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JD.com and DHL Sign Memorandum of Understanding to Support German Brands’ Growth in China and Europe

Posted on Feb 26, 2026Mar 9, 2026 by Yuchuan Wang

Beijing/Bonn, February 26, 2026: JD.com, Inc., China’s largest retailer by revenue, and DHL Group, the world’s largest logistics provider, today announced the signing of a memorandum of understanding to support German brands’ growth in China and strengthen their presence in European markets through JD.com’s European retail platform, Joybuy. The MoU was signed at JD.com’s headquarters in Beijing.

DHL and JD.com have agreed to collaborate on innovative logistics and e-commerce initiatives, aiming to create seamless, integrated solutions that better connect brands, merchants, and consumers across both continents. Taking advantage of DHL’s extensive global logistics infrastructure and JD.com’s e-commerce ecosystem, the partnership creates new opportunities for German brands to expand internationally. It further strengthens DHL’s position as the leading logistics partner for brands in Europe, while reinforcing JD.com’s role as a trusted e-commerce gateway for global brands.

*From left to right: Tobias Meyer, CEO, DHL Group; Dongming Wu, CEO, DHL Express China; Eric Zheng, Head of Global Service, JINGDONG Logistics; Sandy Xu, CEO, JD.com.*

Lowering Barriers for German Brands Entering the Chinese Market

Under the MoU aimed at promoting German brands, DHL will introduce them to JD.com, helping German businesses expand their presence in the Chinese market. By engaging JD.com’s cross-border e-commerce business, JINGDONG Cross-border, German brands can sell directly to more than 700 million Chinese consumers on JD.com, without a physical presence or legal entity in China.

By combining the strengths of DHL and JD.com, German brands gain access to a seamless, one-stop solution for entering the Chinese market. DHL and JINGDONG Logistics, JD.com’s logistics arm, will collaborate to design and provide end-to-end integrated logistics solutions, enhancing the overall fulfilment experience from Europe to China. The solution will allow merchants to benefit from a preferential customs duties and VAT scheme for direct B2C shipments, lowering such costs substantially compared to conventional importation.

In addition, JD.com also offers a full range of e-commerce capabilities, including operations, product selection, consumer insights, marketing tools, and more. Combined with DHL’s decades of experience in international shipping and trade facilitation, this creates a uniquely powerful ecosystem for brands expanding into China.

Tobias Meyer, CEO of DHL Group, said: “This partnership will enable a solution that helps DHL customers in Germany and Europe in accessing the vast China market. We combine four elements in a unique solution: the global strength of DHL, the enormous reach of the JD.com platform, a preferential import scheme for B2C shipments and the great fulfillment and delivery capabilities of JD.com in China. The combination of our logistics expertise and JD.com’s established e-commerce capabilities will provide great benefits for German brands to expand internationally through scalable pathways and innovative tools that help merchants connect with consumers in the best possible way.”

Sandy Xu, CEO of JD.com, said: “Many German enterprises have strong products and compelling brand stories. Sustained growth in China requires the right channels and operational infrastructure to directly reach Chinese consumers at scale. Through this MoU with DHL, we aim to combine logistics capabilities, digital infrastructure, and market access to help brands better understand Chinese consumer demand, optimize product positioning and improve go-to-market efficiency, enabling them to focus on long-term growth and brand building.”

As part of this joint initiative, JD.com will also support these German brands in reaching a broader base of European consumers through Joybuy, the company’s new online retail business in Europe. Using its extensive e-commerce experience, Joybuy will provide German enterprises with a new sales channel and expanded retail infrastructure, enabling them to engage more European consumers. This strengthens DHL’s role as the leading enabler of European e-commerce growth, continuously supporting German brands to expand into new markets.

