- Jun 03, 2020
- Chinese Consumers
Beijing Consumption Vouchers to Be Issued via JD.com App
by Yuchuan Wang and Ella Kidron
On June 3rd, Beijing municipality government announced at a media briefing on the “Beijing Consumption Season” that it will issue electronic consumption vouchers (e-vouchers) starting from June 6th to speed up the restoration of consumer confidence, promote the recovery of the consumer market, and drive high-quality economic development of the nation’s capital.
Starting June 5th, consumers in Beijing can book the e-vouchers on JD.com’s app. From June 6th, consumers who are in Beijing will be able to get the e-vouchers on JD app and use them with participating online and offline merchants. The issuing of the e-vouchers is expected to benefit tens of millions of Beijing inhabitants.
The e-vouchers will be distributed on a first-come-first-served basis. Special consumption subsidies will also be given to personnel on the frontlines of the fight against COVID-19 and low-income groups.
The e-voucher for use at offline catering and shopping establishments will be issued in four batches in June. The first batch of 2 million packages will be issued at 10 a.m. on June 6th, and the other three batches will be issued on June 13th, June 20th and June 27th, respectively. Each package will have a value of RMB 60 yuan and will be valid for 14 days. E-vouchers can only be consumed at participating offline establishments in Beijing.
E-voucher for smart products will be issued in two batches in June. The first batch, which includes one million coupons, will be issued at 10 a.m. on June 6th, while the second will be issued at 10 a.m. on June 18th. The vouchers target consumption in four areas: smart telecommunications, smart home, smart home appliances, and smart home furnishing. Consumers can enjoy a 10% discount on a single order of 2,000 yuan or more on top of existing discounts, up to a maximum discount of 400 yuan. Once claimed, coupons are valid for 14 days. Smart products coupons can be used on online platforms as well as offline brick-and-mortar stores when purchasing specified smart goods. Additional batches will be distributed in accordance with the “Beijing Consumption Season” activity from July to October.
The announcement of Beijing’s consumption vouchers coincides with JD’s 618 Grand Promotion period, in which the company is providing 10 billion yuan subsidies and hundreds of billions of discounts. E-voucher plus 618 may form a strong stimulus package for the recovery of the normal consumption in Beijing.