JD.com has announced the official launch of its 2024 Singles Day Grand Promotion, set to begin at 8:00 P.M. on October 14. This year’s event will offer consumers an unmatched shopping experience with unbeatable deals, a vast selection of 1 billion newly released products, and enhanced customer services.
Building on the success of JD’s mid-year JD618 Grand Promotion, the event will continue to center around the theme of “Affordability and Quality.” Shoppers can expect significant price reductions on popular brands, cross-store coupons, and daily subsidies of RMB 60, making high-quality products more accessible at unbeatable prices.
Running from October 14 to November 11, the promotion will feature daily product launches for JD.com’s more than 600 million users. Highlights include flagship releases of the latest smartphones and generous trade-in incentives to encourage device upgrades.
To meet the diverse needs of its customers, the event will include special promotional events, such as Super Days, featuring flash sales with prices starting as low as RMB 1, free delivery on orders over RMB 9.9, and exclusive discounts for JD PLUS members. Livestream shopping events will also provide unique opportunities to discover and purchase products in real-time.
Over 100 industry-leading customer services will be available during the promotion to enhance the shopping experience. Notable services include the “one order for three tries” feature in the apparel category, which allows customers to order three items in different sizes or colors, keep the best fit, and return the others for free. In the home appliances category, JD is expanding its one-stop trade-in service nationwide. The enhanced service will now cover delivery, installation, dismantling, and recycling for a broader range of products, including TVs, refrigerators, lighting, toilets, and more.
In addition to JD’s signature same-day or next-day delivery service, the JD NOW on-demand retail service has partnered with over 600,000 physical stores across China to provide instant delivery, with delivery times as fast as nine minutes.
JD’s cross-border Global Sales service will also extend the Singles Day offers to customers in Singapore, the US, Japan, and other countries, providing diverse shipping options by air or sea to meet the needs of international shoppers. In Europe, JD’s omnichannel retail brand, ochama, will also join the Singles Day sale, offering doorstep delivery in 24 European countries.
JD Logistics (also known as JINGDONG Logistics), the logistics arm of Chinese e-commerce giant JD.com, today officially announced the launch of a new express delivery service from China to Japan and South Korea. This expansion caters to the growing demand for cross-border logistics solutions. JD Logistics’ in-house couriers can collect parcels within one hour after an order is placed. The first order, originating from Shandong Province, involved a customer sending a file to South Korea using JD Express (also known as JINGDONG Express).
As a leading integrated supply chain service provider, JD Logistics has been at the forefront of innovation, pioneering same- and next-day delivery more than a decade ago. Today, the company fulfills over 90% of JD.com’s retail orders within 24 hours. JD Logistics employs over 300,000 in-house delivery personnel and operates more than 1,600 warehouses in China and globally.
The rise of cross-border e-commerce has driven a significant increase in demand for express delivery services, particularly in Japan and South Korea. Since launching its international express operations in late 2023, JD Express has introduced two major services: “International Express” and “International Standard Express.” These services now cover nearly 30 countries and regions, offering tailored solutions to meet the diverse needs of both merchants and consumers.
In addition to express delivery, JD Logistics is focused on extending its world-class supply chain and warehousing capabilities to international markets. In South Korea, the company has partnered with a leading e-commerce platform to fulfill orders between South Korea and Japan. Leveraging JD Logistics’ advanced warehousing network, the partnership enables same-day processing and shipment of orders, reducing delivery times by over a day compared to the local industry standard and significantly enhancing the customer experience. JD Logistics has seen exponential growth in business volume throughout 2023 and plans further investments in Japan and South Korea to support this momentum.
JD Express International is committed to providing reliable, efficient, and innovative global shipping solutions. By continually enhancing its services, JD Logistics ensures it stays at the forefront of the international logistics industry, offering seamless and trustworthy solutions to meet customers’ global shipping needs.
On September 19th, JD Super, the supermarket division of JD.com, collaborated with the city of Wuchang and leading local businesses to officially launch the Wuchang rice harvest season. This partnership highlights JD’s commitment to promoting premium agricultural products and providing customers with access to authentic Wuchang rice at competitive prices, thanks to a direct-from-source supply chain.
