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JD.com 618 Grand Promotion Kicks Off with Record Customer Participation and Strong Omnichannel Growth in First 52 Hours

Posted on by Yuchuan Wang

Beijing, June 2, 2026 — JD.com officially launched its 2026 618 Grand Promotion at 8:00 p.m. on May 30, with products across all categories available from existing inventory. Built around JD.com’s promise of quality products at affordable prices, this year’s 618 began with strong momentum across online retail, offline stores, AI-powered products, services, and more.

Within the first minute of the opening period, iPhone transaction volume exceeded RMB 100 million. In the first hour, more than 200 brands in the personal care and home cleaning category recorded over tenfold year-on-year growth in transaction volume. Within four hours, transaction volume of the top 100 brands increased by more than five times on average year-on-year, while 51 new merchants surpassed RMB 10 million in transaction volume and 1,516 new merchants exceeded RMB 1 million.

As of 23:59 on June 1, the number of users placing orders reached a new record high. JD Super saw high double-digit year-on-year growth in user numbers, while JD.com’s offline formats, including JD MALL, JD Electronics Stores, JD Discount Supermarket, 7FRESH Kitchen, and JD Medical Aesthetics, recorded overall foot traffic growth of more than 70% year-on-year in the first 52 hours.

Third-party data also showed that JD.com led the industry in active user growth in the first quarter of 2026. During the 618 warm-up period, JD.com outperformed the industry in both active user growth and average daily usage time.

 

Selected Highlights from the First 52 Hours

JD.com’s omnichannel ecosystem continued to demonstrate strong momentum during the opening 52 hours of this year’s 618. More than 5,600 JD Electronics Stores recorded overall foot traffic growth of 138% year-on-year. Sales at 27 JD MALLs increased by 53% year-on-year, while more than 4,000 JD Auto Service stores saw service order volume rise by more than 110%. JINGDONG Outlets recorded foot traffic growth of over 130% year-on-year. JD Medical Aesthetics saw order volume increase by 226% when compared on a monthly basis. During the first weekend of the promotion, both foot traffic and order volume at JD Discount Supermarket increased by more than 50% compared with the previous period, while online and offline orders at 7FRESH Supermarket grew by 106% year-on-year.

AI has become an important growth driver of this year’s 618. Nearly 100 products powered by JD.com’s AI JoyInside, an AI agent for smart hardware, have now been launched, with the “AI Home” product portfolio making its first collective debut during the promotion. In the first 52 hours, transaction volume of new AI home appliance and home living products integrated with JoyInside increased by 200% on a monthly basis.

Across home appliances and home living, more than 2,000 brands, including Skyworth, Ecovacs, Cheers, and CASDON, achieved transaction volume growth of more than 100% year-on-year. Transaction volume of new smart home appliance and home living products increased tenfold year-on-year. AI-related categories recorded strong growth, with transaction volume of AIPC, large-screen AI smartphones, AI learning devices, and other trending electronics increasing by 200% year-on-year.

JD.com also saw strong performance across FMCG, fashion, fresh food, and food services. JD Super saw more than 1,000 brands achieve transaction volume growth of 100% year-on-year in the first 52 hours. JD FASHION’s exclusive self-developed fabric series recorded transaction volume growth of 220% on a monthly basis.

In fresh food, JD Fresh continued to strengthen its “bulk sourcing” model, working directly with core production areas to align procurement with consumer demand and ensure strict quality control. In the first 52 hours, sales of JD Fresh products under the “bulk sourcing” model increased by 210% year-on-year.

JD.com also continued to expand its full-scenario food service ecosystem, integrating food delivery, self-pickup, and group-buying models. Through its innovative 7FRESH Kitchen model, JD.com has brought more than two million quality restaurants onto its platform. JD.com also applied the industry’s strictest dine-in standards, more than 97% of non-instant-pickup restaurants on JD.com support dine-in services, while the proportion of restaurants without dine-in services is below 3%, the lowest in the industry. In the first 52 hours, orders across multiple food categories doubled, late-night food orders increased more than tenfold compared on a monthly basis, and the number of users placing orders grew by 50%.

JINGDONG Cross-border recorded strong growth across imported products. Transaction volume of its top 100 categories doubled year-on-year, while orders for imported fresh products increased by more than 20 times. More than 400 brands achieved over fivefold growth.

JD Global Sales also recorded a doubling of overall order volume year-on-year in the first 52 hours. Its large-item fulfilment capabilities were first deployed in markets including Singapore, Malaysia, and Vietnam, supporting strong demand for large household appliances and furniture. Sales of refrigerators, televisions, mattresses, and other large-item categories increased by more than seven times year-on-year.

