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JD.com Leads 48 Partners to Launch Quality Alliance to Elevate China’s Pet Care Ecosystem

Posted on by Vivian Yang

China’s pet industry is entering a new chapter of sophisticated growth. As pets are increasingly cherished as vital family members, the demand for premium products and ethical services has reached an all-time high. On March 18th, 2026, JD Pet, a division of JD.com (a.k.a JINGDONG), joined forces with 48 leading organizations—including Royal Canin, Myfoodie, Pure Natural, Boehringer Ingelheim, Ringpai Pet Hospital, AllianzJD and PICC (People’s Insurance Company of China)—to establish the Pet Industry Quality Ecosystem Alliance and lead this transformation.

The initiative represents the most ambitious collaborative effort in the history of China’s pet sector. By bridging the gap between manufacturing, retail, healthcare, and insurance, the Alliance aims to dismantle industry barriers and create a transparent, high-standard experience for pet owners nationwide.

A Vision for Value-Driven Excellence

The Chinese pet market has evolved from a niche segment into a multi-billion dollar powerhouse.  However, rapid scaling requires a shift in focus from mere volume to long-term quality. In a joint open letter, the Alliance members emphasized a move away from price-driven competition toward “value-driven excellence.”

“Our industry is built on love and the sanctity of life,” the Alliance stated. “As professionals, we have a collective responsibility to ensure that every pet receives the care they deserve and every owner enjoys total peace of mind.”

Six Pillars of Commitment and Quality Growth

To support this high-quality development, JD Pet linked up with all partners to introduce six major initiatives designed to reshape the pet care experience:

  1. Guaranteeing Food Safety and Quality: JD Super, the supermarket division, is anchoring consumer trust by introducing a bold “100x Compensation” pledge for its ” gold-label” selective self-operated pet food. Should a product’s ingredients be found inconsistent with its label or fail to meet national safety standards, JD Pet will compensate the customer 100 times the purchase price. Simultaneously, JINGDONG Cross-border, the import business platform, is leveraging its global sourcing network to curate products from 21 countries that strictly adhere to international AAFCO and IFS standards, ensuring 100% authenticity from the source.
  2. Standardizing the Live Pet Trade: To address the traditional lack of transparency in online pet purchasing, JD Pet is launching the “Internet Enterprise Standard for Pet Trading.” This comprehensive framework establishes rigorous protocols for health certifications, genetic identification, and ethical sourcing. By standardizing the process from selection to delivery, the initiative ensures that every “furry friend” arrives at its new home healthy and verified.
  3. Enhancing Specialized Logistics: Recognizing that transportation is a critical touchpoint for animal welfare, JINGDONG Logistics is utilizing its robust and specialized infrastructure to build a dedicated pet transport network. This includes the pilot launch of “Pet Houses” for comfortable transit, the use of custom climate-controlled vehicles, and the deployment of professional care teams trained to monitor pet well-being and minimize stress throughout the journey.
  4. Integrating Professional Healthcare Services: JD Health is centralizing care through a specialized “Consult-Test-Treat-Insure” ecosystem. The platform provides immediate access to licensed veterinary consultations, convenient home testing kits, and the industry’s most extensive range of pet medications. To ensure consumer confidence, JD Health is also introducing a “Refund if Ineffective” policy for self-operated medications. Furthermore, JD Health is synchronizing these digital tools with a network of over 11,000 professional offline pet hospitals, facilitating a seamless transition from online light-symptom consultations to offline specialized treatment.
  5. Advancing Transparent Insurance Solutions Innovation in financial protection is being led by JD Insurance, which is launching a 365-day New Pet Medical Insurance plan featuring direct settlement at 1,000 hospitals and 100% reimbursement ratios. Beyond this specific product, JD.com is joining forces with major insurers—including PICC, CPIC, PingAn, AllianzJD, and ZhongAn—to issue a collective call for the entire industry to develop insurance products that truly align with pet owners’ needs, moving away from complex clauses and difficult claims processes.
  6. Expanding Holistic Life Services to support pet owners in their daily routines, JD Home Serviceshas expanded its specialized offerings to multiple cities. These services include professional in-home feeding and medical-grade deep cleaning specifically designed for pet-owning households. By standardizing these high-frequency services, JD is ensuring that pet care is integrated seamlessly into a modern lifestyle.

