Sep 25, 2019|
Classic American Clothing Brand Brooks Brothers Launches Official Flagship Store on JD.com
The USA’s oldest clothing brand and retailer, Brooks Brothers has launched an official flagship store on JD.com, China’s largest retailer, online or offline.
Brooks Brothers joins a host of leading luxury apparel labels choosing JD.com to connect with millions of high-end, fashion-conscious customers in China. The iconic fashion brand will introduce its upcoming fall/winter 2019 menswear collection through its flagship store, taking advantage of JD’s position as the most-trusted platform for high-end Chinese consumers.
“Our new flagship store on JD.com is ideally positioned to reach Brooks Brothers’ key customer demographics, and is a core part of our China marketing strategy for 2019,” said Lawrence Lam, Managing Director at Brooks Brothers Greater China Ltd. “With its guarantee of authenticity and commitment to quality service, JD.com offers international brands the best way to build a relationship with China’s e-commerce focused fashion consumers.”
“Brooks Brothers is a titan of the American fashion industry, and we’re delighted to introduce their iconic collections to discerning shoppers on JD.com,” said Kevin Jiang, President of International Business at JD Fashion and Lifestyle. “Our high-end user base makes JD a uniquely attractive choice for international brands entering the Chinese market.”
Established in 1881 and having dressed U.S. presidents from Abraham Lincoln and FDR to JFK and Barack Obama, Brooks Brothers is arguably America’s most iconic fashion brand, as well as its oldest. The brand currently operates over 500 stores in more than 17 countries worldwide, and offers men’s, women’s and children’s apparel and accessories addressing every aspect of its customers’ diverse and multi-faceted lives, serving as “the model for quintessential American style.”
JD.com is well-known for a loyal, high-end consumer base, which is a main target demographic for the luxury industry. Over the years, JD.com has successfully delivered a comprehensive omnichannel luxury experience. It provides premium services such as its JD Luxury Express “white glove” delivery service, which sees professionally-dressed couriers hand-deliver purchases to consumers’ homes, driven by electric cars. A large number of well-known luxury brands from across the world have already established partnerships with JD.com, including Prada, Salvatore Ferragamo, Armani, and Paul Smith.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
JD.com’s New Supply Chain Innovation Program Brings Retail Closer and Faster to Home