Wuchang rice harvest ceremony held at the production base for JD Super
To mark the event, four international influencers were invited to experience the rice harvest firsthand in the paddy fields. Brian, an influencer from Argentina, was impressed by the large-scale mechanized farming operations in Northeast China, witnessing the entire process from plowing and seedling cultivation to transplanting and harvesting. Ameen, a journalist from Iraq, marveled at how China, with only 9% of the world’s arable land, is able to feed 20% of the global population.
Wuchang, located in Heilongjiang Province in Northeast China, is known as the “Home of Premium Rice.” For nine consecutive years, Wuchang rice has topped China’s regional brand value list. Harvested once annually, the rice has a growing cycle of approximately 150 days, with the harvest taking place over 15 days in late September.
To ensure a steady supply of high-quality Wuchang rice, JD Super has partnered with leading local enterprises, including Jinhe Rice Industry, to offer exclusive sales. By establishing a dedicated rice production base in Wuchang’s core agricultural area, JD Super ensures that customers receive only the finest rice.
JD Super’s dedicated rice production base in Wuchang
Since 2019, Wuchang has been selling traceable, authentic Wuchang rice through two flagship stores on JD Super. In addition to helping local businesses in Wuchang establish brand stores and expand their online presence, JD Super’s sales of Wuchang rice now exceed 1 billion yuan annually.
A notable success story is Jinhe Rice Industry, whose premium brands, Shengshangyipin and Tianzuogushi, have seen significant growth through exclusive offerings on JD Super, including organic Wuchang rice and germ rice. By leveraging JD’s “10 Billion-Yuan Discount” program, Jinhe Rice Industry saw a 138% sales increase from January to August 2024, surpassing the growth of JD Super’s overall rice category.
On September 19th, JD Super also launched its third annual Agricultural Specialties Shopping Festival. By eliminating middlemen and sourcing products directly from farms, JD Super ensures that consumers enjoy top-quality agricultural products at the most competitive prices. With initiatives like the billion-yuan agricultural subsidies and livestream sales, JD Super is making premium, authentic goods more accessible to shoppers across China.
JINGDONG Property, Inc. (“JDP”), a leading and rapidly growing modern infrastructure investment and asset management platform of JD.com, has successfully completed the acquisition of LiFung Centre in Hong Kong, a 487,350 square feet logistics property.
“We are pleased with the addition of this logistics infrastructure in Hong Kong. It reflects our team’s ability to source and complete transactions efficiently, and we are well-positioned to continue expanding our business across the region,” said Cao Dong, CEO of JDP.
“We are excited about this institutional-quality property, strategically located in a convenient, last-mile neighborhood. We believe this project will continue to deliver efficient and reliable logistics services to Hong Kong. This investment allows us to benefit from secular growth trends while interest rates are moderating. We will continue to actively explore other opportunities in key markets across Asia Pacific,” commented Richard Law, Head of Asia Pacific at JDP.
About JINGDONG Property, lnc.
JINGDONG Property, Inc. (www.jdp.com.cn) is a leading and rapidly growing modern infrastructure investment and asset management platform of JD.com. Its business includes investment, development and asset management of logistics parks, business parks, data centers and others. As the cornerstone of JD.com’s supply chain ecosystem, JDP is equipped with deep insights into merchandise and logistics flows and has a unique ability to integrate business resources. We are well-positioned to serve consumption-driven demand and transform local economies. Leveraging our core competencies across infrastructure assets, development expertise, service capabilities and actionable insights, we provide bespoke, holistic and intelligent infrastructure solutions, continuously expanding our customer base in third-party logistics, e-commerce, manufacturing, retail, and other new economy industries.
At the 2024 FORTUNE Global 500 Summit in Guangzhou on September 26th, Dr. Shen Jianguang, Chief Economist of JD.com, shared how the company utilizes AI to transform its operations across retail, logistics, and more, while driving significant workforce expansion. “By integrating advanced technologies throughout our business, JD.com has more than tripled its workforce in the past six years from 180,000 to 620,000, all while increasing salaries,” Dr. Shen explained during the panel discussion titled “‘Changes and Opportunities’—Chief Economists’ Perspectives.”