The Pet Industry Quality Ecosystem Alliance is a true commitment. By aligning the interests of manufacturers, healthcare providers, and retailers, JD.com is fostering a marketplace where quality-focused brands can thrive, and consumers can shop with absolute confidence. We believe that when we protect the well-being of pets, we protect the warmth and happiness of the homes they live in.

 

(vivian.yang@jd.com)

 

JD.com Announces European Brand Partnerships at Alimentaria Barcelona

Posted on by Vivian Yang

  • JD.com debuts at the landmark 50th anniversary of Alimentaria Barcelona, showcasing a dual-track strategy for global brands cooperation.

  • Partnerships signed with premium European brands, including BayMar, to facilitate their entry into the Chinese market via JINGDONG Cross-border.
  • European retail presence strengthened through Joybuy, driving retail innovation across the continent.

BARCELONA, Spain, March 23, 2026 — JD.com (also known as JINGDONG), a leading supply chain-based technology and service provider, today marked its presence at the landmark 50th anniversary of Alimentaria, the premier international food, drinks, and food service exhibition held March 23-26 in Barcelona. At the event, JD.com showcases its dual capabilities: serving as a trusted gateway for international brands to enter the China market through JINGDONG Cross-border, while simultaneously driving local growth with its new online retail destination in Europe, Joybuy.

Empowering Brands via the “10 Billion GigaGrowth Plan”

At the heart of its showcase, JD.com highlighted the “10 Billion GigaGrowth Plan,” an ambitious initiative launched in 2025 aimed at introducing 1,000 new international brands to China over the next three years to achieve a cumulative sales target of RMB10 billion (USD$1.4bn). While Alimentaria attracts a diverse range of global participants, JD.com’s cross-border import platform, JINGDONG Cross-border, is focusing on three core strategic actions to empower these partners: promoting Centennial Brands, expanding JD.com’s National Pavilion program, and stepping up a Global Goods Recruitment drive to source trending, high-quality products worldwide.

“Our mission is to simplify the complexity of entering the Chinese market,” said a spokesperson for JINGDONG Cross-border. “Our end-to-end support, from logistics and marketing, to operations, helps ensure premium international products can scale with precision and speed. Consumers in China are discerning, they increasingly prioritize quality, variety, and authentic heritage from the brands they choose. This is why we are targeting to introduce 1,000 new brands worldwide.”

For international sellers, JINGDONG Logistics, JD.com’s logistics arm, provides an integrated bonded solution, managing everything from port pickup and customs to nationwide doorstep delivery across China. By overseeing the full B2C journey, JD.com ensures premium goods arrive in perfect condition, helping brands build lasting trust with consumers.

Strengthening the Spain-China Economic Bridge

Ernesto Negredo Pascual, Commercial Counsellor of the Embassy of Spain in China, highlighted the positive prospects for collaboration with JD.com, noting that the platform offers valuable opportunities to showcase Spanish excellence to the Chinese market. He emphasised the potential for continued synergies and joint promotional initiatives to help increase the visibility of Spanish brands and further support their growth on JD.com.

Building on this momentum, JD.com solidified its commitment at Alimentaria through a partnership signing with BayMar, a renowned Spanish food brand. This collaboration focuses on bringing premium canned seafood to Chinese consumers with maximum efficiency.

“Partnering with JD.com allows us to leverage world-class logistics and deepen consumer insights,” said Javier Coll, Director of Operations at BayMar. “Their reputation for authenticity and their superior fulfillment network ensure that our products reach Chinese tables with the same quality and freshness they have in Spain.

To seamlessly connect exhibition interests with JD.com’s over 700 million active customers, the “Spanish Food & Drinks Festival” is launched online on JD.com at the same time. The campaign offers limited-time promotional trials and curated gift sets of Spanish wines and culinary specialties. By leveraging JD.com’s extensive traffic and localized marketing channels, the festival effectively helps new arrivals of premium imported goods gain traction in China.

Driving Retail Innovation and Enhanced Shopping Experience in Europe

Beyond its cross-border capabilities, JD.com’s European online retail brand, Joybuy, is now available in six countries: the UK, Germany, the Netherlands, France, Belgium, and Luxembourg. It features a brand-led platform for both international and local brands, with direct sourcing from reputable global partners.

