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Balenciaga’s Flagship Store Debuts on JD.com

Posted on by Yuchuan Wang

JD.com Becomes Exclusive Online Channel for Balenciaga’s New Stapler Sneaker in China

On September 3, 2024, Balenciaga unveils its official flagship store on JD.com, China’s largest retailer by revenue. This launch also marks JD.com as the exclusive online platform for the debut of Balenciaga’s new Stapler Sneaker, a design inspired by athletic aesthetics.

Following successful launches of other Kering brands, such as Gucci, Bottega Veneta, Saint Laurent, and Qeelin, Balenciaga is the latest luxury label from the Kering group to launch on JD.com.

The flagship store will showcase an extensive collection, including the Fall/Winter 2024 lineup, featuring an array of ready-to-wear garments, footwear, bags, small leather goods, and accessories. This diverse assortment ensures that JD.com’s 600 million customers in China have unparalleled access to the latest from Balenciaga.

On the grand opening day, Balenciaga and JD will offer customers the opportunity to purchase luxury items with up to 24 months of interest-free installments. Additionally, Balenciaga will participate in JD.com’s major promotional campaigns, including the 24 Fall and Single’s Day events.

JD.com boasts representation from over 90% of the world’s most recognized luxury brands. Balenciaga’s launch on JD.com exemplifies the brand’s commitment to embracing e-commerce channels and digital innovation in China.

 

(yuchuan.wang@jd.com)

JD.com Commits RMB 1 Billion to Establish JD Fashion as a Premier Fashion Destination

Posted on by Yuchuan Wang

JD.com (also known as JINGDONG) has announced an expansion in its apparel business with an additional investment of RMB 1 billion aimed at establishing JD Fashion as a leading destination for stylish global apparel. This investment, a combination of financial capital and market resources, will broaden and enhance the range of fashion offerings available to consumers, providing a significant boost for both domestic and international brands.


This initiative aims to introduce a variety of stylish new products to JD’s customers, featuring simultaneous launches by thousands of brands on JD’s online platform. These launches will be bolstered by enhanced marketing initiatives and will leverage JD Fashion’s expansion into new realms through partnerships with celebrities, acclaimed designers, and innovative cross-industry collaborations. Central to these efforts is JD’s Little Magic Cube channel, an innovative marketing tool focused on accelerating product launches. By leveraging the Little Magic Cube and external marketing resources, JD will help brands effectively engage target audiences and reduce the time-to-market for new products.

Additionally, as part of this investment, JD.com’s ’10-billion-yuan Discount’ program will offer daily opportunities for customers to enjoy a RMB 30 discount on purchases of RMB 300 or more.

In collaboration with influential media platforms such as VOGUE and Xiaohongshu (also known as RED), JD Fashion will also unveil upcoming fall and winter fashion trends on September 6 to provide fashion-savvy shoppers with a rich selection of stylish choices and content, enriching their shopping journey.

 

Since the beginning of 2024, JD.com has reported a 60% year-on-year increase in leading apparel and footwear brands and a 200% increase in third-party apparel merchants. Over 100 sub-categories have experienced a fivefold increase in new product launches. JD.com maintains partnerships with leading fashion groups including Inditex, H&M, and GAP, and offers selections from over 90% of the world’s most recognized luxury brands, including Louis Vuitton, Gucci, Tiffany & Co., Bottega Veneta, Saint Laurent, and more.

 

(yuchuan.wang@jd.com)

JD.com Expands Global Sales with Enhanced Shipping Options and Free Delivery in the US, Japan, and Singapore

Posted on by Yuchuan Wang

JD Global Sales (京东全球售), JD.com’s international e-commerce division that caters to Chinese consumers globally, today announced enhancements to its overseas shipping services for customers in the U.S., Japan, and Singapore. Starting August 28, shoppers will have access to improved logistics options, including consolidated shipping and three direct shipping models: Air Express, Air Standard, and Sea Economical. These services are available for self-operated (1P) products purchased via the JD.com app.

With the improvement of shipping services, the shipping costs for orders under 1KG for direct shipping to the U.S. will be reduced by 50%, with Sea Economical rates starting as low as RMB 58. For consumers in Singapore opting for air shipping, the costs start at just RMB 20.