Digital tools help merchants and brands improve efficiency. JD.com’s digital avatar livestreaming solution JoyStreamer continued to scale, serving more than 80,000 merchants and reaching more than 800,000 cumulative livestreaming hours. Overall transaction volume generated through JoyStreamer exceeded RMB 240 million.

JoyMarketing, JD.com’s interactive marketing platform, recorded more than 135 million user interactions, covering over 100 marketing scenarios including customer acquisition, conversion, and membership operations. The platform helped merchants improve conversion rates by up to 47.3%.

JINGDONG Logistics continued to apply AI across its logistics network to support the surge in orders during the 618 Grand Promotion. Its Super Brain LLM has now been deployed in more than 1,000 core scenarios. A newly launched “AI Inventory Diagnosis Assistant” has helped improve inventory turnover efficiency by 30% to 40%.

This year’s 618 shows how AI is becoming deeply integrated into every part of JD.com’s supply chain, creating new momentum across the entire ecosystem. JD.com is working more closely with brands and merchants to continuously innovate across product formats, service models, and technology applications. By helping partners achieve meaningful improvements in cost efficiency and operational performance, JD.com is also making it easier for consumers to enjoy the value at the heart of 618: quality products, affordable prices, and a shopping experience that is simpler, smarter, and more rewarding.

 

(press@jd.com)

JD.com’s Apple Flagship Store Reaches 100 Million Followers

Posted on by Yuchuan Wang

On May 26, JD.com’s self-operated Apple products flagship store reached a major milestone, surpassing 100 million followers on JD.com. This milestone reflects 12 years of close collaboration between JD.com and Apple in China, and the continued trust of Apple customers who choose JD.com for authentic products, competitive offers, reliable supply, convenient trade-in services, and comprehensive after-sales support.

To celebrate this achievement and to thank customers for their continued trust and support, the store has launched a special fan appreciation campaign, offering 100 million JD Points, Apple Music membership experiences, additional trade-in subsidies, and discounts on selected services including AppleCare, iCloud, and App Store gift cards.

JD.com’s collaboration with Apple goes back over a decade to 2015, when JD.com became an Apple authorised reseller and began offering Apple products through its online platform. In 2018, the partnership was deepened as JD.com began offeringpre-orders for new Apple products in sync with Apple’s official website, enabling customers in China to access the latest devices at the earliest opportunity. That year also saw JD.com introduce AppleCare+ services, giving customers access to official protection plans and strengthening the overall after-sales experience an important point of differentiation.

Over the years, JD.com has continued to build a more connected Apple retail experience across online and offline channels. In 2022, JD.com launched JD-Ehome, its self-operated offline Apple authorised store, further integrating product discovery, consultation, purchase, fulfilment, and after-sales services.

Today, with more than 4,500 electronics stores nationwide, JD.com gives customers the opportunity to experience Apple products in person, receive one-to-one professional advice, and access convenient services such as free screen protector application, data migration, device cleaning, and maintenance support. This online-offline model allows customers to experience products before making a purchase, place orders with confidence, and enjoy fast, reliable fulfilment.

Speed has also become an important part of the Apple shopping experience on JD.com. Through JD.com’s instant retail service, JD Now, customers can even receive selected Apple products in as fast as nine minutes, significantly reducing waiting time and making the upgrade journey faster and more convenient.

Beyond convenience, JD.com and Apple are also working together to support more sustainable consumption. Through JD.com’s professional recycling and trade-in services, used devices can be responsibly collected and converted into reusable resources, helping reduce electronic waste and supporting a more circular approach to consumer electronics.

Trade-in is becoming an increasingly popular choice for Apple customers on JD.com. Since the beginning of 2026, trade-in orders for Apple products on JD.com have grown by more than 100% year on year. For customers, the service not only makes upgrading more affordable, with direct savings ranging from hundreds to thousands of yuan, but also provides a practical way to take part in greener consumption.

 

 

(yuchuan.wang@jd.com)

JD.com Announces First Fully AI-Integrated 618 Grand Promotion, Kicking Off at 8 PM on May 30

Posted on by Yuchuan Wang

Beijing, May 19, 2026 – On May 18, JD.com announced that its annual 618 Grand Promotion will officially begin at 8:00 PM on May 30, offering immediate availability across product categories with globally sourced products, exclusive launches, and official discounts of up to 50% off.

