Jun 20, 2023|
Twenty Ambassadors to China Collaborate with JD.com for JD618 Grand Promotion, Showcasing Unique Products from their Respective Countries
by Vivian Yang
On June 16th, ambassadors from 11 different countries, including Cyprus, Czech Republic, Denmark, Hungary, Indonesia, Kazakhstan, Kyrgyzstan, South Africa, New Zealand, Pakistan, and Sri Lanka visited JD.com’s headquarters to promote the imports of their respective countries’ specialty products during the peak of the 618 Grand Promotion.
Over 100 National Pavilions Showcasing 50 Countries
Currently, JD.com has established more than 100 online stores known as national pavilions for over 50 countries. Sales data shows that during this year’s 618 shopping festival, the total transaction value from these national pavilions increased over fourfold year-on-year. Exotic and novel specialties such as Sri Lankan Ceylon tea, Cypriot blue wine, and Kazakh camel milk are among the most popular items sold under the national pavilion project.
Yanzhong Yao, Senior Vice President of JD.com, expressed gratitude for the strong support received from authoritative institutions, including various embassies in China. Since JD.com launched its first national pavilion in 2014, the company has continuously expanded its offerings of high-quality international specialty products to meet the demands of the Chinese market. Currently, JD.com’s national pavilions offer over 5,100 specialty products annually and attract over 100 million active users. The national pavilions serve as a unique window into different countries’ cultures and as a bridge for communication between nations.
Prominent Endorsements and Praise
The success of JD.com’s national pavilions is evident in the endorsement from world leaders and diplomats. In May, President Tokayev of Kazakhstan personally witnessed the launch of JD.com’s Kazakhstan national pavilion in Xi’an, becoming the first head of state to do so. Minister Counsellor of the Kazakh Embassy to China, Shalkarbayev Askar, was amazed by the enthusiasm of Chinese consumers, as 80% of the products sold out within the first hour.
The Pakistani Ambassador to China, Moin ul Haque, commended JD.com’s national pavilions for their positive role in promoting trade exchanges between China and Pakistan. He extended an invitation to JD’s team to further explore Pakistan’s finest products, including Basmati rice and premium mangoes, to delight Chinese consumers.
Tourist Products Now Available at JD’s Cyprus National Pavilion
For the first time, JD.com’s Cyprus National Pavilion now features tourist products, supported by the Cyprus embassy and tourism department. Visitors can directly book tourism routes, including airfare and hotels, within the pavilion, offering a unique opportunity to experience the beauty of the island of Aphrodite. JD.com is actively preparing to launch cultural and tourism offerings from countries including Malaysia, Sri Lanka, and Latin America, further enriching the e-commerce platform’s role in promoting international communication.
Ambassadors Promoting Country Specialties
At JD.com’s June 16th national pavilion event, ambassadors and counsellors from numerous countries recommended their respective nations’ specialties and cultural products. H.E. Dr. Palitha Kohona, Ambassador of Sri Lanka to China, became a spokesperson for the “Island of Gem,” recommending the country’s high-quality blue sapphire products while inviting Chinese consumers to explore the country’s rich specialties. Czech Republic’s Agricultural Counsellor, Ondrej Placek, recommended locally brewed beer, honey cake, and Bohemian crystal glass crafts. Kyrgyzstan’s Commercial Counsellor, Bekboev Daniiar, recommended a variety of pure, natural, and additive-free delicacies such as honey and dried fruits.
Indonesia’s Commercial Counsellor, Budi Hansyah, and South Africa’s Agricultural Counsellor, Molatelo, Enos Mamadi, expressed their appreciation for the value that JD.com’s national pavilions bring in enhancing their countries’ brand visibility in China. They eagerly anticipate strengthening cooperation with JD’s national pavilions to showcase a diverse range of national specialties and cultures.
Meeting the Demands of Modern Consumers with Diversified and High-Quality Offerings
As highlighted in JD.com’s 2023 Import Consumption Report, JD.com has emerged as the largest sales channel for many international brands and imported goods in China. The company continuously enhances the quality of products to meet the diversified and personalized consumption trends of its customers. By establishing innovative models like national pavilions and overseas direct procurement, JD.com has created a “fast lane” for high-quality products from all over the world to enter the Chinese market.
Confidence in the Chinese Market
Denmark’s Minister Counsellor, Mr. Morten Kruse, and New Zealand’s Commercial Counsellor, Mr. Chris Metcalfe, both expressed confidence in the enormous consumption potential of the Chinese market. They eagerly anticipate more small and medium-sized brands, as well as new brands from their countries, entering the segmented Chinese market.
JD.com’s total procurement of imported brand goods reached 500 billion yuan from 2019 to 2022, exceeding the target of 400 billion yuan set at the 2nd China International Import Expo in 2019. This year, JD.com introduced the groundbreaking “Morning Dawn Initiative” to foster an open ecosystem by minimizing entry barriers for merchants, including overseas brands. The initiative simplifies entry processes, enabling Chinese consumers to enjoy an extensive selection of imported goods, enriching their shopping experience with a wider range of options.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com’s 2023 618 Grand Promotion: Surpassing Expectations and Setting New Records
