Beijing, June 19, 2026 —JD.com’s 618 Grand Promotion concluded with a new record in the number of users placing orders this year, alongside rapid growth across a wide range of consumer services.

As China’s largest brand-led e-commerce platform, JD.com continued to serve as an important growth platform for both established brands and emerging businesses. As of 11:59 p.m. on June 18, the number of major brand new product launches increased by more than 500% year on year during this year’s 618. The number of new small and medium-sized merchants participating in the promotion rose by more than 62%, , while over 3,000 merchants participating in 618 for the first time surpassed RMB 1 million in transaction volume

Consumer demand for services grew strongly. Transaction volume for JD Home Services’ home cleaning services increased by more than 200% year on year, while transaction volume for home appliance cleaning services rose by over 300%. Orders for JD Health’s in-home nursing and care services for people with limited mobility increased more than 400%. Orders for home appliances and home living products supported by JD.com’s integrated delivery and installation services increased by more than 120% year on year. Orders for the delivery and installation of electric vehicle charging stations rose by 80%, while orders for doorstep repair services for two-wheelers, including electric bicycles and motorcycles, increased 800%.

Strong growth was recorded across key product categories. Transaction volume for AI-powered consumer electronics increased by 100% year on year, while more than 1,800 home appliance and home living brands achieved growth of over 100%. Premium smartphones and slim-and-lightweight laptops recorded year-on-year growth of 300% and 100%, respectively.

JD Super, the supermarket division, recorded double-digit growth in both transaction volume and user numbers, with more than 1,000 brands achieving year-on-year transaction volume growth of over 100%. More than 2,000 fashion brands, including UNIQLO, doubled their transaction volume, while 2,100 small and medium-sized fashion merchants recorded growth of more than 200%. At JD Fresh, more than 1,500 brands saw completed order volumes increase by over 100% year on year.

Livestreaming also played a pivotal role in connecting consumers with products and brands. During 618, the total amount of time users spent watching e-commerce livestreams increased by more than 100% year on year.

Omnichannel Growth Expands Consumer Touchpoints

JD.com continues to innovate and expand its offline retail formats, creating more connections between brands and consumers, while providing additional touchpoints to meet evolving shopping needs.

JD MALL recorded a 22% year-on-year increase in overall footfall and a 32% increase in order volume. With the opening of its first stores in Shanghai and Hong Kong, the number of JD MALL locations has exceeded 30. JD MALL’s Shanghai Qibao store, which officially opened on June 12, welcomed more than 156,000 visitors and generated over RMB 120 million in sales during its first three days.

Meanwhile, more than 5,800 JD.com’s various electronics stores recorded year-on-year order growth of over 100%, while footfall more than tripled. Among them, more than 3,000 stores achieved transaction volume growth of over 100%.

Across other offline formats, JD Outlet stores recorded a 110% year-on-year increase in transaction volume. Visits to JD Pharmacy’s self-operated stores increased nearly fivefold, while the value of completed parental health check-ups at JD Health’s examination centres nearly tripled. Orders at JD Aesthetic Medicine’s self-operated offline clinics doubled month on month. Across more than 4,000 JD Auto Service stores and over 40,000 third-party partner locations, the total number of vehicles serviced increased by more than 50% year on year.

In Hong Kong, the number of Kai Bo Supermarket stores surpassed 100, with sales during 618 increasing by 52% year on year.

 

International Business Gains Strong Growth

JD.com’s cross-border import business, JINGDONG Cross-border, saw the number of products sold increase by 60% year on year. Transaction volume for Royal Salute, children’s oral care brand Jordan and Chloé increased by more than 200%, while Google, Rolex and maternal and baby care brand Masata each recorded more than fourfold growth.

On June 15, Joybuy, JD.com’s European online retail business, launched its Summer Black Friday promotion, delivering strong first-day sales. Both the number of users placing orders and total order volume reached new highs, while more than 800 brands more than doubled their transaction volume compared with Joybuy’s launch day in March.

During this year’s 618, JD.com also became China’s first online departure tax refund store for international visitors. The service allows travellers to browse and purchase a wide range of tax-refundable products through JD.com’s app, providing a more convenient and efficient digital shopping experience while visiting China.

Meanwhile, both user numbers and transaction volume on JD Global Sales more than doubled year on year. The platform introduced direct shipping for large home appliances and furniture to Singapore, Malaysia, Vietnam and Thailand, together with shipping incentives. Sales in the relevant categories increased by more than sixfold year on year.

 

AI-Powered 618 Brings Intelligence Across Industries and Everyday Life

This year marked the first JD.com 618 in which AI was integrated across the company’s full range of business scenarios and industries. Building on JD.com’s distinctive business model and supply chain capabilities, its AI applications now span more than 3,000 scenarios across retail, logistics, healthcare, industrial services, food delivery and home services, bringing AI from a wide range of industries into consumers’ everyday lives.

