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JD.com’s Ochama Brings China’s Biggest Mid-Year Shopping Festival to European Shoppers

Posted on by April Chai

Ochama, JD.com’s European e-commerce brand is bringing the excitement of China’s biggest mid-year shopping festival to Europe with the launch of its 618 Grand Promotion. Now live across 24 European countries, the campaign combines unbeatable deals and fast delivery across a curated selection of quality products, offering European consumers an exceptional shopping experience.

The 618 Grand Promotion began as a celebration of the founding of JD.com on June 18th, more than 20 years ago, and now it has become China’s largest mid-year shopping event. Today, ochama is excited to introduce this event to its European customers.

Ochama’s 618 sale will include flash deals, buy-one-get-one-free offers and major discount vouchers from June 16th to 20th. The Private Access period before June 15 will also invite shoppers to enjoy early access to view promotional product prices and the chance to claim an exclusive €30 coupon.

Strategic Expansion Meets Local Execution

In China, this year’s 618 Grand Promotion saw JD.com’s first-hour gross merchandise value (GMV), order volume, and active shopper numbers increase by 200% year-on-year, with electronics and home appliances up over 380%. Ochama aims to mirror this success in Europe with very competitive offers on a carefully selected product mix.

During the 618 Grand Promotion in 2024, ochama achieved a 245% year-on-year increase in electronics sales, indicating rising consumer confidence in the brand. To build on this success, in 2025, ochama will offer a greater array of promotional deals across key categories including electronics, home appliances, beauty, food, and beverages. The sale reinforces ochama’s commitment to offering high-quality products at excellent value.

“This year’s 618 Grand Promotion is more than a sales moment, it marks a key operational milestone for ochama in Europe. It is also a perfect example of how global e-commerce infrastructure can fulfill European consumers’ expectations for quality, speed, and value”, said a spokesperson for ochama.

618 Grand Promotion Highlights:

  • €30 Pre-sale Coupon: Customers can now preview ochama’s promotional prices on certain premium products and claim a €30 coupon before June 15.
  • Flash Deals: Up to 70% off premium brands including Dyson hairdryers, Xiaomi monitors, and SK-II skincare.
  • Buy One, Get One Free: Available on 100+ best-selling products.
  • Discount Vouchers: Save €5 on orders over €29, €10 on orders over €49, and €15 on orders over €69.
  • Lucky Draws: Daily chances to win vouchers and access hot products at ultra-low prices.

Commitment to Quality, Value and Convenience

By leveraging its automated warehouses and JD.com’s global supply‑chain capabilities, ochama is committed to offering consumers quality products at great prices, along with convenient service. With strategically located warehouses in the Netherlands, Poland, and France, ochama minimizes delivery times and costs, offering both value and efficiency to its customers.

Ochama now delivers to 24 countries and operates hundreds of pick-up points plus more than 1,000 lockers in the Netherlands, Germany, Belgium, and France as part of its commitment to becoming the go-to platform for European consumers.

 

About ochama

Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of quality products at the best prices. A subsidiary of JD.com, Inc., China’s largest retailer by revenue, ochama leverages advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers’ needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.

 

Follow ochama:

  • TikTok: @ochama.official
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  • Facebook: @ochama
  • X: @ochama_official
  • YouTube: @ochamaofficial
  • LinkedIn: @ochama

Contact: support@ochama.com

JD Logistics Deploys 500,000 New Reusable Cold Chain Delivery Boxes, Targeting 127,000 Tons in Carbon Reductions

Posted on by Yuchuan Wang

On June 5, which is World Environment Day and the 8th anniversary of JD.com’s Green Stream Initiative, JD Logistics, also known as JINGDONG Logistics, announced that it will bring 500,000 new reusable cold chain delivery boxes into service for fresh products, marking the largest deployment of its kind in the industry.

Each of these boxes will be collected and reused after delivery, significantly reducing single-use waste. With each reuse cutting carbon emissions by approximately 850 grams, the new boxes are expected to reduce emissions by an estimated 127,000 tons over their lifecycle.

This move comes as China’s express delivery sector hits a new peak of 174.5 billion parcels in 2024, topping global rankings for the 11th consecutive year. However, the growing demand has led to rising environmental concerns, especially around packaging waste and limited consumer-friendly recycling options.