Media Contact:

JD.com

Media Relations

E-mail: press@jd.com

DHL Group

Media Relations
Dirk Heinrichs

Phone: +49 228 182-9944

E-mail: pressestelle@dhl.com

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 400,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 84.2 billion euros in 2024. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

(press@jd.com)

AllianzJD Unveils Enhanced Priority Rescue Service, Delivering Seamless, Borderless Emergency Care Worldwide

Posted on Feb 26, 2026Mar 2, 2026 by Vivian Yang

On February 26, 2026, AllianzJD, the joint venture between JD.com and Allianz that combines JD.com’s technology-driven consumer expertise with Allianz’s global leadership in insurance, announced, a major upgrade to its travel insurance “Priority Rescue” service. This industry-first mechanism in China strengthens protection for both outbound travelers from China and inbound international visitors, building a truly borderless safety net for global journeys.

At the core of the upgrade is the principle of “life first, rescue prioritized.” In life-threatening situations, such as serious accidents or sudden acute illnesses, AllianzJD commits to immediate intervention by advancing or guaranteeing medical expenses upfront. This ensures travelers receive prompt professional treatment without financial hurdles, with cost settlement occurring only after the traveler’s condition has stabilized. The approach completely eliminates money-related stress during critical emergencies.

To make this promise reliable worldwide, AllianzJD draws on Allianz’s extensive global network to maintain a comprehensive service infrastructure. It provides 24/7 multilingual customer support, operates a rescue network spanning more than 200 countries and regions, partners with over 1.9 million service providers, and delivers assistance in more than 70 languages. The full process from initial consultation and guidance through rescue coordination to international medical repatriation is seamlessly covered.

The company upholds a strict “530 Rapid Response” standard: rescue requests are accepted within ‘five’ minutes, full activation begins within ‘thirty’ minutes, and native-language response teams engage within one hour via its worldwide emergency medical network. This guarantees fast, equitable, and efficient action no matter the location.

A recent real-world example illustrates the service’s effectiveness. Ms. Qin, insured under an AllianzJD outbound travel policy, sustained serious injuries in a car accident while traveling alone in the Republic of Georgia. Upon receiving the alert, AllianzJD promptly activated Priority Rescue, closely monitored her local treatment, provided expense guarantees, and once her condition stabilized, arranged a medically equipped international return flight to China accompanied by two professional nurses. The repatriation costs for Ms. Qin were fully covered within the policy’s scope.

“In an era of global travel recovery, every traveler’s top priority is peace of mind,” said an AllianzJD spokesperson. “This Priority Rescue upgrade directly meets that need by dismantling traditional barriers in emergency assistance. By harnessing our partners’ combined global resources and networks, we deliver more targeted, efficient, and reliable protection tailored to diverse travel scenarios, truly fulfilling our commitment to safeguard every journey around the world.”

Complementing its outbound offerings, AllianzJD introduced the “Charming China” inbound travel insurance in 2025, specially designed for international visitors to China. This product incorporates the enhanced Priority Rescue service, enabling global tourists to explore the country with greater confidence and security.

Since its establishment in 2018, AllianzJD has effectively integrated JD.com’s advanced digital intelligence and deep insight into the Chinese market with Allianz’s more than 130 years of international insurance leadership and rescue expertise. This powerful partnership has produced a comprehensive portfolio of travel insurance products covering diverse global travel scenarios, earning widespread market recognition for its professional claims handling and emergency response capabilities.

Looking ahead, AllianzJD will continue to leverage the strengths of both partners, drive ongoing product and service innovation, and strengthen its borderless travel safety ecosystem, contributing to the sustainable growth of the global tourism industry.

(vivian.yang@jd.com)

JD.com and FII Institute Announce Strategic Partnership to Accelerate Logistics and Supply Chain Innovation

Posted on Feb 12, 2026 by Vivian Yang

On February 12, 2026, the Future Investment Initiative (FII) Institute and JD.com, Inc. (also known as JINGDONG) announced a three-year strategic partnership to advance innovation, resilience, and digital transformation across global logistics and supply chains.

