Jan 28, 2022|

Chilean Ambassador Delivers Chilean Cherries to JD Customer to Celebrate the Year of Tiger


by Yuchuan Wang

“When I first came to China in 1991, I hoped to export Chilean wine and fruit to China. But there were few people who believed that, as Chile is far away,” said H.E. Luis Schmidt, the Ambassador of Chile to China, on a special trip to deliver Chilean cherries to JD consumers in Beijing during JD’s Chinese New Year Grand Promotion.

Some 30 years later today, China has become the largest market in the world for Chilean cherries. Last year, 92% of Chilean cherries for export were sold to China.

Wearing a JD courier suit, Ambassador Schmidt rode a JD delivery tricycle and then helped carry a cold chain box full of Chilean cherries to the doorstep of Ms. Zhang, a customer who had ordered the fruit. “The red color of cherries makes it a perfect nianhuo (a Chinese word for merchandise sold for Chinese New Year) during Spring Festival,” Ms. Zhang said.

Chilean Ambassador to China, H.E. Luis Schmidt, riding a JD delivery tricycle to deliver Chilean cherries to Beijing consumers

Chile is the first country from South America that established a National Pavilion on JD.com in 2020, offering products from 30 Chilean brands. In the current Chilean cherry season, JD Fresh, JD.com’s fresh produce business, has increased its direct purchase of the fruit by 300% compared with that of last year’s cherry season.

The company’s import and cross-border e-commerce marketplace, JD Worldwide, has attracted over 20,000 brands from more than 100 countries to launch their business on JD. As a gateway for international brands to China, JD.com has procured RMB 310 billion yuan’s worth of imported products in the last two years to fulfill the increasing demands from Chinese consumers.

Ambassador H.E. Luis Schmidt was among the other eight Ambassadors to China from Argentina, Denmark (Charge D’Affaire), Georgia, Malaysia, Moldova, Peru, Rwanda and Sri Lanka to participate in JD.com’s new year parcel delivery activity. Italian Trade Commissioner Gianpaolo Bruno participated this program on behalf of his ambassador, who was under quarantine upon returning to China.