JD Logistics has been working to address this challenge since 2015 by promoting reusable packaging solutions. So far, more than 3 million reusable cold chain boxes have been put into use. In 2024 alone, 960,000 boxes are in active circulation, helping to cut 72,000 tons of CO₂ emissions—equivalent to the annual electricity use of 77,000 households.

The new upgraded boxes are engineered for durability and performance, having passed rigorous insulation and drop tests. Each box supports up to 300 reuses—nearly twice the lifecycle of earlier models—and features improved sealing to preserve freshness more effectively.

To ensure precision and accountability, every reusable delivery box is embedded with a unique barcode and RFID tag, enabling full lifecycle tracking via JD Logistics’ proprietary circular packaging management system. Real-time backend updates provide data on each box’s usage count, condition, and logistics path.

In conjunction with the rollout of the upgraded boxes, JD Logistics has partnered with over 300 fresh food brands to offer green delivery services throughout JD.com’s 618 Grand Promotion, China’s largest mid-year shopping festival. These partnerships transform the high-consumption event into a full-chain carbon reduction campaign.

This is just one part of JD.com’s “Green Stream Initiative.” Launched in 2017, the Green Stream Initiative represents the company’s long-term commitment to a responsible supply chain. From AI-driven optimization and green energy adoption to recyclable packaging and smart transportation, the company continues to build a next-generation, environmentally responsible supply chain, and set the standard for green innovation in the logistics industry.

 

(yuchuan.wang@jd.com)

JINGDONG Property Launches First Logistic Infrastructure Asset in Dubai Supply Chain Upgrade: Sets New Benchmark for Efficient Operations

Posted on by Yuchuan Wang

JINGDONG Property (also known as JD Property), the infrastructure investment and management platform under JD.com, today announced the successful completion of its first logistics infrastructure acquisition in Dubai’s Jebel Ali Free Zone (JAFZA). This project marks JD Property’s inaugural logistics hub into the Middle East and will leverage JD.com’s cutting-edge smart supply chain technologies to enhance intelligent facility applications, offering local clients an integrated “warehousing + smart logistics” solution that reduces costs and boosts efficiency.

Located in one of Dubai’s strategic free zones, JAFZA, the facility will be operated by JINGDONG Logistics (also known as JD Logistics), a sister company of JD Property, which will provide supply chain logistics services for a renown manufacturing enterprise of smart electronic devices. The project is set to introduce an innovative “smart warehousing + digital operations” model, addressing challenges in the local logistics industry to improve inventory turnover and lower overall supply chain costs. The project aims to set a new benchmark for smart logistics services and usher in digital transformation into supply chain operations.

As JD Property continues to expand its investments in the Middle East, the project is expected to pilot model, forming a larger-scale infrastructure hub and strategic network node in the region. A JD Property Middle East spokesperson stated: “This project elevates our logistics service standards in the region through intelligent infrastructure and digital management systems. More importantly, as a responsible corporate citizen, JD.com adheres to a ‘long-termism’ philosophy, supporting local economic diversification and value growth through sustained localized investments. JD Property has outlined a mid-to-long-term investment plan for the Middle East, replicating this project’s success to accelerate localization and contribute to high-quality regional economic development.”

As JD.com’s modern infrastructure development and management arm, JD Property currently manages over 40 overseas projects across eight countries, including Indonesia, Vietnam, Singapore, the UK, the Netherlands, Germany, Japan, and the UAE. The company is rapidly building a global network of modern logistics infrastructure to strengthen international trade cooperation and support globalization.

 

(yuchuan.wang@jd.com)

First Hour of JD.com’s 618 Grand Promotion: GMV, Orders, and Active Shoppers Grow 200% Year-Over-Year for 2025

Posted on by Vivian Yang

JD.com’s 618 Grand Promotion officially commenced at 8:00 PM  (UTC+8) on May 30, captivating shoppers worldwide with quality products and high-impact deals. In the first hour, Gross Merchandise Volume (GMV), total orders, and active shoppers all increased by more than 200% year-over-year (YoY). More than 20,000 brands recorded over threefold growth in GMV YoY.

JD.com Further Strengthens Its Leading Position in Home Appliances and Electronics

GMV in the home appliance and electronics categories surged over 380% YoY in the first hour. Apple, Xiaomi, Midea, Huawei, and Haier each surpassed RMB 100 million in GMV very quickly within the first hour of the promotion. GMV for over 10,000 trending electronics products increased more than tenfold. Meanwhile, over 500 home appliance and home living brands also saw GMV grow more than tenfold YoY.

