- Oct 16, 2020
- Business Update
Boom for Furnishing Services and More on JD Home
by Hui Zhang
Sales of furnishing services on JD Home increased by more than 3 times during JD’s Autumn Home Furnishing Festival from August 30th to October 8th. Additionally, sales of stores which sell large furniture in cooperation with JD Logistics increased by 86% year-on-year.
JD Home provides consumers with a one-stop shopping and renovation solution based on “products + services”, not only offering a variety of home products but also providing delivery and installment services, by connecting online and offline in multiple scenarios.
JD Home’s services were launched to address various customer concerns. Compared with other products sold online, consumers are often reluctant to buy large home furniture online due to size difference, delivery difficulty, and difficulty to return. Traditionally, consumers also face the inconvenience of shopping in different places for building materials and installment services, which is time-consuming and does not always ensure quality results.
In response to these concerns, JD launched services in September for customers who buy large home furniture such as beds, sofas, cabinets, doors and more, to make their shopping experience easier. The services include features such as AR shopping, free measuring and installment, home delivery, and 30-day return policy. The “JD Furniture Service Platform” was also launched to make the whole shopping experience more transparent.
Through the JD Furniture Service Platform, more than 64% of large home products have achieved real-time tracking in logistics, making it easier than ever for customers to arrange and receive delivery. More than 200,000 consumers in remote areas also have access to JD’s logistics services for large home furniture delivery.
JD’s “products + services” solution covers not only the major categories of home furnishings, but also the field of self-built houses in the countryside. During the Autumn Home Furnishing Festival, sales of products and services for rural villas increased by 270% year-on-year, and building houses in the countryside has become a popular choice for many migrant white-collars to buy properties for their parents.
In addition to booming sales of furnishing services, JD also witnessed increasing sales of home products on the platform.
On the first day of the Autumn Home Furnishing Festival, sales of mattresses increased 3.5 times year-on-year, sales of cervical pillows increased by nearly 3 times year-on-year, and that of duvets increased 12.7 times year-on-year.
Smart home products have also increased in popularity among Chinese consumers, with sales of smart toilets growing by more than 50% and that of smart bathroom mirrors increasing by more than 60% year-on-year during the Autumn Furnishing Festival. Sales of the smart home product category also increased by 95% during the same period.