On November 13, 2025, JD.com released its Q3 2025 financial results, which show a strong performance and healthy progress across our diverse business lines.
Our cutting-edge supply chain capabilities continue to drive exceptional customer experiences and pioneer industry innovation, marked by reaching a remarkable milestone: surpassing 700 million annual active customers by October.
Take a dive into the full report to uncover more insights into our journey.
(press@jd.com)
JD.com announced another record-breaking 11.11 sales (Singles’ Day), with the number of customers making a purchase during the grand promotion increasing by 40% year-on-year and order volume increasing by nearly 60%. Trusted by over 700 million consumers and accounting for more than 60% of China’s home appliance market, JD.com has become a gateway for global home appliance product launches and the preferred retail partner for international premium brands entering China.
This 11.11, JD.com enabled over 2,000 home appliance brands to achieve 100% year-on-year sales growth during the grand promotion. High-end appliance product pages generated over 100 million visits, while sales of imported and joint-venture premium refrigerators and washing machines hitting RMB 1 billion. JD.com leverages its advanced supply chain, high-quality customer base, intelligent logistics network, and nationwide delivery-installation services to help international brands overcome market entry challenges and reach their target customers quickly and accurately.
Reaching High-End Consumers with Precision
International premium home appliance brands are increasingly using JD.com to connect Chinese consumers with high-quality imported products, positioning China as a core growth market. In 2025 alone, flagship launches priced above RMB 10,000 (USD 1,400), including Miele’s NOVA, Panasonic’s G5 four-drum washing machines, and Toshiba’s Yutu 2.0, chose JD.com for their market debut.
During 11.11, German brand Miele and Swedish brand ASKO had the global launch of their flagship washing machines on JD.com, while Slovenia brand Gorenje saw product traffic surge 110% compared with the previous month. Hitachi leads the ultra-premium refrigerator segment on JD.com with over 80% market share and average unit prices of RMB 23,000 (USD 3,230). During 11.11, two Hitachi flagship models achieved combined sales exceeding RMB 6 million (USD 800,000).
Comprehensive Solutions Drive Brand Confidence
According to Hitachi, JD.com’s brand credibility is a key factor in winning consumer trust. Gorenje highlights JD.com’s integrated commercial solutions including efficient logistics, intelligent supply chain, omnichannel retail, data-driven operations, and localized marketing capabilities.
JD.com not only ensures fast and secure product delivery, but also provides integrated installation and maintenance services for large or built-in appliances, guaranteeing a consistent premium experience. Its nationwide warehouse network and intelligent supply chain optimize inventory, shorten delivery distances, and reduce operational costs, allowing brands to focus on product innovation and market development.
Through omnichannel coverage from online e-commerce and the offline JD MALL retail complexes, JD.com provides brands and their consumers with immersive experiences, combining in-store design appreciation with online or offline purchase. Data-driven insights enable precise targeting, effective marketing, and long-term user conversion. During major shopping events, JD.com amplifies brand visibility through livestreams, video highlights, and product reviews, integrating appliances into aspirational lifestyle scenarios.
“With a proven infrastructure spanning global supply chain management, brand operations, and consumer experience, JD.com is helping international premium home appliance brands realize the potential of China’s high-end market,” said a spokesperson for JD Home Appliance and Home Living. “As consumers in China embrace premium lifestyles, JD.com offers brands an unparalleled opportunity to launch globally synchronized products, strengthen market presence, and achieve sustainable growth.”
Beijing, November 12, 2025 – JD.com announces it has set a new record for sales during the 11.11 Grand Promotion (Singles’ Day). As of 11:59 PM (UTC+8) on November 11, the number of customers making a purchase during the grand promotion increased by 40% year-on-year and order volume increased by nearly 60%.
Leveraging a robust supply chain, JD.com continues to deliver high-quality products at more affordable prices to customers, achiveing strong growth in both core categories and innovative businesses. Thanks to the application of automation and AI technology in logistics, 95% of retail orders are fulfilled within 24 hours, and customers in nearly 100 cities across China can enjoy real-time, up-to-the-minute delivery.