AI tools have enabled JD.com to boost efficiency and elevate the customer experience. For example, JD’s AI-driven digital human livestream hosts have helped over 5,000 brands increase off-peak hours’ sales conversion rates by 30%. Additionally, AI-powered customer service representatives offer more personalized support, and logistics couriers use AI to deliver packages faster and with greater sustainability.
JD.com’s customer service representatives
“The competition in China is so fierce, and that’s what drives innovation—you have to innovate to survive,” said Dr. Shen, underscoring the role of innovation in reducing costs and increasing productivity. This is especially crucial in China’s e-commerce landscape, where consumers are becoming more price-conscious. “Consumers are looking for the ‘extreme quality-to-price ratio,’ meaning they want high-quality products at lower prices,” he added. At the same time, Dr. Shen noted a growing trend in rural and lower-tier markets, where significant growth opportunities are emerging.
Dr. Shen also discussed China’s recent economic stimulus packages. “Policy initiatives are important. When people perceive a shift in policy, the market responds,” he said, referring to the government’s subsidies for home appliance trade-ins introduced earlier this year. This program has stimulated demand for affordable, high-quality products, as reflected in the increased sales of subsidized items.
Guangzhou, the host city for the summit, launched a new round of consumer goods trade-in subsidies on September 1st, positioning online platforms like JD.com as essential providers of seamless trade-in services. Over 800 home appliance brands have partnered with JD.com in Guangzhou, offering more than 8,500 products. Additionally, JD.com is working with its brand partners on a Customer-to-Manufacturer (C2M) model, leveraging consumer insights to drive innovation for more tailored products.
JD.com provides one-stop trade-in services for home appliances and home goods
The panel discussion featured Dr. Shen alongside Minggao Shen, Global Chief Economist at GF Securities, and Robin Xing, Chief China Economist at Morgan Stanley, with FORTUNE Editor-in-Chief Alyson Shontell moderating. The panelists agreed that while AI is still in its early stages, its potential is vast. With China’s stimulus policies and a functioning capital market, the private sector is well-positioned to unlock considerable industrial and social value.
JD.com ranked #47 on the 2024 Fortune Global 500, moving up five spots from the previous year. Guided by its mission to “Make Lives Better through Technology,” the company remains committed to cost management, operational efficiency, and enhancing user experiences, while continuing to invest in employee development and upskilling to foster both business growth and workforce advancement.
JD Logistics (also known as Jingdong Logistics) recently announced that it has been awarded the world’s first ISO14068 carbon neutrality certificate for on-demand delivery service by Bureau Veritas, a global leader in testing, inspection, and certification. The certificate comes as a result of JD Logistics’ ongoing commitment to sustainability in supply chain and logistics operations.
JD Logistics has been providing on-demand delivery services for a global technology company since 2022 and has become the brand’s first logistics service provider in China to provide in-dependent, full-lifecycle carbon neutral services at the order-level. Through this partnership, JD Logistics track supply chain carbon footprints and implements precise carbon reduction technologies based on data analysis. JD Logistics has pledged to achieve net zero emissions by 2050 for the project, while assisting its partners in reaching “Carbon Emission Decoupling” goals for on-demand retail services.
ISO 14068 provides principles, requirements, and guidance for achieving and demonstrating carbon neutrality. According to the International Organization for Standardization, this standard focuses on quantifying, reducing, and offsetting carbon emissions, with an emphasis on reducing greenhouse gas (GHG) emissions within the value chain before relying on offsets. It ensures that carbon neutrality efforts are scientifically valid, transparent, and contribute to sustainable development., and communicated transparently.
In 2023, JD Logistics launched its in-house developed Supply Chain Emission Management Platform (SCEMP), which is verified to track over 140 types of carbon emission factors specific to road transportation in China. SCEMP accurately calculates carbon emissions based on real-time transportation routes, providing unmatched precision. To date, SCEMP has supported over 25 leading enterprises across industries such as electronics, apparel, beauty, auto, food, and chemicals, calculating over six million orders and helping partners to reduce over 300 tons of carbon dioxide.