The collaboration brings together FII Institute’s global convening platform and investment ecosystem with JD.com’s world-leading capabilities in advanced logistics, digital supply chain management, and smart infrastructure. Through its logistics, technology, and industrial businesses, JD.com will support the deployment of smarter, more efficient, and more sustainable supply chain solutions across key growth markets.

Richard Attias, Chairman of the Executive Committee and Acting CEO of FII Institute, said: “This partnership is about outcomes, not just dialogue. By combining JD.com’s world-class logistics and digital capabilities with FII Institute’s year-round global platforms, we aim to translate ideas into real-world projects that drive productivity, reduce costs, and expand opportunity, advancing our mission of Impact on Humanity.”

Commenting on the partnership, Feng Guo, CEO, JD.com, Middle East, said: “The Middle East is a vital hub in the global supply chain network, and we are deeply committed to supporting its continued growth. Partnering with FII Institute marks an important milestone in our journey to further develop our businesses in the region. Together with FII Institute, we share a vision for innovation and connectivity, driving digital transformation, advancing logistics infrastructure, and empowering businesses of all sizes to thrive.”

Under the partnership, FII Institute and JD.com will spotlight high-impact pilot initiatives across FII’s global platforms, support joint research on resilient and sustainable supply chains, and facilitate collaboration among governments, corporates, and entrepreneurs by connecting them to JD.com’s global logistics and technology ecosystem.

About the FII Institute

The FII Institute is a global nonprofit foundation with an investment arm and one agenda: Impact on Humanity. Through its THINK, XCHANGE, and ACT pillars, the Institute fosters great ideas, empowers innovators, and invests in scalable solutions across critical sectors, including AI and robotics, sustainability, healthcare, and education.

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. JD.com, Inc.’s business has expanded across retail, technology, logistics, healthcare, industrials, property development, and international business. Ranking 44 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.

Source: https://fii-institute.org/press

(press@jd.com)

JD.com announces JoyExpress, a new delivery service for Europe

Posted on Feb 10, 2026Feb 10, 2026 by Yuchuan Wang

Fleet of JoyExpress vehicles now on Europe’s roads, delivering parcels to your door
Last-mile express delivery team to give customers seamless and trusted experience
JoyExpress initially supporting Joybuy, JD.com’s new online retail business in Europe

London, UK – 10 February, 2026 – JD.com, Inc., China’s largest retailer by revenue, today announces JoyExpress, its dedicated express delivery service in Europe. JoyExpress is part of JINGDONG Logistics (HKEX:2618 – ‘JD Logistics’, Inc.), JD.com’s leading technology-driven, supply chain solutions and logistics services provider.

JoyExpress will support Joybuy, JD.com’s new online retail business in Europe, which is currently in the beta testing phase, prior to launching in March 2026. Offering same-day and next-day delivery in major cities, and drawing on its advanced logistics infrastructure, the JoyExpress teams based in the UK , Germany, the Netherlands, and France, will ensure high-quality branded products are delivered quickly, efficiently and reliably. A JoyExpress integrated delivery and installation service for large home appliances will be available in major cities.

The JoyExpress team will deliver in branded uniforms and vehicles, reflecting the company’s commitment to professionalism and customer-first excellence. The JoyExpress fleet includes a range of trucks, vans and electric bicycles, operating from more than 60 warehouses and depots across Europe, a number which will continue to grow as the Joybuy service is rolled out to more cities across the continent.

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JoyExpress is underpinned by an integrated service covering warehousing, transportation, large-item logistics, cold chain and end-to-end supply chain management and technology solutions. Supported by industry-leading intelligent warehousing, automation technologies, and data-driven operations, JoyExpress enables faster, more reliable, and more sustainable logistics performance for businesses and customers.

