Aug 7, 2017|

Baby Lifestyle Brand Munchkin Launches Cross-Border Flagship Store on

Munchkin, an established international baby lifestyle brand for over 25 years, recently expanded its partnership with with the launch of a new flagship store on its cross-border platform JD Worldwide. The move adds a range of product offerings to customers in China. This is not only great news for babies, children and parents across China, but also marks another important step in the JD’s growing cooperation with top US brands.

Munchkin develops innovative, modern and high-quality products for babies and children that make parents’ lives easier and more enjoyable by thinking of “the little things.”  Passionate, creative and focused on producing only the best and most trusted products, Munchkin, on average, is currently awarded more than one patent per month. The company now holds more than 182 patents across their product portfolio.

Parents looking for the safest, most enjoyable and best designed feeding products, toiletries, toys and accessories for the smallest members of a young family can find an incredible assortment of products on the JD Munchkin store. Some examples include:

●    A full array of baby dinnerware, with features that parents trust to keep their kids safe such as White Hot Infant Spoons that turn white when a baby’s food is too hot (approximately 43.3 degrees C and above), or a set of Love-a-Bowls, 100% guaranteed to be spill-proof, leak-proof, and break-proof.

●    Bibs, because things can be a little messy at meal times. Munchkin’s disposable bibs with a leak-proof liner and front pocket keep food and spills off the baby; perfect for at home or outside.

●    And for the toddlers learning to hold their own at the table, there’s the award-winning Miracle 360 Degree Training Cup with a dentist-recommended spoutless design and 360° edge that allows drinking from any side of the cup. The cup also automatically seals when children stop drinking; completely eliminating spills!

JD’s cross-border channel has been the site of choice for upwardly mobile Chinese mothers, with sales of baby and maternal products increasing nearly 300% year-over-year during’s most recent June 18 anniversary sale.  The growth of high-quality products for babies and children on comes at the perfect time. New government policies promoting larger families, combined with the recent memory of poor-quality, or even harmful, products for young children, mean that more families are paying close attention and are actively searching for only the best and most trusted brands for their kids.


“Munchkin was created by parents for parents,” said Steven Dunn, CEO of Munchkin. “We developed an outstanding portfolio of baby lifestyle products because we know that it’s the little things that make a big difference for little ones, and the parents that love and care for them. Munchkin is so pleased to partner with JD Worldwide in China because it is the most trusted e-commerce platform parents look to when shopping for their kids. We look forward to growing with JD Worldwide and millions of families in China for generations to come.”

“Our customers, especially parents, look for quality, and the Munchkin brand is synonymous with products kids love and parents trust,” said Kaisi Li, Deputy General Manager of JD Worldwide. “Our customers are highly sophisticated and know exactly what quality children’s products mean, and we are proud to help them shop for their family members worry-free.”

Munchkin is more than a collection of superior products for babies and young children, it is also a caring company with a conscience. One of its social responsibility programs, Get a Pail, Give a Tree, promises that for every Diaper Pail sold by Munchkin, the company will plant one tree to offset carbon emissions., which recently launched an initiative to make it easier for customers to recycle delivery boxes, is proud to work with companies that share its values.