SCEMP also plays a vital role in JD.com’s retail and ecommerce business. The company’s “Green Impact Initiative” leverages SCEMP to offer a mechanism that can monitor, report, verify, and create value for customers. For instance, Apple and Logitech have participated in this initiative to offer customers “carbon reduce privilege” products. When customers purchase these labeled items on JD’s app, they can earn rewards such as coupons and merchandise.
Through its innovative solutions and commitment to sustainability, JD Logistics continues to lead the way in reducing carbon emissions across the logistics industry. The company’s dedication to carbon neutrality not only supports its own environmental goals but also empowers its partners to contribute to a more sustainable future.
In celebration of the 2024 Chinese Farmers’ Harvest Festival, JD.com has officially launched its Agricultural Specialties Shopping Festival with a high-profile event in Beijing on September 19. Showcasing 107 categories of premium agricultural products from over 2,000 production zones across China, JD.com is supporting the festival with a substantial 1.5 billion RMB (USD 213 million) investment in subsidies and marketing initiatives. This move is part of JD’s aim to solidify its position as the leading platform for China’s finest agricultural goods.
Now in its third year, the festival runs through September 30 and highlights JD’s commitment to promoting high-quality, locally sourced agricultural brands. JD is offering a series of exclusive promotions featuring standout products such as Inner Mongolian grass-fed lamb, locally grown macadamia nuts, and Wuchang rice. To further elevate these offerings, the festival will feature harvest celebrations and product launch events that showcase China’s rich agricultural heritage.
Through its supermarket division, JD Super, the company is leveraging its self-operated business model to ensure the highest standards of quality through its “Source-Selected” product range. JD’s innovative “Direct from Source” model reduces supply chain friction, speeding up the delivery of farm-fresh goods directly to consumers’ tables. The strict quality assurance process includes origin verification, warehouse inspections, random audits, and unannounced spot checks to guarantee safety, reliability, and exceptional product standards. Currently, JD’s “Direct from Source” program offers over 16,000 types of agricultural products.
Since 2014, JD has been implementing its rural “3F” strategy—Factory to Country, Finance to Country, and Farm to Table. By building a robust logistics infrastructure across the country, JD has empowered rural farmers to harness modern supply chains, increasing the value of their agricultural products. This year marks the 10th anniversary of JD’s rural development initiative, which has led to the creation of numerous specialty agricultural brands, including “Running Chicken,” “Swimming Duck,” “Flying Pigeon,” and “Suqian Hairy Crabs.” These programs have played a pivotal role in lifting farmers in remote areas out of poverty and into economic prosperity.
In 2021, JD launched its ambitious “March-to-Rich” initiative with the goal of generating over one trillion RMB in rural economic output. JD surpassed this target in June 2023, three years ahead of schedule. This initiative has directly benefited millions of rural households, increasing incomes and laying a solid foundation for long-term economic growth.
JD.com, Inc. (also known as Jingdong), China’s largest retailer online and offline, today presented the JINGDONG Fashion “RED JOURNEY” runway show at Somerset House. As the Official Asian Online Retail Partner for London Fashion Week SS25, JD.com, Inc. showcased four Asian and Chinese brands including HAZZYS, ELLASSAY, Marisfrolg, and PURE TEA.
The company also launched a dedicated London Fashion Week campaign on its innovative app bringing a wide selection of global fashion to discerning Chinese consumers. The feature offers consumers a seamless watch-and-shop experience and brands and fashion talent the opportunity to expand their footprint globally.
The show at Somerset House draws inspiration from JINGDONG’s signature red and its passion for creativity and innovation. As the show begins, the music gently rises, blending melodies rooted in traditional Chinese culture with modern elements, creating a fusion of both vintage and avant-garde atmospheres. In this show, HAZZYS reinterprets the aesthetics of classic and casual styles through simple yet refined designs. ELLASSAY explores contemporary urban fashion with an elegant touch, delving into themes of femininity. Marisfrolg introduces its ‘Glaze Art’ collection, advocating for the integration of high fashion into everyday life. PURE TEA combines Chinese aesthetics with modern fashion, featuring embroidery and floral designs that evoke a sense of romance, showcasing the beauty of both vintage and elegance.
