Feb 9, 2022|
Alcon’s Flagship Store Ranks in JD.com’s “Top 100 Stores” of 2021
by Vivian Yang
Alcon, the world’s largest eye care devices company from the United States, was named one of JD.com’s “Top 100 Stores” of 2021 on January 11th, after gaining straight-A reporting cards in 26 consecutive rounds of JD’s bi-weekly store management examinations within a year.
Every two weeks throughout the year, JD certifies high-performing stores in its marketplace based on 28 customer-experience-oriented criteria including product/service quality, operational status and more, and designates stores that achieve these demanding standards as JD’s “Top Stores.”
Alcon’s flagship store on JD.com with its annual “Top Store” certificate
Since its launch in 2019, Alcon’s flagship store on JD.com has offered a wide array of products for vision care, as well as reliable and convenient services to customers in China. Various contact lenses and solutions are available to meet a variety of needs. The store’s most popular product is the DAILIES TOTAL1 contact lenses, which feature water gradient technology. This lens material has a gradual increase in water content approaching 100% water at the surface, so all that touches the eye is a cushion of moisture.
Alcon’s flagship store was the first to offer a free trial of contact lenses on JD, which proved to be an effective move to quickly connect with local consumers and expand the market in China. Catering to customers’ need for more personalized products, Alcon joined hands with Pop Mart, the trendy collectable art toys brand, for a marketing IP campaign on JD.com last December 15th, which drew over 4 million visitors to its store over the themed day.
Alcon and Pop Mart’s joint marketing campaign on JD.com
Aside from products, excellent services are vital for the store’s success. Alcon ensures most customers receive their orders within one day by leveraging JD’s warehousing and delivery services. At the same time, Alcon’s customer care representatives must all complete rigorous training in order to give clear and professional answers to customers’ inquires, thereby enhancing users’ trust in the online store. Thirdly, Alcon’s flagship store has integrated a number of JD’s after-sales service functions such as speedy product returns, flash refunds, shipment insurance and other services that guarantee a nice customer experience.
Certified “Top Stores” on JD will be rewarded with more traffic support and other platform resources, according to Xiangying Kong, JD Retail’s head of platform ecosystem department, with the goal of improving their operating efficiency and fostering a fair, high-quality, and effective space for premier merchants to thrive.
Alcon China’s spokesperson noted that the company plans to strengthen its partnership with JD Retail and JD Health in 2022, delivering new products and better services for vision care among a growing customer base.
Mar 15, 2024|
JD Health Enhances Eldercare Services with Key Partnerships at Beijing Conference
On March 12th, JD Health held its fourth annual Partner Conference, coinciding with the Eldercare Consumption Summit in Beijing. The event attracted over 400 attendees, including eldercare specialists and industry representatives, and focused on developing a healthcare system that is both inclusive and adaptable, catering specifically to the dynamic needs of China’s aging population.
During the summit, JD Health established partnership agreements with ten industry-leading brands, including 3M, Cofoe, Yuwell, Haier, Innuovo, ITD GmbH, LePu Medical, Mateside, Omron, and Sonova. The partnerships also marked the establishment of the “Eldercare Brand Alliance,” dedicated to propelling innovation in eldercare services and products, ultimately improving the quality of life for senior citizens through collective efforts.
Jin Enlin, CEO of JD Health, highlighted the company’s commitment to leveraging collaborative resources to scale, standardize, and strengthen recognizable brands within the burgeoning silver economy. This strategic approach is poised to deliver unparalleled care and support to the elderly.
As China’s premier online health platform, JD Health offers a diverse range of over 30,000 brands and numerous subcategories in eldercare. Its expansive offerings cover various needs, from mobility aids to in-home care solutions, emphasizing a professional and user-centric ecosystem for eldercare products and services.
In January, JD Health launched a dedicated eldercare channel to provide a wide selection of products and services specifically designed for the elderly. The channel facilitates everything from the installation of nursing beds and at-home hearing aid services to 24/7 specialized online customer support, aiming to close the gap between professional healthcare services and the elderly community.
JD Health has also effectively integrated its online and offline services to establish a comprehensive eldercare service system. This includes setting up hearing centers and offering services such as medical escorting and quick home check-ups, enhancing the overall accessibility of eldercare.
With nearly 300 million people aged 60 and above, China’s silver economy is expanding rapidly. JD Health remains dedicated to serving this demographic, continuously working to improve the quality of life for senior citizens nationwide.
Jan 31, 2024|
JD Health Launches Comprehensive Elderly Care Channel, Delivering Online Health Solutions for China’s Aging Population
JD Health has recently unveiled an elderly care channel on its app, aiming to establish a comprehensive platform catering to various healthcare needs for China’s aging population. This initiative is integral to JD Health’s goal of becoming the first portal for online health consumption.
The specialized channel is designed to offer a broad range of services, addressing eight critical aspects of elderly care. These include health monitoring equipment, daily living and nursing, assistance products for mobility and personal care, physiotherapy and traditional Chinese medicine treatments, smart technology products tailored for the elderly, nutritional supplements and foods, medications for chronic illnesses, and home-visiting nursing care. This comprehensive approach reflects JD Health’s commitment to meeting the multifaceted needs of the elderly community.
A cornerstone of this initiative is the integration of JD Health’s “Family Doctor” program within the elderly care channel. This innovative program offers 24/7 health consultations, year-round health monitoring, and personalized advice for managing health and wellness.
JD Health has gone a step further to ensure usability and accessibility for senior citizens by offering services such as doorstep installation of nursing beds and hearing aid fittings, ensuring that the challenges often faced by the elderly in using these products are comprehensively addressed.
The launch of the elderly care channel coincides with the approaching Chinese New Year, a time when tradition encourages showing respect and love to parents and the elderly.
In response to JD’s recent initiative promoting the distribution of essential goods to underprivileged areas, Xiao Le, a Gen Z user of JD’s app expressed a wish in JD’s app to provide respiratory relief products to a nursing home on the outskirts of Beijing, a place where she had volunteered previously. JD Health promptly teamed up with brands and charity organizations, donating over 1,000 pieces of nebulizers, oxygen concentrators, ventilators, blood pressure monitors, blood oximeters, heating patches, “JD Family Doctor” smart speakers, and other health supplies, as well as mobile phones for the elderly at the nursing home.
According to 2022 statistics from China’s Ministry of Civil Affairs, the country’s population aged 60 and above has reached 280 million, with 90% of the elderly preferring home care. This represents a significant opportunity within the silver economy, one that JD Health is strategically positioned to lead and serve.
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