Mar 20, 2021|
Ahead of JD’s “Sleep Festival,” New Report Finds Gen Z is Seeking Perfect Sleep Conditions
by Kelly Dawson
As the stresses of career and life wear on China’s younger generation, sleep has become an ever more elusive obsession, according to the new “Five Senses Sleep Consumption Report for Gen Z” released by JD Big Data Institute two days ahead of JD.com’s sixth sleep festival on March 19th, which offers a wide range of sleep aide products, cooperating with renowned home brands including Sleemon, Suibao, Luolai and more.
Dubbed the “Panda Generation” for the dark circles under their eyes due to lack of sleep, 40% of young Chinese born after 1995 go to sleep after midnight in order to seize back their few free hours after work, according to the report—and when they are ready to sleep, they are far more likely than other generations to rely on sleep aides that engage the five senses of “vision, hearing, smell, warmth and touch,” according to the report.
For example, sales of sleep-assisting ambient lights and blackout curtains on JD among Gen Z shoppers have increased by 85% YOY, all designed to achieve the perfect controlled sleeping environment. Audio-based sleep aides are also popular, with sales of white noise sleeping machines and soundproof flooring up by 86% on JD among Gen Z shoppers in 2020. Next up: smell. Sales volume of sleep sprays and aromatherapy devices among students has grown by 1.9 times YOY.
Soaking one’s feet before bed was once seen as the habit of the older generation, but Gen Z is increasingly focused on warmth to aide sleep, purchasing pedicure kits, heated massage machines and more, with sales on JD among students growing by 2.7 times YOY.
While the previous items are all relatively small purchases, Gen Z is not afraid to spend big to ensure better sleep, leading us to the final “sense”: touch. Sales of mattresses on JD among Gen Z has increased by 244% YOY, across a wider range of mattresses including latex mattresses, coconut palm mattresses and more, demonstrating that this generation believes in finding the perfect fit for their needs.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Aptamil Stages Hot Sales on JD Super Brand Day
