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JD.com, Inc. and CBBC Sign Long-term Strategic Partnership to Support UK Brands’ Access to Chinese Market

Posted on Jan 30, 2026 by Yuchuan Wang

Beijing, January 30, 2026, JD.com, Inc., China’s largest retailer by revenue, and the China-Britain Business Council (‘CBBC’), have signed a new partnership agreement aimed at helping more UK brands enter the Chinese market. The two parties will establish a long-term strategic partnership to support more British companies selling products to JD.com’s 700 million customers.

The partnership was signed at the UK-China Business Forum by CBBC Chair Sir Sebastian Wood and Marcia Mao, General Manager of Business Development at JINGDONG Cross-border, JD.com, Inc., and witnessed by Economic Secretary to the Treasury of United Kingdom, Lucy Rigby MP.

From left to right: Sir Sebastian Wood, Chair, CBBC; Lucy Rigby MP, Economic Secretary to the Treasury of United Kingdom; Marcia Mao, General Manager of Business Development, JINGDONG Cross-border, JD.com, Inc.; Peter Burnett, Chief Executive, CBBC

Under the partnership, CBBC will partner with JINGDONG Cross-border, JD.com, Inc.’s cross-border import business to support engagement with UK businesses. JINGDONG Cross-border will provide brands with market insights, operational support and access to JD.com’s comprehensive e-commerce and logistics capabilities, helping them reach Chinese consumers more efficiently and effectively.

“This partnership reflects our shared objective of supporting UK businesses to engage more effectively with the largest online consumer market in the world”, said Sir Sebastian Wood, “By working with JD.com, we aim to help UK brands better understand market opportunities and practical routes to market, while encouraging sustainable and long-term commercial engagement between the UK and China.”

JINGDONG Cross-border has supported UK brands in reaching Chinese consumers through various initiatives, including the establishment of the UK National Pavilion, which showcases authentic UK products and emerging brands, while leveraging JD.com’s efficient cross-border e-commerce fast-track logistics to facilitate seamless access and delivery. Over the past year, sales in the UK National Pavilion have consistently delivered strong sales, with top-selling categories including home appliances, healthcare, personal care and baby & maternal, highlighting strong consumer interest in British brands and products.

During the forum, JD.com also confirmed its plan to officially launch Joybuy in March. The company is developing its online retail business, Joybuy, in the UK, to offer consumers a broad range of high-quality branded products, with fast delivery across the UK. The company is also investing to expand its UK warehousing network and delivery network, JoyExpress.

-Ends-

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.

(press@jd.com)

From Fixed Capacity to Elastic Fulfillment: How JINGDONG Logistics’ LangzuTech Goods-to-Person System Redefines Smart Warehousing

Posted on Jan 28, 2026Jan 30, 2026 by Yuchuan Wang

Modular, zone-based deployment allows warehouses to scale outputup or down with demand, reshaping fulfillment cost structures.
Goods-to-person design leverages up to 12 meters of clear height, significantly increasing storage density and reducing warehousing cost per unit.
Successfully deployed across apparel, pharmaceuticals, electronics, FMCG, and full-category warehouses with complex order profiles.

As e-commerce and omnichannel retail continue to evolve globally, logistics and supply chain operators are facing unprecedented operational complexity. Rapid SKU expansion, frequent assortment changes, and extreme order volatility, particularly during peak sales events, are placing growing pressure on traditional warehouse models built around manual labor and fixed capacity.

To address these challenges, JINGDONG Logistics has developed the LangzuTech Tote Handling, a Goods-to-Person (G2P) system.

An Integrated Goods-to-Person Architecture Built for Density and Accuracy

LangzuTech Tote Handling System is a fully integrated G2P solution that combines tote-handling AGVs, lifting robots, high-density three-dimensional racking systems, automated inbound and picking workstations, empty tote return lines, and centralized charging stations into a closed-loop operational flow.

Through intelligent spatial reconfiguration, the system maximizes the use of a clear height under 12 meters, enabling high-density storage that significantly increases space efficiency and lowers unit warehousing costs. Unlike traditional warehouses that rely on strict category-based zoning, it supports multi-SKU, multi-category storage within a single tote, minimizing consolidation and improving order assembly efficiency in mixed-order environments, while fully leveraging warehousing space.

