- Aug 15, 2018
Salvatore Ferragamo Brings Exclusive Catwalk Fashions to JD.com
Salvatore Ferragamo launches its direct sales flagship store on JD.com platform, making JD one of China’s largest exclusive online channels for selling the brand’s goods. The store features Ferragamo’s integrated product categories, including footwear, leather goods, silk and accessories. In honor of the partnership, the Italian luxury brand has created limited-edition Salvatore Ferragamo Flower Heel flat shoes available exclusively for JD users. JD Salvatore Ferragamo store shoppers will enjoy JD Luxury Express, the company’s white glove delivery service.
One of the most respected luxury brands in the world, Salvatore Ferragamo is famed for its exquisite Italian craftsmanship and commitment to the highest standards of quality. Founded by shoemaker Salvatore in 1927, the brand has gone on to earn the loyalty of high-end consumers all around the world, who prize the collections of the Ferragamo Maison for their elegant design.
Over the years, the brand has accumulated an array of famous fans, from classic stars like Marilyn Monroe to contemporary celebrities such as Zhang Ziyi and Tang Wei.
As global retail patterns continue to rapidly evolve, the field of e-commerce has become an important new driver for luxury brands. In recent years, JD has attracted a flood of well-known international labels, including Saint Laurent, Alexander McQueen, Oscar de la Renta and Mulberry. At the same time, JD is leveraging its world class big data, logistics, internet finance and other technical capabilities to continuously improve the customer experience at every step of the shopping process.