“JoyExpress offers Europe a new delivery and logistics choice,” said Axel Eggenwirth, Senior Director, Last Mile Europe, JINGDONG Logistics. “We look forward to bringing our industry-leading technology and capabilities to the market and consumers across France, Germany, the Netherlands and the UK, while enhancing our supply chain logistics capabilities in sectors such as electronics, home appliances, fast-moving consumer goods and groceries.

“With JoyExpress, Joybuy customers will have access to a cutting-edge, world-class fulfilment team for all their delivery needs. JoyExpress will help deliver Joybuy’s seamless, trusted, and joyful shopping experience to customers in Europe. JoyExpress will offer speed in every step, joy in every box.”

JoyExpress will initially focus on Joybuy, but in the future, JoyExpress will offer delivery support to business partners.

About JINGDONG Logistics

JINGDONG Logistics (HKEX:2618 – JD Logistics, Inc.) is a leading technology-driven, supply chain solutions and logistics services provider. Through its international logistics brands, JoyLogistics and JoyExpress, the company delivers integrated services covering warehousing, transportation, last-mile delivery, large-item logistics, cold chain, cross-border logistics, and end-to-end supply chain management and technology solutions. With industry-leading intelligent warehousing, automation technologies, and data-driven operations, JINGDONG Logistics enables faster, more reliable, and more sustainable logistics performance for businesses and consumers globally. Founded in 2017, JINGDONG Logistics builds on JD.com’s in-house logistics operations that began in 2007.

JINGDONG Logistics is building a global smart supply chain network featuring local warehousing and integrated international transportation capabilities. As of September 30, 2025, the company had a network of over 1,600 self-operated warehouses and 2,000 third-party owner-operated cloud warehouses, across 24 markets, with a total gross floor area of more than 34 million square meters. Globally, JINGDONG Logistics operates over 130 bonded, international direct distribution and overseas warehouses.

About Joybuy

Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.

Joybuy is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.

About JD.com, Inc.

Contact:

Media email contact: press@jd.com

JD.com, Inc. and CBBC Sign Long-term Strategic Partnership to Support UK Brands’ Access to Chinese Market

Posted on Jan 30, 2026 by Yuchuan Wang

Beijing, January 30, 2026, JD.com, Inc., China’s largest retailer by revenue, and the China-Britain Business Council (‘CBBC’), have signed a new partnership agreement aimed at helping more UK brands enter the Chinese market. The two parties will establish a long-term strategic partnership to support more British companies selling products to JD.com’s 700 million customers.

The partnership was signed at the UK-China Business Forum by CBBC Chair Sir Sebastian Wood and Marcia Mao, General Manager of Business Development at JINGDONG Cross-border, JD.com, Inc., and witnessed by Economic Secretary to the Treasury of United Kingdom, Lucy Rigby MP.

From left to right: Sir Sebastian Wood, Chair, CBBC; Lucy Rigby MP, Economic Secretary to the Treasury of United Kingdom; Marcia Mao, General Manager of Business Development, JINGDONG Cross-border, JD.com, Inc.; Peter Burnett, Chief Executive, CBBC

Under the partnership, CBBC will partner with JINGDONG Cross-border, JD.com, Inc.’s cross-border import business to support engagement with UK businesses. JINGDONG Cross-border will provide brands with market insights, operational support and access to JD.com’s comprehensive e-commerce and logistics capabilities, helping them reach Chinese consumers more efficiently and effectively.

“This partnership reflects our shared objective of supporting UK businesses to engage more effectively with the largest online consumer market in the world”, said Sir Sebastian Wood, “By working with JD.com, we aim to help UK brands better understand market opportunities and practical routes to market, while encouraging sustainable and long-term commercial engagement between the UK and China.”

JINGDONG Cross-border has supported UK brands in reaching Chinese consumers through various initiatives, including the establishment of the UK National Pavilion, which showcases authentic UK products and emerging brands, while leveraging JD.com’s efficient cross-border e-commerce fast-track logistics to facilitate seamless access and delivery. Over the past year, sales in the UK National Pavilion have consistently delivered strong sales, with top-selling categories including home appliances, healthcare, personal care and baby & maternal, highlighting strong consumer interest in British brands and products.

