Oct 14, 2022|

U.S. Sports Brand Oakley Launches on JD.com


by Mengyang He

California-based Oakley launched a flagship store on JD.com on October 12, featuring the American brand’s renowned high performance and providing consumers with an array of sports equipment, such as sunglasses, goggles, shirts, sweaters, bags, and more. The flagship store is available on the J Shop, JD.com’s upgrade of its Fashion and Lifestyle business.

Founded in 1975 by Jim Jannard, Oakley has evolved from a global leading eyewear manufacturing brand into a professional sports brand with varied product lines, including sunglasses, clothes, shoes, watches, accessories, etc. With over 750 patents, Oakley continues to innovate, offering high-performing gear for world-class athletes.

“We are delighted to partner with Oakley for high-quality sports products, and we hope to deepen the cooperation, diversify product offerings, and achieve sales growth,” noted Yu Zhang, Head of Outdoor Shoes and Clothes Department at the J Shop.

The J Shop deeply integrates JD’s businesses in apparel, lifestyle, cosmetics, sports, luxury fashion, watches and service in omni-channel retailing, and strives to provide consumers with a smooth shopping experience.