Daily Essentials Category Demonstrates Robust Growth

JD Super, JD.com’s fast-moving consumer goods division, reported that GMV for new products doubled across more than 1,000 brands. GMV for cooking oil surged by 33 times YoY, while it increased tenfold for paper products. GMV for both feminine hygiene and laundry care products increased by threefold. Meanwhile, pet food for cats and dogs saw GMV grow 422% YoY.

In addition, over 600 apparel and footwear brands and more than 500 beauty brands recorded over 100% YoY growth. Tiffany, BVLGARI, and Dior each achieved more than fivefold growth.

Cross-Border and Global Sales Show Accelerated Momentum

In the first hour of the promotion, sales of imported wine on JD Worldwide rose more than threefold YoY. Among leading fragrance brands, Versace, Penhaligon’s, and Chanel saw YoY sales increases of over 300%, 200%, and 170%, respectively. Japanese sake brand Hakutsuru recorded fourfold YoY growth.

GMV and order volume in Hong Kong and Macao increased over 7 times YoY. Categories such as refrigerators, flat screen TVs, washing machines, air conditioners, and graphics cards all saw over 20-fold GMV growth. Products from Apple, Xiaomi, Midea, and JD’s private label, J.Zao, were especially popular among Hong Kong customers, with GMV increasing by more than 12 times YoY.

In global markets, JD Global Sales, JD.com’s cross-border e-commerce business for overseas Chinese customers, reported a ninefold YoY increase in GMV during the first 20 minutes of the promotion, with orders rising more than threefold. Jewelry orders grew by 16 times, GMV of digital products increased nearly four times, GMV of home appliances grew by more than three times, and orders for computers and office products increased 210%. Notably, users in Singapore showed strong demand for JD.com’s high-quality products, with order volume rising by over 7.7 times YoY.

Advanced Technologies Ensure a Seamless Shopping Experience

JD Cloud continues to power the 618 Grand Promotion with cutting-edge technologies. In the first hour of the promotion, usage of JD Cloud’s JoyBuild large language model (LLM) development platform surged 242% compared to the same period during last year’s Singles Day promotion. LLM capabilities have been deeply integrated across the entire 618 event.

This year, JD Cloud opened five major AI-powered marketing tools to third-party merchants free of charge for the first time. Its digital representative technology has served over 13,000 brands, while Jingxiaozhi 5.0, JD’s AI-powered merchant service platform, now supports over 900,000 merchants.

JD Logistics Ensures Nationwide Fulfillment with Technology at Scale

To support this year’s 618 event, JD Logistics (JINGDONG Logistics) deployed its largest-ever rollout of advanced technologies across its national intelligent logistics infrastructure. The company’s cutting-edge solutions, including its goods-to-person systems, autonomous delivery vehicles, automated rebin walls, AI Brain, and smart sorting systems, were implemented at scale to ensure speedy and accurate delivery in more than 400 cities.

 

(press@jd.com)

JD Global Sales Kicks Off 618 Global Shopping Festival with Premium Products and Expanded Free Shipping

Posted on by Vivian Yang

JD Global Sales, JD.com’s cross-border e-commerce platform for overseas Chinese customers, is bringing JD 618 Grand Promotion, China’s largest mid-year shopping event, to global shoppers with the launch of its 618 Global Shopping Festival. Kicking off on May 30 at 8 PM Beijing Time, the festival offers over 10 million curated products at prices equal to those in China., along with free cross-border shipping to key markets, delivering an unrivaled international shopping experience.

This year’s 618 festival marks a significant expansion of JD’s global sales initiatives, extending direct-mail service accessibility to Chinese consumers in 37 countries and regions. Users across 17 markets — including Japan, South Korea, Singapore, Thailand, Malaysia, Vietnam, Cambodia, Australia, and New Zealand — can now enjoy free shipping promotions.

The platform features a premium selection of products in high-demand categories such as beauty, home appliances, furniture, and consumer electronics, ensuring global buyers receive the same value, quality, and service as domestic shoppers.

Strong Growth Driven by Supply Chain Strength

Early performance data highlights strong demand leading into this year’s 618 festival. During another sales event in May, JD’s cross-border orders surged 187% year-over-year, with beauty and skincare sales skyrocketing over 30 times and home appliance purchases growing by 200%. This impressive growth reflects JD Global Sales’ ability to provide authentic products at transparent pricing, eliminating the traditional premiums often associated with cross-border shopping.