This year’s campaign will also mark JD.com’s first 618 deeply integrated with AI across both consumer experiences and industrial operations. Leveraging the company’s continued investment in technology and deeply embedded supply chain ecosystem, AI capabilities will power innovations across retail, logistics, healthcare, merchant operations, and a wide range of real-world scenarios.

Simpler Savings, Bigger Value

The 2026 JD.com 618 Grand Promotion centers around “Direct Discounts, Up to 50% Off,” with a simplified pricing approach designed to make value easier to understand and access. Consumers can expect a broad mix of discounted bestsellers, limited-time offers, new product launches, and category-wide promotions across the platform.

JD.com is also upgrading its “Double the Price Difference” guarantee that will allow users to submit multiple claims with an extended application period this year, reinforcing JD.com’s commitment to transparent pricing and consumer trust. Additional benefits include platform-wide coupons, food delivery and travel vouchers, enhanced JD Plus member benefits, and flexible payment options including interest-free installment plans.

JD.com’s omnichannel ecosystem will extend the 618 experience across both online and offline environments, leveraging tens of thousands of physical retail and service locations to provide integrated shopping, dining, healthcare, and entertainment experiences.

AI Brings New Products and Smarter Living to 618

As AI-enabled devices become increasingly embedded in everyday life, JD.com’s 618 shopping festival will introduce consumers to a broader portfolio of cutting-edge smart products, including devices powered by JoyInside, an AI agent for smart hardware.

Following a major upgrade, JoyInside is expanding beyond toys and robotics into a wider ecosystem of AI-enabled home products. Consumers will see the debut of new AI-integrated household solutions spanning educational devices, smart learning lamps, intelligent printers, smart mattresses, cooking robots, mobility assistance devices, and more.

Today, JoyInside collaborates with nearly 200 brands across home appliances, robotics, healthcare, toys, and connected devices, embedding AI capabilities into physical products. The company expects JoyInside to be integrated into more than 10 million smart hardware devices this year.

JD.com is also embedding AI capabilities into healthcare, food delivery, home services, home renovation, automotive services, and financial offerings. During 618, JD Health’s AI medical assistant ecosystem will launch new intelligent service capabilities, bringing together AI doctor, nutritionist, and pharmacist agents to connect users with online consultations, rapid testing, home nursing, and medicine delivery services.

AI Across 3,000+ Scenarios: From Industries to Households

JD.com is uniquely positioned to bring AI into real-world applications through its deep integration of AI across industrial and consumer scenarios. Its AI capabilities now power more than 3,000 use cases across retail, logistics, healthcare, industrial supply chains, food delivery, and lifestyle services, helping translate AI innovation into tangible value for businesses and consumers. The company is building the world’s largest Physical AI operations hub, accelerating AI adoption from industries into everyday households.

The company’s AI-related R&D spending is expected to increase by more than 200% this year, supported by a full-stack AI portfolio, including JoyAI LLM, JINGDONG Logistics’ Super Brain LLM, JINGDONG Health’s Jingyi Qianxun medical LLM, JoyIndustrial LLM, and JoyAI-RA embodied intelligence models.

For JD.com’s merchants, AI is evolving from a supporting tool into a new business operating infrastructure. During this 618, AI will directly participate in business diagnostics, merchandising operations, marketing placement, livestreaming conversion, customer service and after-sales support, helping more than one million merchants reduce costs and accelerate growth.

JD.com’s AI-native JoyStreamers are also receiving major upgrades, evolving from AI livestream hosts into end-to-end livestream growth engines capable of planning, presenting, moderating, selling, and performance analysis.

Across logistics operations, JINGDONG Logistics’ upgraded Super Brain LLM will be deployed at scale during 618, enabling deep AI applications across more than 1,000 core logistics and supply chain scenarios. Acting like a real-time navigation system for supply chains, the model dynamically optimises transportation routes for tens of millions of parcels, reducing empty miles and lowering operational costs. New AI-powered inventory diagnostic tools will also help brands and merchants analyse regional demand and inventory levels to enable smarter replenishment decisions.

 

Mastercard and JD.com Announce Strategic Partnership to Support Business Growth Through Payments Innovation

Posted on by Yuchuan Wang

Key highlights:

  • Initial focus on expanding payment infrastructure to support international business and enhance inbound visitor experience in China
  • Collaboration on applying AI and advanced technologies to commerce and fraud prevention tools

Beijing, May 15, 2025 — Mastercard, a world leading technology company in payment, and JD.com, a Nasdaq-listed technology and service company with supply chain at its core, today announced a strategic partnership to deliver innovations that build a more connected, secure and intelligent commerce ecosystem.