Some highlights as of 11:59 PM on November 11 include (YoY):
Further enhanced operational efficiency and innovative service experiences for core categories
Innovative Businesses Show Strong Growth in First Singles’ Day
Driving omnichannel growth through innovative retail formats
Enabling brands and merchants to achieve sustainable and efficient growth
On November 7, 2025, JD Cross-Border, a.k.a. JINGDONG Cross-Border, the cross-border import e-commerce arm of JD.com, announced a major upgrade to its National Pavilion program. Pledging to launch 50 new online country-themed stores, known as “JD National Pavilion”, the program will feature tens of thousands of new imported products and specialties in 2026.
Unveiled during the China International Import Expo (CIIE) at JD.com’s Beijing headquarters, the initiative aims to deepen global trade and cultural exchange between China and the rest of the world. Ambassadors and diplomats from 17 countries, including Argentina, Azerbaijan, Belgium, Cambodia, Canada, Croatia, Czech, Finland, France, Hungary, Italy, Japan, Kazakhstan, Malaysia, Maldives, Namibia, Panama, and Singapore, joined JD.com CEO Sandy Xu at the event. The event was co-hosted with the overseas edition of People’s Daily as part of its “Ambassadors’ Journey in China” program.
“Leveraging JD.com’s supply chain expertise, we’re helping global brands to enter and thrive in China while bringing Chinese consumer vitality to our global partners,” said Xu. “National Pavilions are not just sales channels but vibrant hubs for cultural exchange, serving as a global showcase for China’s consumers.”
The event, themed “CIIE Night, Shopping Global Treasures in China,” highlighted JD Cross-Border’s latest innovations. Diplomats toured an exhibition featuring signature products from their countries, all flourishing in China through JD’s cross-border platform. Additionally, they engaged with JD consumers as “product ambassadors” in a dynamic live-streaming session and experienced JD’s “instant delivery” service. They witnessed a first-hand demonstration of how imported goods cleared customs and arrived on site within 60 minutes, underscoring JD.com’s industry-leading logistics services.
The National Pavilion 2.0 upgrade is a critical part of JD Cross-Border’s “10 Billion GigaGrowth Plan” to onboard 1,000 overseas brands and achieve 10 billion yuan in sales over three years. Building on the existing 140 pavilions, all authorized by institutions, such as the embassies or chambers of commerce, the upgrade focuses on three key goals:
JD.com’s world-class supply chain capabilities, refined over two decades, power this expansion with over 130 different kinds of overseas warehouses spanning 1.3 million square meters and multiple international air cargo routes. Launched in July, the “10 Billion GigaGrowth Plan” strengthens JD Cross-Border’s role as a gateway for global brands entering China. By fostering efficient trade and cultural connections, JD.com aims to enrich consumer choices and promote trade collaboration during CIIE and beyond.
(vivian.yang@jd.com)
London, 6 November 2025 – Joybuy, JD.com’s online retail business in Europe, today announced a new strategic partnership with Kweichow Mouai (‘Moutai’), China’s most iconic premium spirits brand, becoming Moutai’s official online retailer in the UK.
Joybuy will offer consumers a speedy, reliable, and trustworthy channel to purchase Moutai products, with a same-day and next-day[1] delivery service. The partnership combines Moutai’s cultural heritage and brand prestige with Joybuy’s advanced supply-chain infrastructure in the UK.
A broad range of Moutai products – including its flagship Moutai Flying Fairy (53% ABV), the Moutai Flying Fairy Explore Series·Britain (53% ABV), the Moutai Year of the Snake (53% ABV), the 15 Year Olds Moutai (53% ABV), and more – are now available on Joybuy UK, offering consumers competitive pricing across the full range. During the promotional period, shoppers will not only enjoy the lowest prices[2] in the UK, but also official authenticity guarantees and Joybuy’s speedy delivery service for a convenient and reliable shopping experience.
Rooted in centuries-old Chinese philosophical traditions, Moutai, a sorghum and wheat-based style of baijiu – a unique Chinese distilled spirit – is produced in the small town of Maotai on the banks of the Chishui River in Southwest China. It gained international recognition in the 20th century through multiple awards at global exhibitions, elevating its reputation on the world stage. Renowned for its labour-intensive craftsmanship and distinctive flavour, Moutai is now recognised as one of the world’s top three distilled spirits, alongside Scotch whisky and French cognac.