Modular Deployment for Faster Time to Value

Unlike conventional automated warehouses that require large upfront investment and rigid capacity planning, LangzuTech Tote Handling System adopts a modular, building-block design. Warehouses can deploy the system by zone, implement it in phases, and scale capacity by flexibly adding or redeploying robots and workstations as demand fluctuates.

This allows operators to increase investment as their business grows. As a result, automation upgrades integrate smoothly into live operations, minimizing disruption while accelerating return on investment.

By shifting from labor-intensive, fixed-capacity models to a more agile, technology-driven framework, JINGDONG Logistics fundamentally reshapes the cost structure of fulfillment operations and lowers the entry barrier to intelligent warehousing for businesses of various sizes.

Proven Across Complex, Multi-Category and Regulated Environments

The solution has been successfully deployed across a wide range of industries, including apparel, e-commerce, pharmaceuticals, consumer electronics (3C), FMCG, and beauty.

In large-scale apparel fulfillment centers, where rapid onboarding of new SKUs and fast shelving are critical, it enables five- to sixfold improvements in inbound shelving efficiency without expanding warehouse footprint. In one high-volume apparel operation, hundreds of robots operate collaboratively across dense storage aisles and multiple workstations, supporting daily outbound peaks of over 30,000 orders while significantly improving fulfillment speed and stability.

In pharmaceutical applications, LangzuTech Tote Handling System delivers both efficiency and compliance. Each product is assigned a unique traceability code when it arrives, enabling end-to-end inventory visibility. The system automatically manages storage rules for cold-chain, light-sensitive, and regulated products, while continuously monitoring temperature and humidity. Near-expiry inventory triggers automated alerts, eliminating the need for manual inspections. By leveraging high-density storage and robot-driven handling, a pharmaceutical warehouse using the solution has achieved:

Up to 4× storage density on the same footprint
99% picking accuracy
Up to50% reduction in per-order handling costs

Order consolidation across multiple downstream outlets further shortens outbound lead times and strengthens overall supply chain responsiveness. In pharmaceutical operations in China, a LangzuTech-powered warehouse feeds hundreds of downstream retail pharmacies in the Beijing region. Without having to expand warehouse footprint, the overall processing capacity has increased by approximately 600%, compared with pre-automation operations.

LangzuTech Tote Handling Solution has now entered a phase of large-scale replication and deployment, supporting JINGDONG Logistics’ broader vision of building efficient, resilient, and sustainable supply chains worldwide.

As JINGDONG Logistics continues to expand its global warehouse network, which now includes more than 130 overseas, bonded and direct mail facilities worldwide, the LangzuTech solutions provide a standardized, yet flexible automation foundation that can be adapted to diverse regulatory, operational, and industry environments.

(yuchuan.wang@jd.com)

JD.com Announces JD Museum

Posted on Jan 20, 2026Jan 21, 2026 by April Chai

Shenzhen, China, January 20, 2026 — JD.com announces the JD Museum, an institution for contemporary visual and performing arts and culture, opening in late 2027, in the new headquarters of JD.com, situated in the Shenzhen Bay Super Headquarters Base.

The Museum will be established in a building designed by Büro Ole Scheeren, described as a “Scenic City”, with spatial design by Neri&Hu Design and Research Office. Encompassing more than 10,000 square meters, the Museum will have dedicated facilities for live performances, immersive installations, exhibitions, participatory workshops, and creative retail.

Mission: From Shenzhen to the World, Connecting People through Art and Technology

Rooted in JD.com’s mission of “Making Lives Better through Technology,” JD Museum is dedicated to connecting people through art and technology. The Museum will engage with and support a community of artists and audiences in achieving excellence and cultivating shared values, modeling a lifestyle of the future through exhibitions, education, research, publishing, commissioning and collecting.

At the heart of the Greater Bay Area (GBA) and with the full support of JD.com, JD Museum’s program will focus on art as a cross-disciplinary experience. In addressing the pressing issues of today—technology, ecology, urbanism—through a balanced approach to technological progress and tactile human experience, the Museum will emphasize the work of translation and presentation, promoting accessibility to young people and the local community.

Leadership: Robin Peckham Announced as Executive Director

Under the direction of the museum committee, JD Museum is led by Executive Director Robin Peckham, heading a dedicated Shenzhen-based team.