Supported by JoyExpress, its dedicated last-mile delivery service, Joybuy customers in select cities can enjoy “Double 11” delivery. This means orders placed by 11am arrive the same day before 11pm.

By integrating source procurement, global fulfillment, and local European retail, JD.com is building more efficient trade pathways at this milestone 50th edition of Alimentaria. As a leading importer and retailer, JD.com continues to support the global food and drinks industry by strengthening brand partnerships and ensuring that high-quality products from around the world are more accessible to professional buyers and household consumers alike.

 

(vivian.yang@jd.com)

JD.com Announces Fourth Quarter and Full Year 2025 Results

Posted on by Vivian Yang

On March 5, JD.com announced its unaudited financial results for the three months and the full year ended December 31, 2025 and an annual cash dividend for the year ended December 31, 2025.

Take a dive into the full report.

 

(press@jd.com)

Joybuy partners with The Pink Stuff to bring a cleaning favourite to UK customers

Posted on by April Chai
  • Joybuy partners with The Pink Stuff to offer one of the most loved household cleaning brands to customers
  • Shop with confidence on Joybuy thanks to its high-quality products, speedy and reliable delivery, and friendly customer service support when you need it
  • Discover The Pink Stuff favourites on Joybuy, including the Miracle Cleaning Paste, sprays, floor cleaners and more

 

London, 25 February 2026 – Joybuy, JD.com’s online retail business in Europe, today announced a new partnership with The Pink Stuff, the popular UK household cleaning brand known for its effective and easy-to-use products. The partnership brings the full range of The Pink Stuff cleaning essentials to Joybuy customers in the UK, combining trusted household products with Joybuy’s fast and reliable delivery.

The partnership reflects Joybuy’s focus on offering customers high-quality, trusted household brands as it continues to expand its Household, Laundry & Cleaning shop. Customers can now shop from The Pink Stuff Official Brand Store to find trusted favourites including The Miracle Cleaning Paste. Known for its versatility, The Pink Stuff products are designed for use across kitchens, bathrooms and other household surfaces, helping to remove stubborn grease, grime, limescale and dirt while leaving surfaces clean and fresh.

Currently in beta testing, Joybuy will offer more than 100,000 branded products through its platform and local warehouses across the United Kingdom, Netherlands, Germany, France, Belgium and Luxembourg. Orders placed on Joybuy are fulfilled from the company’s own UK and European warehouses, ensuring fast delivery and end-to-end supply chain control.

Sarah Moran, Global Head of Brand Marketing, The Pink Stuff said: “We’re delighted to partner with Joybuy to bring The Pink Stuff range to even more UK households. Our products have become a trusted part of everyday cleaning routines, and by joining Joybuy’s growing platform, we’re making it easier for customers to access high-quality cleaning products.”

Chris Taylor, Head of Household, Laundry & Cleaning, Joybuy UK, said: “The Pink Stuff is a brand that has earned genuine trust and loyalty in homes across the UK. By bringing The Pink Stuff to Joybuy, we’re making it easier for customers to access a much-loved cleaning range through a shopping experience that’s speedy, reliable and genuinely enjoyable.”

To find out more and shop The Pink Stuff on Joybuy, visit www.joybuy.co.uk

 

Contact:

Media email contact: press@jd.com

 

Notes to Editors:

About JD.com

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.

 

About Joybuy

Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.

Joybuy is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.

JD.com and DHL Sign Memorandum of Understanding to Support German Brands’ Growth in China and Europe

Posted on by Yuchuan Wang

Beijing/Bonn, February 26, 2026: JD.com, Inc., China’s largest retailer by revenue, and DHL Group, the world’s largest logistics provider, today announced the signing of a memorandum of understanding to support German brands’ growth in China and strengthen their presence in European markets through JD.com’s European retail platform, Joybuy. The MoU was signed at JD.com’s headquarters in Beijing.