Beyond its online offering, Joybuy will collaborate with Moutai to explore the development of innovative retail models that blend the online and offline experiences. Plans include the launch of a “Moutai Cultural Experience Center” in the UK, designed to introduce local consumers to the heritage and craftsmanship behind Chinese baijiu.
Leveraging JD.com’s robust supply chain and logistics network, Joybuy — currently in a test phase in the UK, Netherlands, Germany, France, Belgium and Luxembourg — provides its customers with a speedy and reliable shopping experience. Through this partnership, Joybuy and Moutai aim to bring the unique flavour and cultural richness of Chinese baijiu to a wider global audience, unlocking new growth opportunities and showcasing the distinctive charm of Chinese spirits on the world stage.
A Joybuy spokesperson said: “It’s a great honour for Joybuy to be chosen as the exclusive online retailer for this iconic brand. If you have ever visited China, or you have friends from there, you know that Moutai doesn’t just embody centuries of distillation craft and knowledge, but like whisky or cognac, speaks to the heritage of a place and culture. With Joybuy, you can now enjoy the pleasure of Moutai here in the UK. Those who know Moutai, know. Ganbei!”
About Joybuy
Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.
Joybuy is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.
About Kweichow Moutai
Kweichou Moutai Co., Ltd. (hereinafter referred to as “listed Moutai”) was incorporated on November 20, 1999, with China Guizhou Moutai Distillery (Group) Co., Ltd. (hereinafter referred to as “Moutai Group”) acting as the lead founder. On August 27, 2001, listed Moutai went public on the Shanghai Stock Exchange. In 2024, Moutai’s brand value reached $85.565 billion, ranking as the world’s most valuable spirits brand on the “BrandZ Most Valuable Global Brands” list.
Nestled along the scenic Chishui River in Maotai town of northern Guizhou, the company is the proud producer of Moutai liquor and the distinctive Daqu Jiang flavor collection. Kweichou Moutai, its signature product, stands as the pioneering masterpiece of China’s Daqu Jiang flavor baijiu tradition. Certified organic and bearing the prestigious national geographical indication, the exquisite spirit has become China’s aromatic ambassador to the world.
[1] Location dependent
[2] The promotional period runs until 12 November 2025
(chaizhenzhen1@jd.com)
At the APEC CEO Summit 2025 in Gyeongju, South Korea, on October 31, JD.com’s Founder and Chairman Richard Liu and CEO Sandy Xu reaffirmed our commitment to driving a thriving Asia-Pacific economy. They introduced JD.com’s “Super Supply Chain,” a resilient, efficient network rooted in China, with a global reach, including strategic hubs located across the Asia-Pacific region, designed to ensure stable connectivity and minimize disruption risks. Over the next three years, JD.com will launch its ambitious Asia-Pacific Import Doubling Plan, doubling product imports from APEC countries to foster regional trade.
Speaking at the summit’s session on “Business Strategies Through Enhanced Connectivity Within APEC,” CEO Sandy Xu highlighted how JD.com is tackling global uncertainties with stability as a cornerstone. She told the summit that for more than two decades, JD.com has built a stress-tested supply chain infrastructure, which is evolving into a Super Supply Chain, shifting from single-point security to system-wide resilience and from reactive fixes to proactive risk prevention, ensuring robust and reliable operations.
This stability stems from JD.com’s localized infrastructure, explained Sandy Xu, adding that through its Global Smart Supply Chain Network, JD.com has established over 130 different types of overseas warehouses spanning 1.3 million square meters and launched dozens of international air-cargo routes. By hiring locally and creating two-to-three-day delivery networks with regional warehouses, JD.com is building an efficient supply chain that uses the Asia-Pacific as its hub while extending globally, she added.
Leveraging this Super Supply Chain, JD.com is advancing our brands’ GigaGrowth Plan, which will bring 1,000 new overseas brands to China through cross-border e-commerce, driving more than 10 billion yuan in sales, while introducing 1,000 Chinese brands to global markets. Additionally, our Asia-Pacific Import Doubling Plan will double imports from APEC countries over the next three years, supporting regional economic growth.
