Mar 9, 2020|
Can’t sell? JD’s Live Streaming Makes a Big Difference
by Yuchuan Wang
On March 6th, Xian Wang, the deputy director of the Business Expo Bureau of Dongpo district in Meishan City in Sichuan province, joined JD Live to promote local agricultural products to JD’s customers. The three-hour live stream resulted in a transaction volume of RMB 550,000 for 67,500 kilograms of citrus sold.
Dongpo is a place renown for citrus fruit that ripens later in season than others. With COVID-19 significantly impacting existing offline sales channels, Wang is helping farmers identify online platforms to sell the produce. JD Live enabled Wang to interact with fans across China, introducing the history of Dongpo and its delicious fruit. Within only nine minutes, the live stream attracted 100,000 followers, reaching over 1.2 million followers in just one hour.
Similar to Wang, 50 local government officials from around China have already been hosts on JD’s studio as “anchors” selling their local products. The Deputy Mayor of Ruichang city in Jiangxi province conducted a live stream on JD in late February. Within 3.5 hours, 136,000 duck and chicken eggs, as well as other products, were sold.
Apart from assisting the agricultural industry during the epidemic, JD Live has also expanded its live streams to include multiple categories to satisfy consumers’ demands and help brands grow online.
JD’s real estate business has launched live streaming for customers to shop for and purchase apartments. From January 23rd to February 21st, over 100 orders were fulfilled through this initiative. Meanwhile, JD’s home appliance business enables brands to have online product release conferences via JD Live. Haier’s ‘springtime new product’ live stream achieved a transaction volume of over RMB 30 million.
JD Health has also organized several live stream experiences hosted by administrators or medical experts from top Chinese hospitals who have experienced the 2003 SARS epidemic to provide knowledge of COVID-19 prevention and psychological counseling.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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