- Jan 13, 2021
- Business Update
Two Gaming Cellphones Launched on JD
by Ling Cao
Leveraging long-term cooperation with brand partners, two gaming cellphones will be launched on JD.com this week.
One is iQOO 7, which is the official cellphone for KPL (King Pro League) e-sports, and will be available on Jan. 15. The cellphone is from iQOO, a sub-brand under vivo, China’s cellphone brand. In addition to service and accessories that come with purchasing the new cellphone, JD will provide other benefits including a special trade-in policy.
Another cellphone is Huawei’s nova8 ProX, which launched on JD today (Jan. 13). This is a KPL tailored cellphone that will be sold in a special set, including a tailored cellphone case, charger and other accessories. The new cellphone can provide a 4D immersive experience for gamers, such as enabling gamers to experience a sense of vibration according to the game reaction.
JD has long explored the potential for the gaming industry. In July last year, JD cooperated with a Tencent game, Black Shark, Lenovo and hardware suppliers, operators, as well as livestream platforms to jointly launch the JD Esports plan, promoting development for the industry, and aiming to provide a better experience for customers.
Daniel Tan, president of JD Mobile Devices said, “Games have become one of the best ways to relax and socialize for younger generations. They can also work as a bridge to increase JD’s brand awareness, attracting gamers to search for gaming devices and equipment on JD. By entering deeply into e-sports, we hope to make more contributions to this industry.”