“This is the natural next phase in our long-standing relationship with JD.com,” said Michael Miebach, Chief Executive Officer, Mastercard. “Our shared creativity, deep experience and cutting-edge technology will provide people and businesses with the seamless and secure solutions they’re looking for, all while making everyday activities easier and more rewarding. Mastercard will continue to be a bridge between China and the world.”

“Global commerce is becoming increasingly connected and technology-driven,” said Sandy Xu, Chief Executive Officer，JD.com. “Our new partnership with Mastercard will support the development of JD.com’s international business and strengthen our ability to serve consumers and businesses worldwide. By combining JD.com’s capabilities in digital retail, logistics, and supply chain infrastructure with Mastercard’s payment expertise, we will jointly explore next-generation AI-powered commerce and payment experiences powered by advanced technologies, helping shape the future of digital commerce.”

 

Constructing global payments infrastructure and enable SMB growth

JD.com and Mastercard will work together to further integrate and enhance global payment connectivity by developing a payment infrastructure to support JD.com’s international business development and enable broader use cases in global commerce.

In addition, both parties will jointly explore a cross-border supply chain finance ecosystem designed to support global small and medium-sized businesses (SMBs), improving access to financing and enabling more efficient participation in international trade.

Enhancing cross border consumption experience

JD.com and Mastercard will deepen collaboration to expand the payment choices for international travelers in China. This includes supporting the broader acceptance of international cards and delivering an enhanced checkout, shopping, and tax-refund experiences for overseas visitors across JD.com’s e-commerce platforms and retail channels.

The two companies will also explore opportunities to support agentic AI-powered purchasing solutions for consumers and businesses through Mastercard Agent Pay, while also expanding co‑branded card initiatives.

Strengthening a resilient and secure commerce ecosystem

JD.com and Mastercard will deepen cooperation in risk management, identity authentication, and intelligent anti-fraud solutions. Through enhanced real-time risk monitoring and fraud prevention capabilities, the partnership aims to elevate transaction security and strengthen the stability and resilience of digital commerce.

 

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.

 

 

(press@jd.com)

JD.com Named on 2026 Fortune China ESG Impact List, Highlighting a People-First Approach to Innovation

Posted on by Vivian Yang

On May 12, Fortune China released its 2026 ESG Impact List, recognizing companies that lead in environmental, social, and governance excellence. JD.com has once again earned its place on this prestigious list. This recognition comes as the focus on artificial intelligence is shifting from “computational power” to “value creation.” For JD.com, this means ensuring that technological progress remains rooted in human needs.

Fortune China’s editors noted that in the AI era, a company’s social and governance performance is more critical than ever. While technology can solve complex problems and promote inclusivity, it also brings risks like job displacement and ethical considerations. The list prioritizes companies that use “tech with warmth” to support vulnerable groups while ensuring that human employees are not left behind. By focusing on reskilling workers and protecting their dignity, JD.com shows how a business can balance technological efficiency with a deep responsibility for its people.

JD.com’s first-quarter earnings for 2026 show how this philosophy works in practice. By integrating AI across production, logistics, and consumption, the company is moving technology out of the digital lab and into the physical world. This approach makes supply chains more efficient while creating a simpler, more intuitive experience for consumers.

JD.com believes that a company’s true competitiveness comes from its people. With a workforce of over 900,000, the company has fostered 183 different types of frontline roles, including new career paths like AI trainer and robot maintenance engineers. To support this evolving workforce, JD.com established the “Modern Rider Academy” in partnership with Guangzhou Vocational and Technical University. This initiative ensures that frontline workers can master new skills and grow alongside the industry’s digital transformation.

Beyond skills training, the company provides concrete institutional support for its employees’ well-being. JD.com provides social security benefits for its full-time delivery riders and has invested in nearly 30,000 housing units for its frontline staff. In cities like Beijing, the company has also built “JD Frontliners’ Homes” to offer physical spaces where workers can rest and find support. These efforts turn corporate growth into tangible benefits that employees can feel in their daily lives.

To cultivate future talent, JD.com recently launched its 2026 “Top Global Talent” (TGT) program and opened more than 10,000 internship positions through the “JD YOUNG” recruitment drive. By prioritizing employment and responsible innovation, the company is building a sustainable business ecosystem where technological advancement drives both corporate efficiency and individual income.

