Jun 12, 2018| JD Retail

Exclusive G-Star RAW (x) JDX Jeans Sell Out in Three Minutes

Ling Cao fashion | sustainable consumption

JDX, JD.com’s crossover fashion project, is making a push into sustainable fashion, reinforcing its overall commitment to sustainable retail. With its June 18 anniversary just around the corner, the e-commerce giant has teamed up with popular Dutch denim label G-Star RAW to launch a limited-edition pair of sustainably produced jeans on JD.com. Only 50 pairs of the jeans will be available – and each pair comes packaged with G-Star RAW (x) JDX T-shirt and canvas bag, as well as G-Star RAW Bluetooth speakers. The jeans went on sale at midnight today and sold out in three minutes.

With environmentally friendly fashion becoming increasingly popular globally, the JDX and G-Star RAW crossover project seeks to address the waste of resources typically involved in producing jeans. From cotton production to the washing process, a normal pair of jeans will consume more than 3,480 liters of water throughout its lifetime, with over 2,500 different chemicals used for dyeing and processing.

By minimizing water waste and pollution at every step of the manufacturing process, the G-Star RAW (x) JDX jeans project seeks to provide a new model for sustainably produced denim. The jeans, which boast a unique “patch panel” design, were awarded gold star certification by the Cradle to Cradle Products Innovation Institute, an international institute that focuses on certifying environmentally friendly designs.

Rachel Jiang, G-Star RAW’s general manager of Asia Pacific said, “As a leading international denim brand since 1989, G-Star RAW is thrilled to be working on this important project with JD.com, China’s largest online retailer. By combining our unique, youthful designs with future-looking sustainable production methods, we believe this partnership with JDX will set an important precedent for the future of sustainable fashion and online retail.”

“G-Star RAW is an ideal partner for our first sustainable fashion collaboration,” said Cici Chen, general manager of JD Fashion Designer Services Department. “Responsible and environmentally friendly business is top of mind for us, and we’re delighted to work with a partner who shares our vision. This collaboration combines the best of unique street style and environmental consciousness and is sure to resonate with our shoppers.”

The limited edition G-Star RAW (x) JDX jeans package will include an environmentally friendly canvas bag. The bag is made of recycled cotton cloth printed with food-grade soy ink, making it entirely biodegradable and recyclable. With the use of these environmentally friendly fabrics, consumers can know their purchase has involved minimal carbon emissions, thus contributing to cleaner air, water and soil.

Oct 11, 2018| JD Retail

Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Ling Cao fashion | luxury

Celebrated Italian fashion house Canali is opening an official online store on JD.com, bringing the understated sophistication of its custom suits and menswear to China’s most discerning consumers via JD’s white glove delivery service, JD Luxury Express.

Furthering JD’s vision of boundaryless retail, in which consumers can buy whatever they want, whenever and wherever they want it, shoppers will be able to peruse different suit styles and materials from Canali’s new Fall/Winter 2018 collection. They can purchase a voucher for their preferred type of suit, then visit a brick and mortar store to have their measurements taken, enjoying famous Italian-style premium service and receiving their new custom made suit within six to eight weeks.

The move represents an expansion of JD and Canali’s partnership, which launched earlier this year when the brand debuted on JD’s dedicated luxury platform, TOPLIFE. All Canali items on both JD’s platform and TOPLIFE are eligible for JD Luxury Express, JD’s specialized delivery service for luxury goods. Customers will receive their items hand delivered by a white-gloved, specially trained courier driving an electric vehicle.

“China is one of the most important markets for Canali and the luxury garment industry as a whole,” said Paolo Canali, Commercial Director of Canali Group.

“We are excited to continue our celebration of the Italian sartorial tradition online by joining forces with JD. Together, we can provide our consumers with more opportunities to enjoy exclusive ‘Made in Italy’ items along with a truly premium customer experience.”

“As Chinese consumers become more reliant on e-commerce in the age of Boundaryless Retail, shoppers are increasingly turning to JD to provide a premium retail experience for luxury purchases,” said Kevin Jiang, Vice President of JD.com, overseeing the company’s luxury department. “Our newest luxury brand partnership with legendary Italian fashion house Canali brings JD customers convenient access to one of the world’s top collections of high-quality bespoke menswear, combined with the benefit of JD’s world-class logistics and service.”

Sep 4, 2018| JD Retail

JD.com Partners with Fashion Giant Ruyi to Make Luxury Fashion High Tech

Ling Cao fashion | luxury

JD.com, China’s largest retailer, is entering a strategic agreement to provide advanced e-commerce technology to textile and fashion giant Ruyi, owner of leading global fashion brands including Aquascutum, CERRUTI1881, Sandro and Maje.

JD will work with Ruyi to deploy a full suite of “Boundaryless Retail” technology, including smart logistics, supply chain solutions, big data-enabled inventory management, and membership systems. JD will establish a retail management system for Ruyi’s subsidiary brands, and Ruyi will deploy JD’s virtual and augmented reality shopping technology in Ruyi’s brick-and-mortar stores, to give customers a seamless shopping experience no matter where they are.

The companies will jointly build fashion and lifestyle concept stores in Beijing and Shanghai first, showing the powerful use of JD’s smart retail technology. The stores will demonstrate a concept for the future of retail, as JD continues its “Retail as a Service” strategy, offering its technology and infrastructure to a growing number of traditional retailers and vendors that can benefit from e-commerce innovations.

Ruyi and JD, which are China’s premier destinations for authentic, branded goods, will also expand their existing efforts to bring Ruyi’s portfolio brands to JD’s over 300 million customers. Ruyi already operates several flagship stores on JD.com, including Cerruti 1881 Kent & Curwen, and D’Urban, and will add stores for Sandro, Maje, Aquascutum, and its other brands on JD’s platforms.

Meanwhile, the companies will establish a joint fashion fund to finance new initiatives and support up and coming designers and brands.

“This wide-ranging partnership agreement will help upgrade Ruyi’s capabilities across the online and offline spectrum,” said Yafu Qiu, Chairman of the board of Ruyi Holding Group. “JD’s unrivaled expertise in e-commerce and advanced logistics capabilities makes it a great partner for Ruyi as we take a world class fashion group into the future.”

“We are delighted to work with Ruyi to build out our vision of ‘Boundaryless Retail,’ in which consumers can buy whatever they want, whenever and wherever they want it,” said Shengli Hu, president of JD Fashion and Lifestyle. “Partnering with Ruyi, a respected name – and rising star – in the world of global fashion, is an important step in expanding our luxury offerings for that vision.”

Founded in 1972, Ruyi is China’s leading textile manufacturer. Over the last few years the company has become well-known as an integrated whole industrial chain fashion group whose list of portfolio brands reaches all corners of the luxury fashion world.

View: https://jdcorporateblog.com/jd-com-partners-with-top-hotels-in-boundaryless-retail-initiative/