Additionally, JD Global Sales is introducing regional free shipping services on qualifying orders for a selection of 400,000 self-operated SKUs to further enhance customer satisfaction:

  • In the U.S., orders exceeding RMB 618 will qualify for free Air Standard shipping.
  • In Singapore, orders over RMB 218 are eligible for free Sea Economical shipping.
  • Selected items in the U.S. and Japan will benefit from a one-piece free express air shipping option.

JD.com’s global sales business focuses on serving overseas Chinese consumers with a diverse array of high-quality branded products, including electronics, small appliances, home goods, apparel, beauty products, books, food items, and more. All self-operated merchandise will be packed and transported from JD.com’s warehouses in China and fulfilled by international logistics partners.

This expansion leverages JD.com’s robust infrastructure, which encompasses transaction processing, logistics, marketing, and more, extending JD’s comprehensive ecosystem to global overseas markets.

JD.com also operates a similar model in the regions of Hong Kong, Macao, and Taiwan. In Europe, the company introduced a localized omni-channel retail brand named “ochama” in 2022, which now offers home delivery services in 24 European countries and operates over 800 pickup points across the Netherlands, Germany, Belgium, and France.

 

(yuchuan.wang@jd.com)

JD.com Launches Exclusive Louis XIII Flagship Store, Elevating Strategic Partnership

Posted on by Vivian Yang

On August 15, JD.com and French luxury brand Louis XIII announced an enhanced strategic partnership in Beijing with the launch of JD’s first-party Louis XIII flagship store. This partnership marks Louis XIII’s first trial of a self-operated model with a Chinese e-commerce platform, showcasing a seamless integration of online and offline retail channels to broaden its reach in China market.

A spokesperson for JD.com highlighted that this initiative represents a significant advancement in the relationship between luxury liquor brands and China’s e-commerce platforms. The transition to a self-operated model not only reflects confidence in JD.com’s robust capabilities in user base, reputation management, marketing, and logistics but also optimism about the growth prospects of China’s premium liquor market.

A representative from Louis XIII expressed enthusiasm about the partnership’s potential to attract more connoisseurs and amplify the brand’s influence in China. This collaboration aims to enhance customer service by offering personalized VIP experiences and crafting an opulent online shopping environment. Additionally, Louis XIII plans to introduce an immersive experience program in the coming days, welcoming customers to delve into the brand’s centuries-inherited stories.

The relationship between JD.com and Louis XIII dates back to 2020 with the establishment of a brand-operated flagship store. The success of this initial four-year partnership provided a solid foundation for the current partnership of a more integrated approach, setting a new standard for combining supply chain management with specialized services in the luxury liquor industry.

JD.com has established dedicated storage facilities for premium liquors, ensuring these high-value products are preserved under optimal conditions in climate-controlled environments across major cities like Beijing, Shanghai, and Guangzhou. Each step of the delivery process is meticulously managed, with JD’s Luxury Express service ensuring an exceptional experience for all customers.

Looking ahead, JD.com is poised to partner with other high-end liquor brands, introducing unique, customized services that are designed to further enhance brand visibility and bring fresh energy to the industry.

 

(vivian.yang@jd.com)

JD Super Pioneers Direct-to-Market “Tree-Ripened” Malaysian Durians in China

Posted on by Vivian Yang

JD Super, the supermarket division of JD.com, is leading the market in delivering “tree-ripened” Malaysian durians directly to Chinese consumers. These premium fruits, sourced from Malaysia, reach China in as little as five hours thanks to a meticulously managed cold-chain logistics process. The first batch was met with extraordinary demand, selling out within two hours of launch on JD’s app on August 25th.

To ensure a consistent supply of top-quality durians, JD Super has partnered with Great-Sun Foods, which operates exclusive orchards in Raub, Pahang—the renowned “home of Musang King.” The durians are allowed to ripen naturally and fall into nets, minimizing handling and preserving quality. After harvesting, the fruits are rapidly chilled at a nearby facility and then transported under strict temperature control to Kuala Lumpur airport for their flight to China.

The journey from Malaysia to China can be completed in as little as five hours. Upon arrival in Zhengzhou, Henan province, a designated green channel facilitates swift inspection and clearance, enabling prompt distribution. Once in China, the durians are held in JD’s specialized warehouses before being dispatched directly to customers, arriving ready-to-eat with no further ripening required.

JD Super also offers a satisfaction guarantee, compensating for any durian that falls short of the expected number of chambers, ensuring consumers receive only the finest fruits.

