Decathlon Launches Flagship Store on JD

Decathlon Launches Flagship Store on JD

by Hui Zhang

Decathlon, the world’s largest sporting goods retailer, opened a flagship store on JD on Mar. 6, offering more than 80 kinds of sports-related products covering a wide range of activities from hiking and climbing, swimming and running, to skiing and surfing, road cycling, equestrian and more.

Due to the impact of the pandemic, Decathlon decided to expand its sales channels by working with JD.com to reach more Chinese consumers. JD’s strong customer base and big data analysis will assist Decathlon precisely target its potential consumers. At the same time, JD’s nationwide logistics network will greatly improve Decathlon’s distribution efficiency.

“Based on Decathlon’s diversity of sports products and its complete supply chain advantages, both sides will enhance cooperation in bringing a unique sports shopping experience for JD’s consumers,” said a representative from JD’s sports business unit.

Decathlon, a French retailer, has over 1,647 stores in 59 countries and regions. It officially entered China in 2003, opening its first offline store in Asia.

 

(zhanghui36@jd.com)

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