- Jun 06, 2020
- Chinese Consumers
Beijing Consumption Season Unveils with JD’s 3hr Livestreaming Sales Over 1B Assisted by CCTV Anchors
by Yuchuan Wang
On June 6th, Beijing Municipal Government officially launched “Beijing Consumption Season” on Wangfujing Street, the most popular downtown business district. Song Xuewen, a JD courier, along with sales representatives, community workers, and members of the medical team that supported Wuhan, joined China Central Television (CCTV) and government officials for the ceremony.
Beginning at 10am, four well-known anchors from CCTV and Beijing TV joined a JD livestream to promote quality goods to consumers. In the three-hour event, JD sold RMB 1.39 billion yuan in products.
The first batch of Beijing e-consumption vouchers were concurrently issued through JD’s app. Numerous orders were placed in the first minute. The first order placed online using an e-voucher was for a Huawei P40 5G mobile phone, offered through JD’s 618 promotion. At 10:12, the first offline consumption using the voucher was redeemed.
According to JD’s data, the average basket size for online orders using e-vouchers for smart products is over 3,500 yuan, and primarily includes smart terminals, smart home, smart healthcare and audio and video devices. The e-voucher for offline catering and shopping establishments brought an average of 13.1 visitors to shops participating in the event.
The issue of Beijing’s e-vouchers through JD.com demonstrates the company’s strong advantages in supply chain and ability to effectively connect online and offline scenarios. JD can provide one-stop technology and services to offline stores for the use, write off and settlement of e-vouchers.