the company remains committed to cost management, operational efficiency, and enhancing user experiences, while continuing to invest in employee development and upskilling to foster both business growth and workforce advancement.
(vivian.yang@jd.com)
Sep 13, 2024|
JD.com Showcases Cutting-Edge Supply Chain Innovations at 2024 China International Fair for Trade in Services (CIFTIS)
JD.com unveiled its latest digital supply chain technology advancements at the 2024 China International Fair for Trade in Services (CIFTIS), held in Beijing from September 12 to 16. As a global partner of CIFTIS for the fifth consecutive year, JD.com demonstrated its commitment to driving digital transformation across industries. Notably, JD Cloud’s digital human powered by its ChatRhino (or Yanxi in Chinese) large language model (LLM) and JD Health’s Dermatology Service Platform were recognized with the “China Service Practice Case” and “Innovation Demonstration Case” awards, respectively.
JD Cloud’s ChatRhino AI digital human, a pioneering innovation in the field, played a key role during JD.com’s 618 Shopping Festival, becoming the first large-scale commercialized digital human in the industry. Developed entirely in-house, ChatRhino has supported over 5,000 brands, increased off-peak hours’ conversion rates by over 30%, and logged more than 400,000 hours of live streaming with a reach of over 100 million viewers and more than five million user interactions, the digital human has driven over RMB 10 billion in gross merchandise value.
In April 2023, JD Health launched China’s first online skin hospital, featuring over 6,000 registered doctors, including more than 3,500 from top-tier hospitals. Using JD Health’s Jingyi Qianxun (京医千询) LLM, the platform integrates vast medical expertise to deliver smart diagnostic support. The Dermatology Service Platform streamlines the diagnostic process at every stage of patient care, improving treatment efficiency while maintaining the highest standards of medical care.
At CIFTIS 2024, JD.com also introduced several breakthrough retail technologies, including JD.Vision, an early native application for Apple Vision Pro; Jingyan （京言）, an AI assistant for e-commerce; and Jingdiandian （京点点）, an AIGC-powered content generation platform. JD Logistics presented a virtual logistics park leveraging digital twin technology to simulate operations such as storage, packaging, sorting, and highlighted carbon-neutral logistic park practices. JD Industrials launched the “TAIPU”(太璞) digitally intelligent supply chain solution, tailored to optimize demand, procurement, fulfillment, and operations for industrial products. Additionally, JD Finance presented its suite of digital financial products and services, including consumer finance, payments, and wealth management.
JD’s exhibition also highlighted its digital and physical supply chain integration advancements across various business sectors. Key initiatives included cross-border e-commerce operations through JD Worldwide, omnichannel retail by ochama (JD.com’s Europe-based brand), country-specific online flagship stores known as JD National Pavilions, and on-demand retail and instant delivery service under JD NOW. These innovations attracted significant attention and reinforced JD.com’s leadership in advancing the digital transformation of supply chains.
(vivian.yang@jd.com)
JD.com Introduces ChatRhino: Empowering Industry Innovations with an Advanced Large Language Model