Peckham is a curator and editor who has served as Co-Director of Taipei Dangdai Art & Ideas (2019-2025) and Editor-in-Chief of LEAP, the international art magazine of contemporary China (2014-2019). He has organized exhibitions on art, technology, popular culture, and the family for Ullens Center for Contemporary Art, Fosun Foundation, and K11 Art Foundation, with his show “Art Post-Internet” listed by ARTnews as one of the 20 most important art exhibitions of the 2010s.

“I am thrilled to help launch a new cultural chapter for a company that is already one of the most fascinating stories in the development of the Chinese technology sector,” says Peckham. “Shenzhen feels like the most exciting place in the world to explore the intersection of art and technology right now.”

2026 Public Programs: Unboxing JD Museum

In the two years prior to its official opening in Shenzhen, JD Museum will introduce itself to the world in the form of “Unboxing JD Museum.” This community art initiative will invite creative input from artists, curators, architects, and the JD.com community — including employees and their families and friends. It will take the shape of a pop-up workshop and exhibition series utilizing JD.com’s iconic delivery boxes. Further details on the open call, exhibition tour, and employee participation initiatives will be announced later in 2026.

About JD.com

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

Media Contact:

JD Museum

Email: museum@jd.com

Website: museum.jd.com

Coocaa Roku TV Models Launch Exclusively on Joybuy

Posted on Jan 14, 2026Jan 19, 2026 by April Chai

New Coocaa smart TVs powered by Roku bring the popular streaming platform to Joybuy customers in the UK

London, UK – 14 January 2026 – Roku, the pioneer in TV streaming, and Coocaa, the smart TV brand, have announced the launch of new Coocaa Roku TV models, now available exclusively on Joybuy in the UK. The new lineup combines Coocaa’s globally recognised smart-TV innovation with Roku’s intuitive streaming experience, included as standard. The new models deliver stylish design, vibrant picture quality, and an easy-to-use smart TV experience for UK consumers.

The new Coocaa Roku Smart TVs are available in 2K and 4K resolution, delivering outstanding value across the lineup. The 2K models come in 32″ and 40″, while the 4K UHD models include 43″, 50″, and 55″ options. All models feature Dolby Audio for immersive sound and HDR10 for brighter, more lifelike colours.

Coocaa brings fun and inspiration to the home with TVs designed to delight users through a combination of cutting-edge technology with quality and usability. In partnership with Joybuy, JD.com’s online retail business in Europe, designed to offer customers a faster, more convenient and joyful shopping experience, Coocaa now brings its latest Roku TV range to the UK market. Joybuy is currently in its beta testing phase and plans to launch in the coming months.

With the built-in Roku operating system (OS), viewers can access thousands of streaming apps, including BBC iPlayer, ITVX, Netflix, Disney+, Apple TV, The Roku Channel, and many more, alongside 40+ newly launched FAST channels. Designed for simplicity, the Coocaa Roku TV models feature seamless setup, automatic updates, and a personalised Home Screen for quick access to users’ favourite entertainment, making them ideal for any room in the home.

The UK launch builds on the introduction of Coocaa Roku TV models in Germany in 2023, marking the next phase of Coocaa’s European expansion. The collaboration continues to bring together Coocaa’s smart-TV expertise and Roku’s user-friendly streaming platform, offering UK audiences a choice of sleek, affordable televisions designed for effortless entertainment.

“The Roku OS offers a smart TV experience that’s fast, simple, and intuitive,” said Rob Woollard, Director of Retail Partnerships at Roku UK. “Partnering with Coocaa and Joybuy brings that experience to more households, combining Roku’s leading streaming platform with Coocaa’s design expertise and Joybuy’s commitment to speedy, reliable delivery and friendly 24/7 customer service.”

Matthew Doyle, Home Appliances Shop Manager, Joybuy said: “We are thrilled to bring the new Coocaa Roku TV range to customers in the UK through Joybuy. These TVs combine brilliant picture quality with Roku’s easy, intuitive streaming experience. For anyone looking to upgrade their home entertainment setup, this range is a must have.

“At Joybuy, we are passionate about connecting our customers with high-quality global brands through a shopping experience that is speedy, reliable and genuinely enjoyable. Partnering with Coocaa and Roku allows us to offer a TV lineup that feels fresh, accessible and perfect for family viewing over the festive season. We are excited to introduce this range and to help more households discover a smarter, simpler way to enjoy their favourite TV entertainment.”

The Coocaa Roku TV range is available now at Joybuy in the UK.