During the forum, JD.com also confirmed its plan to officially launch Joybuy in March. The company is developing its online retail business, Joybuy, in the UK, to offer consumers a broad range of high-quality branded products, with fast delivery across the UK. The company is also investing to expand its UK warehousing network and delivery network, JoyExpress.

-Ends-

About JD.com, Inc.

(press@jd.com)

From Fixed Capacity to Elastic Fulfillment: How JINGDONG Logistics’ LangzuTech Goods-to-Person System Redefines Smart Warehousing

Posted on Jan 28, 2026Jan 30, 2026 by Yuchuan Wang

Modular, zone-based deployment allows warehouses to scale outputup or down with demand, reshaping fulfillment cost structures.
Goods-to-person design leverages up to 12 meters of clear height, significantly increasing storage density and reducing warehousing cost per unit.
Successfully deployed across apparel, pharmaceuticals, electronics, FMCG, and full-category warehouses with complex order profiles.

As e-commerce and omnichannel retail continue to evolve globally, logistics and supply chain operators are facing unprecedented operational complexity. Rapid SKU expansion, frequent assortment changes, and extreme order volatility, particularly during peak sales events, are placing growing pressure on traditional warehouse models built around manual labor and fixed capacity.

To address these challenges, JINGDONG Logistics has developed the LangzuTech Tote Handling, a Goods-to-Person (G2P) system.

An Integrated Goods-to-Person Architecture Built for Density and Accuracy

LangzuTech Tote Handling System is a fully integrated G2P solution that combines tote-handling AGVs, lifting robots, high-density three-dimensional racking systems, automated inbound and picking workstations, empty tote return lines, and centralized charging stations into a closed-loop operational flow.

Through intelligent spatial reconfiguration, the system maximizes the use of a clear height under 12 meters, enabling high-density storage that significantly increases space efficiency and lowers unit warehousing costs. Unlike traditional warehouses that rely on strict category-based zoning, it supports multi-SKU, multi-category storage within a single tote, minimizing consolidation and improving order assembly efficiency in mixed-order environments, while fully leveraging warehousing space.

Modular Deployment for Faster Time to Value

Unlike conventional automated warehouses that require large upfront investment and rigid capacity planning, LangzuTech Tote Handling System adopts a modular, building-block design. Warehouses can deploy the system by zone, implement it in phases, and scale capacity by flexibly adding or redeploying robots and workstations as demand fluctuates.

This allows operators to increase investment as their business grows. As a result, automation upgrades integrate smoothly into live operations, minimizing disruption while accelerating return on investment.

By shifting from labor-intensive, fixed-capacity models to a more agile, technology-driven framework, JINGDONG Logistics fundamentally reshapes the cost structure of fulfillment operations and lowers the entry barrier to intelligent warehousing for businesses of various sizes.

Proven Across Complex, Multi-Category and Regulated Environments

The solution has been successfully deployed across a wide range of industries, including apparel, e-commerce, pharmaceuticals, consumer electronics (3C), FMCG, and beauty.

In large-scale apparel fulfillment centers, where rapid onboarding of new SKUs and fast shelving are critical, it enables five- to sixfold improvements in inbound shelving efficiency without expanding warehouse footprint. In one high-volume apparel operation, hundreds of robots operate collaboratively across dense storage aisles and multiple workstations, supporting daily outbound peaks of over 30,000 orders while significantly improving fulfillment speed and stability.