Faster, More Affordable Global Shipping

To enhance the international shopping experience, JD Global Sales has expanded free shipping to 17 countries, including Singapore, Malaysia, Thailand, Vietnam, Cambodia, Japan, South Korea, Australia, Canada, and New Zealand. For example, shoppers in Singapore can enjoy 5kg free economy sea shipping for orders above RMB199, and up to 15g with purchases over RMB499. Markets such as the UK, Australia, and New Zealand now feature “one-item free shipping” zones, making it easier than ever to shop cross-border.

The platform has also optimized its direct-mail logistics network, now covering all 37 countries, while reducing shipping costs in Southeast Asia by 30-50%. These improvements ensure faster, more affordable delivery for global consumers.

Expanding Localized Shopping and Lowering Barriers for Global Sellers

To better serve overseas consumers’ growing demand for locally adapted and large-sized products, JD Global Sales has launched its “Overseas Warehouse Semi-Managed” program. This initiative enables qualified international merchants with local inventory to supply goods directly to third-party sellers on JD’s platform, expanding product diversity, accelerating delivery, and enhancing localized after-sales support. Currently operational in Singapore, Malaysia, Thailand, Japan, South Korea, the UK, the U.S., Australia, and other key markets, the program also offers new merchants exclusive incentives like 50% commission discounts and targeted overseas marketing support, helping brands scale efficiently through JD’s cross-border solutions.

By leveraging JD.com’s world-class supply chain, JD Global Sales is redefining cross-border e-commerce, delivering speed, reliability, and value to overseas Chinese consumers and partners worldwide. The 618 Global Shopping Festival runs through June 20, with new promotions and deals launching throughout the event.

 

(vivian.yang@jd.com)

JD Super Forges Key Partnerships to Boost Global Meat Imports in China

Posted on by Vivian Yang

On May 20, at SIAL China, Asia’s largest food and beverage trade fair, JD Super, the supermarket division of JD.com, took a major step in strengthening global meat trade flows into China. The platform announced strategic collaborations with Argentina’s Beef Promotion Institute (IPCVA) and leading frozen meat importer Linking Fresh, reinforcing its commitment to bringing high-quality imported proteins to Chinese consumers with greater efficiency, transparency, and freshness.

Bringing Argentina’s Finest Beef to Chinese Tables

Chinese consumers’ appetite for Argentina’s renowned grass-fed beef continues to grow, and JD Super has been at the forefront of meeting this demand. Following successful omnichannel collaborations, including a livestream event last September in which JD’s procurement and sales managers specializing in meat curation educated consumers about Argentine beef cuts and preparation methods, JD Super’s new agreement with IPCVA will significantly expand the products’ availability. Leveraging JD’s nationwide logistics network and 600 million active users, the partnership aims to make Argentine beef more accessible to households across China.

Powering the Future of Meat Imports

JD Super’s collaboration with Linking Fresh represents a major step forward in the cross-border meat trade. With connections to over 300 global suppliers and annual import sales topping RMB15 billion, Linking Fresh brings unparalleled sourcing capabilities to the table. Combined with JD Super’s massive retail platform, advanced cold-chain infrastructure, and digital marketing expertise, the partnership will streamline the introduction of international meat brands to Chinese consumers. The model builds on JD’s proven track record with global food brands such as Zespri for kiwifruit and Dole for pineapples.

Strategic Expansion Underway

In the coming months, JD Super and Linking Fresh will onboard several premium meat brands to JD’s platform, including Brazil’s BRF and Marfrig, Australia’s Kilcoy, Argentina’s Arre Beef and Chile’s Agrosuper. The partners are planning targeted marketing campaigns, including special Argentine Beef Week promotions to drive consumer engagement.

These partnerships solidify JD Super’s position as the gateway for global food brands entering China, offering suppliers both market access and growth potential. The move comes as JD continues to strengthen its fresh food business, one of its fastest-growing divisions.

 

(vivian.yang@jd.com)

JD Worldwide Showcases Global Cold Chain Expertise with Ice Cream Festival

Posted on by Vivian Yang

JD Worldwide, JD.com’s cross-border e-commerce platform, launched its Global Ice Cream Festival on May 26, demonstrating its advanced temperature-controlled logistics capabilities. The event features premium international brands including Häagen-Dazs, Ben & Jerry’s, and Little Moons, all sourced directly from producers and delivered through JD’s fully integrated cold chain network.