As Sandy Xu emphasized, JD.com is committed to fostering more stable, smarter, greener, and warmer connectivity as a dedicated member of the APEC business community. “Journey Together, Dream as One,” she concluded, calling for collective action to build a brighter, more connected Asia-Pacific future.
For international brands: Partner with us to unlock China’s immense market and fuel global expansion! https://corporate.jd.com/forPartners
(vivian.yang@jd.com)
JoyLogistics, the supply chain solutions arm of JINGDONG Logistics (JD Logistics), announced the launch of its integrated delivery and installation service for bulky items in Malaysia and Singapore. In the core areas of Kuala Lumpur, a next-day delivery service can be provided upon appointment.
Delivering bulkier home appliances or furniture can be more complex than handling standard parcels, with orders often requiring in-home placement or professional installation.
To address these challenges and ensure a high standard of customer experience, JD Logistics is offering businesses an integrated one-stop delivery and installation logistics solution. The service provides end-to-end support from doorstep delivery and installation to on-site setup, all completed in a single visit. Customers can also request doorstep returns and exchanges, ensuring a seamless, reliable, and worry-free experience.
Leveraging its global logistics network, JoyLogistics also provides enterprises with comprehensive 3PL services, including cross-border transportation, local warehousing, outbound fulfillment, last-mile delivery and installation, and reverse logistics.
As the supply chain and logistics arm of JD.com, JINGDONG Logistics has become a world-leading integrated supply chain and logistics service provider. It operates over 3,600 warehouses and can deliver 95% of first-party orders within 24 hours in China. JINGDONG Logistics has established a warehouse-centered global logistics network. To date, the company operates nine overseas warehouses across Southeast Asia, covering Malaysia, Thailand, Singapore, Vietnam, and Indonesia. Within local warehouse cities, it provides same-day and next-day delivery, while cross-border shipments can arrive in as fast as 72 hours.
To further enhance its international capabilities, JINGDONG Logistics is expanding its warehousing, air freight, and express delivery networks across Southeast Asia, empowering businesses and consumers throughout ASEAN with faster, more reliable, and fully integrated logistics solutions.
On October 20th, the first air-freighted batch of 2025 Chilean cherries arrived at Shanghai Port, marking the official start of the annual cherry consumption season in China. This timely delivery from the Southern Hemisphere allows consumers across the country to enjoy the season’s freshest produce.
As JD.com’s Singles’ Day Grand Promotion opens, JD Fresh, the fresh produce business under JD.com, initiated the nationwide pre-sale debut, giving customers the chance to reserve their share of this inaugural shipment. The premium cherries are now available for purchase through the JD.com app and our omnichannel supermarket 7FRESH app, delivering unparalleled freshness from orchard to table.
Freshly arrived 2025 Chilean cherries – premium quality, direct from Chile.
The Rise of “Quality-Price” in Consumer Preferences
Chilean cherries continue to gain popularity in the Chinese market, with growing consumer demand driven by the fruit’s superior taste and appeal. As e-commerce channels evolve, so do shopper expectations. Preferences have shifted from a focus solely on cost-effectiveness to “quality-price”, emphasizing high-quality products at competitive prices.
This trend underscores a key competitive differentiator for platforms like JD Fresh. We meet this demand through strategic partnerships with Chile’s leading cherry-producing regions, including a key collaboration with Garces Fruit, the country’s largest exporter. Our professional sourcing team ensures direct, large-scale procurement from the source, guaranteeing abundant supply and consistent fruit quality.
JD.com’s Supply Chain Mastery: Ensuring Freshness and Value
At the heart of our “quality-price” offering is JD’s supply chain capabilities, which seamlessly integrates procurement, warehousing, logistics, and delivery. This end-to-end system creates a direct pathway from Chilean orchards to Chinese households, minimizing transit time and preserving product integrity.
Key features include:
Industry observers highlight that JD.com’s advanced logistics not only accelerate delivery but also optimize sensory quality, delivering the vibrant color, sweetness, and crunch that define premium Chilean cherries.
The 2025-2026 Chilean cherry season is underway, and JD Fresh is committed to leveraging our Super Supply Chain to source global premium resources. This enables us to enhance fresh produce efficiency, offering customers greater variety, superior quality, and exceptional value.
(vivian.yang@jd.com)