DHL and JD.com have agreed to collaborate on innovative logistics and e-commerce initiatives, aiming to create seamless, integrated solutions that better connect brands, merchants, and consumers across both continents. Taking advantage of  DHL’s extensive global logistics infrastructure and JD.com’s e-commerce ecosystem, the partnership creates new opportunities for German brands to expand internationally. It further strengthens DHL’s position as the leading logistics partner for brands in Europe, while reinforcing JD.com’s role as a trusted e-commerce gateway for global brands.

From left to right: Tobias Meyer, CEO, DHL Group; Dongming Wu, CEO, DHL Express China; Eric Zheng, Head of Global Service, JINGDONG Logistics; Sandy Xu, CEO, JD.com.

Lowering Barriers for German Brands Entering the Chinese Market

Under the MoU aimed at promoting German brands, DHL will introduce them to JD.com, helping German businesses expand their presence in the Chinese market. By engaging JD.com’s cross-border e-commerce business, JINGDONG Cross-border, German brands can sell directly to more than 700 million Chinese consumers on JD.com, without a physical presence or legal entity in China.

By combining the strengths of DHL and JD.com, German brands gain access to a seamless, one-stop solution for entering the Chinese market. DHL and JINGDONG Logistics, JD.com’s logistics arm, will collaborate to design and provide end-to-end integrated logistics solutions, enhancing the overall fulfilment experience from Europe to China. The solution will allow merchants to benefit from a preferential customs duties and VAT scheme for direct B2C shipments, lowering such costs substantially compared to conventional importation.

In addition, JD.com also offers a full range of e-commerce capabilities, including operations, product selection, consumer insights, marketing tools, and more. Combined with DHL’s decades of experience in international shipping and trade facilitation, this creates a uniquely powerful ecosystem for brands expanding into China.

Tobias Meyer, CEO of DHL Group, said: “This partnership will enable a solution that helps DHL customers in Germany and Europe in accessing the vast China market. We combine four elements in a unique solution: the global strength of DHL, the enormous reach of the JD.com platform, a preferential import scheme for B2C shipments and the great fulfillment and delivery capabilities of JD.com in China. The combination of our logistics expertise and JD.com’s established e-commerce capabilities will provide great benefits for German brands to expand internationally through scalable pathways and innovative tools that help merchants connect with consumers in the best possible way.”

Sandy Xu, CEO of JD.com, said: “Many German enterprises have strong products and compelling brand stories. Sustained growth in China requires the right channels and operational infrastructure to directly reach Chinese consumers at scale. Through this MoU with DHL, we aim to combine logistics capabilities, digital infrastructure, and market access to help brands better understand Chinese consumer demand, optimize product positioning and improve go-to-market efficiency, enabling them to focus on long-term growth and brand building.”

As part of this joint initiative, JD.com will also support these German brands in reaching a broader base of European consumers through Joybuy, the company’s new online retail business in Europe. Using its extensive e-commerce experience, Joybuy will provide German enterprises with a new sales channel and expanded retail infrastructure, enabling them to engage more European consumers. This strengthens DHL’s role as the leading enabler of European e-commerce growth, continuously supporting German brands to expand into new markets.

 

Media Contact:

JD.com

Media Relations

E-mail:  press@jd.com

 

DHL Group

Media Relations
Dirk Heinrichs

Phone: +49 228 182-9944

E-mail: pressestelle@dhl.com

 

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.

 

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 400,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 84.2 billion euros in 2024. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

 

(press@jd.com)

AllianzJD Unveils Enhanced Priority Rescue Service, Delivering Seamless, Borderless Emergency Care Worldwide

Posted on by Vivian Yang

On February 26, 2026, AllianzJD, the joint venture between JD.com and Allianz that combines JD.com’s technology-driven consumer expertise with Allianz’s global leadership in insurance, announced, a major upgrade to its travel insurance “Priority Rescue” service. This industry-first mechanism in China strengthens protection for both outbound travelers from China and inbound international visitors, building a truly borderless safety net for global journeys.

At the core of the upgrade is the principle of “life first, rescue prioritized.” In life-threatening situations, such as serious accidents or sudden acute illnesses, AllianzJD commits to immediate intervention by advancing or guaranteeing medical expenses upfront. This ensures travelers receive prompt professional treatment without financial hurdles, with cost settlement occurring only after the traveler’s condition has stabilized. The approach completely eliminates money-related stress during critical emergencies.

