- May 20, 2021
Continental Tires Awarded as Top 10 Smart Brands by JD.com
by Hui Zhang
Continental, the world’s fourth-largest tire manufacturer from Germany and the largest automotive parts supplier in Europe, was awarded by JD.com as one of its Top 10 Smart Brand Partners at a May 20 kick-off event for this year’s 618 Grand Promotion (June 1-18).
In addition to Continental, some of the other brands receiving the awards of this category include, Samsung, Midea, OnePlus, Omron, and Xiaodu, a Baidu-owned AI speaker brand.
Continental, which develops pioneering technologies and services for the sustainable and connected mobility of people and their goods, has been constantly offering safe, efficient, intelligent and affordable solutions transportation and traffic solutions since 1871.
List of TOP 10 Smart Brand Partners including Continental, Samsung, Midea, OnePlus, Omron, Xiaodu, Yuwell, Garmin, Kaadas, and CHEERS
Continental and JD.com have continued to innovative cooperation in supply chain, consumer experiences, and after-sale services since partnering in 2017. In that year, sales of the brand increased 150% y-o-y from April to December. JD has successfully helped Continental tires to break into the Chinese market. Continental was awarded as the “2019 JD Retail Fastest Growing Brand”.
Leveraging JD’s omni-channel capabilities, both sides have deep cooperation to fulfill consumers’ rising demands of tire installation, exchange and maintenance. JD’s online and offline business which not only allow car owners to buy high-quality auto-related products, but also make it easy for them to access to JD’s offline auto maintenance stores to repair their cars. As of now, JD has opened over 1,200 car maintenance stores across 163 cities in China, serving over 10 million consumers. Consumers can purchase Continental tires on JD and go to the offline JD Auto shop nearest to them for services.
Following a successful partnership, the two sides announced agreements at the at the first China International Consumer Products Expo (Hainan Expo), earlier this month in Haikou, Hainan province, to further enhance consumer experiences.
“The JD Life and Services business unit was established to provide services to consumers within a three-kilometer radius of their residence. Our cooperation with Continental will further fulfill diversified needs of consumers and help both sides realize business growth,” said Minxian Wang, general manager of the auto products department within the JD Life and Services business unit.