- Feb 03, 2021
- Chinese Consumers
“Adding Color to Holiday Memories”: JD FMCG Omnichannel President
by Kelly Dawson
Amid a recent uptick in COVID-19 cases, many Chinese are preparing to stay in the cities where they work during the upcoming Chinese New Year holiday. For those who are yearning for the tastes of home, JD’s omnichannel through its JD Super and SEVEN FRESH is providing not only fresh ingredients but a wide range of Chinese New Year-ready meals for customers, including ready-to-cook meal gift boxes and meal packages.
“This Chinese New Year will be a special experience for many Chinese people and we hope that JD’s service can add color to their holiday memories,” said Carol Fung, president of JD’s FMCG Omnichannel division, which encompasses JD’s online supermarket JD Super and offline supermarket chain SEVEN FRESH.
JD Super collaborates with many local supermarkets and chain stores including Walmart to make this instant delivery service possible. SEVEN FRESH will also provide delivery services, with delivery provided by JD Express for customers who purchase in stores.
SEVEN FRESH, as one of JD’s key omnichannel retail initiatives, was launched in 2018 and has positioned itself as a high-end offline retail supermarket. Each offline store has thousands of products covering food, fresh, FMCG and more.