Apr 29, 2020| JD Retail
Consumption Trends during COVID-19 through Data
by Ella Kidron
In recent weeks, COVID-19 has entered a new stage in China. Most notably, there has been a shift in the consumption structure. Early on, consumption of necessities and disinfection supplies made up a large proportion of people’s e-commerce purchases, but now, as data from JD’s Big Data Research Institute has shown, other categories, as a proportion of overall consumption has increased, while growth in sales of disinfection related products has eased. The below infographic illustrates some of the changes in consumption over the past several months, as seen from JD.com data.

Nov 3, 2025| Asia Pacific, Global Partners/ Brands, JD Industrials, JD Retail
JD.com’s Vision for a Super Supply Chain and the Asia-Pacific Import Doubling Plan: Highlights from APEC 2025
At the APEC CEO Summit 2025 in Gyeongju, South Korea, on October 31, JD.com’s Founder and Chairman Richard Liu and CEO Sandy Xu reaffirmed our commitment to driving a thriving Asia-Pacific economy. They introduced JD.com’s “Super Supply Chain,” a resilient, efficient network rooted in China, with a global reach, including strategic hubs located across the Asia-Pacific region, designed to ensure stable connectivity and minimize disruption risks. Over the next three years, JD.com will launch its ambitious Asia-Pacific Import Doubling Plan, doubling product imports from APEC countries to foster regional trade.

Speaking at the summit’s session on “Business Strategies Through Enhanced Connectivity Within APEC,” CEO Sandy Xu highlighted how JD.com is tackling global uncertainties with stability as a cornerstone. She told the summit that for more than two decades, JD.com has built a stress-tested supply chain infrastructure, which is evolving into a Super Supply Chain, shifting from single-point security to system-wide resilience and from reactive fixes to proactive risk prevention, ensuring robust and reliable operations.
This stability stems from JD.com’s localized infrastructure, explained Sandy Xu, adding that through its Global Smart Supply Chain Network, JD.com has established over 130 different types of overseas warehouses spanning 1.3 million square meters and launched dozens of international air-cargo routes. By hiring locally and creating two-to-three-day delivery networks with regional warehouses, JD.com is building an efficient supply chain that uses the Asia-Pacific as its hub while extending globally, she added.
Leveraging this Super Supply Chain, JD.com is advancing our brands’ GigaGrowth Plan, which will bring 1,000 new overseas brands to China through cross-border e-commerce, driving more than 10 billion yuan in sales, while introducing 1,000 Chinese brands to global markets. Additionally, our Asia-Pacific Import Doubling Plan will double imports from APEC countries over the next three years, supporting regional economic growth.
As Sandy Xu emphasized, JD.com is committed to fostering more stable, smarter, greener, and warmer connectivity as a dedicated member of the APEC business community. “Journey Together, Dream as One,” she concluded, calling for collective action to build a brighter, more connected Asia-Pacific future.
For international brands: Partner with us to unlock China’s immense market and fuel global expansion! https://corporate.jd.com/forPartners
(vivian.yang@jd.com)
Oct 23, 2025| JD Retail
JD Fresh Launches 2025 Chilean Cherries Season to Offer Amazing Quality at Great Prices
On October 20th, the first air-freighted batch of 2025 Chilean cherries arrived at Shanghai Port, marking the official start of the annual cherry consumption season in China. This timely delivery from the Southern Hemisphere allows consumers across the country to enjoy the season’s freshest produce.
As JD.com’s Singles’ Day Grand Promotion opens, JD Fresh, the fresh produce business under JD.com, initiated the nationwide pre-sale debut, giving customers the chance to reserve their share of this inaugural shipment. The premium cherries are now available for purchase through the JD.com app and our omnichannel supermarket 7FRESH app, delivering unparalleled freshness from orchard to table.

Freshly arrived 2025 Chilean cherries – premium quality, direct from Chile.
The Rise of “Quality-Price” in Consumer Preferences
Chilean cherries continue to gain popularity in the Chinese market, with growing consumer demand driven by the fruit’s superior taste and appeal. As e-commerce channels evolve, so do shopper expectations. Preferences have shifted from a focus solely on cost-effectiveness to “quality-price”, emphasizing high-quality products at competitive prices.
This trend underscores a key competitive differentiator for platforms like JD Fresh. We meet this demand through strategic partnerships with Chile’s leading cherry-producing regions, including a key collaboration with Garces Fruit, the country’s largest exporter. Our professional sourcing team ensures direct, large-scale procurement from the source, guaranteeing abundant supply and consistent fruit quality.

JD.com’s Supply Chain Mastery: Ensuring Freshness and Value
At the heart of our “quality-price” offering is JD’s supply chain capabilities, which seamlessly integrates procurement, warehousing, logistics, and delivery. This end-to-end system creates a direct pathway from Chilean orchards to Chinese households, minimizing transit time and preserving product integrity.
Key features include:
- Rigorous Quality Standards: Strict grading protocols prohibit mixing smaller fruits with premium sizes, ensuring every cherry meets customer expectations for size, ripeness, and flavor.
- Efficient Air Freight: In partnership with Garces Fruit, this shipment significantly reduces farm-to-fork time, maintaining the cherries’ signature freshness and crisp texture.
- Full Traceability: Visibility across the supply chain guarantees authenticity, safety, and reliability.

Industry observers highlight that JD.com’s advanced logistics not only accelerate delivery but also optimize sensory quality, delivering the vibrant color, sweetness, and crunch that define premium Chilean cherries.
The 2025-2026 Chilean cherry season is underway, and JD Fresh is committed to leveraging our Super Supply Chain to source global premium resources. This enables us to enhance fresh produce efficiency, offering customers greater variety, superior quality, and exceptional value.
(vivian.yang@jd.com)
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