Nearly 100 new smart hardware products powered by JoyInside, an AI agent for smart hardware, were launched during 618, while the number of newly connected devices more than tripled year on year. JD.com’s private-label J.ZAO AI toys also delivered strong performance, with sales increasing by more than 150% month on month.

AI-powered products emerged as a major consumer trend. Transaction volume for products including AI glasses, AI PCs, large-screen AI smartphones and AI learning devices increased by 100% year on year, while AI mini workstations and AI sensing devices recorded growth of more than twentyfold.

Transaction volume for newly launched smart home appliances and home living products also increased 2,000% year on year. Transaction volume for AI-powered electric toothbrushes and smart cups increased by 300%, while AI washing machines, connected refrigerators, smart coffee machines and AI mattresses each recorded month-on-month growth of over 100%.

Demand for robotics also accelerated. Sales volumes of humanoid robots increased more than tenfold year on year, while sales of exoskeleton robots increased more than sixfold.

 

AI Tools Support Merchant Growth and Operational Efficiency

JoyStreamer, JD.com’s digital avatar livestreaming solution, recorded significant growth during 618. The average number of merchants using the solution to livestream each day increased 500% year on year, while cumulative GMV generated through JoyStreamer increased by 100%. Order conversion rates rose by 77%.

JD.com’s Oxygen Vision design agent supported the large-scale creation of AI-generated images, written content and videos, helping merchants improve their overall operational efficiency by more than tenfold.

JoyMarketing combines precise consumer insights, intelligent strategies and human-like interaction to help merchants better match consumer needs with relevant marketing content. Total interactions through JoyMarketing exceeded 800 million during the promotion. JD.com’s intelligent customer service solution has served more than one million merchants.

During the promotion, JINGDONG Logistics’ LangzuTech automated warehousing solution processed 34 million orders. Autonomous delivery vehicles transported a cumulative 5.53 million parcels.

 

*Unless otherwise specified, data reflects the period from 8:00 p.m. on May 30 to 11:59 p.m. on June 18, 2026.

 

(press@jd.com)

JINGDONG Cross-Border (JD Cross-Border), the import e-commerce platform of JD.com, welcomed South Korean e-commerce leader 11Street, an affiliate of SK Group, as it officially launched its flagship store on JD.com. This partnership marks a major milestone for JD.com’s “10 Billion Giga-Growth Plan,” aiming to bring premium Korean goods directly to Chinese shoppers while helping Korean brands enter the Chinese market more effectively.

Starting June 11, customers can easily find the store by searching “11Street Overseas Official Flagship Store” on the JD.com app. The grand opening will feature store-wide discounts, free shipping on orders over 159 RMB (approximately USD $23), and exclusive member benefits. The store will offer a wide array of premium products, ranging from popular K-Beauty brands and health supplements from top curators like Olive Young to home goods and trending lifestyle products popularized by Korean pop culture.

The partnership, which began in February, leverages JD.com’s advanced supply chain and logistics network to provide a one-stop solution for Korean merchants. JD.com provides comprehensive support from business registration and compliance to marketing and shipping, effectively removing traditional hurdles for international brands.

“Cross-border trade between China and South Korea has evolved into a total ecosystem partnership,” said a representative from JD Cross-Border. “Our approach combines direct procurement and a robust marketplace with advanced logistics advantages, offering emerging and premium Korean products a trustworthy gateway to the Chinese market.”

11Street noted, “Partnering with JD Cross-Border allows us to bridge the gap between Korean retailers and Chinese consumers, ensuring that our brands can grow efficiently while maintaining the high quality and service our customers expect.”

By introducing top-tier Korean cosmetics, food, and baby products, the arrival of 11Street reinforces JD.com’s position as the go-to destination for high-quality global goods. This initiative further advances JD.com’s “10 Billion Giga-Growth Plan” launched in 2025, which aims to introduce 1,000 new international brands to China over three years and reach an absolute sales target of RMB 10 billion (USD $1.4 billion), significantly expanding the variety of imported goods accessible to Chinese families.

 

(vivian.yang@jd.com)

Hong Kong, June 5, 2026 – JD.com, also known as JINGDONG, announced today its first JD MALL in Hong Kong will open in Wan Chai on June 18, marking an important step in JD MALL’s expansion into the Greater Bay Area and international consumer markets.

JD MALL will bring its immersive, experience-led retail model to Hong Kong for the first time with plans to open a further six to eight locations over the next three years, with future sites expected to prioritise popular commercial districts such as Sha Tin, Mong Kok and Tuen Mun.

