Aug 14, 2018|
Christian Louboutin Partners with JD.com’s TOPLIFE
Christian Louboutin’s signature red-soles have tiptoed their way onto TOPLIFE.
In early July, JD.com teamed up with Christian Louboutin to set up his first online pop-up store hosted on JD’s luxury e-flagship platform TOPLIFE. The store features the full offering from the brand’s most recent collection. The pop-up marks the brand’s official debut on an e-commerce platform in China.
“JD’s TOPLIFE offers us a very rich and relevant platform to express Christian’s vision & creativity and develop a strong storytelling around his collections” said Alexis Mourot, Christian Louboutin Chief Operating Officer and General Manager.
To facilitate the success of the pop-up, JD is providing a full range of services, including marketing, logistics and customer service support. This includes the company’s signature white glove delivery service, JD Luxury Express, where professionally-dressed couriers drive electric cars to hand-deliver purchases to consumers’ homes, rounding out the online luxury experience with an offline, personal touch.
“No matter where you are, Christian Louboutin’s signature creations are ubiquitous with style, poise and individuality,” said Xia Ding, JD President of International Fashion and Head of TOPLIFE. “We couldn’t be happier to partner with him in bringing his beloved shoes to more people in China and are confident that our customers will take full advantage of the pop-up on TOPLIFE.”
The launch of the Christian Louboutin pop-up plays into JD’s Retail as a Service vision. The company’s state of the art logistics network fully developed in-house as well as its big data analytics capabilities, among other strengths, makes JD ideally positioned to help brands get online quickly and reach China’s eager luxury consumer base. JD has helped many other brands, both in the fashion industry and outside, seamlessly make their China e-commerce debut by leveraging its RaaS capabilities.
Christian Louboutin joins a host of leading brands already working closely with JD’s TOPLIFE. In addition to Fendi, JD has also welcomed Saint Laurent, Alexander McQueen, Oscar de la Renta and Kiton to TOPLIFE, with more top international luxury brands expected to come online in the near future.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Unilever Chooses JD.com as Chinese Logistics Provider