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

About Coocaa

Coocaa is a dynamic smart TV and consumer electronics brand dedicated to delivering innovative, user-friendly, high-value entertainment experiences to households around the world. With a strong focus on smart operating systems, connected living and stylish product design, Coocaa continues to expand its global presence through strategic partnerships and localised product offerings. The brand aims to make smart entertainment more accessible, enjoyable and inspiring for consumers of all ages.

For further information, please visit: https://coocaa.eu/

About Joybuy

Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.

Joybuy is currently in the beta testing phase and plans to launch in the coming months, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.

(josephniall.shaw@jd.com)

JINGDONG Property Signs Agreement for Grade-A Warehouse at the Special Integrated Logistics Zone, Riyadh

Posted on Dec 30, 2025 by Yuchuan Wang

Riyadh, December 30, 2025 – JINGDONG Property, the infrastructure investment and asset management arm of JD.com, Inc., today announced an investment in a new logistics facility at the Special Integrated Logistics Zone (SILZ) in Saudi Arabia. The project, which supports the objectives of the National Transport and Logistics Strategy, aligns with the Saudi Aviation Strategy and Saudi Arabia’s Vision 2030, underscoring JINGDONG Property’s long-term commitment to the Kingdom’s logistics and industrial development.

Located in the Riyadh Integrated Logistics Zone, Saudi Arabia’s first special logistics zone developed and operated by SILZ, the facility will be developed as a Grade-A warehouse. Just an eight-minute drive from the King Khalid International Airport (KKIA), the Kingdom’s busiest cargo airport, the new warehouse will benefit from direct access to global air routes via a bonded corridor positioning it as an ideal hub for air-cargo distribution. Its location, approximately 28 km (35 minutes) from Riyadh city center, will also enable fast and efficient urban delivery.

The facility will be operated by JINGDONG Logistics and designed to serve the growing demand for high-standard and advanced warehousing across sectors including consumer electronics, ICT and more, and will support air-freight transfers and rapid cross-docking. It will integrate JD.com’s proven automation systems and digital operations management technologies, with optimized internal traffic flows, well-planned access points, and supporting facilities to enhance operational efficiency and customer experience.

Once completed, the project is expected to create new employment opportunities, support regional industrial development, and contribute to sustainable economic growth through resilient, high-standard logistics infrastructure.

About SILZ

The Special Integrated Logistics Zone Company (SILZ) is the developer and operator of the first Special Integrated Logistics Zone in Saudi Arabia. Leveraging advanced technology and deep industry expertise, SILZ provides comprehensive and innovative logistics solutions. With a focus on efficiency and flexibility, it is setting new industry standards, contributing to the Kingdom’s economic growth, and offering a one-stop shop to companies looking to invest in the Kingdom and the region.

About JINGDONG Property, Inc.

JINGDONG Property, Inc., also known as JD Property, is a leading and rapidly growing modern infrastructure investment and asset management company of JD.com, Inc. Its business includes investment, development and asset management of logistics parks, business parks, data centers and others. As the cornerstone of JD.com’s supply chain ecosystem, JINGDONG Property is equipped with deep insights into merchandise and logistics flows and has a unique ability to integrate business resources. Leveraging our core competencies across infrastructure assets, development expertise, service capabilities and actionable insights, we provide bespoke, holistic and intelligent infrastructure. As of September 30, JINGDONG Property manages more than 270 infrastructure projects in China and worldwide.

(yuchuan.wang@jd.com)

JINGDONG Property Announces Acquisition of Grade-A Logistics Asset in Leicester, the UK’s Logistics Golden Triangle

Posted on Dec 22, 2025Jan 22, 2026 by Yuchuan Wang

Leicester, UK – December 22, 2025 – JINGDONG Property, a leading infrastructure investment and asset management company and a part of JD.com, Inc., today announced the acquisition of a logistics property outside Leicester. The portfolio includes two ‘big-box’ warehouses with an area of over 231,000 sq ft (~21,500 sqm) and an adjacent ‘oven-ready’ greenfield site that can be developed into modern industrial and logistics space of up to 678,000 sq ft (~63,000 sqm).

JINGDONG Property’s entry into UK began in 2022 with the acquisition of a 361,000 sq ft (~33,500 sqm) warehouse in Milton Keynes. With this new acquisition, the total warehouse footprint in the UK of JINGDONG Property will be expanded to nearly ~340,000 sqm.

