Oct 21, 2020|

Chinese Consumers Tagged JD for Three Keywords: “Trustworthy”, “High-End” and “Highly Efficient”


by Vivian Yang

JD.com is rated as the most trustworthy e-commerce brand, according to a survey of Chinese consumers conducted by iResearch consulting firm. The ranking was released on October 20th as part of iResearch’s online consumption insights report, which aims to assess brand image among Chinese e-commerce platforms and to better understand the subtle relationship between consumers and these platforms.

The report indicated that 56.56% of respondents tagged JD.com with the keyword of “trustworthy”, which is a much higher rating than other platforms. The other two highest rated keywords for JD.com by consumers are “high-end” and “highly efficient”. This feedback is in line with JD’s long-term commitment to product authenticity and quality, as well as fast delivery and premier after-sales services.

The survey also found that the most popular product categories during this year’s Single’s Day shopping festival will likely be general merchandise and apparel. To encourage consumers to buy things more thoughtfully during the shopping extravaganza, JD will further enhance its services in providing helpful and timely support in the whole shopping process, in order to meet customers’ diversified demands and live up to their trust.