Despite the high transportation costs and durians’ brief shelf life, JD Super effectively utilizes its robust supply chain, economies of scale in procurement, and reliable after-sales customer service to offer these premium fruits at competitive prices. This not only offers Chinese consumers access to fresh, premium durians but also promotes the expansion of Malaysian agricultural exports.

In June, China and Malaysia signed the Protocol on Phytosanitary Requirements for the Export of Fresh Durian, paving the way for the first-ever direct export of fresh, tree-ripened durians from Malaysia to China. JD Super’s proactive approach in capitalizing on this development exemplifies its commitment to setting new industry standards in quality, efficiency, and value in the fresh produce sector.

 

(vivian.yang@jd.com)

JD Super and China Feihe Boost 28-Day “Farm-to-Milk Bottle” Fresh Formula Service

Posted on by Vivian Yang

JD Super, the supermarket division of JD Retail, alongside Feihe, China’s leading infant formula company, announced significant enhancements to their pioneering 28-day “farm-to-milk bottle” delivery service on August 19th in Beijing. These improvements include a new compensation policy to guarantee freshness for consumers.

This enhanced service ensures that if a customer purchases a Feihe product through JD’s app that is marked with the “28-day fresh delivery” label and discovers the production date exceeds 28 days, they are eligible to receive compensation equal to the amount of their purchase. This new policy underscores the companies’ commitment to superior product quality and transparency.

During the press conference, JD Super and Feihe also announced advancements in their logistics, achieving delivery time as fast as 10 days by optimizing warehousing and distribution processes. This pushes the envelope for the industry in terms of speed and ensures the freshness of infant formula.

The initiative, which began last August with Feihe’s Zhuorui product line, created an expedited supply chain that delivers freshly produced formula to consumers within 28 days. Since its inception, the service has been extended to include all of Feihe’s leading formulas, resulting in an eightfold sales increase year-over-year. Presently, the average duration from farm to bottle is only 22 days, optimizing the nutritional benefits and freshness for infants.

JD.com’s recent quarterly earnings report exhibited strong growth in its supermarket segment. CEO Sandy Xu emphasized that enhancing supply chain efficiency and focusing on customer experience are pivotal to JD’s strategy for sustained, high-quality growth.

The partnership between JD Super and Feihe demonstrates how innovative supply chain solutions can lead to both business growth and improved customer satisfaction in the competitive retail market.

 

(vivian.yang@jd.com)

JD.com Delivers the First Physical Edition of Black Myth: Wukong to “Destined Ones” ahead of Release Day

Posted on by Yuchuan Wang

On August 20 at 10 AM Beijing time, China’s first AAA video game, Black Myth: Wukong, was officially released. As the official global partner of the game, JD.com, (Jingdong) successfully delivered the much-anticipated physical editions, including both the collector’s and deluxe editions, to nationwide gamers aptly dubbed the “Destined Ones.”

According to JD’s data, over 1.1 million gamers attempted to reserve the limited physical copies of the game. The world’s first collector’s edition of the game was delivered to a Beijing customer by JD.com in the morning of August 18. JD.com also commemorated the game’s release by launching a promotional campaign for branded gaming accessories.

The world’s first collector’s edition of Black Myth: Wukong was delivered to a Beijing customer by JD.com in the morning of August 18

To ensure a prompt delivery of this highly sought-after game, JD Logistics, JD.com’s dedicated logistics arm, utilized its expansive nationwide network and placed inventory in eight regional logistics parks, facilitating a swift distribution. Gamers in major cities such as Beijing, Shanghai, and Guangzhou received their orders as early as the morning of August 18, thanks to JD’s in-house courier service.

As China’s leading online shopping platform, particularly in the area of electronics products, JD.com has been deeply involved in the gaming industry since 2015. The company has evolved into a comprehensive hub for gaming—offering everything from games and gear to content and entertainment. In recent years, JD.com has intensified its efforts to foster a broader gaming ecosystem. This includes launching cutting-edge products, providing top-tier services and entertainment, and supporting the gaming community through initiatives like establishing e-sports teams (JDG and JDE) and hosting e-sports events (JD Cup).

 

(yuchuan.wang@jd.com)

JD.com Announces Second Quarter and Interim 2024 Results

Posted on by Yuchuan Wang

On August 15, JD.com announced its unaudited financial results for the three and six months ended June 30, 2024. Below is an infographic with the key highlights. The full release can be found here.