by Vivian Yang
At JD.com, we are committed to driving sustainable initiatives that positively impact the environment and promote responsible consumption. On July 11th, we are thrilled to announce our collaboration with more than 20 esteemed home brands, including Haier, Gree, TCL, Changhong, Midea, Hisense, Arrow, and Philips, as we introduce the Green Trade-In Alliance. Together, we are launching the “Cooling Festival” campaign this summer, dedicated to accelerating the promotion and adoption of trade-in programs. Our goal is to inspire consumers to embrace a green lifestyle while practicing moderation in their consumption habits.
As early as 2016, JD.com pioneered the “trade-in” service for home appliances. Over the years, we have expanded our offerings to cover more than 100 subcategories, encompassing a wide range of small and large appliances. JD Retail’s home appliance division has consistently enhanced the trade-in experience, establishing a mature and comprehensive system that attracts more consumers to participate in the program while ensuring the proper treatment of discarded household appliances. Currently, our trade-in service covers over 95% of cities and towns nationwide, making it easily accessible for customers across the country.
To provide a transparent pricing system and a convenient trade-in experience for larger home appliances, JD has introduced six guarantees. Regardless of where consumers originally purchased their appliances, or their brand, age, or condition, consumers can trade them in on JD.com. We also adhere to the “Three Free Services” policy, which includes complimentary home delivery, appliance dismantling, and moving services. These guarantees ensure that our customers have a seamless and satisfying trade-in experience.
To facilitate the exchange of larger home appliances and goods, such as televisions, refrigerators, washing machines, mattresses, and toilets, JD.com offers a comprehensive service package that includes delivery, installation, removal, and cleaning, reducing the number of home visits from multiple to just 1 to 2 times. This streamlined process ensures a hassle-free experience for consumers, making the transition to new appliances effortless.
As an added incentive, JD.com offers generous discounts of up to 10% on new products to customers participating in the trade-in program. This enticing offer contributed to the success of JD’s home appliance division during this year’s 618 Grand Promotion, witnessing an impressive 150% increase in trade-in transactions compared to the previous year.
The Green Trade-In Alliance provides a valuable opportunity for JD.com and our industry partners to enhance the entire trade-in process. This includes evaluating initial prices for old appliances, streamlining the collection and delivery of new products, and ensuring the proper disposal of used appliances. Through this collaboration, we aim to establish a complete and sustainable industry chain that benefits consumers, producers, recyclers, and the environment as a whole.
According to data provided by China’s National Development and Reform Commission, the country currently boasts over 2.1 billion household appliances, with approximately 100 to 120 million being discarded each year. However, the formal recycling rate remains disappointingly low, standing at just 30%. Moreover, outdated appliances pose risks to consumer safety and property due to their unreliable performance. It has become imperative for the industry to prioritize responsible disposal and utilization of discarded appliances. Our commitment to this cause is crucial as we work towards a green and low-carbon future, with the emerging “internet+recycling” model serving as a promising solution.
Through the Green Trade-In Alliance, JD.com is fostering a culture of environmental consciousness and encouraging consumers to make conscious choices that benefit both themselves and the planet. Together with our industry partners, we are determined to create a greener, cleaner, and more sustainable future.