Built on local supply chains, JD MALL introduces technology-led retail format to Hong Kong

As JD.com’s flagship experiential retail format, JD MALL is already established in 30 locations. The Wan Chai store spans over 30,000 square feet (2,800 SQM), making it one of the largest specialist home appliance retail stores in the city. It has also established a dedicated local supply chain system, adopting a “sourced in Hong Kong, sold in Hong Kong” model, with all products meeting local standards.

JD MALL Wan Chai will offer a comprehensive range of home products, covering large and small home appliances, electronics, smart home products such as smart bathroom solutions, massage equipment, whole-home cleaning appliances and other emerging categories including AI products and robots. Its brand portfolio includes leading international brands such as Bosch, Siemens, Samsung and Sony; innovative technology brands including DJI, Xiaomi, AgiBot, Narwal and Ecovacs; as well as leading Chinese domestic brands including TCL, Hisense, Gree, Haier, Casarte and JOMOO. Several brands will also make their Hong Kong debut through dedicated experience zones inside the store.

A core feature of JD MALL is its immersive, scenario-based shopping experience. Responding to local consumers’ strong preference for in-store product trials and hands-on experiences, the store introduces a “try before you buy” model. Customers can test products in real-life scenarios before making a purchase.

The store will also feature dedicated experience areas for robotics, coffee, PC gaming, DIY, relaxation and massage, offering consumers a more interactive and engaging offline retail experience. Through this model, JD MALL aims to enrich Hong Kong’s retail landscape and support the continued diversification and upgrading of local offline retail.

A range of service commitments tailored to local consumers will also be offered. These include seven-day no-reason returns for self-operated home appliances, replacement for defective products within 180 days, and a price guarantee service. Orders placed before 11:00 a.m. will be eligible for same-day delivery, while window-type air conditioners can be delivered and installed on the same day.

Top 100 bestsellers offered at up to 50% off for grand opening

JD MALL Wan Chai will celebrate its grand opening from June 18 to 21. During the grand opening period, customers will be able to enjoy discounts of up to 50% on 100 bestselling products, member-exclusive coupons, and gift-with-purchase offers, with selected purchases eligible for gifts worth up to HKD 1,000, including tablets. Selected home appliances will also be offered at special launch prices, including 32-inch televisions from HKD 666, window-type air conditioners from HKD 1,999, and exclusive JD member benefits such as 10% off selected iPhones. Offers are available in limited quantities while stocks last.

Customers who spend HKD 1,000 or more, in a single transaction during the grand opening period will be eligible to join a lucky draw with a 100% winning rate and the chance to win premium prizes, including investment quality gold products in the shape of Joy, the mascot of JD.com. Visitors to the store will also be able to enjoy complimentary screen protector application, coffee, gaming experiences and personal care product trials.

A spokesperson of JD MALL said: “Hong Kong is the key gateway for the Greater Bay Area and has a highly developed commercial ecosystem and mature consumer market. JD MALL will draw on JD.com’s robust supply chain capabilities, digital operations expertise and experience-led retail model, while fully aligning with local compliance standards and consumer preferences. Through our local operations, we will bring high-quality products, innovative retail experiences and great service to Hong Kong consumers, while contributing to the continued diversification and upgrading of the local retail sector.”

JD MALL will continue to tailor its product selection, pricing, shopping experiences and services to local customer needs, while further developing its technology-led retail format in the city. It will also further develop omnichannel operations in Hong Kong and work closely with JD.com’s wider business ecosystem, including JINGDONG Logistics, Kai Bo Supermarket and JINGDONG Property.

JD.com has long regarded Hong Kong as a strategic market. To date, JD.com’s cumulative investment in Hong Kong has exceeded HKD 35 billion, with its retail, logistics, technology, healthcare and property businesses established and operating in the city. At the same event, JD.com also announced plans to on-board 1,000 leading local and international brands, open 200 offline retail locations, and support the creation of 10,000 jobs in Hong Kong in the next three years.

 

(yuchuan.wang@jd.com)

 

Beijing, June 2, 2026 — JD.com officially launched its 2026 618 Grand Promotion at 8:00 p.m. on May 30, with products across all categories available from existing inventory. Built around JD.com’s promise of quality products at affordable prices, this year’s 618 began with strong momentum across online retail, offline stores, AI-powered products, services, and more.

Within the first minute of the opening period, iPhone transaction volume exceeded RMB 100 million. In the first hour, more than 200 brands in the personal care and home cleaning category recorded over tenfold year-on-year growth in transaction volume. Within four hours, transaction volume of the top 100 brands increased by more than five times on average year-on-year, while 51 new merchants surpassed RMB 10 million in transaction volume and 1,516 new merchants exceeded RMB 1 million.

As of 23:59 on June 1, the number of users placing orders reached a new record high. JD Super saw high double-digit year-on-year growth in user numbers, while JD.com’s offline formats, including JD MALL, JD Electronics Stores, JD Discount Supermarket, 7FRESH Kitchen, and JD Medical Aesthetics, recorded overall foot traffic growth of more than 70% year-on-year in the first 52 hours.