In pharmaceutical applications, LangzuTech Tote Handling System delivers both efficiency and compliance. Each product is assigned a unique traceability code when it arrives, enabling end-to-end inventory visibility. The system automatically manages storage rules for cold-chain, light-sensitive, and regulated products, while continuously monitoring temperature and humidity. Near-expiry inventory triggers automated alerts, eliminating the need for manual inspections. By leveraging high-density storage and robot-driven handling, a pharmaceutical warehouse using the solution has achieved:

Up to 4× storage density on the same footprint
99% picking accuracy
Up to50% reduction in per-order handling costs

Order consolidation across multiple downstream outlets further shortens outbound lead times and strengthens overall supply chain responsiveness. In pharmaceutical operations in China, a LangzuTech-powered warehouse feeds hundreds of downstream retail pharmacies in the Beijing region. Without having to expand warehouse footprint, the overall processing capacity has increased by approximately 600%, compared with pre-automation operations.

LangzuTech Tote Handling Solution has now entered a phase of large-scale replication and deployment, supporting JINGDONG Logistics’ broader vision of building efficient, resilient, and sustainable supply chains worldwide.

As JINGDONG Logistics continues to expand its global warehouse network, which now includes more than 130 overseas, bonded and direct mail facilities worldwide, the LangzuTech solutions provide a standardized, yet flexible automation foundation that can be adapted to diverse regulatory, operational, and industry environments.

(yuchuan.wang@jd.com)

JD.com Announces JD Museum

Posted on Jan 20, 2026Jan 21, 2026 by April Chai

Shenzhen, China, January 20, 2026 — JD.com announces the JD Museum, an institution for contemporary visual and performing arts and culture, opening in late 2027, in the new headquarters of JD.com, situated in the Shenzhen Bay Super Headquarters Base.

The Museum will be established in a building designed by Büro Ole Scheeren, described as a “Scenic City”, with spatial design by Neri&Hu Design and Research Office. Encompassing more than 10,000 square meters, the Museum will have dedicated facilities for live performances, immersive installations, exhibitions, participatory workshops, and creative retail.

Mission: From Shenzhen to the World, Connecting People through Art and Technology

Rooted in JD.com’s mission of “Making Lives Better through Technology,” JD Museum is dedicated to connecting people through art and technology. The Museum will engage with and support a community of artists and audiences in achieving excellence and cultivating shared values, modeling a lifestyle of the future through exhibitions, education, research, publishing, commissioning and collecting.

At the heart of the Greater Bay Area (GBA) and with the full support of JD.com, JD Museum’s program will focus on art as a cross-disciplinary experience. In addressing the pressing issues of today—technology, ecology, urbanism—through a balanced approach to technological progress and tactile human experience, the Museum will emphasize the work of translation and presentation, promoting accessibility to young people and the local community.

Leadership: Robin Peckham Announced as Executive Director

Under the direction of the museum committee, JD Museum is led by Executive Director Robin Peckham, heading a dedicated Shenzhen-based team.

Peckham is a curator and editor who has served as Co-Director of Taipei Dangdai Art & Ideas (2019-2025) and Editor-in-Chief of LEAP, the international art magazine of contemporary China (2014-2019). He has organized exhibitions on art, technology, popular culture, and the family for Ullens Center for Contemporary Art, Fosun Foundation, and K11 Art Foundation, with his show “Art Post-Internet” listed by ARTnews as one of the 20 most important art exhibitions of the 2010s.

“I am thrilled to help launch a new cultural chapter for a company that is already one of the most fascinating stories in the development of the Chinese technology sector,” says Peckham. “Shenzhen feels like the most exciting place in the world to explore the intersection of art and technology right now.”

2026 Public Programs: Unboxing JD Museum

In the two years prior to its official opening in Shenzhen, JD Museum will introduce itself to the world in the form of “Unboxing JD Museum.” This community art initiative will invite creative input from artists, curators, architects, and the JD.com community — including employees and their families and friends. It will take the shape of a pop-up workshop and exhibition series utilizing JD.com’s iconic delivery boxes. Further details on the open call, exhibition tour, and employee participation initiatives will be announced later in 2026.

