Feb 9, 2022| Global Partners/ Brands, JD Health, US

Alcon’s Flagship Store Ranks in JD.com’s “Top 100 Stores” of 2021

Vivian Yang

by Vivian Yang

Alcon, the world’s largest eye care devices company from the United States, was named one of JD.com’s “Top 100 Stores” of 2021 on January 11^th, after gaining straight-A reporting cards in 26 consecutive rounds of JD’s bi-weekly store management examinations within a year.

Every two weeks throughout the year, JD certifies high-performing stores in its marketplace based on 28 customer-experience-oriented criteria including product/service quality, operational status and more, and designates stores that achieve these demanding standards as JD’s “Top Stores.”

Alcon’s flagship store on JD.com with its annual “Top Store” certificate

Since its launch in 2019, Alcon’s flagship store on JD.com has offered a wide array of products for vision care, as well as reliable and convenient services to customers in China. Various contact lenses and solutions are available to meet a variety of needs. The store’s most popular product is the DAILIES TOTAL1 contact lenses, which feature water gradient technology. This lens material has a gradual increase in water content approaching 100% water at the surface, so all that touches the eye is a cushion of moisture.

Alcon’s flagship store was the first to offer a free trial of contact lenses on JD, which proved to be an effective move to quickly connect with local consumers and expand the market in China. Catering to customers’ need for more personalized products, Alcon joined hands with Pop Mart, the trendy collectable art toys brand, for a marketing IP campaign on JD.com last December 15^th, which drew over 4 million visitors to its store over the themed day.

Alcon and Pop Mart’s joint marketing campaign on JD.com

Aside from products, excellent services are vital for the store’s success. Alcon ensures most customers receive their orders within one day by leveraging JD’s warehousing and delivery services. At the same time, Alcon’s customer care representatives must all complete rigorous training in order to give clear and professional answers to customers’ inquires, thereby enhancing users’ trust in the online store. Thirdly, Alcon’s flagship store has integrated a number of JD’s after-sales service functions such as speedy product returns, flash refunds, shipment insurance and other services that guarantee a nice customer experience.

Certified “Top Stores” on JD will be rewarded with more traffic support and other platform resources, according to Xiangying Kong, JD Retail’s head of platform ecosystem department, with the goal of improving their operating efficiency and fostering a fair, high-quality, and effective space for premier merchants to thrive.

Alcon China’s spokesperson noted that the company plans to strengthen its partnership with JD Retail and JD Health in 2022, delivering new products and better services for vision care among a growing customer base.

(vivian.yang@jd.com)

Dec 25, 2024| JD Health, JD Retail

JD Report: Five Health Consumption Trends for 2024

Vivian Yang

On December 24th, JD.com’s Consumption and Industry Development Research Institute, in collaboration with HealthInsight, a media think tank specializing in the health sector, released an insightful analysis of China’s 2024 health consumption landscape. The report outlines five key trends in the health industry, highlighting the increasing consumer demand for proactive health management and the industry’s evolving dynamics.

The Rise of Weight Management Solutions

Modern lifestyles have contributed to rising obesity rates with 34.3% of Chinese adults classified as overweight and 16.4% as obese. Obesity is associated with over 200 diseases, posing significant health risks. The introduction of semaglutide, a GLP-1 receptor agonist for long-term weight management, in China marks a promising development. The market for GLP-1 weight loss drugs in China is projected to exceed 37.852 billion RMB by 2030. On JD.com, searches related to “weight management” have increased more than 3.8 times year-on-year, with growing demand for diet products and home fitness equipment such as kettlebells and leg trainers.

Addressing the Growing Mental Health Concerns
With 95 million people in China affected by depression, mental health is an increasing concern. Consumers are turning to books, stress-relief toys, online consultations, and meditation to manage stress. On JD.com, searches for “mental health” have doubled, with significant interest in emotional release tools and psychological books. JD Health’s Internet Hospital now offers specialized clinics with over 2,300 counselors addressing issues like anxiety, depression, and sleep disorders.

The Booming Sleep Economy
Over 300 million Chinese experience sleep disorders, often due to irregular schedules. The sleep economy is booming with the market size reaching 495.58 billion RMB in 2023 and expected to surpass 600 billion RMB by 2027. JD.com has seen a 210% increase in searches for sleep aids, with high demand for sleep headphones, eye masks, and nutritional supplements. Sales of sleep-enhancing pillows and mattresses have also grown significantly.

Everyday Integration of Medical Devices

The home medical device market is expanding as consumers increasingly monitor their health independently. Products like heart rate-monitoring smartwatches and glucose meters are becoming household staples. This year, JD.com data shows that purchases of vision care devices and smart health monitoring equipment have tripled. The market for home medical devices is expected to reach 380 billion RMB by 2025.

Shifting Focus to Preventive Health Management

Emphasizing early screening and intervention, JD.com has seen a significant rise in orders for health services such as genetic testing and early cancer screening. These trends highlight a shift from treatment to prevention, driven by technological advancements and policy support. As consumer awareness grows, health consumption is becoming a major force in economic development, presenting opportunities for rapid growth in the health industry.

In conclusion, the 2024 health consumption landscape is characterized by a strong shift towards proactive health management and the integration of technology into everyday health practices. These trends not only reflect changing consumer priorities but also indicate significant growth opportunities for businesses in the health sector. JD.com remains committed to supporting these developments by providing innovative products and services tailored to the evolving needs of consumers across the dynamic health sector.

(vivian.yang@jd.com)

Dec 13, 2024| Global Partners/ Brands, JD Retail

JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch

Vivian Yang

On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.

The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.

Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.

To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.

Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.

“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.

(vivian.yang@jd.com)

JD.com Among FORTUNE 2022 World’s Most Admired Companies with Outstanding Social Responsibility Score