Third-party data also showed that JD.com led the industry in active user growth in the first quarter of 2026. During the 618 warm-up period, JD.com outperformed the industry in both active user growth and average daily usage time.

 

Selected Highlights from the First 52 Hours

JD.com’s omnichannel ecosystem continued to demonstrate strong momentum during the opening 52 hours of this year’s 618. More than 5,600 JD Electronics Stores recorded overall foot traffic growth of 138% year-on-year. Sales at 27 JD MALLs increased by 53% year-on-year, while more than 4,000 JD Auto Service stores saw service order volume rise by more than 110%. JINGDONG Outlets recorded foot traffic growth of over 130% year-on-year. JD Medical Aesthetics saw order volume increase by 226% when compared on a monthly basis. During the first weekend of the promotion, both foot traffic and order volume at JD Discount Supermarket increased by more than 50% compared with the previous period, while online and offline orders at 7FRESH Supermarket grew by 106% year-on-year.

AI has become an important growth driver of this year’s 618. Nearly 100 products powered by JD.com’s AI JoyInside, an AI agent for smart hardware, have now been launched, with the “AI Home” product portfolio making its first collective debut during the promotion. In the first 52 hours, transaction volume of new AI home appliance and home living products integrated with JoyInside increased by 200% on a monthly basis.

Across home appliances and home living, more than 2,000 brands, including Skyworth, Ecovacs, Cheers, and CASDON, achieved transaction volume growth of more than 100% year-on-year. Transaction volume of new smart home appliance and home living products increased tenfold year-on-year. AI-related categories recorded strong growth, with transaction volume of AIPC, large-screen AI smartphones, AI learning devices, and other trending electronics increasing by 200% year-on-year.

JD.com also saw strong performance across FMCG, fashion, fresh food, and food services. JD Super saw more than 1,000 brands achieve transaction volume growth of 100% year-on-year in the first 52 hours. JD FASHION’s exclusive self-developed fabric series recorded transaction volume growth of 220% on a monthly basis.

In fresh food, JD Fresh continued to strengthen its “bulk sourcing” model, working directly with core production areas to align procurement with consumer demand and ensure strict quality control. In the first 52 hours, sales of JD Fresh products under the “bulk sourcing” model increased by 210% year-on-year.

JD.com also continued to expand its full-scenario food service ecosystem, integrating food delivery, self-pickup, and group-buying models. Through its innovative 7FRESH Kitchen model, JD.com has brought more than two million quality restaurants onto its platform. JD.com also applied the industry’s strictest dine-in standards, more than 97% of non-instant-pickup restaurants on JD.com support dine-in services, while the proportion of restaurants without dine-in services is below 3%, the lowest in the industry. In the first 52 hours, orders across multiple food categories doubled, late-night food orders increased more than tenfold compared on a monthly basis, and the number of users placing orders grew by 50%.

JINGDONG Cross-border recorded strong growth across imported products. Transaction volume of its top 100 categories doubled year-on-year, while orders for imported fresh products increased by more than 20 times. More than 400 brands achieved over fivefold growth.

JD Global Sales also recorded a doubling of overall order volume year-on-year in the first 52 hours. Its large-item fulfilment capabilities were first deployed in markets including Singapore, Malaysia, and Vietnam, supporting strong demand for large household appliances and furniture. Sales of refrigerators, televisions, mattresses, and other large-item categories increased by more than seven times year-on-year.

Digital tools help merchants and brands improve efficiency. JD.com’s digital avatar livestreaming solution JoyStreamer continued to scale, serving more than 80,000 merchants and reaching more than 800,000 cumulative livestreaming hours. Overall transaction volume generated through JoyStreamer exceeded RMB 240 million.

JoyMarketing, JD.com’s interactive marketing platform, recorded more than 135 million user interactions, covering over 100 marketing scenarios including customer acquisition, conversion, and membership operations. The platform helped merchants improve conversion rates by up to 47.3%.

JINGDONG Logistics continued to apply AI across its logistics network to support the surge in orders during the 618 Grand Promotion. Its Super Brain LLM has now been deployed in more than 1,000 core scenarios. A newly launched “AI Inventory Diagnosis Assistant” has helped improve inventory turnover efficiency by 30% to 40%.

This year’s 618 shows how AI is becoming deeply integrated into every part of JD.com’s supply chain, creating new momentum across the entire ecosystem. JD.com is working more closely with brands and merchants to continuously innovate across product formats, service models, and technology applications. By helping partners achieve meaningful improvements in cost efficiency and operational performance, JD.com is also making it easier for consumers to enjoy the value at the heart of 618: quality products, affordable prices, and a shopping experience that is simpler, smarter, and more rewarding.

 

(press@jd.com)