Mar 8, 2021|
“Your World Shines”: JD Worldwide and ELLE Encourage Women to Find Their Shining Moments
by Rachel Liu
JD Worldwide and international lifestyle magazine ELLE jointly launched the “Your World Shines” photography exhibition on Mar. 8, International Women’s Day, to encourage women to stay true to their dreams and find their own way to shine.
The photography exhibition shows the profile photos of 38 women who are successful in their own areas, and encourages women to explore themselves and shine in their own way. The women who joined the exhibition include female KOLs in different areas, such as traveling, exercising, food, fashion and more. Actress Yitong Li, who initiated the exhibition, said: “I believe when women choose to do what they are passionate about, their world will shine.” The exhibition is part of JD Worldwide’s “Shining Season” campaign, from Mar. 8 to Mar. 15.
“Our idea behind this exhibition is that we think when women have their own passion, they will shine from the inside out and bring that energy to people around them,” said Frank Yu, general manager of JD Worldwide. “We want to take this opportunity to show our appreciation to these powerful women who have found their passion, and encourage more women to follow.”
The campaign successfully gained resonance among female audiences. “Everyone has their shining spots. Find your shining spot and grow it. It is never too late.” said one comment on a social media platform.
Jul 24, 2026|
Spain’s World Cup Triumph Opens New Opportunities for Spanish Brands in China
Spain’s FIFA World Cup victory has ignited celebrations around the world—and inspired Chinese consumers to bring a taste of Spain into their homes.
As fans celebrated Spain’s first World Cup title in 16 years, JD.com quickly turned the excitement into new opportunities for Spanish brands. Leveraging the strengths of JD Super, JD.com’s online supermarket, and JINGDONG Cross-Border, the company’s cross-border import business, JD.com connected authentic Spanish products with millions of consumers across China through its nationwide retail and supply chain network.
As Spain advanced from the Round of 16 to then lifting the World Cup, Chinese consumers’ enthusiasm for Spanish beers continued to build on JD Super. During this period, sales of Estrella Galicia 1906 Reserva Especial more than doubled compared with the previous stage, while Mahou’s Session IPA, an official LaLiga partner, saw sales increase by 85%. Premium Estrella Damm craft beer gift sets also recorded nearly 70% growth, highlighting Chinese consumers’ growing enthusiasm for authentic imported brands during major global sporting events.
Beyond beer, JINGDONG Cross-Border brought Spain’s culinary culture even closer to Chinese shoppers. Last week, the team partnered with popular content creators The Breeze Brothers to host four livestream sourcing sessions directly from Spain, including a behind-the-scenes broadcast from an Atlantic bluefin tuna fishing operation in partnership with Balfegó—a global pioneer in certified, responsible fishing and sustainable marine management. Through JD.com’s cross-border e-commerce fast-track model, more than 200 premium Spanish products—including Atlantic bluefin tuna, Bowo tuna, Baymar seafood, iHam Iberian ham, Codorníu Cava, Nomad Coffee and Pancracio chocolate—were introduced to the Chinese market, with many making their China debut. The livestreams attracted more than 500,000 cumulative views, while seafood and beverage products featured during the campaign generated over 6,300 orders on JINGDONG Cross-Border, demonstrating the growing appeal of authentic Spanish products among Chinese shoppers.
The World Cup also highlighted a broader shift in demand for imported products. During the tournament, searches for imported beer on JD Super increased by more than 30% year over year, while sales rose by over 60%. Meanwhile, JINGDONG Cross-Border’s dedicated Spanish fresh food sourcing page attracted nearly 270,000 unique visitors, demonstrating Chinese consumers’ growing appetite for premium products from around the world.
For international brands, these moments represent more than short-term demand, they create opportunities to build lasting connections with Chinese consumers. Backed by JD.com’s nationwide fast fulfillment network, digital merchandising expertise, livestream commerce ecosystem and trusted retail platform, JD.com helps international brands respond quickly to market trends while building long-term growth in China.
These efforts are further supported by JD.com’s “10 Billion GigaGrowth Plan”, an initiative designed to accelerate the introduction of premium international products through dedicated global buyers, localized marketing, omnichannel retail capabilities, and end-to-end supply chain support.
From celebrating global sporting moments to discovering authentic local specialties, JD.com continues to bring the world’s best products closer to Chinese consumers—while helping international brands unlock new opportunities in one of the world’s most dynamic consumer markets.
(vivian.yang@jd.com)
Jul 20, 2026|
Shop Smarter in China: JD.com Upgrades Online Tax-Free Shopping with Instant VAT Refunds
BEIJING, July 20, 2026 – Shopping in China is now even easier for international travelers. Building on the launch of China’s first online departure tax refund store this May, JD.com (also known as JINGDONG) has introduced three new digital upgrades to make tax-free shopping faster and more convenient: fully paperless tax refund processing, international bank card binding, and an instant VAT refund option.
Available through the JD.com app in both English and Chinese, the service allows eligible foreign visitors, as well as travelers from Hong Kong, Macao and Taiwan, to shop online from more than one million products across nearly 800 sub-categories. Eligible purchases may receive VAT refunds of up to 9% under China’s departure tax refund policy, helping travelers save on everything from consumer electronics and home appliances to beauty products, fashion and cultural merchandise.
The upgraded experience makes online shopping simple from start to finish. Travelers can browse products marked with the tax refund label, enter their travel information during checkout, and have the required electronic tax refund documents generated automatically—eliminating paper forms and simplifying the refund process.
JD.com has also enhanced payment convenience by enabling users to securely link internationally issued bank cards directly to their JD.com accounts through JD PAY, creating a seamless checkout experience without requiring a local payment method.
For even greater convenience, shoppers can choose the instant VAT refund option when placing eligible orders. Once authorized, an advance payment equivalent to the estimated VAT refund is credited directly to the linked bank card, allowing travelers to enjoy their tax savings immediately instead of waiting until departure.
Unlike traditional tax-free shopping, JD.com’s online service lets travelers shop anytime, anywhere without visiting a physical store. During the current pilot in Beijing, eligible purchases can be delivered directly to hotels or other designated addresses through JD.com’s signature same-day and next-day delivery service, combining the convenience of online shopping with one of China’s fastest retail fulfillment networks.
“JD.com is committed to making shopping in China easier and more enjoyable for international visitors through technology and supply chain innovation,” said a JD.com spokesperson. “We will continue expanding our selection of tax-free products, enhancing digital services, and bringing this convenient online tax-free shopping experience to more cities across China.”
(vivian.yang@jd.com)
Rise of Chinese Women as Economic Force 