“JD.com, Inc. supports brands and designers by offering one-stop solutions from consumption insights, e-commerce operations, promotion and marketing to logistics and customer services,” said Sherrin Kong, President of JINGDONG Fashion. “We help international brands better understand the Chinese marketand we support Asian and Chinese brands in continuing to enhance their image in the international market.”
Consumers continue to turn to JD.com, Inc. for distinctive apparel products because JD provides a platform that guarantees authenticity and the highest quality. Today, over 90% of the world’s most renowned luxury brands, including Louis Vuitton, Gucci, Burberry, Mulberry, and Bottega Veneta, are represented on JD.com, Inc.. Its sophisticated in-house supply chain and logistics network, which delivers 90% of retail orders within 24 hours and its commitment to authenticity and quality have made it the preferred platform for many renowned fashion and luxury brands.
Previously, JD.com, Inc. announced an expansion in its apparel business with an additional investment of RMB 1 billion aimed at establishing Jingdong Fashion as a leading destination for stylish global apparel. This investment, a combination of financial capital and market resources, will broaden and enhance the range of fashion offerings available to consumers, providing a significant boost for both domestic and international brands.
HAZZYSELLASSAYMarisfrolgPURE TEA
About the designers:
HAZZYS
HAZZYS cultivates an urban style that combines traditional values with elegance and nobility. Emphasizing the fusion of classic and sensibility, the brand conveys a sense of nature, subtlety, and modernity. With superior tailoring, slim fit silhouettes, and exquisite detailing, HAZZYS embodies an aristocratic charm.
HAZZYS SS25 New Collection
The collection features a simple yet classic design as its foundation, using high-quality fabrics to ensure comfort and a premium feel. The color palette includes versatile, easy-to-style shades, along with seasonal favorites like forest green and sky blue. Whether worn on their own or layered as accents, these pieces are perfect for everything from daily commutes to casual getaways, meeting the diverse needs of consumers.
ELLASSAY
ELLASSAY is a premium Chinese fashion brand established in 1996, committed to sustainable and eco-friendly fashion. Drawing inspiration from the lifestyles and daily experiences of modern women, the brand embodies a refined and elegant urban style. ELLASSAY believes that quality is the foundation of elegance, and sustainable design is the future of elegance.
ELLASSAY SS25 New Collection
For Spring/Summer 2025, ELLASSAY delves into femininity with the theme “SHE IS ELLA · Her Vision.” ELLA represents the essence of women who are free from definitions, symbolizing a collective of women who are effortlessly elegant. This season, ELLASSAY journeys alongside her, experiencing the world’s interpretation of elegance through her eyes.
Marisfrolg
Marisfrolg advocates for the fusion of high fashion and everyday life. The brand is committed to creating effortlessly refined and relaxed sophistication for modern urban women. The newly launched Glass Art Collection embodies the concept of an “art studio,” drawing inspiration from contemporary handcrafted glassworks. Featuring flowing, artistic lines and exquisite fabric craftsmanship, the collection highlights sculptural silhouettes with clean, versatile shapes that flatter different body types. It explores the spirit and vitality of modern women who embrace freedom and a laid-back sense of elegance.
PURE TEA
PURE TEA embodies a deep appreciation for the spirit of Eastern art and culture—pure, transparent, simple, and direct.
Runway Collection:
Theme – “Floral Wardrobe.”
Loving oneself is the beginning of a lifelong romance.
Every woman is a flower in her own right. The floral embroidery on the garments exudes romance, striking a balance between diverse artistic aesthetics. Each piece captures its own sense of elegance and romantic charm, creating a personal garden of beauty. With the garments as a canvas, the beauty of flowers is painted, evoking the feeling of walking through a manor, engaging in dialogue with the blossoms, and savoring their fragrance. The collection radiates a sense of nostalgia, showcasing the charm of Chinese aesthetics with both grace and spirit, fully expressing romance and sentiment.
