Apr 14, 2021|

Top Brand Swiss Watch Auctioned for Charity on JD


by Ella Kidron

JD.com is hosting a charity auction on its JD Auction platform in collaboration with top Swiss watch brand H. Moser & Cie. and The One Foundation beginning Apr. 14 at midnight and ending Apr. 18 at 19:00.

The item on auction is H. Moser & Cie.’s Swiss Alp Watch Infinite Reboot. A spokesperson made a remark about this watch. “The item is devoid of logo, indices, and hands. Its dial features only a mechanical disc reminiscent of the symbol one sees when a computer programme is loading, turning constantly to reflect the ceaseless march of time. The hours pass in a kind of permanent reboot, with no reference to the present moment. ”

He added, “It is a symbol of the infinite, of the relativity of time and of the headlong rush in which society is caught, ever more connected, ever more virtual. Here comes a fundamental question: in the face of extreme digitization and excess, could it now be time for a complete reboot?”

The watch is auctioned on JD Auction. Bidding starts RMB 238,000 yuan, and will increase in increments of RMB 10,000 yuan.

H. Moser & Cie. Swiss Alp Watch Infinite Reboot on JD Auction

H. Moser & Cie. Swiss Alp Watch Infinite Reboot on JD Auction

All proceeds will go to the One Foundation. Interested consumers can conveniently bid on and purchase the watch online directly through the JD Auction platform.

Formally known as the Shenzhen One Foundation Charity Fund), the One Foundation is a Chinese NGO focused on supporting children’s welfare. Its stated mission is to transform the lives of disadvantaged children by providing food, shelter, education, health and self-assurance. The partnership represents the “infinite reboot” of the hopes and dreams of the children who will benefit from the proceeds

In the last five years, JD Auction has completed auctions for over 100 million items, becoming a highly popular platform for online auction. The platform has also held several online charity auctions. Last November, in cooperation with JD Foundation, the platform hosted a charity auction to promote China’s intangible cultural heritage. All funds received from the auction of craft masters’ works were used to help women in impoverished areas and ethnic minority groups to encourage their pursuits of art and cultural creations.

JD Auction also organized a special auction campaign in September to solicit and auction memorabilia related to the fight against COVID-19. JD’s strict approach to authentic products as well as the company’s technological strength, make it an ideal place to hold auctions, for charity as well as public court auctions of estates.