This long-term focus on social value has earned JD.com international recognition. Earlier this year, the company was named an “Advanced Private Enterprise for Employment and Social Security” and received the highest score in China’s retail sector in the S&P Global Sustainability Yearbook for the fourth consecutive year. For JD.com, investing in people is not just a social responsibility; it is the core driver of innovation, the customer-first philosophy, and long-term success.

 

(vivian.yang@jd.com)

JD.com Announces First Quarter 2026 Results

Posted on by Vivian Yang

On May 12, JD.com announced its unaudited financial results for the three months ended March 31, 2026, reflecting strong growth and our deeper commitment to our customers and partners. We’re leveraging the supply chain to connect AI’s power with real-world impact.

Highlights are below, and the full release of the financial results is here.

 

（press@jd.com）

CHANEL Official Flagship Store Debuts on JD.com with Exclusive Beauty Launches for Gifting Season

Posted on by Yuchuan Wang

As demand for premium beauty and luxury gifting continues to grow in China, JD.com is further expanding its portfolio of global prestige beauty partners through a new partnership with CHANEL.

On May 11, the official CHANEL Fragrance & Beauty flagship store officially launched on JD.com, bringing consumers access to the brand’s iconic fragrance, makeup and skincare collections through a trusted and premium online shopping experience.

The opening comes during China’s peak gifting season surrounding Mother’s Day and May 20th Internet Valentine’s Day in China. To mark the launch, CHANEL is introducing several JD.com-exclusive beauty offerings, including the LES BEIGES HEALTHY GLOW SUMMER ESSENTIALS and the HYDRA BEAUTY Micro Sérum Lèvres, providing consumers with elevated gifting choices and limited-edition luxury experiences.

The partnership also highlights JD.com’s growing momentum in the imported high-end beauty category. Since 2025, JD Beauty has continued to deliver industry-leading growth rate in premium international beauty, supported by JD.com’s longstanding strengths in authentic product assurance, fast delivery and customer service excellence. Increasingly, international luxury beauty brands are choosing JD.com as a strategic platform for reaching Chinese consumers online.

Looking ahead, JD.com and CHANEL will further expand collaboration by bringing more new launches, exclusive collections and limited-edition products to its 700 million+ consumers in China, while continuing to elevate the online luxury beauty experience through trusted service and refined customer engagement.

 

(yuchuan.wang@jd.com)

JD.com and Müller deepen cooperation in cross-border trade in China

Posted on by Vivian Yang

At the China International Consumer Products Expo on April 14 in Hainan, JINGDONG Cross-Border (JD Cross-Border), the import platform of JD.com, announced a partnership with the German retail group Müller and its brand and service partner MAAT. The collaboration aims to further develop the presence of selected Müller assortments on JD.com and to increase their visibility through additional sales channels in Hainan.

The official Müller Overseas Flagship Store was recently launched on JD.com, offering Chinese consumers access to a curated selection of high-quality European products, particularly in the beauty and personal care categories. The assortment is complemented by selected suitcases and backpacks. The focus is on quality and authenticity, with the long-term goal of reflecting Müller’s department store character in a digital environment.

“Through our flagship store on JD Cross-Border, we aim to make selected products — primarily sourced from Europe — available to the Chinese market, while leveraging JD.com’s established strengths in logistics, service quality, and market access,” Müller stated. “This enables us to consistently deliver on our commitment to quality and reliability within this sales channel.”

In addition to its online presence, Müller will also be represented with selected products through partner structures in the JD Cross-Border Duty-Free Store in Haikou, which entered its trial phase at the beginning of 2026. The store offers an internationally oriented product range and specifically targets the growing consumer market in the Hainan Free Trade Port.

JD Cross-Border noted the strategic value of the partnership for JD.com’s over 700 million users. “Our collaboration with Müller is designed to help international retailers and brands navigate the complexities of the Chinese market while offering our customers a more diverse portfolio of premium goods. This expansion into the duty-free sector in Hainan is a key innovation in our efforts to drive offline engagement through online traffic, creating a more holistic and immersive shopping journey.”

As Müller’s general agent in China, MAAT is responsible for the operational implementation of the partnership. “Our goal is to effectively integrate cross-border and offshore channels while ensuring a consistent, high-quality brand experience,” MAAT stated.

JD Cross-Border is supporting the collaboration as part of its “10 Billion GigaGrowth Plan,” which aims to facilitate international brands’ market entry and gradual business expansion in China. With its infrastructure, market reach, and local expertise, JD Cross-Border positions itself as a platform partner for sustainable growth in cross-border trade.

 

(vivian.yang@jd.com)