To make this promise reliable worldwide, AllianzJD draws on Allianz’s extensive global network to maintain a comprehensive service infrastructure. It provides 24/7 multilingual customer support, operates a rescue network spanning more than 200 countries and regions, partners with over 1.9 million service providers, and delivers assistance in more than 70 languages. The full process from initial consultation and guidance through rescue coordination to international medical repatriation is seamlessly covered.

The company upholds a strict “530 Rapid Response” standard: rescue requests are accepted within ‘five’ minutes, full activation begins within ‘thirty’ minutes, and native-language response teams engage within one hour via its worldwide emergency medical network. This guarantees fast, equitable, and efficient action no matter the location.

A recent real-world example illustrates the service’s effectiveness. Ms. Qin, insured under an AllianzJD outbound travel policy, sustained serious injuries in a car accident while traveling alone in the Republic of Georgia. Upon receiving the alert, AllianzJD promptly activated Priority Rescue, closely monitored her local treatment, provided expense guarantees, and once her condition stabilized, arranged a medically equipped international return flight to China accompanied by two professional nurses. The repatriation costs for Ms. Qin were fully covered within the policy’s scope.

“In an era of global travel recovery, every traveler’s top priority is peace of mind,” said an AllianzJD spokesperson. “This Priority Rescue upgrade directly meets that need by dismantling traditional barriers in emergency assistance. By harnessing our partners’ combined global resources and networks, we deliver more targeted, efficient, and reliable protection tailored to diverse travel scenarios, truly fulfilling our commitment to safeguard every journey around the world.”

Complementing its outbound offerings, AllianzJD introduced the “Charming China” inbound travel insurance in 2025, specially designed for international visitors to China. This product incorporates the enhanced Priority Rescue service, enabling global tourists to explore the country with greater confidence and security.

Since its establishment in 2018, AllianzJD has effectively integrated JD.com’s advanced digital intelligence and deep insight into the Chinese market with Allianz’s more than 130 years of international insurance leadership and rescue expertise. This powerful partnership has produced a comprehensive portfolio of travel insurance products covering diverse global travel scenarios, earning widespread market recognition for its professional claims handling and emergency response capabilities.

Looking ahead, AllianzJD will continue to leverage the strengths of both partners, drive ongoing product and service innovation, and strengthen its borderless travel safety ecosystem, contributing to the sustainable growth of the global tourism industry.

 

(vivian.yang@jd.com)

JD.com and FII Institute Announce Strategic Partnership to Accelerate Logistics and Supply Chain Innovation

Posted on by Vivian Yang

On February 12, 2026, the Future Investment Initiative (FII) Institute and JD.com, Inc. (also known as JINGDONG)  announced a three-year strategic partnership to advance innovation, resilience, and digital transformation across global logistics and supply chains.

The collaboration brings together FII Institute’s global convening platform and investment ecosystem with JD.com’s world-leading capabilities in advanced logistics, digital supply chain management, and smart infrastructure. Through its logistics, technology, and industrial businesses, JD.com will support the deployment of smarter, more efficient, and more sustainable supply chain solutions across key growth markets.

Richard Attias, Chairman of the Executive Committee and Acting CEO of FII Institute, said: “This partnership is about outcomes, not just dialogue. By combining JD.com’s world-class logistics and digital capabilities with FII Institute’s year-round global platforms, we aim to translate ideas into real-world projects that drive productivity, reduce costs, and expand opportunity, advancing our mission of Impact on Humanity.”

Commenting on the partnership, Feng Guo, CEO, JD.com, Middle East, said: “The Middle East is a vital hub in the global supply chain network, and we are deeply committed to supporting its continued growth. Partnering with FII Institute marks an important milestone in our journey to further develop our businesses in the region. Together with FII Institute, we share a vision for innovation and connectivity, driving digital transformation, advancing logistics infrastructure, and empowering businesses of all sizes to thrive.”

Under the partnership, FII Institute and JD.com will spotlight high-impact pilot initiatives across FII’s global platforms, support joint research on resilient and sustainable supply chains, and facilitate collaboration among governments, corporates, and entrepreneurs by connecting them to JD.com’s global logistics and technology ecosystem.

