by Mengyang He
JD.com recently initiated a consensus workshop with Tampax from Procter & Gamble, where the two sides set priorities and reached agreements on a series of common objectives, including the goal to realize a tenfold growth in transaction volume for the brand on JD.com within the next five years.
As a leading tampon brand, Tampax tapped into the Chinese market in 2017, and recorded a transaction volume of over RMB 25 million yuan on JD.com last year.
In the future, JD.com and Tampax will jointly roll out various marketing campaigns to further elevate the exposure of tampon products, educate consumers, and increase brand awareness with related content.
“We are delighted to see that lots of new users come from the Gen Z and student population, and we hope to expand the category and let more consumers know about the high-quality products,” said Xiaofeng Qian, head of feminine hygiene products for JD.com.
Because of existing consumption habits and a lack of product awareness, China’s tampon market is still in its early stage, with a user penetration rate of only 2 percent, a far cry from many other countries.
With more women joining a variety of sports activities and putting an emphasis on a healthy lifestyle, tampons are coming in handy and the market in China sees its potential.
by Vivian Yang
JD.com and China Green Foundation jointly announced a charitable project on August 11th, through which the e-commerce company will contribute RMB 1 yuan to the Foundation’s tree-planting plan every time an electronics product is ordered via JD’s trade-in service, starting from the 15th this month.
Cell phones, digital, home appliances and other electronic products are all included in this campaign. Consumers can recycle used devices for new electronics at favorable prices through JD’s trade-in program, and the aggregate orders will become the sum amount of donation from JD.com, funding the next spring’s planting of wolfberry saplings in Ningxia Hui Autonomous Region.
Chinese wolfberries are a specialty in Ningxia in north-central China and can grow in local deserts to shield sands and tame desertification.
Recycling e-waste has become an imminent task in China. An alarming estimation by the National Development and Reform Committee said that the amount of electronic waste in this country averages 100-120 million items a year and it will reach a peak of 137 million in 2022. This “1 Yuan Green Initiative” is concrete action from JD.com, as China’s leading retailer of electronic products, to combat the challenge.
Statistics also show that the power use of household appliances account for 11.3 percent of the national electricity consumption, and about 30 percent of residents’ carbon emissions come from household appliances.
Trading in a refrigerator can cut carbon emissions by 30 kilograms, according to the Beijing Green Exchange. Meanwhile, a tree can absorb an average of about 10 kilograms of CO2 per year, meaning one such trade-in order can save the work of three trees for a whole year.
To encourage carbon reduction from the consumer end, JD.com also introduced the “Green Impact Initiative” this May in which one million different kinds of products on JD.com now have been screened for environmentally-friendly standards and green-labeled, making it easier for the platform of over 580 million consumers to reach greener products.
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