Strategically located in the UK’s logistics ‘Golden Triangle’ , close to Leicester the largest city in the East Midlands of England, the asset is well connected to the M1 and M69 motorways and offers access to a population of nearly one million within 20KM radius and 90% of UK population within 4 hours.

Kai–yan Lee, Regional CEO for JINGDONG Property Europe and the Americas said, “Our new UK investment strengthens JINGDONG Property’s investment footprint in the market, and reflects our long-term commitment to supporting regional economic development and enhancing the local supply chain ecosystem as one of the most active industrial and logistics investment managers in the market. The assets will benefit from JINGDONG Property’s strong expertise in developing, operating and managing industrial and logistics space, ensuring the delivery of best-in-class industrial warehousing infrastructure and services that support the evolving needs of both the existing and future occupiers.”

The newly acquired greenfield asset will be developed into a modern Grade-A logistics space, supporting occupiers seeking advanced, efficient, and well-located warehousing solutions. The existing warehouses have been developed to high ESG standards, featuring BREEAM Excellent and EPC A ratings, EV charging infrastructure, cladding insulation with a BREEAM Green Guide ‘A+’ rating, and the flexibility to install rooftop solar PV systems.

The transaction was supported by Dentons, as legal advisors, BDO who provided tax and corporate finance advisory services and Colliers who acted as technical adviser.

About JINGDONG Property, Inc.

(yuchuan.wang@jd.com)

JINGDONG Property, EZA Hill And Major Institutional Investor Announce Acquisition of 1.9M Sq Ft Singapore Logistics Portfolio

Posted on Dec 19, 2025 by Yuchuan Wang

Singapore – December 19, 2025, JINGDONG Property, a leading infrastructure investment and asset management company and a part of JD.com, Inc, and EZA Hill Property Management Pte Ltd (“EZA”), a Singapore-based real asset business, and a global real estate private equity institutional investor, jointly announce the acquisition of a 1.9 million square feet (175,000 SqM) logistics portfolio in Singapore.

The portfolio comprises four modern warehouses located in well-established logistics clusters across Singapore, supporting regional supply chains and the growing e-commerce fulfilment demand. The transaction follows the successful acquisition in 2023 of a 1.9 million square feet Grade A portfolio in Singapore, these five existing JINGDONG Property warehouses have been successfully leased to local and international tenants. The new investment significantly enhances JINGDONG Property’s presence in the thriving Southeast Asian logistics market where it currently owns assets in Singapore, Indonesia and Vietnam.

Richard Law, regional CEO and Head of Asia Pacific at JINGDONG Property said: “The acquisition reinforces our commitment to the Asia Pacific region and to Singapore in particular, a regional centre for high-quality logistics infrastructure. This new acquisition, follows our investment in 2023, and again demonstrates our long-term commitment to Singapore and our partners in the market. This add-on investment also affirms our ability to scale assets in partnership with institutional investors and support the growth of our fund management business.”

“This acquisition is a further testament to EZA Hill’s enduring partnership with JINGDONG Property and our shared commitment to long-term growth in the Asia Pacific region, by combining our local expertise with JINGDONG Property’s global standards, we continue to strengthen our Singapore portfolio with sustainable, high-quality logistics assets,” said Frank Ng, CIO of EZA Hill. “Together, we are building a firm foundation for continued collaboration, navigating the region’s market dynamics together, and delivering lasting value for our investors and partners.”

About JINGDONG Property, Inc.

JINGDONG Property, Inc., also known as JD Property, is a leading and rapidly growing modern infrastructure investment and asset management company of JD.com, Inc. Its business includes investment, development and asset management of logistics parks, business parks, data centres and others. As the cornerstone of JD.com’s supply chain ecosystem, JINGDONG Property is equipped with deep insights into merchandise and logistics flows and has a unique ability to integrate business resources. Leveraging our core competencies across infrastructure assets, development expertise, service capabilities and actionable insights, we provide bespoke, holistic and intelligent infrastructure. As of September 30, JINGDONG Property manages more than 270 infrastructure projects in China and worldwide.

About EZA Hill Property Management Pte Ltd
EZA Hill is a real estate investment platform (www.ezahill.com) that invests, holds, and develops industrial, logistics, and business park real estate opportunities in Southeast Asia. Leveraging its proprietary industry research and operational expertise, the platform aims to take advantage of the growth potential in Southeast Asia’s real estate market and create value through strategic investments in sustainable and innovative infrastructure solutions. EZA Hill is committed to delivering value and sustainable growth while fostering innovation in the region’s building and infrastructure sectors.