About the FII Institute

The FII Institute is a global nonprofit foundation with an investment arm and one agenda: Impact on Humanity. Through its THINK, XCHANGE, and ACT pillars, the Institute fosters great ideas, empowers innovators, and invests in scalable solutions across critical sectors, including AI and robotics, sustainability, healthcare, and education.

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. JD.com, Inc.’s business has expanded across retail, technology, logistics, healthcare, industrials, property development, and international business. Ranking 44 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.

Source: https://fii-institute.org/press

(press@jd.com)

JD.com announces JoyExpress, a new delivery service for Europe

Posted on by Yuchuan Wang
  • Fleet of JoyExpress vehicles now on Europe’s roads, delivering parcels to your door
  • Last-mile express delivery team to give customers seamless and trusted experience
  • JoyExpress initially supporting Joybuy, JD.com’s new online retail business in Europe

London, UK – 10 February, 2026 – JD.com, Inc., China’s largest retailer by revenue, today announces JoyExpress, its dedicated express delivery service in Europe. JoyExpress is part of JINGDONG Logistics (HKEX:2618 – ‘JD Logistics’, Inc.), JD.com’s leading technology-driven, supply chain solutions and logistics services provider.

JoyExpress will support Joybuy, JD.com’s new online retail business in Europe, which is currently in the beta testing phase, prior to launching in March 2026. Offering same-day and next-day delivery in major cities, and drawing on its advanced logistics infrastructure, the JoyExpress teams based in the UK , Germany, the Netherlands, and France, will ensure high-quality branded products are delivered quickly, efficiently and reliably. A JoyExpress integrated delivery and installation service for large home appliances will be available in major cities.

The JoyExpress team will deliver in branded uniforms and vehicles, reflecting the company’s commitment to professionalism and customer-first excellence. The JoyExpress fleet includes a range of trucks, vans and electric bicycles, operating from more than 60 warehouses and depots across Europe, a number which will continue to grow as the Joybuy service is rolled out to more cities across the continent.

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JoyExpress is underpinned by an integrated service covering warehousing, transportation, large-item logistics, cold chain and end-to-end supply chain management and technology solutions. Supported by industry-leading intelligent warehousing, automation technologies, and data-driven operations, JoyExpress enables faster, more reliable, and more sustainable logistics performance for businesses and customers.

“JoyExpress offers Europe a new delivery and logistics choice,” said Axel Eggenwirth, Senior Director, Last Mile Europe, JINGDONG Logistics. “We look forward to bringing our industry-leading technology and capabilities to the market and consumers across France, Germany, the Netherlands and the UK, while enhancing our supply chain logistics capabilities in sectors such as electronics, home appliances, fast-moving consumer goods and groceries.

“With JoyExpress, Joybuy customers will have access to a cutting-edge, world-class fulfilment team for all their delivery needs. JoyExpress will help deliver Joybuy’s seamless, trusted, and joyful shopping experience to customers in Europe. JoyExpress will offer speed in every step, joy in every box.”

JoyExpress will initially focus on Joybuy, but in the future, JoyExpress will offer delivery support to business partners.

 

About JINGDONG Logistics

JINGDONG Logistics (HKEX:2618 – JD Logistics, Inc.) is a leading technology-driven, supply chain solutions and logistics services provider. Through its international logistics brands, JoyLogistics and JoyExpress, the company delivers integrated services covering warehousing, transportation, last-mile delivery, large-item logistics, cold chain, cross-border logistics, and end-to-end supply chain management and technology solutions. With industry-leading intelligent warehousing, automation technologies, and data-driven operations, JINGDONG Logistics enables faster, more reliable, and more sustainable logistics performance for businesses and consumers globally. Founded in 2017, JINGDONG Logistics builds on JD.com’s in-house logistics operations that began in 2007.

JINGDONG Logistics is building a global smart supply chain network featuring local warehousing and integrated international transportation capabilities. As of September 30, 2025, the company had a network of over 1,600 self-operated warehouses and 2,000 third-party owner-operated cloud warehouses, across 24 markets, with a total gross floor area of more than 34 million square meters. Globally, JINGDONG Logistics operates over 130 bonded, international direct distribution and overseas warehouses.

About Joybuy

Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.

Joybuy is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.

Contact:

Media email contact: press@jd.com