Seamless Cold Chain Logistics

JD Worldwide maintains product quality at every stage, from production to delivery. Its multi-tiered cold storage system, featuring bonded warehouses in strategic locations like Ningbo and Guangzhou, ensures reliable nationwide frozen distribution.

Advanced real-time temperature monitoring technology protects every shipment, guaranteeing products arrive in perfect condition. Through precise execution of international procurement, storage, and final delivery, JD delivers ice cream that’s fresh, perfectly frozen, and ready to enjoy, just as the producers intended.

Streamlined Global Sourcing

By partnering directly with manufacturers worldwide, JD Worldwide simplifies cross-border trade while reducing costs and delivery times. The platform is committed to bringing global innovations to Chinese consumers, prioritizing trending and exclusive international products at accessible prices.

JD’s expert procurement team continuously identifies trending products globally, accelerating their availability in China while maintaining quality and affordability. The ongoing expansion of JD’s cold chain infrastructure further strengthens its leadership in smart logistics solutions for perishable goods.

This initiative highlights JD Worldwide’s supply chain excellence, particularly in temperature-sensitive logistics, establishing new benchmarks for cross-border perishable commerce.

Get in touch with JD’s cross-border e-commerce and logistics teams via JD’s Partners Page.

 

(vivian.yang@jd.com)

JD Industrials Unveils “Joy industrial” – The First AI Model Designed for Industrial Supply Chain Transformation

Posted on by Vivian Yang

On May 22, JD Industrials, also known as JINGDONG Industrials, a leading digital supply chain technology and service provider under JD.com, announced the launch of “Joy industrial,” a groundbreaking AI model engineered specifically to optimize industrial supply chains. This comprehensive AI solution spans computing infrastructure, algorithms, and practical applications to help businesses reduce costs, improve efficiency, ensure compliance, and strengthen supply chain resilience.

Deep Focus on Industrial Domain

Joy industrial introduces a suite of specialized AI agents tailored for industrial environments. For example, on the supply side, its Demand Agent, Operations Agent, and Customs Agent automate and refine supplier workflows, while enterprise buyers benefit from the Product Expert and Integration Expert tools, which streamline procurement and system integration. The model is initially being deployed in sectors with complex coordination challenges, including automotive (covering both electric vehicles and aftermarket services), robotics, oil and gas, and power grid operations.

Dr. He Xiaodong, Deputy Director of JD Explore Academy and President of JD Technology AI, emphasized the practical foundation of Joy industrial: “Industrial AI must solve real business problems, not just showcase technical capabilities. Unlike generic AI models, Joy industrial is trained on proprietary supply chain data; 30% of its knowledge base comes directly from JD’s ecosystem of over 10 million industrial SKUs and 8 million enterprise clients, giving it unmatched industry applicability.”

Redefining Supply Chain Efficiency

Joy industrial represents a major advancement in supply chain technology. The solution has the ability to interpret complex industrial data such as product categories and technical specifications, with self-improving architecture that learns from real-world applications,  and scalable implementation ranging from task automation to enterprise-wide coordination.

“This technology will not only optimize current processes, it will fundamentally reshape how industrial supply chains operate,” said Gu Yingkun, Vice President of JD Industrials and General Manager of its Industrial Technology Department.

Early adopters have already reported transformative results. The Demand Agent reduces procurement matching time from 48 hours to mere hours, delivering a 140% efficiency gain through instant analysis of historical procurement records. The Operations Agent cuts compliance costs by 33.2% while detecting and blocking 75% of fraudulent orders. For manufacturers operating across borders, the Customs Agent accelerates documentation processing by 40% to 66%, significantly reducing administrative delays.

A Complete AI Solution for Industry

Alongside the large language model launch, JD Industrials introduced its Industrial AI All-in-One Machine, a ready-to-deploy hardware solution preloaded with supply chain optimization modules. This turnkey offering ensures businesses can quickly integrate AI capabilities into their operations without extensive setup.

“The AI era is here and is fundamentally reshaping industrial supply chains,” said Gu Yingkun. “At JD Industrials, we’re committed to developing AI solutions that bridge the gap between technological potential and real-world industrial impact. Our Joy industrial model represents this commitment, delivering measurable efficiency gains while accelerating the transition to next-generation industrial ecosystems.”

 

(vivian.yang@jd.com)