About JD.com

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

Media Contact:

JD Museum

Email: museum@jd.com

Website: museum.jd.com

Coocaa Roku TV Models Launch Exclusively on Joybuy

Posted on Jan 14, 2026Jan 19, 2026 by April Chai

New Coocaa smart TVs powered by Roku bring the popular streaming platform to Joybuy customers in the UK

London, UK – 14 January 2026 – Roku, the pioneer in TV streaming, and Coocaa, the smart TV brand, have announced the launch of new Coocaa Roku TV models, now available exclusively on Joybuy in the UK. The new lineup combines Coocaa’s globally recognised smart-TV innovation with Roku’s intuitive streaming experience, included as standard. The new models deliver stylish design, vibrant picture quality, and an easy-to-use smart TV experience for UK consumers.

The new Coocaa Roku Smart TVs are available in 2K and 4K resolution, delivering outstanding value across the lineup. The 2K models come in 32″ and 40″, while the 4K UHD models include 43″, 50″, and 55″ options. All models feature Dolby Audio for immersive sound and HDR10 for brighter, more lifelike colours.

Coocaa brings fun and inspiration to the home with TVs designed to delight users through a combination of cutting-edge technology with quality and usability. In partnership with Joybuy, JD.com’s online retail business in Europe, designed to offer customers a faster, more convenient and joyful shopping experience, Coocaa now brings its latest Roku TV range to the UK market. Joybuy is currently in its beta testing phase and plans to launch in the coming months.

With the built-in Roku operating system (OS), viewers can access thousands of streaming apps, including BBC iPlayer, ITVX, Netflix, Disney+, Apple TV, The Roku Channel, and many more, alongside 40+ newly launched FAST channels. Designed for simplicity, the Coocaa Roku TV models feature seamless setup, automatic updates, and a personalised Home Screen for quick access to users’ favourite entertainment, making them ideal for any room in the home.

The UK launch builds on the introduction of Coocaa Roku TV models in Germany in 2023, marking the next phase of Coocaa’s European expansion. The collaboration continues to bring together Coocaa’s smart-TV expertise and Roku’s user-friendly streaming platform, offering UK audiences a choice of sleek, affordable televisions designed for effortless entertainment.

“The Roku OS offers a smart TV experience that’s fast, simple, and intuitive,” said Rob Woollard, Director of Retail Partnerships at Roku UK. “Partnering with Coocaa and Joybuy brings that experience to more households, combining Roku’s leading streaming platform with Coocaa’s design expertise and Joybuy’s commitment to speedy, reliable delivery and friendly 24/7 customer service.”

Matthew Doyle, Home Appliances Shop Manager, Joybuy said: “We are thrilled to bring the new Coocaa Roku TV range to customers in the UK through Joybuy. These TVs combine brilliant picture quality with Roku’s easy, intuitive streaming experience. For anyone looking to upgrade their home entertainment setup, this range is a must have.

“At Joybuy, we are passionate about connecting our customers with high-quality global brands through a shopping experience that is speedy, reliable and genuinely enjoyable. Partnering with Coocaa and Roku allows us to offer a TV lineup that feels fresh, accessible and perfect for family viewing over the festive season. We are excited to introduce this range and to help more households discover a smarter, simpler way to enjoy their favourite TV entertainment.”

The Coocaa Roku TV range is available now at Joybuy in the UK.

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

About Coocaa

Coocaa is a dynamic smart TV and consumer electronics brand dedicated to delivering innovative, user-friendly, high-value entertainment experiences to households around the world. With a strong focus on smart operating systems, connected living and stylish product design, Coocaa continues to expand its global presence through strategic partnerships and localised product offerings. The brand aims to make smart entertainment more accessible, enjoyable and inspiring for consumers of all ages.

For further information, please visit: https://coocaa.eu/

About Joybuy

Joybuy is currently in the beta testing phase and plans to launch in the coming months, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.

(josephniall.shaw@jd.com)