(yuchuan.wang@jd.com)

JD.com’s Green Stream Initiative Selected as 2025 Sustainable Brand Exemplar; Among First Signatories to Geneva Visionary Initiative

Posted on Dec 17, 2025 by Vivian Yang

JD.com is proud to announce that our flagship sustainability program, the Green Stream Initiative, has been selected as 2025 Sustainable Brand Exemplar at the “Building Sustainable Brands” Visionary Initiative, also known as the Geneva Visionary Initiative.

The honor was announced on December 15^th at the United Nations Environment Programme (UNEP) global headquarters in Nairobi, Kenya, which draws leaders from the public and private sector to advance sustainable business practices.

The event was co-organized by UNEP, its One Planet Network, the China Association for Standardization, the Sustainable Business and Branding Working Committee, and the Sustainable Business Leaders Forum. The 2025 case collection spotlights leading examples where sustainability is seamlessly integrated into brand value and core strategy.

As one of the inaugural signatories of the Geneva Visionary Initiative in September 2025, JD.com stands alongside other large companies in illustrating the real-world impact of the Initiative’s five-dimensional framework, which fully integrates sustainability principles into business operations and brand value creation, covering strategy, business systems, products, technology, and branding.

Alison Gray Cairns, Head of UNEP’s Private Sector Unit, commended the visionary ambition of the selected projects and highlighted the innovative ways Chinese enterprises are creating value.

Zhang Xiuchun, Secretary-General of the China Association for Standardization, emphasized that unveiling these cases in Kenya represents a key milestone, shifting the Geneva Visionary Initiative from conceptual agreement to practical, actionable steps that strengthen global competitiveness through responsibility.

Spotlight on Ocean Box Partners

Central to JD.com’s recognition is Ocean Box Partners, a flagship project under the Green Stream Initiative initiated by JINGDONG Logistics, the company’s logistics arm. Building on JINGDONG Logistics’ mangrove restoration efforts that began in 2024, this second-phase project, now renamed Ocean Box Partners and often referred to as “Mangrove Ecosystem Project 2.0”, expands mangrove ecosystems in Hengqin National Wetland Park. These vital blue carbon habitats excel at carbon storage and coastal protection.

Launched on International Day for Biological Diversity (May 22, 2025), it continues to be led by JINGDONG Logistics in partnerships with the One Planet Nature Foundation and guidance from organizations such as the Hengqin-Macau Cooperation Zone, China Express Association, and World Wide Fund for Nature (WWF). In this second phase, the initiative adds 20,000 square meters of restored area, more than doubling the total to over 40,000 square meters.

The “Ocean Box Partners” project emphasizes broader collaboration to engage more participants. Over 52 partners have joined the network, including JD Supermarket, JD Foundation, and global brands such as Haier, Yili Group, Swire Coca-Cola, and Burberry.

Its standout feature is the close integration of conservation with everyday consumer participation. On Green Stream Day (July 6, 2025), with WWF technical support, JD.com linked its online mangrove nurturing platform to customers’ loyalty points. Shoppers can now redeem routine purchases to directly nurture mangrove growth, building on a previous digital campaign that drew over 5 million participants and establishing a compelling “shop-for-good” model that delivers shared benefits.

Built on Strong Sustainability Foundations

Ocean Box Partners draws strength from years of systematic progress under the Green Stream Initiative, which promotes comprehensive green transformation throughout the supply chain to facilitate a seamless shift toward low-carbon operations.

For instance, JINGDONG Logistics has transformed its operations with 139.22 MW of installed solar capacity across facilities by the end of 2024, more than 10,000 new-energy vehicles in its self-operated fleet, and in 2024 alone, 860 million reduced-packaging cartons, 960,000 reusable insulated boxes, and over 290 million recycled cartons.

This international recognition at UNEP headquarters affirms JD.com’s dedication to sustainability. As the Green Stream Initiative demonstrates, true sustainable branding goes beyond messaging—it demands transforming operations with integrated responsibility, supply chain excellence, and ecosystem care. We will continue advancing it to lead eco-friendly consumption and logistics, and set a global standard for responsible supply chains, providing practical, scalable inspiration for companies worldwide building resilient and responsible brands.

(vivian.yang@jd.com)